Wandering Roots
Wandering Roots is a Michigan-based, bootstrapped retreat company founded in 2018 that designs and hosts all-inclusive multi-day wellness retreats globally and sells retreat-planning services and digital education to entrepreneurs wanting to monetize retreats through their existing brands.
- Company typePrivate
- Founded2018
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wandering Roots does
Wandering Roots is a privately-held, bootstrapped retreat company founded in 2018 by Anna VanAgtmael and headquartered in Grand Rapids, Michigan. The company operates two interlocking lines of business: (1) designing and hosting all-inclusive, multi-day wellness retreats at domestic and international destinations — including the upcoming Shenandoah (April 2026), Norway (September 2026), and Iceland (November 2026) programs, with past retreats in Costa Rica, the Canadian Rockies, Scotland, Ireland, Italy, and Iceland — and (2) retreat planning services and education aimed at entrepreneurs who want to launch retreats as an extension of their existing brands.
Core products include weeklong group retreats (10–15 guests, 4–5 hosts per event) priced from $999 to $7,794+ per attendee, with private chef-prepared meals, yoga, workshops, and curated excursions; a $199 one-on-one mentor session; and free digital resources including a retreat planning checklist and a ConvertKit-powered 2-week email series titled "Build a Profitable Retreat in Just 1 Minute Per Day." The technology stack is a lightweight, off-the-shelf stack — Squarespace e-commerce for the storefront and checkout (including installment plans), ConvertKit for email automation, and Acuity Scheduling for consultation bookings — with no proprietary platform, no mobile app, and no AI components.
The business is event-based, direct-to-consumer, and community-led. Sales occur entirely through the company website via word-of-mouth, founder-led content marketing (a long-running blog dating back to 2018), email capture, and social proof. Pricing for retreats is collected as a 25% deposit with the balance due 30–60 days before the event; payment plans are offered on request. The core operating team consists of founder/host Anna VanAgtmael (a certified yoga instructor and former 13-year biotech laboratory manager), long-time co-host Elise Kutt (Mod Bettie Portraits), and chef Abbey — together forming the durable production backbone for every retreat since 2018. Revenue mix is diversified across retreat hosting fees, mentoring fees, and free top-of-funnel content that funnels toward planning-service consults.
Wandering Roots firmographics
Firmographics- Name
- Wandering Roots
- Legal name
- Wandering Roots
- Website
- https://yourwanderingroots.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wandering Roots is a Michigan-based, bootstrapped retreat company founded in 2018 that designs and hosts all-inclusive multi-day wellness retreats globally and sells retreat-planning services and digital education to entrepreneurs wanting to monetize retreats through their existing brands.
- Ownership category
- akta.pro rank
Wandering Roots industry classification
Industry- Product category
- Wellness Retreat Services
- NAICS
- All Other Traveler Accommodation (721199), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)
- akta.pro secondary industries
- Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Wellness, Spa & Retreat Tour Operators (THAKADAI)
Keywords
Where Wandering Roots is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wandering Roots business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retreat Hosting: Full-service retreat experiences priced from $999 to $7,794+ depending on destination and accommodation options. Revenue is event-based with per-head pricing for multi-day retreats that include lodging, meals, activities, yoga, and workshops.
- Retreat Planning Services: Consulting and planning services for entrepreneurs who want to plan, launch, and sell out their own retreats. Helps clients avoid stress, guesswork, and logistical overwhelm.
- Mentor Sessions: 60-minute one-on-one mentoring sessions priced at $199 for retreat planning guidance and advice.
- Retreat Planning Checklist: Free downloadable checklist resource to help organize retreat planning timeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full-service retreat packages with all-inclusive pricing |
| One time/ perpetual license | Multi-year contract | Shenandoah National Park Retreat (April 2026) |
| One time/ perpetual license | Pay-as-you-go | 60 Minute Mentor Session |
| Freemium | Pay-as-you-go | Retreat Planning Checklist |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Wandering Roots product offering
Product offeringCore offering
Wandering Roots designs and hosts all-inclusive, multi-day wellness retreats at domestic and international destinations, providing accommodations, private chef meals, yoga, meditation, workshops, and curated excursions for small groups. The company also provides retreat planning consulting and mentorship services to help entrepreneurs design, launch, and sell out their own retreats.
Product overview
Wandering Roots operates as a retreat planning and hosting service that helps entrepreneurs plan, launch, and sell out unforgettable retreats. The core offering consists of in-person multi-day retreats at domestic and international destinations (including Shenandoah, Norway, Iceland, and past locations like Italy, Scotland, Ireland, Costa Rica, and various Michigan locations), with all-inclusive pricing covering accommodations, meals from a private chef, yoga, meditation, workshops, and excursions. The company also offers digital resources including a free retreat planning checklist and a free 2-week email series on building profitable retreats, plus a paid 60-minute mentor session for personalized retreat planning guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Shenandoah National Park Retreat An all-inclusive three-night wellness retreat at Shenandoah National Park including accommodations, private chef meals, yoga, meditation, and curated outdoor experiences, designed for adults seeking rest, adventure, and personal growth.
- Norway Retreat An international multi-day retreat in Norway featuring multiple accommodation tier options, private chef meals, yoga, guided excursions, and immersive cultural experiences for small groups.
- Iceland Retreat An international multi-day retreat in Iceland offering multiple accommodation tier options, private chef meals, yoga, wellness activities, and curated excursions for small groups.
- Retreat Planning Services
- 60-Minute Mentor Session A one-hour one-on-one mentorship session with founder Anna VanAgtmael for entrepreneurs planning or scaling their own retreats, priced at $199.
Quantifiable outcome
- 25+ successful retreats since 2018
- +2 more outcomes
Companies that use Wandering Roots
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Wandering Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Wandering Roots partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Abbey (Chef)coreAbbey joined as chef in fall 2018 when the original chef cancelled before the Banff retreat. She has been essential to all subsequent retreats, creating made-from-scratch meals that accommodate dietary restrictions. Her calm presence and quiet magic have become integral to the retreat experience.
- Mod Bettie (Elise Kutt)coreElise Kutt of Mod Bettie Portraits is a core strategic partner. She met Anna in 2017, restored her confidence through empowerment portrait sessions, and inspired her career change. Elise has taken Anna's branding photos, built her website, and co-hosted retreats since August 2018. She continues as essential co-host and photographer for retreats.
- The Human Solution Group (Anna Baeten)minorPartnership to co-promote the SHE program - a collaborative personal/professional growth program designed by Anna Baeten. Wandering Roots offers discount code 'WANDER' for SHE program enrollment.
- Fight 2 Get Fit (Sondra Vogel)minorSondra Vogel's gym in Grand Rapids has partnered with Wandering Roots for co-hosted events. Anna has taught yoga classes at the gym. They co-hosted a Body & Mind Workshop in September 2018.
- Various Local VendorsminorLocal vendors who donated items for gift bags at early retreats including: Fox Naturals (bath salts), Grand Rapids Popcorn, Fleurology Designs (lavender satchels), Sydney Marie Soaps, Brave Girl Spirit, Moondrop Herbals, GR Massage Life, Happy Cat Cafe.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wandering Roots competitors and assessment
Company assessmentOthers
- Alo Moves: Digital wellness, yoga, and mindfulness content platform. Comparable as an adjacent wellness/entrepreneur-audience brand rather than a retreat competitor — thematically related through wellness, yoga, and lifestyle content monetization.
Emerging players
- Retreat Guru: Booking and management platform purpose-built for retreat hosts. Comparable as an ecosystem player in the retreat-host space, with potential to be either a channel partner or a competitive threat to independent hosts.
Direct peers
- The Ranch Malibu: Operates intensive, all-inclusive wellness retreats with small guest counts and premium pricing. Directly comparable in retreat format, inclusive pricing model, and wellness/reset positioning.
- Spirit Rock Meditation Center: Meditation and mindfulness retreat center offering multi-day residential programs. Comparable in mind-body / mindfulness retreat offerings for personal-development seekers.
- Kripalu Center for Yoga & Health: Yoga, meditation, and wellness retreat center offering multi-day immersive programs. Comparable in yoga-and-mindfulness retreat model serving individuals seeking personal development retreats.
- Wanderlust: Hosts multi-day yoga, wellness, and adventure retreats and festivals worldwide for similar wellness-seeking, transformation-oriented audiences. Closely comparable in combining travel, yoga/meditation, and personal development in a retreat format.
- Esalen Institute: Long-running personal growth and wellness retreat center offering multi-day experiential programs. Comparable in retreat-format, self-discovery, and group experience orientation.
Broad incumbents
- Miraval Resorts: Established luxury wellness resort brand operating at greater scale across multiple properties. Comparable wellness/retreat positioning with broader portfolio, deeper brand, and higher price points.
- Canyon Ranch: Established destination wellness resort brand with multiple properties. Comparable in wellness retreat value proposition but at much larger scale and broader amenity set.
- BookRetreats: Online marketplace aggregating independent wellness retreats worldwide. Comparable in retreat hosting category but serves as a distribution platform rather than a single host.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wandering Roots social profiles
Digital presenceWandering Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wandering Roots leadership team
Management profileNumber of profiles
Profiles1 record
Wandering Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wandering Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wandering Roots
What does Wandering Roots do?
Wandering Roots designs and hosts all-inclusive, multi-day wellness retreats at domestic and international destinations, providing accommodations, private chef meals, yoga, meditation, workshops, and curated excursions for small groups. The company also provides retreat planning consulting and mentorship services to help entrepreneurs design, launch, and sell out their own retreats.
Is Wandering Roots a public or private company?
Wandering Roots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wandering Roots founded?
Wandering Roots was founded in 2018. It employs 1 to 10 people.
Where is Wandering Roots based?
Wandering Roots is headquartered in Grand Rapids, United States, in the North America region.
How does Wandering Roots make money?
Four revenue lines are on record. Retreat Hosting is the primary driver. The others are retreat Planning Services, mentor Sessions and retreat Planning Checklist.
Who are Wandering Roots's main competitors?
Alo Moves is listed as an others. Retreat Guru is listed as an emerging player. Direct peers are The Ranch Malibu, Spirit Rock Meditation Center, Kripalu Center for Yoga & Health, Wanderlust and Esalen Institute. Broad incumbents are Miraval Resorts, Canyon Ranch and BookRetreats.
Does Wandering Roots have an API?
No public API is recorded for Wandering Roots.
What industry is Wandering Roots in?
Wandering Roots's product category is Wellness Retreat Services. Its primary akta.pro industry code is THAJAHAB, Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs), with a secondary code of THAGAMAB, Wellness Retreat Centers (Yoga, Meditation & Mindfulness). Its NAICS code is 721199 and its SIC code is 7000.