ASHAM
Asham Curling Supplies is a family-run Canadian manufacturer and retailer (founded 1978, Winnipeg) of curling footwear, brooms, apparel, and accessories, serving recreational, competitive, and junior curlers globally through DTC e-commerce, a Winnipeg retail store, and a 400+ dealer network across multiple continents.
- Company typePrivate
- Founded1978
- HeadquartersWinnipeg, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ASHAM does
Asham Curling Supplies is a privately held, family-run Canadian company founded in 1978 and headquartered in Winnipeg, Manitoba (700 McPhillips St), with a workforce of 11-50 employees. The company manufactures, distributes, and retails curling equipment — primarily footwear, brooms, sliding disks, apparel, accessories, and custom team apparel — serving recreational, competitive, and junior curlers, as well as curling clubs and retailers. Its core proprietary technology is the RDS (Rotator Disk System), a Velcro-attached sliding platform that allows curlers to swap disks (Teflon, Hard ANO, stainless steel, gripper) in-store for customized speed and ice-condition adaptation; the technology is registered and was worn by all four 2019-2020 Canadian National Champions.
ASHAM also operates a fully functioning in-house factory that customizes and repairs curling shoes across brands, offers custom sublimated apparel for teams, and has built a lifestyle sub-brand (Throwin Stones) for curling-culture casual wear. The business operates a multi-channel go-to-market model: direct-to-consumer e-commerce (asham.com) with international shipping, a physical retail store in Winnipeg, regional distribution entities (Asham Ontario in Toronto; Dakota Asham Curling Supplies in Minnesota as exclusive US distributor), a 400+ dealer network across Canada, the USA, and eight overseas markets (Switzerland, Sweden, Scotland, Norway, Denmark, Japan, Germany, UK), and a wholesale dealer portal (ashamwholesale.com). Revenue streams span product sales (footwear $160-$355, brooms $74-$184, disks $16-$115), custom apparel (with a $60 one-time design setup fee), in-house shoe services and repairs ($25-$240), and gift cards.
The company is taking on a 10-year title sponsorship of the Asham International Curling Development Centre at the Morris Curling Club effective July 1, 2026, replacing Cargill as naming sponsor and formalizing its role in year-round elite curling training infrastructure. Ownership remains concentrated in the Asham family (Arnold Asham, Amanda Asham), with no disclosed external institutional investors, funding rounds, or public listing.
ASHAM firmographics
Firmographics- Name
- ASHAM
- Legal name
- Asham Curling Supplies
- Website
- https://asham.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asham Curling Supplies is a family-run Canadian manufacturer and retailer (founded 1978, Winnipeg) of curling footwear, brooms, apparel, and accessories, serving recreational, competitive, and junior curlers globally through DTC e-commerce, a Winnipeg retail store, and a 400+ dealer network across multiple continents.
- Ownership category
- akta.pro rank
ASHAM industry classification
Industry- Product category
- Curling Equipment
- NAICS
- Footwear Manufacturing (3162), Sporting and Athletic Goods Manufacturing (33992), Shoe Retailers (45821), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Gloves & Mittens Manufacturing (IMAOAFAB), Gloves & Mittens (CRAAAJAG)
Keywords
Where ASHAM is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
ASHAM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Curling Equipment Product Sales: Direct product sales of curling footwear (shoes), brooms, sliders, grippers, bags, apparel, and accessories through e-commerce and retail store. Major product categories include men's/women's/junior curling shoes ($159.99-$354.99), curling brooms ($73.99-$183.99), sliding disks ($15.99-$114.99), gloves and mitts, curling pants, jackets, hoodies, headwear, and novelties.
- Custom Apparel: Custom sublimated team apparel including jackets, shirts, hoodies, and bags with team logos and branding. $60 one-time design setup fee for custom orders. Professional sublimation printing produces vibrant, long-lasting colors.
- Shoe Services and Repairs: In-house customization and repair services for curling shoes including Teflon installation ($51.99-$239.99 depending on type), rubber gripper application ($29.99-$59.99), toe dip ($49.99), lace cover ($49.99), and Velcro modifications ($24.99-$49.99). 25% discount for Asham brand shoes not covered by warranty.
- Gift Cards: Digital and physical gift cards available in multiple denominations. Never expire, can be used indefinitely until full value redeemed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Curling Shoes - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Curling Brooms by Material |
| Unit Pricing | Pay-as-you-go | Sliding Disks and Grippers |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
| Unit Pricing | One time/ perpetual license | Custom Apparel |
| Unit Pricing | One time/ perpetual license | Shoe Repair and Customization Services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
ASHAM product offering
Product offeringCore offering
Asham Curling Supplies designs, manufactures, and sells curling equipment including footwear (curling shoes with proprietary RDS Rotator Disk System), brooms (fiberglass, composite, carbon fiber), sliding disks, grippers, apparel, and accessories for recreational, competitive, and elite curlers. The company operates an in-house factory for shoe customization and repair and offers custom sublimated team apparel.
Product overview
Asham Curling Supplies is a family-run Canadian company with over 40 years of experience manufacturing curling equipment and apparel. The product portfolio centers on curling footwear featuring the proprietary RDS (Rotator Disk System) technology, which allows curlers to customize their sliding platform through interchangeable disks. The core product lines include: (1) Curling Footwear - a comprehensive range of curling shoes spanning entry-level Club models through premium Ultra Lite options (Ace, Express, Competitor, HELIX, Slam, Gushue) with gender-specific and junior sizing; (2) Sliding Disks and Accessories - various Teflon, Hard ANO, and Stainless Steel disks with speed ratings, plus grippers, sliders, and replacement parts; (3) Curling Brooms - available in Fiberglass, Composite, and Carbon Fiber constructions with multiple head/pad configurations; (4) Delivery Aids - sticks, stabilizers, and extenders for accessibility curling; (5) Accessories and Novelties - stopwatches, knee pads, helmets, cookie cutters, ornaments, playing cards, books; (6) Apparel - curling pants, gloves, mitts, jackets, hoodies, socks, and headwear; (7) Custom Sublimated Apparel - team jackets, shirts, hoodies with sublimation printing; (8) Lifestyle Brand - Throwin Stones merchandise including hoodies, t-shirts, and caps; (9) Services - shoe customization and repair factory. The products are distributed through direct retail at their Winnipeg store, wholesale dealer network across Canada, US, and international markets, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Throwin Stones: Curling lifestyle apparel collection featuring hoodies, shirts, caps, and beanies for everyday wear celebrating curling culture.
Products and services
- Curling Shoes
Quantifiable outcome
- All four 2019-2020 Canadian National Champions (men's, women's, junior men's, junior women's) wore RDS curling shoes; both junior teams went on to win World Championships
Companies that use ASHAM
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
ASHAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASHAM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Morris Curling ClubflagshipNew 10-year partnership beginning July 1, 2026 for title sponsorship of the Asham International Curling Development Centre. The facility is located at the Morris Curling Club and provides year-round ice, coaching resources, video analysis, lasers, speed traps, and the Canadian Rock Thrower for curling development. Grand opening celebration scheduled for July 11, 2026.
- Asham Ontario (Toronto)coreRegional distribution partner for Ontario market. Located in Toronto with website ashamontarioinc.com. Handles sales and distribution across Eastern Canada.
- Dakota Asham Curling Supplies (Lakeville, MN)coreExclusive US distributor for Asham products. Located in Lakeville, Minnesota serving the American market with curling equipment distribution.
- World Curling FederationminorHas visited the Asham International Curling Development Centre twice in the past nine years to conduct precise research using the Canadian Rock Thrower and other training equipment at the facility.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ASHAM competitors and assessment
Company assessmentDirect peers
- Hardline Curling: Curling equipment and apparel manufacturer offering shoes, brooms, and team apparel; direct competitor to Asham with overlapping customer base of competitive curlers and clubs.
- Goldline Curling: Long-established curling equipment brand producing brooms, shoes, and accessories; competes directly with Asham in brooms and curling footwear across club, competitive, and retail channels.
- BalancePlus Curling: Canadian manufacturer of curling shoes and equipment; a head-to-head competitor to Asham in curling footwear, sliding technology, and dealer distribution across Canada and internationally.
- Tournament Sports: Curling equipment retailer and brand selling brooms, shoes, and accessories; overlaps with Asham's product catalog and dealer relationships in North American curling markets.
- 4-Play Curling: Curling shoe specialist focused on performance curling footwear; direct competitor in Asham's core curling shoe line, especially among competitive and elite curlers.
- Olson Curling Equipment: Curling broom and equipment manufacturer; competes with Asham in the broom category (fiberglass/composite/carbon fiber) and shares curling-club and dealer channels.
Broad incumbents
- Under Armour: Global athletic apparel and footwear incumbent; comparable on the apparel side (custom team apparel, performance apparel) where Asham competes through its custom sublimation and lifestyle lines.
- New Balance: Global athletic footwear and apparel incumbent with broader sporting goods portfolio; included as a reference point for athletic footwear scale and competitive dynamics, though not a curling specialist.
Regional players
- Lomond Curling: UK-based curling apparel and equipment brand; competes with Asham primarily in the UK/European market with apparel and accessories overlapping Asham's catalog.
Emerging players
- Steve's Curling Supply: US-based curling equipment supplier (Wisconsin) acting as both dealer and competitor for American curlers; partial overlap in product range and dealer-style distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ASHAM social profiles
Digital presenceASHAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASHAM leadership team
Management profileNumber of profiles
Profiles2 records
ASHAM subsidiaries and ownership
Company hierarchySubsidiaries2 records
ASHAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASHAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASHAM
What does ASHAM do?
Asham Curling Supplies designs, manufactures, and sells curling equipment including footwear (curling shoes with proprietary RDS Rotator Disk System), brooms (fiberglass, composite, carbon fiber), sliding disks, grippers, apparel, and accessories for recreational, competitive, and elite curlers. The company operates an in-house factory for shoe customization and repair and offers custom sublimated team apparel.
Is ASHAM a public or private company?
ASHAM is a private company. It is classified as family owned and is currently operating.
When was ASHAM founded?
ASHAM was founded in 1978. It employs 11 to 50 people.
Where is ASHAM based?
ASHAM is headquartered in Winnipeg, Canada, in the North America region.
How does ASHAM make money?
Four revenue lines are on record. Curling Equipment Product Sales are the primary driver. The others are custom Apparel, shoe Services and Repairs and gift Cards.
Who are ASHAM's main competitors?
Direct peers on record are Hardline Curling, Goldline Curling, BalancePlus Curling, Tournament Sports, 4-Play Curling and Olson Curling Equipment. Broad incumbents are Under Armour and New Balance. Lomond Curling is listed as a regional player. Steve's Curling Supply is listed as an emerging player.
Does ASHAM have an API?
No public API is recorded for ASHAM.
What industry is ASHAM in?
ASHAM's product category is Curling Equipment. Its primary akta.pro industry code is IMAOAIAA, Athletic Footwear Manufacturing (Running/Training/Court), with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 3162 and its SIC code is 3949.