What Goldline Curling does

Goldline Curling is a Canadian specialty retailer and wholesaler of curling equipment founded in 1967 and headquartered in Mississauga, Ontario. The company designs, manufactures, and distributes curling footwear (Momentum Stealth, Bolt, Force, Ultra series with proprietary Quantum I.D.S. mechanical attachment and Momentum Disc interchangeable sliders), brooms and brushes (Air Head system with WCF-compliant Air Pad), protective accessories (Tuff Toe coating, grippers), adaptive equipment (Wheelchair Delivery Stick), and a growing apparel line including officially licensed Team Canada 2026, Team Gushue, and True North (Indigenous-artist collaboration) collections. Proprietary mechanical features such as the Quantum I.D.S. (mechanical disc attachment eliminating adhesive bonds) and the configurable 4-piece carbon-fibre wheelchair stick are core technical differentiators.

Name

Goldline Curling

Legal name

Goldline Curling

Website

https://goldlinecurling.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldline Curling is a Canadian specialty retailer and wholesaler founded in 1967 that designs, manufactures, and distributes curling footwear, brooms, accessories, adaptive equipment, and licensed apparel to recreational and competitive curlers across Canada and internationally.

Ownership category

akta.pro rank

Product category

Curling Equipment and Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Curling equipment
• Curling footwear
• Curling brooms
• Wholesale curling supplies
• Adaptive curling devices

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Goldline generates revenue through direct retail sales of curling equipment including brooms, shoes, grippers, sliders, apparel, accessories, and novelties through its e-commerce platform and retail stores.
2. Wholesale Distribution: Goldline supplies curling equipment to wholesale customers including curling clubs and retail partners across Canada, with dedicated wholesale contact Andrew Brett managing these accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Goldline Curling designs, manufactures, and retails specialized curling equipment including footwear (Momentum series with interchangeable disc systems), brooms and brushes (Air Head system and carbon-fiber Impact brooms), grippers and sliders, protective toe coatings, and adaptive equipment such as a modular wheelchair delivery stick. The company also produces and sells curling apparel and licensed team collections (Team Canada 2026, Team Gushue, and True North) through its own e-commerce site, five Canadian retail stores, and wholesale accounts serving curling clubs and retailers.

Product overview

Goldline Curling is a Canadian retail company offering a comprehensive portfolio of curling equipment and apparel. The product line centers on curling footwear including the Momentum series (Stealth, Bolt, Force, Ultra) with interchangeable disc systems, complemented by curling brooms and brushes featuring the Air Head system and various pad options. The company also sells protective toe coatings (Tuff Toe), grippers and sliders, wheelchair delivery sticks, and licensed apparel collections including Team Canada 2026, Team Gushue, and True North (Indigenous artist collaborations). The 2026-27 catalogue represents the latest seasonal product offering across all categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Momentum Stealth Shoes High-performance men's curling shoes featuring an integrated lace cover, interchangeable sliding and gripper discs available in Speed 8 or Speed 11, designed for comfort and precision on ice for competitive and club curlers.
• Women's Momentum Stealth Shoes High-performance women's curling shoes featuring an integrated lace cover, interchangeable sliding and gripper discs available in Speed 8 or Speed 11.
• Men's Momentum Bolt Shoes Men's exclusive curling shoe with tongueless construction, bold blue base with white accents, and an interchangeable disc system for customizable grip and slide performance.
• Men's Momentum Force Shoes Athletic men's curling shoes engineered for performance, control, and durability, with tongueless construction, reinforced toe cap, and interchangeable disc system.
• Women's Momentum Force Shoes Women's curling shoes engineered for competitive curlers with a snug fit, reinforced toe cap, and an interchangeable disc system for right- or left-handed play.
• Air Head Brush Lightweight brush head with easily replaceable pad, low pad cost, and simple installation into any handle, designed to accept both elite and recreational pads.
• Carbon Fiber Impact Broom: Indigenous Culture Ultimate curling broom for serious players featuring a carbon fiber handle with Grip Zone Technology and an Impact head, certified to meet World Curling Specifications when paired with the Impact Pro Sleeve.
• Wheelchair Delivery Stick (4-piece assembly) Four-piece carbon fibre wheelchair curling delivery stick with configurable length options from 124.7cm to 226.3cm, secure push-button connections, and a threaded universal connector compatible with most standard wheelchair curling heads.
• Slip-on Gripper Rubber anti-slider providing traction on ice, available in wide and regular widths, used over the slider foot and removed during delivery.
• Tuff Toe Multisport Toe Coat Epoxy coating applied to the trailing foot toe that protects curling shoes from abrasion and provides friction-free ice contact for improved slide.
• Universal Slip-on Gripper Versatile gripper combining industry-leading traction, exceptional stability, and fit designed for curlers of all levels.
• Officially Licensed Team Canada 2026 Replica Jacket Officially licensed unisex replica jersey replicating the Team Canada 2026 on-ice look, designed in collaboration with Indigenous artist Shelby Gagnon, crafted with sublimated technology.
• Team Gushue Hockey Hoodie Hockey jersey-inspired hoodie with jersey-lined hood, contrast striping, and a kangaroo pocket with hidden phone compartment, part of the Team Gushue Collection.
• True North Maple Leaf Hoodie Premium ring-spun cotton fleece hoodie featuring a layered textured maple leaf patch in collaboration with Indigenous artist Shelby Gagnon, inspired by Team Canada 2026 designs.
• True North Maple Leaf Hockey Hoodie Hockey jersey-inspired hoodie featuring a layered textured maple leaf patch combining twill and chenille, with hummingbird design celebrating Indigenous artistry.
• True North Maple Leaf Crewneck Premium ring-spun cotton fleece crewneck with a textured patch design in Canadian Red, Buttercream, and Maroon, celebrating Canadian artistry and sport.
• Men's Axyon Joggers Lightweight athletic joggers with a tapered ankle design, elasticized waistband with adjustable drawstrings, and a roomier fit through thighs for comfort during athletic activity.
• Gift Cards Goldline-branded gift cards redeemable on curling footwear, apparel, accessories, and brooms through the e-commerce storefront.
• 2026-27 Goldline & Hardline Curling Catalogues Seasonal printed and digital catalogue bundling Goldline's full 2026-27 product range across curling footwear, brooms, apparel, and accessories.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• United We CurlcoreStrategic or Co-development Partner · 1 January 2017Initiative founded by Goldline Curling committed to building a more inclusive and diverse future for curling. Supports curling at every level from grassroots programs and learn-to-curl nights to major events and elite teams.
• Team GushueflagshipStrategic or Co-development PartnerGoldline produces the Team Gushue Collection celebrating Brad Gushue and his championship team. Products include hoodies, hockey jerseys, and collector's items featuring team branding and Indigenous artistry.
• Team Canada 2026flagshipStrategic or Co-development PartnerGoldline is the officially licensed supplier of Team Canada apparel for 2026. Products designed in collaboration with Shelby Gagnon featuring Indigenous artistry representing Canada's sporting identity.
• Shelby GagnoncoreStrategic or Co-development Partner2-Spirit Anishinaabe/Cree artist from Aroland First Nation who collaborates with Goldline on True North Collection and Team Canada designs. Artwork reflects connection between land, story, and sport.
• Curling CanadaflagshipStrategic or Co-development PartnerGoldline is a trusted supplier and supporter of Curling Canada events including Brier, Scotties Tournament of Hearts, and national curling championships. Fan Zone includes officially licensed provincial and national curling apparel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CCM Hockey: Established hockey and ice-sports equipment manufacturer. Adjacent incumbent with similar Canadian ice-sport customer base and retail footprint to Goldline, though focused on hockey rather than curling.
• Bauer Hockey: Large North American hockey equipment and winter-sports brand. Comparable to Goldline as a broader winter-sports equipment incumbent with overlapping distribution and customer base among Canadian ice-sport participants, though not specialized in curling.

Others

• World Curling Federation: International governing body that sets WCF equipment standards Goldline products must meet (e.g., Air Pad compliance, Quantum I.D.S. certification). Relevant as the standards-setter whose decisions directly affect Goldline's product design and competitive eligibility.
• Curling Canada: National governing body for curling in Canada. Comparable because Goldline is a sponsor/supplier to Curling Canada events (Brier, Scotties, national championships), making it both a partner and ecosystem anchor that shapes equipment standards and visibility.

Direct peers

• Hardline Curling: Canadian manufacturer of curling brooms, brushes, and equipment with WCF-compliant product lines. Direct competitor to Goldline in footwear, brooms, and accessories; notably, Goldline and Hardline appear to co-release the '2026-27 Goldline & Hardline Curling Catalogues,' indicating very close market overlap.
• Asham Curling (Performance Brush): Curling broom/brush manufacturer with WCF-approved products distributed across North America. Directly comparable to Goldline's Air Head brush and pad product lines, serving overlapping club and elite customer segments.
• Tournament Sports: Distributor and manufacturer of curling equipment serving clubs and consumers in North America. Comparable to Goldline through multi-channel distribution of comparable product categories and similar club/wholesale relationships.
• Olson Curling: Curling-specific apparel and equipment brand focused on jackets, pants, and accessories for curlers. Closely comparable to Goldline in apparel positioning and curling-only customer focus, with overlap in licensed team apparel offerings.
• Stiga (ProFormance Sports): Sports equipment company with a curling division producing brooms and accessories. Comparable to Goldline as another multi-product curling equipment supplier with established distribution in clubs and at retail.
• BalancePlus: Specialty curling equipment manufacturer producing sliders, brooms, and shoes widely used by competitive curlers. Directly comparable to Goldline in target market (recreational and elite curlers), product categories, and distribution through pro shops and clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goldlinecurling
• Xx.com/goldlinecurling
• Facebookfacebook.com/GoldlineCurling
• LinkedInlinkedin.com/company/goldlinecurling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldline Curling