What Caroline Svedbom AB does

Caroline Svedbom AB is a privately held Swedish jewelry company founded in 2014 and headquartered in Stockholm that designs and sells handcrafted crystal jewelry for women, operating under the registered trademark "Caroline Svedbom Jewelry®." The product line spans four core categories — earrings, bracelets, necklaces, and rings — with 716+ SKUs priced between 349 kr and 3,495 kr, complemented by themed sub-collections (Ocean Treasure, Seascape, Seadora, Butterfly, Bridal, Children's, Letter Necklaces) and a recurring seasonal cadence of roughly ten collections per year (Resort, Midsummer, Spring/Summer, Christmas, Fall/Winter, Signature). All pieces use brass with 18K gold or rhodium plating set with Swarovski crystals or pearls, are handmade by a family-owned workshop near Athens, Greece, are EU nickel-safe certified (below 0.05% release, with 925 silver earring posts), and are designed in Sweden.

The company's business model is a direct-to-consumer omnichannel setup. E-commerce runs on Shopify across three regional storefronts (carolinesvedbom.com for Sweden, eu.carolinesvedbom.com for the EU, and no.carolinesvedbom.com for Norway) with Klarna, Swish, and major card payments, offering free shipping over 995 kr and 2-3 business day delivery via PostNord and Budbee (the latter providing 100% fossil-free options). Physical retail comprises a flagship store on Grev Turegatan 9 in Stockholm and concept stores in Malmö (Skomakaregatan 1) and Göteborg (Arkaden, Fredsgatan 1). Customer segments target individual female consumers for daily wear, gifting, bridal/occasion use, and a children's line, with pricing tiers spanning entry-level studs, mid-range collections, and premium statement pieces. Beyond the Swarovski supply partnership, the brand has formalized a social-cause partnership with The Perfect World Foundation (10% of Resort Collection 2026 online sales) to reinforce its sustainability positioning.

Operations are run with a 1-10 employee headcount and no disclosed funding, parent entity, M&A activity, or institutional investors. The company has registered its brand trademark, holds no patents or external awards, and reports no app, API, or AI/ML capability layer. Expansion has been organic and incremental — geographic (EU/Norway domains), product-line (Beyond Jewelry perfumed jewelry and merchandise), and customer-segment (Children's and Bridal) — rather than acquisition-driven.

Name

Caroline Svedbom AB

Legal name

Caroline Svedbom AB

Website

https://carolinesvedbom.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Caroline Svedbom AB is a Stockholm-based, privately held Swedish jewelry company that designs and sells handmade Swarovski-crystal jewelry (earrings, necklaces, rings, bracelets) directly to consumers through Shopify-powered regional e-commerce sites and three Swedish retail stores.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

akta.pro secondary industry

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Fashion jewelry
• Crystal jewelry
• Gold-plated jewelry
• Handcrafted jewelry
• Designer jewelry

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Jewelry Sales: One-time purchase model for handcrafted jewelry products sold directly to consumers through e-commerce and physical retail stores. Products include earrings, necklaces, bracelets, and rings in various price points from 349 kr to 3,495 kr.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Caroline Svedbom AB is a Swedish designer jewelry brand that creates and sells earrings, bracelets, necklaces, and rings. Pieces are designed in Sweden and handcrafted in a family-owned workshop near Athens, Greece, featuring Swarovski crystals with 18K gold or rhodium plating.

Product overview

Caroline Svedbom AB is a Swedish jewelry company offering handcrafted jewelry with Swarovski crystals, designed in Sweden and handmade in Greece. The product portfolio centers on four core jewelry categories: earrings, bracelets, necklaces, and rings. These are sold under multiple sub-brand collections including Ocean Treasure, Seascape, Seadora, Butterfly, Bridal, and Children's collections, as well as seasonal collections (Resort, Midsummer, Spring/Summer, Fall/Winter, Christmas) and specialty lines like Letter Necklaces, Beyond Jewelry, and Signature basics. The company also offers gift cards. All pieces are crafted from brass with 18K gold or rhodium plating and feature Swarovski crystals or pearls. The company operates its own e-commerce platform and physical retail stores in Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings

Quantifiable outcome

• 14-day return window for customer satisfaction
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• The Perfect World FoundationcoreStrategic or Co-development Partner10% of online sales revenue from Resort Collection 2026 is donated directly to The Perfect World Foundation, a wildlife conservation organization. This partnership aligns with the brand's sustainability and social responsibility initiatives.
• SwarovskicoreTechnology or IntegrationAll jewelry features Swarovski crystals as the primary stone material. Products prominently display Swarovski branding and are marketed as 'Swarovski® kristaller' with emphasis on the highest quality crystals available.
• BudbeeminorOthers100% fossil-free delivery partner for Swedish e-commerce orders. Offers home delivery (49 kr) and parcel locker delivery (29 kr) with 2-3 business day delivery window.
• PostNordminorOthersPrimary shipping partner for Swedish deliveries offering standard delivery to mailbox or pickup points at 49 kr with 2-5 business day delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mateo Jewelry: Independent designer jewelry brand offering handcrafted fine and fashion jewelry collections via DTC e-commerce and select retail. Comparable as a founder-led, small-team jewelry brand scaling internationally on design differentiation rather than scale.

Broad incumbents

• Swarovski: Austrian crystal jewelry and accessories giant operating own-brand boutiques globally. Caroline Svedbom is both a Swarovski partner (supplier) and a downstream competitor in fashion crystal jewelry; Swarovski defines the category standard Caroline Svedbom leans on.

Direct peers

• Dyrberg/Kern: Danish contemporary jewelry brand designing handcrafted bracelets, necklaces, earrings and rings sold globally via own e-commerce, department stores, and concept stores. Strong comparability on Scandinavian design DNA, mid-market price points, and physical-plus-online retail mix.
• Pandora: Global Danish-origin fashion jewelry brand selling bracelets, charms, rings, earrings and necklaces at accessible price points via DTC e-commerce and owned retail. Most direct comparable on price band (~$30-$300), category mix, and omnichannel model, though at vastly greater scale than Caroline Svedbom.
• Efva Attling: Stockholm-based designer jewelry brand offering handmade collections of rings, necklaces, earrings and bracelets through its own Stockholm showroom and e-commerce. Most direct Swedish peer, sharing founder-designer identity, Stockholm retail location, and mid-premium price positioning.
• Ti Sento Milano: European fashion jewelry brand offering gold-plated silver jewelry with crystals and CZ stones at accessible price points through its own e-commerce and wholesale channels. Comparable on product construction (plated base metals with crystals), price band, and European DTC positioning.
• Ania Kruse: Swedish handmade jewelry brand offering pearl, crystal and bead jewelry at accessible price points through its own e-commerce. Direct peer on Swedish origin, handmade construction, crystal/pearl materials, and similar price band.
• Pandora (re-listed as separate concept): See above; included as the dominant Scandinavian mass-market jewelry comparator.

Regional players

• By Malene Birger: Danish contemporary fashion and jewelry brand with seasonal collections sold through own stores and premium wholesale. Comparable on Scandinavian design heritage, accessible-luxury positioning, and seasonal collection cadence, though jewelry is one category within a broader fashion assortment.

Others

• Jewelstreet: Online marketplace aggregating independent and designer jewelry brands for direct sales. Functions as a potential distribution channel and comparable operating environment for a small DTC jewelry brand seeking international reach without standalone retail build-out.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/carolinesvedbom
• Facebookfacebook.com/CarolineSvedbomJewelry
• LinkedInlinkedin.com/company/caroline-svedbom-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caroline Svedbom AB