Achtsamkeitsakademie GmbH

What Achtsamkeitsakademie GmbH does

Achtsamkeitsakademie GmbH operates a German-language mindfulness and meditation platform targeting stressed adults, individuals experiencing anxiety, panic or burnout, and people seeking self-discovery in the German-speaking market (Germany, Austria, Switzerland). The platform was founded in 2015 by Peter Beer, a former automotive engineer and Spiegel bestselling author, and is headquartered in Regensburg, Germany, with a team of roughly 30 people spanning product, IT, marketing, content, support, and finance.

The core product is the Achtsamkeitsakademie App, a native iOS and Android mobile app (with browser access) that delivers over 100 guided meditations and mindfulness exercises, daily mindfulness impulses, an introductory course, live meditation and exchange sessions, and a community chat with optional anonymity. A gamification layer tracks meditation sessions through a virtual tree that, when fully grown, triggers a real tree planting via the Tree-Nation partnership. The technology stack is built and maintained in-house by a CEO/IT lead who is also a programmer, with payment processing via PayPal, SEPA direct debit, and credit card.

The business model is a direct-to-consumer subscription sold self-serve through the app, website, Apple App Store, and Google Play Store. Pricing is €14.99/month or €149.99/year (the annual tier is the most popular), with a 14-day money-back guarantee. Acquisition is product-led, using a free personality quiz ('Reise zu dir selbst') and free online workshops (Emotions-Kompass, Inneres Kind) as top-of-funnel lead generators, supplemented by founder-led YouTube, podcast, Instagram, and email marketing. The company is bootstrapped and founder-owned with no external institutional investment disclosed.

Name

Achtsamkeitsakademie GmbH

Legal name

Achtsamkeitsakademie GmbH

Website

https://achtsamkeitsakademie.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Achtsamkeitsakademie GmbH is a German-language mindfulness and meditation platform offering a mobile app with over 100 guided meditations, daily impulses, community features, and a tree-planting gamification loop, sold via D2C subscription to stressed adults across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Online Mindfulness and Meditation Platform

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mindfulness meditation app
• Guided meditation platform
• Online meditation courses
• Meditation subscription service
• E-learning mindfulness

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription Membership (Monthly): Members pay a recurring monthly fee of €14.99 for full access to the meditation library, daily impulses, community features, and live events. The subscription auto-renews monthly unless cancelled.
2. Subscription Membership (Annual): Members pay an annual fee of €149.99 (most popular tier), providing the same full access as the monthly plan. This is a recurring subscription billed annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Achtsamkeitsakademie GmbH operates a subscription-based e-learning platform for mindfulness and meditation, delivered via a proprietary mobile app (iOS and Android) and web browser. Members receive access to 100+ guided meditations, daily mindfulness impulses, an introduction course, a community chat with live meditation and exchange rounds, and a gamified meditation tree feature that triggers real tree planting via Tree-Nation. Membership is sold as monthly (€14.99) or annual (€149.99) subscriptions with a 14-day money-back guarantee.

Product overview

Achtsamkeitsakademie GmbH offers a single unified product: the Achtsamkeitsakademie App (also usable via web browser without the app), which is a subscription-based e-learning platform for mindfulness and meditation in the German-speaking market. The core product centers on the mobile app providing over 100 guided meditations, daily mindfulness impulses, and an exclusive community function. A gamification layer features a meditation tree that grows with each session, with real trees planted via Tree-Nation partnership. The platform also includes free workshops (Emotions-Kompass, Inneres Kind) and a personality quiz (Reise zu dir selbst) as lead generators. Paid membership is available as annual (€149.99/year) or monthly (€14.99/month) subscriptions with a 14-day money-back guarantee. The platform was founded in 2015 as an e-learning platform, with the mobile app launching in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Achtsamkeitsakademie App

Quantifiable outcome

• 21,550+ satisfied members
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Tree-NationminorStrategic or Co-development PartnerTree-Nation is a sustainability platform that selects reforestation projects that also support local communities and improve living conditions. When members grow a virtual 'Achtsamkeits-Baum' (mindfulness tree) in the app through regular meditation, a real tree is planted. The community currently plants approximately 20 trees per day through this mechanism, creating a positive environmental and social impact linked directly to user engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 7Mind: 7Mind is a Berlin-based German-language meditation app offering guided meditations and corporate wellness solutions. It is the closest direct competitor to Achtsamkeitsakademie in the DACH market, with a very similar subscription model and target audience.
• Insight Timer: Insight Timer is a global meditation app with a large free library, community features, live sessions, and teacher-led content. Comparable in offering a free/community-led model alongside guided content, and directly competes for users seeking community-driven meditation.
• Headspace: Headspace is a leading meditation and mindfulness subscription app with guided sessions, courses, and employer wellness offerings. Directly comparable to Achtsamkeitsakademie's guided-meditation library, daily content, and subscription D2C model.
• Calm: Calm is the global category leader in meditation/mindfulness apps with guided meditations, sleep stories, and daily content delivered via subscription. Directly comparable in product model (subscription app, guided library, daily content) to Achtsamkeitsakademie, though serving a much larger English-first audience.
• Meditopia: Meditopia is a meditation app offering localized content in multiple languages (including German) with B2B employer wellness offerings. Comparable as a multilingual subscription meditation platform with a similar D2C-plus-enterprise go-to-market.
• Waking Up: Waking Up is a mindfulness/meditation subscription app founded by Sam Harris, blending secular mindfulness with a teacher-led content model. Comparable to Achtsamkeitsakademie's founder-author-led premium positioning and subscription-based course delivery.
• Ten Percent Happier: Ten Percent Happier is a meditation app offering guided sessions, courses, and teacher-led content on a subscription model. Comparable in providing daily mindfulness content, course-based learning, and a similar D2C subscription structure.

Broad incumbents

• Apple Fitness+: Apple Fitness+ includes guided Meditations within Apple's broader subscription fitness/wellness service. Comparable as an incumbent platform delivering meditation and mindfulness content via subscription, with deep device and App Store distribution advantages over standalone apps.
• Mindvalley: Mindvalley is a broader personal-growth learning platform with mindfulness, meditation, and transformation courses. Comparable as a subscription-based e-learning platform in the wellness/self-improvement category that overlaps with Achtsamkeitsakademie's course content.

Regional players

• Selfapy: Selfapy is a German-language digital mental health platform offering courses and content for stress, anxiety, and depression. Comparable to Achtsamkeitsakademie in serving the German-speaking market with course-based content for anxiety, panic, and burnout, though more clinically oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/achtsamkeitsakademie.de
• YouTubeyoutube.com/achtsamkeitsakademie
• LinkedInlinkedin.com/company/achtsamkeitsakademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achtsamkeitsakademie GmbH