Aline Wellness

What Aline Wellness does

Aline Wellness is a privately held multidisciplinary wellness clinic headquartered at 677 Queen Street East in Sault Ste. Marie, Ontario, Canada, founded by physiotherapist and Pilates instructor Ali Greco in 2021. The company operates a single physical location that integrates seven service lines — orthopaedic and pelvic health physiotherapy, Pilates and yoga (mat, reformer, and hot classes), registered massage therapy, psychotherapy and social work, naturopathic medicine, and nutrition coaching — under one roof, supplemented by an on-site coffee and smoothie bar. Care delivery is intentionally positioned as non-clinical, with the physical space designed by Articulate Design Co. to feel like a community hub rather than a sterile clinic, and the operating model encourages cross-referral between practitioners.

The underlying technology stack is composed of off-the-shelf SaaS rather than proprietary systems: MindBody handles Pilates/yoga class scheduling, class-pack management, and payments; JaneApp powers appointment booking for physiotherapy, massage, nutrition, and social work; Square operates the café's point-of-sale and pre-orders; and Stripe processes e-commerce transactions on the company's Squarespace-based website. There is no proprietary software, no AI/ML component, and no app. Customer acquisition is direct-to-consumer via organic social (Instagram, Facebook), the website, local word-of-mouth, community events, and a new-client intro offer of three classes.

The business model is built on unit-priced service delivery rather than subscriptions: physiotherapy sessions range from CA$70 to CA$135 depending on length and modality (with GLA:D group sessions at CA$40); massage therapy is CA$75–CA$100; Pilates/yoga classes are sold as drop-ins (CA$23.99 mat, CA$33.99 reformer) or packs of 5/10/20 sessions; and nutrition, naturopathic, and psychotherapy sessions are billed per appointment. Direct billing to most major insurance providers (excluding SunLife) is offered for eligible services. Ancillary revenue comes from branded retail (apparel, grip socks, candles, mouth tape, supplements), digital meal plans, and café sales. The company has no external institutional investment, no parent company, and no disclosed funding rounds, operating entirely on founder capital and operating cash flow.

Name

Aline Wellness

Legal name

Aline Wellness Inc.

Website

https://alinewellness.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Aline Wellness is a privately held, multidisciplinary wellness clinic in Sault Ste. Marie, Ontario, offering physiotherapy, Pilates and yoga, massage therapy, psychotherapy, naturopathic medicine, and nutrition coaching under one roof, alongside a retail shop and café. It serves individual consumers in Northern Ontario via in-person visits, virtual care, and e-commerce.

Ownership category

akta.pro rank

Product category

Multidisciplinary Wellness Clinic

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHLALADAB

Behavioral & Mental Health Virtual Care (EAP/Teletherapy)

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Physiotherapy services
• Pilates and yoga classes
• Registered massage therapy
• Naturopathic medicine
• Nutrition coaching

Headquarters

HQ city

Sault Sainte Marie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Physiotherapy Services: Revenue from one-on-one physiotherapy sessions including orthopaedic, pelvic health, and the GLA:D program. Billed per session with initial assessments and follow-up appointments at different rate tiers.
2. Massage Therapy: Revenue from registered massage therapy sessions offered in 45 and 60-minute formats.
3. Pilates & Yoga Classes: Revenue from group and private Pilates (mat and reformer) and yoga classes. Offered as drop-in, multi-class packs (5, 10, 20 sessions), or semi-private/private sessions.
4. Nutrition Coaching: Revenue from certified nutrition coaching sessions with Brooke Wright, including initial assessments and follow-up appointments.
5. Naturopathic Medicine: Revenue from virtual naturopathic medicine consultations with Dr. Despina Michailidis, ND.
6. Psychotherapy / Social Work: Revenue from individual, couples, and family psychotherapy sessions provided by registered social workers and psychotherapists.
7. E-commerce / Retail Products: Revenue from branded merchandise, wellness products, digital meal plans, and physical goods sold through the Aline Wellness shop (apparel, grip socks, candles, mouth tape, supplements, cold brew, meal guides).
8. Coffee & Smoothie Bar: Revenue from on-site coffee, specialty drinks, and smoothies sold at the in-studio café.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aline Wellness operates a multidisciplinary wellness clinic in Sault Ste. Marie, Ontario, offering physiotherapy (orthopaedic and pelvic health), Pilates and yoga classes, registered massage therapy, psychotherapy and social work, virtual naturopathic medicine, and nutrition coaching. The clinic also runs an on-site coffee and smoothie bar and an e-commerce shop selling branded apparel, wellness accessories, digital meal plans, and beverages. All services are delivered collaboratively by a team of 20+ practitioners under one roof, with a focus on integrated rehabilitation and holistic well-being for individual clients.

Product overview

Aline Wellness is a multidisciplinary wellness space in Sault Ste. Marie, Ontario offering a unified platform of integrated health services. The core service portfolio includes Physiotherapy (orthopaedic and pelvic health), Pilates & Yoga (mat and reformer classes), Massage Therapy, Psychotherapy/Social Work, Naturopathic Medicine, and Nutrition Services (Holistic Nutrition and Nutrition Coaching). The company also operates a Coffee & Smoothie Bar and an e-commerce Shop selling branded apparel, wellness products, digital meal plans, and beverages. All services are designed to work collaboratively under one roof, supporting clients through rehabilitation and wellness journeys.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy

Quantifiable outcome

• 70-80% improvement in balance reported by stroke patient after physiotherapy treatment
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Articulate Design Co.minorStrategic or Co-development PartnerArticulate Design Co. partnered with Aline Wellness to design and curate the clinic's physical space. The design team helped create a welcoming, non-clinical environment that differentiates Aline Wellness from traditional physiotherapy clinics, removing sterile feelings and promoting comfort and ease for clients.
• JaneAppcoreTechnology or IntegrationJaneApp is the primary booking platform used by Aline Wellness for physiotherapy, massage therapy, nutrition, and social work appointments. Clients book sessions through JaneApp's online scheduling system.
• MindBodycoreTechnology or IntegrationMindBody is the class scheduling and booking platform used by Aline Wellness for all Pilates and yoga classes. It also manages the studio's client accounts, class packs, and payment processing.
• Body HarmonicscoreStrategic or Co-development PartnerBody Harmonics is the Pilates education and certification organization whose training programs are used by Aline Wellness instructors. Instructor Angela Sauve is a teacher trainer for Body Harmonics. Several Aline Pilates instructors have completed Body Harmonics levels 1, 2, and 3 training.
• Polar JoeminorOthersPolar Joe supplies cold brew coffee products (regular, decaf, low sugar, mocha latte, vanilla latte) sold through Aline Wellness's on-site coffee bar and online shop.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Propel Active Health: Multidisciplinary Ontario clinic offering physiotherapy, massage, Pilates/yoga, and chiropractic under one roof. Highly comparable multidisciplinary model targeting similar consumer wellness spend.
• Mend Physio: Ontario-based physiotherapy and movement clinic with multiple locations offering integrated rehab, Pilates, and massage. Closely comparable in clinical-plus-movement positioning.
• Club Pilates: Largest North American Pilates franchise offering reformer and mat classes at scale. Comparable on the movement/Pilates product line and class-pack revenue model.
• Athlete's Care: Multi-location Ontario sports medicine and rehab provider combining physiotherapy, massage, chiropractic, and sports performance services. Comparable integrated clinic model with broader geographic reach.
• Myodetox: Premium multidisciplinary wellness brand combining physiotherapy, massage, Pilates and recovery services across multiple Canadian cities. Most directly comparable peer given integrated clinical-plus-fitness model and premium positioning.

Broad incumbents

• CBI Health: Large Canadian provider of physiotherapy, mental health, and multidisciplinary rehabilitation across a national clinic footprint. Broad incumbent with significant payer and employer relationships.
• LifeMark Health: One of Canada's largest rehabilitation and physiotherapy chains with broad payer relationships and clinic network. Broad incumbent offering overlapping clinical services at much greater scale.
• Physiomed: National Canadian healthcare network combining physiotherapy, chiropractic, massage, and wellness programming. Broad incumbent with comparable multidisciplinary clinic model.

Emerging players

• SOLA Studios: Boutique Pilates studio chain focused on reformer classes with a premium, design-forward brand. Comparable on the boutique-Pilates positioning and class-pack pricing.

Others

• Body Harmonics: Pilates education and certification organization supplying instructor training to Aline Wellness. Ecosystem/training partner rather than direct competitor, but shapes the supply of qualified Pilates instructors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alinewellness.ssm
• LinkedInlinkedin.com/company/aline-wellness-ssm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aline Wellness