National Association of Rehab Providers & Agencies

What National Association of Rehab Providers & Agencies does

National Association of Rehabilitation Providers and Agencies (NARA) is a non-profit professional membership association founded in 1978 and headquartered at 1201 Pennsylvania Ave NW, Suite 800, Washington, DC. NARA serves more than 90,000 healthcare professionals across organizations providing physical, occupational, and speech therapy in outpatient clinics, skilled nursing facilities, assisted living, independent living, occupational health, inpatient, and home health settings. The organization also engages Associate Members — companies such as Alinea Wellness, Medline Industries, SaRA Health, and Aequor Staffing Agency — that supply products and services to therapy providers.

Name

National Association of Rehab Providers & Agencies

Legal name

National Association of Rehabilitation Providers and Agencies

Website

https://naranet.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

NARA is a non-profit membership association founded in 1978 that serves over 90,000 rehabilitation providers and agencies across the US through advocacy, education, conferences, and compliance resources.

Ownership category

akta.pro rank

Product category

Professional Healthcare Association

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

Keywords

• Rehabilitation provider association
• Physical therapy advocacy
• Occupational therapy education
• Speech therapy resources
• Healthcare professional membership

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from therapy provider organizations and associate member companies that provide support services to rehabilitation providers.
2. Educational Webinars and Products: Sale of recorded webinars and digital educational products for continuing education. Recorded webinars are priced at $49-$149 depending on membership status. Members receive discounted pricing on educational products.
3. Conference Registration: Revenue from spring and fall annual conferences. The Spring 2026 Conference is scheduled for May 6-8, 2026 in Washington DC. Fall 2026 Conference is October 7-9, 2026 at The Wigwam Resort in Phoenix, AZ. Conference registration and sponsorship opportunities generate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

National Association of Rehabilitation Providers and Agencies (NARA) is a nonprofit professional membership association that supports rehabilitation providers through advocacy on Capitol Hill, continuing education (webinars and conferences), regulatory and compliance guidance, and peer networking. It serves more than 90,000 healthcare professionals across physical therapy, occupational therapy, and speech-language pathology settings, and it generates revenue primarily through membership dues, paid webinars, and conference registrations.

Product overview

NARA is a professional membership association for rehabilitation providers and agencies, not a technology product company. Its offerings consist of membership programs (for therapy providers and associate members), educational services (live/recorded webinars, conferences), advocacy resources, and a digital marketplace for recorded educational content. The portfolio includes Spring and Fall annual conferences held in Washington DC and various US cities, CEU-eligible webinars on clinical and regulatory topics, productivity training materials, and an advocacy center for legislative engagement. The organization serves over 90,000 healthcare professionals and was established in 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• NARA Membership Programs Annual membership programs for therapy provider organizations (organizations delivering PT, OT, and speech therapy services across care settings) and therapy associate member companies (vendors, staffing agencies, and business service providers serving therapy providers), plus an introductory tier for prospective members. Members receive advocacy representation, educational resources, conference access, and industry collaboration opportunities.
• Webinars (Live and Recorded) Educational webinars on legislation, regulation, billing, PDPM, telehealth, cybersecurity, productivity, and clinical best practices for rehabilitation providers. Select webinars offer continuing education units (CEUs). Recorded webinars are sold through the NARA marketplace with member and non-member pricing tiers (e.g., $49 for standard members, $99-$149 for non-members).
• Annual Conferences (Spring and Fall) Annual spring and fall conferences offering education sessions, networking, advocacy activities (including Congressional meetings), and vendor exhibitions for rehabilitation providers. Spring conferences are held in Washington DC; fall conferences rotate to locations like Phoenix, Scottsdale, Las Vegas, and San Diego. Registration and sponsorship opportunities generate revenue.
• Advocacy Center Online advocacy platform (Voter Voice) offering legislative tracking, advocacy resources, and a tool for members to contact Congressional representatives on issues affecting rehabilitation providers, including Medicare reimbursement, telehealth policies, and PDPM/PDGM compliance.

Quantifiable outcome

• Over 90,000 healthcare professionals served through membership
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DLA PipercoreStrategic or Co-development PartnerNARA partners with DLA Piper, a global law firm with deep expertise in government affairs and healthcare policy. This collaboration ensures NARA members are represented by professionals who understand healthcare legislation complexities and have direct access to key decision-makers in Washington, D.C. DLA Piper's team includes former senators, congressional staffers, and policy advisors who help shape legislative strategies.
• The American Physical Therapy Association (APTA)coreStrategic or Co-development PartnerAPTA is one of the professional therapy associations collaborating with NARA through the Therapy Association Coalition to ensure concerns of rehabilitation providers are heard on Capitol Hill and at CMS.
• The American Occupational Therapy Association (AOTA)coreStrategic or Co-development PartnerAOTA is one of the professional therapy associations collaborating with NARA through the Therapy Association Coalition to ensure concerns of rehabilitation providers are heard on Capitol Hill and at CMS.
• The American Speech-Language-Hearing Association (ASHA)coreStrategic or Co-development PartnerASHA is one of the professional therapy associations collaborating with NARA through the Therapy Association Coalition to ensure concerns of rehabilitation providers are heard on Capitol Hill and at CMS.
• ADVION (Formerly NASL)coreStrategic or Co-development PartnerADVION is a key trade association collaborating with NARA through the Therapy Association Coalition, working with professional associations APTA, AOTA, ASHA, and other trade associations to create a collaborative effort for rehabilitation provider concerns.
• Coalition to Preserve Rehabilitation (CPR)coreStrategic or Co-development PartnerThe Coalition to Preserve Rehabilitation is a coalition of national consumer, clinician and membership organizations with the goal of preserving access to rehabilitation services. NARA collaborates as part of this coalition to advocate for policies ensuring access to rehabilitative care.
• Independence Through Enhancement of Medicare and Medicaid Coalition (ITEM Coalition)coreStrategic or Co-development PartnerThe ITEM Coalition is devoted to raising awareness and building support for policies that will enhance access to assistive devices, technologies, and related services for people with disabilities and chronic conditions. NARA participates as a non-profit provider association within this consumer-led coalition.
• QUAD A (AAAASF) - RA AccreditationminorOthersQUAD A provides Medicare accreditation for rehab agencies. NARA members in good standing receive a 10% discount on QUAD A membership. This partnership supports rehab agency accreditation requirements for Medicare certification.
• Alinea WellnessminorOthersGold Associate Member of NARA providing intake and engagement solutions for PT clinics. Offers digitized intake to drive results before patients arrive onsite.
• Medline IndustriesminorOthersGold Associate Member of NARA bringing clinical practice expertise to improve patient outcomes for rehabilitation providers.
• SaRA HealthminorOthersGold Associate Member of NARA helping providers improve patient outcomes while increasing reimbursement through Remote Therapeutic Monitoring (RTM) solutions.
• Aequor Staffing AgencyminorOthersGold Associate Member of NARA providing healthcare staffing services through self-service technology and dedicated recruiters to support rehabilitation providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Physical Therapy Association (APTA): APTA is the largest US professional association for physical therapists. NARA explicitly coordinates with APTA through the Therapy Association Coalition; both advocate for rehab providers on Capitol Hill and compete for member mindshare in education and advocacy.
• American Speech-Language-Hearing Association (ASHA): ASHA is the national professional association for speech-language pathologists and a Therapy Association Coalition peer of NARA, delivering education, advocacy, and certification services to the same SLP community.
• ADVION (formerly NASL): ADVION is a national trade association for providers of ancillary services and products in the post-acute/long-term care space, including rehab. NARA is a Therapy Association Coalition partner with ADVION, making it a direct advocacy peer for rehab and SNF-focused providers.
• American Occupational Therapy Association (AOTA): AOTA represents occupational therapy practitioners and is a Therapy Association Coalition partner alongside NARA. It offers overlapping advocacy, education, CEUs, and conferences for the same OT provider audience.

Emerging players

• National Athletic Trainers' Association (NATA): NATA is a professional membership association for athletic trainers with overlapping education, advocacy, and conference models. It is a useful comp for association-driven member engagement, though focused on athletic training rather than rehab provider businesses.
• American Health Information Management Association (AHIMA): AHIMA is a health information professional association offering membership, certification, education, and advocacy. It is comparable as a healthcare professional association with similar revenue streams (dues, CEUs, conferences) but serves a different clinical discipline.
• Healthcare Financial Management Association (HFMA): HFMA is a membership organization for healthcare finance professionals providing education, certification, and advocacy. Its business-of-healthcare focus on reimbursement and revenue cycle parallels NARA's PDPM/PDGM and Medicare-advocacy offerings.
• Medical Group Management Association (MGMA): MGMA is a professional association for medical group practice administrators, offering education, advocacy, and benchmarking. It is comparable to NARA as a business-focused healthcare association serving providers with operational and reimbursement support.
• AMDA – The Society for Post-Acute and Long-Term Care Medicine: AMDA represents medical directors and clinicians in post-acute/long-term care, the same SNF and assisted-living settings where many NARA therapy provider members operate. It is comparable as a US advocacy and education association in overlapping care settings.
• American Academy of Physical Medicine and Rehabilitation (AAPM&R): AAPM&R is a physician-led medical specialty society for PM&R, with education and advocacy products. It is a tangential peer because physiatrists often prescribe and oversee PT/OT services to NARA's member provider base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rehabassoc
• Facebookfacebook.com/NARArehabproviders.agencies
• LinkedInlinkedin.com/company/national-association-of-rehab-agencies

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Rehab Providers & Agencies