3D Events

What 3D Events does

3D Events is a privately held, founder-owned professional event management company headquartered in St Helier, Jersey, in the Channel Islands. Founded in 1998 by Andrew Thomas, who relocated the business from southeast England to Jersey in 2002, the firm has delivered high-profile corporate, sporting, community, and charitable events for over 25 years across the Channel Islands, the UK, and Europe. Its service portfolio spans corporate events (conferences, gala dinners, product launches, team building, brand activation), mass-participation sporting events (the Standard Chartered Jersey Marathon, Sure Guernsey Marathon, Super League Triathlon Jersey, SwimRun Jersey, Festival of the Mile, among others), community and trade events, destination management, and promotional services. The company operates with a small core team of approximately 10 staff supplemented by associate event managers with senior international credentials (Formula 1, Top Gear Live, Coca Cola, Walt Disney Company, ExxonMobil Motorsport).

The business operates a sales-led, professional services model. Revenue is generated through event management fees on bespoke corporate engagements (quote-based pricing) and from sporting event operations including registration fees (e.g., Festival of the Mile tickets at £6–£39 across adult, junior, and family tiers) and sponsorship income from brand partners such as Rathbones and Randalls. Go-to-market is direct, via account managers engaging corporate clients, public-sector bodies, and community organizations, supported by organic social (Instagram, Facebook), website content, and email marketing. Customer segments are diversified across corporate, sporting/community, and trade verticals with no dominant enterprise anchor client disclosed. In 2026, the company launched a dedicated Destination Management Company (DMC) service for inbound agency and venue-sourcing work, signaling a deliberate extension of the core organizer business into higher-margin adjacency. There is no evidence of proprietary technology, AI/ML capability, external funding, M&A activity, or non-founder ownership; the firm remains entirely founder-led and operating from a single headquarters.

Name

3D Events

Legal name

3D Events

Website

https://3d-events.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

3D Events is a privately held, founder-owned professional event management firm in Jersey, Channel Islands, delivering corporate, sporting, community, and destination management services across the Channel Islands, UK, and Europe for over 25 years.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event management services
• Corporate event planning
• Sporting event management
• Destination management services
• Brand activation services

Headquarters

HQ city

St. Helier

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Professional event management fees for corporate events, conferences, team-building, community events, and sporting events. Revenue generated through service fees for event planning, delivery, and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

3D Events is a professional event management agency that designs, promotes and delivers corporate events, sporting events, community and trade events, team-building programmes, destination management (DMC) services and promotional/brand activation services for corporate, public-sector and charitable clients across the Channel Islands, UK and Europe. The firm also produces its own flagship mass-participation sporting events, including the Jersey Marathon, Super League Triathlon Jersey and Festival of the Mile, with tiered entry pricing for individual and corporate teams.

Product overview

3D Events is a professional event management company offering a comprehensive portfolio of services across corporate events, sporting events, community events, team building, destination management, and promotional services. The company operates primarily in Jersey and Guernsey (Channel Islands) but also serves clients across the UK and Europe. The core offerings include corporate event management (conferences, gala dinners, product launches, hospitality), mass participation sporting events (marathons, triathlons, swim runs), team building programmes, destination management services, and full-service promotional capabilities including brand activation and event sponsorship. Major branded sporting events under management include the Standard Chartered Jersey Marathon, Sure Guernsey Marathon, Super League Triathlon Jersey, Jersey Triathlon, SwimRun Jersey, and Festival of the Mile. The company employs approximately 10 core team members plus associate event managers and has been operating for over 25 years.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• RathbonesminorGTM or Marketing Partner · 1 January 2026Title sponsor of Festival of the Mile event. Rathbones provides sponsorship support for the running event in exchange for brand association and marketing exposure.
• RandallsminorGTM or Marketing Partner · 1 January 2026Beer sponsor for the Festival of the Mile Beer Mile event. Randalls provides draught lager and non-alcoholic lager for participants.
• Rock N Road Run CocoreStrategic or Co-development PartnerCo-host of the Festival of the Mile event with Rock N Road Run Co, demonstrating collaborative event delivery partnership.
• Super League TriathloncoreStrategic or Co-development PartnerProvides local event services for Super League Triathlon Jersey, including race coordination and on-ground operations for this major sporting event.
• Jersey Hospitality AssociationcoreStrategic or Co-development PartnerManaging Director Andrew Thomas serves as Chair of the Events and Entertainment Sub-Sector, supporting industry growth and positioning Jersey as a leading events destination.
• Jersey Heart Support GroupminorGTM or Marketing PartnerCharity beneficiary for the Festival of the Mile, receiving funds raised from the event.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Threshold Sports: UK endurance and adventure event organizer known for ultra events and challenge series. Comparable to 3D Events' True Grit Challenge and Race For The Wild adventure event offerings.
• Human Race: UK mass participation sports event company producing triathlons, duathlons, and running events. Closely aligned with 3D Events' triathlon and multi-sport event management business in Jersey and Guernsey.
• Limelight Sports: UK mass participation event specialist running running, cycling, and obstacle events for charities and brands. Comparable in business model to 3D Events' charity-tied mass participation events like Festival of the Mile.
• Great Run Company: UK-based mass participation running event organizer operating flagship marathons, half-marathons, and 10Ks. Directly comparable to 3D Events' portfolio of owned running events such as the Jersey Marathon and Festival of the Mile.
• Motiv Sports: UK mass participation sports event organizer with running, cycling, and obstacle race properties. Directly comparable in scale, event portfolio mix, and operational model to 3D Events.
• Wedgewood Events: UK corporate event management and DMC company delivering conferences, incentive travel, and team-building events. Directly comparable to 3D Events' corporate events and DMC services divisions.

Broad incumbents

• IMG (Endeavor): Global sports and event management business handling major events and experiential campaigns. Comparable as a broader incumbent that 3D Events competes against for premium corporate and sporting event briefs.
• The Jockey Club: UK sports events and venue operator with mass-participation running events alongside core racing operations. Comparable as an incumbent combining sporting events with venue and destination capabilities similar to 3D Events' combined model.
• IRONMAN: Global triathlon and mass participation endurance event brand. Comparable as a much larger incumbent in the triathlon event space where 3D Events operates the Super League Triathlon Jersey and local triathlons.

Emerging players

• Let's Do This: Endurance event marketplace and registration platform connecting participants to mass participation events. An emerging distribution and discovery layer that overlaps with 3D Events' owned running and triathlon properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3DEventsPage
• LinkedInlinkedin.com/company/3devents

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D Events