Benson Awards

What Benson Awards does

Benson Awards is a privately-held Canadian manufacturer and B2B supplier of recognition awards, trophies, medals, plaques, sports cups, and corporate gifts, headquartered in Richmond, British Columbia. The company operates exclusively as a wholesale supplier to distributors and promotional products companies, who in turn resell to end users across corporate, educational, sports, community, and cultural segments. Founded in 2019, it is a subsidiary of Benson Mfg. Co., a 1984-established global trophies and awards manufacturer with operations in Dubai, India, and Canada, which provides inherited multi-region manufacturing scale.

The product portfolio spans wooden trophies (WA series), metal trophies (MT series), acrylic and crystal awards including LED-compatible and resin lines, plaques in multiple materials, medals with ribbons and rosettes covering 25+ sports categories, sports cups, and an expanding corporate gifts and promotional merchandise range (drinkware, apparel, pens, custom golf balls, gift sets). Core in-house production capabilities are CNC and laser engraving plus UV printing, which together enable just-in-time customization with a stated 5-7 business day Canada-wide delivery window. The company accepts vector and raster artwork files for personalized engraving.

Revenue is generated through three streams: one-time sales of custom and pre-designed awards, per-area engraving service fees ($4.89-$21.89 depending on material with $55-$65 setup charges), and promotional merchandise sales via the shop.bensonawards.ca storefront. Go-to-market is sales-led B2B with direct phone and email ordering, supported by an e-commerce website, a content-marketing blog, and an Instagram brand presence. Four Metro Vancouver locations (Richmond HQ plus Vancouver, Delta, and Surrey pick-and-drop points) facilitate local distributor pickups.

Name

Benson Awards

Legal name

Benson Awards

Website

https://bensonawards.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Benson Awards is a Canadian B2B manufacturer and wholesale supplier of trophies, plaques, medals, corporate gifts, and custom engraving services, selling exclusively to distributors and promotional products resellers across North America, the Middle East, and Asia as a subsidiary of Benson Mfg. Co.

Ownership category

akta.pro rank

Product category

Trophies & Recognition Awards

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Coating, Engraving & Allied Services (3470), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Custom trophies
• Recognition awards
• Corporate gifts
• Engraving services
• Promotional products

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Trophies and Awards Sales: One-time sales of custom and pre-designed trophies, medals, plaques, cups, and awards in various materials (metal, acrylic, crystal, wood, resin) for corporate, sports, academic, and community events.
2. Engraving Services: Charges based on engraving area - Metal Plaques/Trophies/Cups: $4.89-$10.89; Crystal/Glass/Acrylic Awards: $14.89-$21.89; Custom items quoted separately. Setup charges of $55-$65 apply per order.
3. Corporate Gifts and Promotional Products: Sale of premium drinkware, apparel, custom pens, key chains, gift sets, and other promotional merchandise through their shop.bensonawards.ca storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Benson Awards manufactures and supplies customized recognition awards, trophies, medals, plaques, sports cups, and corporate gifts in materials including metal, crystal, acrylic, wood, and resin. It complements its product catalog with in-house CNC laser engraving and UV printing services that personalize items with custom names, logos, and artwork for distributors and promotional product companies serving corporate, educational, sports, community, and cultural clients.

Product overview

Benson Awards is a manufacturer and supplier of recognition awards, trophies, medals, and corporate gifts headquartered in Richmond, BC, Canada, with operations spanning Dubai, India, and North America (subsidiary of Benson Mfg. Co., established in Asia and Middle East since 1984). The company operates as a B2B supplier exclusively serving distributors and promotional companies across Canada, North America, Middle East, and Asia. Their product portfolio includes wooden trophies (WA series), metal trophies (MT series), acrylic awards (AC/ACL series including flame designs and LED-compatible variants), crystal and glass awards (various wave, star, globe, and modern designs), medals with ribbons and rosettes for over 25 sports categories, plaques in multiple materials (acrylic, glass, wood, white wood), sports cups, corporate gifts (drinkware, apparel, pens, custom golf balls), and custom engraving services using CNC and laser technology. They serve educational institutions, schools, universities, corporate clients, community associations, and cultural organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Trophies

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Hub Pen / Leeman's: Leeman's is a US supplier of branded promotional products including pens, drinkware, and bags. Benson Awards features custom pens and Actif drinkware in its Corporate Gifts line, making Leeman's an adjacent supplier to the same distributor end-market.
• Knights Apparel / SanMar: SanMar is a large US wholesaler of imprintable apparel, bags, and accessories sold through promotional-product distributors. Benson Awards carries an apparel line (T-shirts & Apparel), so SanMar represents the wholesale supply side of the same promotional distribution channel.

Direct peers

• Recognition Express: Recognition Express is a global franchise network specializing in branded apparel, awards, trophies, and promotional products. It shares Benson Awards' emphasis on customizable recognition merchandise sold through a B2B local-supplier model.
• Edco Awards and Specialties: Edco is a Canadian manufacturer/distributor of trophies, awards, and recognition products sold through promotional-product distributors. Like Benson Awards, it serves the same distributor GTM and Canadian corporate/educational buyer base from domestic manufacturing.
• Crown Trophy: Crown Trophy is the largest North American franchise network of awards, trophies, plaques, and recognition products, operating ~150+ stores. It is the benchmark B2B trophy/award supplier and the most direct comparator to Benson Awards' product catalog and vertical GTM.
• JDS Industries: JDS Industries is a US manufacturer and wholesaler of awards, recognition products, and engraving supplies, selling primarily to trophy dealers and promotional-product distributors. It is a direct upstream comparator to Benson Awards' distributor-only model.
• Awards.com: Awards.com is an e-commerce retailer of trophies, plaques, medals, and corporate awards. It targets similar end markets (corporate, sports, education) with online self-service config and engraving, comparable in breadth to Benson Awards' e-commerce storefront.
• Trophy Depot: Trophy Depot is an online direct-to-consumer and B2B retailer of trophies, awards, plaques, and engraving, with a heavy SKU catalog and competitive pricing. It is a direct comparable online channel competitor on trophies and engraving services.

Broad incumbents

• 4imprint: 4imprint is one of North America's largest promotional products distributors, offering trophies, plaques, and engraved corporate gifts alongside apparel and accessories. It sits at the same buyer interface as Benson Awards' distributor customers and defines category scale and breadth.

Emerging players

• Crystal Sensations: Crystal Sensations is a US custom crystal and glass awards manufacturer serving corporate recognition buyers directly. It overlaps with Benson Awards' crystal/glass award line and provides a comparable custom-engraved crystal/gift positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bensonawards
• LinkedInlinkedin.com/company/bensonawards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benson Awards