Unverified

What Unverified does

Unverified is a full-service creative agency that delivers storytelling-led brand campaigns, commercials, social content, and long-form content primarily for automotive, sports, and lifestyle brands. The company serves enterprise clients including Toyota, Lexus, Harley-Davidson, and Netflix, executing 360-degree campaigns spanning TV, digital, social, out-of-home, and print. The firm originated as the creative arm of Sweatpants Media, founded in 2012 by Andy Bell, and was spun off in 2024 as an independent entity focused on ideas, strategy, and creative direction while Sweatpants Media retained production responsibilities.

Core offerings fall into two service groups: Content Strategy & Brand Services (content strategy, brand and identity, creative direction, design, media strategy, partnerships) and Production & Post-Production Services (motion and video, social content, 360 campaigns, high-end editorial, motion design, VFX, AI-assisted workflows, sound, color, and CGI). The technology stack is primarily creative production tooling with generative AI and CGI integrated into post-production pipelines rather than constituting proprietary technology. Operations run from offices in Long Beach, CA (headquarters) and Park City, UT with a 1-10 person senior practitioner team operating under a "small room, right people" philosophy.

The business model is project-based professional services revenue derived from creative agency engagements, typically quoted per project with pricing not publicly disclosed. Go-to-market is sales-led, leveraging senior talent relationships and a demonstrated track record with major automotive OEMs and lifestyle brands. Notable named campaigns include Toyota's Super Bowl LX "Where Dreams Began," Toyota's "The Pitch" (16M+ YouTube views, YouTube Ad Leaderboard Q3 2021 winner), Lexus's "The Standard of Amazing" (11 Telly Awards including 3x Gold), Harley-Davidson's "Stop Looking Start Riding," and the Netflix Original Documentary "Under an Arctic Sky" (Tribeca Film Festival selection with 7 sold-out screenings). The company is privately held and founder-owned with no disclosed external institutional investors.

Name

Unverified

Legal name

Unverified

Website

https://unverified.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Unverified is a full-service creative agency delivering storytelling-led brand campaigns, commercials, and content for automotive, sports, and lifestyle clients including Toyota, Lexus, Harley-Davidson, and Netflix. Spun off from Sweatpants Media in 2024, operating from Long Beach, CA and Park City, UT.

Ownership category

akta.pro rank

Product category

Creative Services / Advertising Agency

NAICS

Public Relations Agencies (541820), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Unscripted/Reality TV Production (Live-Action) (MPADABAC), Online Finishing & Conform (DI, EDL/AAF/XML, Deliverables) (MPAHAAAC)

Keywords

• Creative agency services
• Brand campaign production
• Automotive advertising
• Commercial content production
• Post production VFX

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative company revenue derived from brand campaigns, commercials, social content, long-form content, and 360 campaigns for automotive, sports, and lifestyle brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Unverified is a full-service creative company that develops brand campaigns, commercials, social content, and long-form content primarily for automotive, sports, and performance brands. The firm delivers strategy, creative direction, production, and post production — including VFX, generative AI/CGI, sound, and color — under one roof, with senior creative talent directly engaged on each project.

Product overview

Unverified is a full-service creative company offering brand campaigns, commercials, social and long form content. Their service portfolio includes Content Strategy & Brand Services (content strategy, brand & identity, creative direction, design, media strategy, partnerships) and Production & Post Production Services (motion & video, social content, 360 campaigns, VFX, AI-assisted workflows, CGI). They deliver named campaigns for clients including Toyota, Lexus, Harley-Davidson, and Netflix, with recognized work winning awards such as Telly Awards (3x Gold, 1x Silver, 2x Bronze for Lexus; 2x Gold, 3x Silver for Harley-Davidson), International Motor Film Awards, YouTube Ad Leaderboard, and Tribeca Film Festival selection. Unverified operates in partnership with Sweatpants Media for production while focusing on ideas, strategy, and campaign development.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy & Brand Services Strategy and brand services offering for enterprise clients, covering content strategy, brand & identity development, creative direction, design, media strategy, and partnerships & collaborations for brand campaigns.
• Production & Post Production Services Full-service production and post production offering covering motion & video, social content, 360 campaigns, VFX, AI-assisted workflows, generative AI & CGI, sound, color, and editing, delivered through in-house producers and shared production DNA with Sweatpants Media.

Quantifiable outcome

• 16 million+ views on Toyota 'The Pitch' campaign
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sweatpants MediacoreStrategic or Co-development PartnerFormerly the creative arm of Sweatpants Media, Unverified was spun off to focus entirely on ideas while Sweatpants Media continues producing world-class commercial work. Production is handled by Sweatpants Media with shared DNA and close operational relationship.
• CanonminorStrategic or Co-development PartnerCanon collaborated with Toyota Land Cruiser on the 'Proof of Adventure' campaign featuring photographer Rory Kramer, showcasing Canon equipment in the adventure lifestyle context.
• Bleacher ReportminorGTM or Marketing PartnerMedia partnership for Toyota's 2026 sports campaign, developing digital campaign elements and distributing content across Bleacher Report platforms.
• SlateminorGTM or Marketing PartnerMedia partnership for Toyota's 2026 sports campaign to distribute campaign content across Slate's platforms.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 72andSunny: LA-headquartered independent creative agency with a strong track record in automotive and entertainment campaigns (including prior Toyota work). Comparable to Unverified in full-service creative-and-strategy offering for premium brand clients.
• Wieden+Kennedy: Iconic independent creative agency known for action- and sports-driven brand storytelling with deep automotive and lifestyle credentials (e.g., Nike, Honda, Ford). Closely comparable to Unverified in creative-led, talent-driven model and high-action campaign portfolio.
• Anomaly: Independent creative and brand consultancy with offices in multiple markets, known for building owned-media and content IP alongside traditional campaigns. Comparable to Unverified in entrepreneurial, strategy-led positioning and 360-campaign delivery.
• Mother: Independent creative agency with a Los Angeles office producing award-winning work across automotive, lifestyle, and entertainment. Comparable to Unverified in independent creative-shop model and emphasis on high-craft, character-driven storytelling.
• Pereira O'Dell: San Francisco/L.A. independent creative agency producing brand campaigns, commercials, and integrated content for major global brands. Comparable to Unverified in integrated creative-plus-production model and premium client focus.
• GSD&M: Austin-based independent creative agency with a long-standing automotive practice (notably legacy Chrysler/Dodge/Ram work). Comparable to Unverified in independent creative model and OEM-focused brand storytelling.
• Tombras: Independent full-service agency producing creative campaigns for major brands across automotive, consumer, and government verticals. Comparable to Unverified in integrated creative-plus-media capabilities and enterprise client base.
• Zambezi: Los Angeles-based independent creative agency with deep roots in action sports, automotive, and entertainment brands. Closely comparable to Unverified in LA footprint, action-and-automotive client mix, and integrated production capabilities.

Broad incumbents

• Publicis: Global advertising holding company whose agencies (Publicis, Leo Burnett, Saatchi, etc.) compete for the same automotive AOR budgets Unverified targets; Unverified's President Shawn Meade was previously SVP of Performance Media at Publicis, underscoring the talent-flow and competitive link.
• WPP: Largest global advertising holding company whose networks (Ogilvy, VMLY&R, Grey, AKQA) compete for the same enterprise automotive and brand-storytelling RFPs; represents the scaled, multinational competitor archetype Unverified must outflank to win AOR scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unv3rif1ed
• Instagraminstagram.com/unv3rified

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unverified