American Fence & Flag

What American Fence & Flag does

American Fence & Flag is a privately held, for-profit company founded in 1983 and headquartered in Whitehall, United States. It provides residential and commercial fencing, railings, and flags, operating a dual go-to-market that combines turnkey installation services with material-only supply for customers who prefer to handle installation themselves or through third parties.

The company's product surface spans decorative and functional fencing products, railing systems, and flag-related inventory, serving both end-customer (homeowner and commercial property) and trade/contractor demand via the material-supply channel. No proprietary technology, software platform, patented systems, or digital tools are disclosed in the input; the business model appears to be a traditional trade services operation with physical inventory and on-site installation labor.

Revenue mechanics, pricing models, customer segments, geographic reach, ownership structure, subsidiaries, leadership team, funding history, and partnership ecosystem are not disclosed in the available source material — the company website rendered only a verification/loading screen during data collection, and firmographic, financial, and contact records carry no substantive content. Consequently, scale, segment mix, and capital structure are unverifiable.

Name

American Fence & Flag

Website

https://american-fence.com

Company type

Private

Founded year

1983

Headcount range

11–50 employees

Short description

American Fence & Flag, founded in 1983 in Whitehall, United States, provides residential and commercial fencing, railings, and flags via turnkey installation and material-only supply to homeowners, commercial property owners, and trade buyers.

Ownership category

akta.pro rank

Product category

Fencing and Outdoor Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industry

Fence Installation & Replacement (HSAPALAC)

Keywords

• Fencing products
• Fence installation
• Commercial railings
• Flag supply
• Residential fencing

Headquarters

HQ city

Whitehall

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Core offering

American Fence & Flag supplies residential and commercial fencing, railings, and flags. The company sells fencing and flag materials directly to customers and also offers professional installation services for those products. Both material-only supply and turnkey installation are available buyer options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fencing Materials Supply Sale of residential and commercial fencing materials supplied to the buyer without installation services.
• Fence Installation Services Professional installation of residential and commercial fencing purchased through the company.
• Railing Products and Installation Sale and installation of railing products for residential and commercial customers.
• Flag Products Sale of flag products to residential and commercial buyers.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Allied Fence Company: Long-standing commercial and residential fence contractor; directly comparable on project types, customer segments, and material-supply-plus-installation model.
• Superior Fence & Rail: One of the largest franchise/residential and commercial fence installation companies in the U.S.; directly comparable in offering, customer base (homeowners and commercial), and installer-driven model.
• Freedom Fence & Railing: Multi-state fence and railing installer focused on residential and commercial projects; comparable mix of fencing and railing products with installation-led go-to-market.
• National Rent-A-Fence (Heras): National fence rental and installation provider serving construction, events, and commercial sites; comparable installation labor pool and commercial customer base, though rental-led rather than retail-led.
• Best Fence and Deck of NY: Regional fence and deck installer serving residential and light commercial customers; similar installation service model and product overlap in outdoor structures.

Broad incumbents

• The Home Depot (Installation Services): National home improvement retailer that sells fencing materials and offers fence installation through its pro/install services; overlaps American Fence & Flag on both the material-supply and installation sides at a much larger scale.
• Lowe's (Installation Services): Major big-box retailer with comparable materials supply, fence installation referral network, and pro-targeted offerings; competes for the same DIY-and-installed customer.
• Beacon Building Products (fencing SKU): National building products distributor carrying fence and outdoor structures SKUs; comparable on the wholesale/material side of the supply chain.
• Ace Hardware (Fencing Category): Cooperative hardware retailer selling fence components and DIY supplies; comparable to the material-only arm of American Fence & Flag's business for DIY homeowners.
• 84 Lumber: Building materials dealer with a fence and outdoor structures offering sold through company stores; comparable on the material-supply side of the business and customer overlap with contractors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/AmericanFenceandFlag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Fence & Flag