Casacol

What Casacol does

Casacol (legal entity Level Hospitality SAS) is a Medellín, Colombia-based furnished rental and property management operator founded in 2012. The company runs a dual-occupancy model: long-term monthly rentals (30+ days) across branded collections in Poblado and Laureles (Lleras/Provenza, Poblado Collection, Provenza Life, Nueva Alejandria, Laureles Factory Lofts, and Penthouses), and short-term daily rentals across named buildings (Energy Living, Blux, Ayamonte Provenza, Wake, Moderatto Laureles). Nightly rates span $50–$350 and monthly rates $1,000–$6,000, with deposits and digital contract execution via Dropbox Sign. A property management arm serves investor-owners with guest bookings, dynamic pricing, maintenance, payments, and reporting; this is paired with an investment advisory offering staffed by Lonja de Medellín-certified agents and a separate listings portal (listings.casacol.co).

The platform layer is a WordPress-based direct-to-consumer website (en.casacol.co) with property search, amenity filters, and a Medellín Guide content blog, supported by WhatsApp-driven inside sales (reservations and sales mailboxes) and earned-media placements in The New York Times, The Business Year, and Medellín Living. The technology stack is not publicly disclosed beyond the Dropbox Sign integration for contract e-signature; no proprietary AI/ML, mobile app, or API is described. The operating model is asset-light in the sense that Casacol does not own the underlying real estate — it manages and rents furnished units on behalf of owners and operates the booking, pricing, and guest-experience stack.

Casacol reports serving more than 2,000 guests per month and operates with an 11–50 employee headcount. Sub-brands include VIP BlackCard (a membership program for property owners and investors), the Casacol Foundation (a CSR/charitable arm), and the Experience Passport (curated local activities for guests). Revenue, ownership, and cap-table information are not publicly disclosed, and no funding rounds are on record; the company appears to be a privately held, founder-controlled operator. All operations are concentrated in the Poblado and Laureles neighborhoods of Medellín, with explicit service exclusion of Envigado, Sabaneta, Belén, Centro, and other outlying areas.

Name

Casacol

Legal name

Level Hospitality SAS

Website

https://casacol.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Casacol, operating as Level Hospitality SAS, is a privately held Medellín-based operator founded in 2012 that provides furnished short- and long-term apartment rentals and property management services to guests, remote workers, and investor-property owners in the Poblado and Laureles neighborhoods.

Ownership category

akta.pro rank

Product category

Furnished Apartment Rentals

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011), Operators Of Apartment Buildings (6513)

akta.pro industry

PRIMARYBPAJAIAA

Full-Service Vacation Rental Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYTHAMAKAI

Owner Services, Reporting & Portfolio Administration

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Property Management & Co-Hosting

SECONDARYTHAMACAC

Corporate serviced apartments (business-focused)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Serviced Apartments & Aparthotels

SECONDARYTHAMAHAI

Corporate Housing Providers & Operators (Direct Lease / Master Lease)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Corporate Short-Term Housing

Keywords

• Furnished apartment rentals
• Short-term rentals
• Long-term rentals
• Property management services
• Vacation rental operator

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Short-term Rental Revenue: Daily rental income from furnished apartments in buildings like Energy Living, Blux Apartments, Wake, Moderatto Laureles, and Ayamonte Provenza. Prices range from $50 to $350/night depending on property type and amenities.
2. Long-term Rental Revenue: Monthly rental income from furnished apartments with contracts typically ranging from 3-6 months to 1-2 years. Properties include Lleras/Provenza Collection, Nueva Alejandria, Poblado Collection, Penthouses, and Laureles Factory Lofts. Monthly rates range from under $1000 in Laureles to $1250-$2000 in Poblado, with luxury penthouses reaching $2000-$6000.
3. Property Management Services: Comprehensive property management for property owners including guest bookings, dynamic pricing, maintenance, payments, and reporting. The company positions itself as Medellin's leading property management company since 2012.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Casacol operates furnished short-term (daily) and long-term (monthly, 30+ days) apartment rentals across Poblado and Laureles neighborhoods in Medellín, with rates ranging from $50–$350/night and $1,000–$6,000/month. The company also provides full-service property management for property owners, handling guest bookings, dynamic pricing, maintenance, payments, and reporting, and has operated as Medellín's leading property management company since 2012.

Product overview

Casacol is a rental apartment platform and property management company operating in Medellin, Colombia, since 2012. The company operates a dual offering structure: long-term furnished rentals (30+ days) including Lleras/Provenza Collection, Nueva Alejandria, Provenza Life, Poblado Collection, Penthouses, and Laureles Factory Lofts; and short-term daily rentals spanning Energy Living, Ayamonte Provenza, Blux Apartments, Wake, and Moderatto Laureles. The platform is complemented by property management services for investors (handling bookings, dynamic pricing, maintenance, and payments) and hotel operation services. Additional offerings include VIP BlackCard loyalty program, Experience Passport curated activities, Investment Advisory through Lonja-certified agents, and the Casacol Foundation CSR initiative. The company serves over 2000 guests per month across Poblado and Laureles neighborhoods.

Differentiator

Problem solved

Functional benefit

Brands

• VIP BlackCard: Exclusive membership program for property owners and investors offering enhanced services and benefits
• Casacol Foundation

Products and services

• Long-Term Rentals Furnished apartment rental service for extended stays of 30+ days in Medellín, including monthly rates, personalized support, and digital contract signing via Dropbox Sign. Targets professionals, remote workers, and individuals relocating to Medellín, with monthly rates ranging from under $1,000 in Laureles to $2,000–$6,000 for luxury penthouses in Poblado.
• Short-Term Rentals Fully furnished daily rental apartments for travelers, digital nomads, and short getaways with flexible stays, building amenities, and tailored services. Daily rates range from $50 to $350/night depending on the property and amenities.
• Property Management Full-service property management for property owners in Medellín, handling guest bookings, dynamic pricing, maintenance, payments, and reporting. Positions Casacol as Medellín's leading property management company since 2012.
• Hotel Operation Hotel operation service bundled with property management, turning rental properties into high-performing hospitality assets for owners in Medellín.
• VIP BlackCard
• Investment Advisory
• Experience Passport

Quantifiable outcome

• 2000+ guests served per month with infinitesimally low incident rates

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Lonja de MedellincoreOthersLonja of Medellin is a real estate certification body in Colombia. Casacol employs Lonja-trained and certified agents to provide professional investment advice to clients. This certification ensures agents have proper real estate training and credentials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Selina: Hospitality and co-living brand operating hotels and hostels across Latin America targeting digital nomads and experiential travelers. Overlaps with Casacol on the digital nomad and Medellín customer base, though with a hostel/hotel product mix.
• Nomad Gate: Coliving and furnished housing operator active in Colombian cities, including Medellín, targeting remote workers. Comparable to Casacol on customer, geography, and serviced apartment offering.
• Kasa: Tech-forward operator of furnished apartments and hotel-style units with professional management and dynamic pricing, similar in service positioning to Casacol but with a heavier technology and app layer.

Broad incumbents

• Airbnb: The dominant global short-term rental marketplace, operating across Medellín and the same Poblado/Laureles neighborhoods Casacol serves. Airbnb is the most important competitive reference point for Casacol's short-term daily rental business.
• Sonder: Tech-enabled operator of serviced apartments and apartment-style hotel units in major urban markets. Comparable in combining hospitality operations with professionally managed furnished apartments, though at significantly larger scale and broader geographic footprint.
• Vrbo: Major vacation rental marketplace (part of Expedia Group) competing for short-term bookings in Medellín and similar LATAM destinations. A direct alternative distribution channel for the same property owners Casacol manages.
• Booking.com: Global lodging platform with significant short-term rental inventory in Colombia. Competes with Casacol for both end-guest bookings and for owner-supplied inventory via its partner program.

Direct peers

• Locale: Operator of professionally managed furnished apartments in Latin American cities (including Medellín), targeting business travelers and long-stay guests. Closest direct comparable to Casacol on geography and customer segment.
• Blueground: Operates a global network of fully furnished, professionally managed apartments for stays of 30+ days, targeting professionals and digital nomads. Directly comparable to Casacol's long-term monthly rental and corporate housing offerings in business model and customer.
• Outsite: Coliving and serviced accommodation operator focused on digital nomads and remote workers across multiple countries, with a presence in Latin America. Targets the same digital nomad and remote work customer as Casacol's long-term furnished rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/watch/?v=746842252560492
• Facebookfacebook.com/watch/?v=746842252560492
• LinkedInlinkedin.com/company/casacol-sas-colombia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casacol