What The Perfect World Foundation does

The Perfect World Foundation (TPWF) is a private non-profit conservation organization founded in 2014 by Ragnhild and Lars Jacobsson in Gothenburg, Sweden, and registered as both a US 501(c)(3) and a Swedish 90-account entity under Giva Sweden oversight. Its mission is wildlife conservation and biodiversity protection, with stated focus areas including Project Ocean (ghost nets and plastic-free oceans), Project Wildlife (rescue and rehabilitation), tree planting, Climate AID (climate awareness), and the Biodiversity 500+ aggregator initiative that aims to bridge corporate sponsors and donors with 500+ grassroots conservation projects worldwide.

The organization's commercial surface is built around four revenue streams: (1) one-time and recurring donations, including a tiered Monthly Donor program (Private USD 10/month, Family USD 50/month, Businesses USD 100/month) with bundled benefits such as Project Ocean Certificates and sponsor discounts; (2) corporate sponsorships and event partnerships (e.g., the annual TPWF Award gala, Run for Polar Bears, Nordea Open activation); (3) branded merchandise sales — coffee table magazines, children's books, jewelry (By Billgren, Kreuger Jewellery, ko-ko-no), apparel, and ocean-themed items priced between USD 9.90 and USD 220; and (4) cause-marketing partnerships with consumer brands such as Samsonite, PanzerGlass, and By Billgren. Distribution is direct-to-consumer via theperfectworld.com and Gothenburg pickup.

TPWF's strategic positioning relies on high-profile conservation awards (recent recipients: Sir David Attenborough, Jane Goodall, Prince Albert II of Monaco, Kristin Davis, Ellie Goulding, Sebastian Vettel 2026), royal affiliation (HRH Prince of Wales, Queen Consort Camilla via Elephant Family), and earned-media coverage. Operating geographies span Sweden (HQ), the US (501(c)(3) jurisdiction), Kenya (David Sheldrick Wildlife Trust), and India (Elephant Family), with stated global reach across conservation field projects.

Name

The Perfect World Foundation

Legal name

The Perfect World Foundation

Website

https://theperfectworld.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Perfect World Foundation is a Swedish non-profit (US 501(c)(3) and Swedish 90-account) operating from Gothenburg that funds wildlife conservation, biodiversity, and ocean cleanup through donations, corporate sponsorships, branded merchandise sales, and an annual celebrity conservation award.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Non-Profit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking Foundations (813211)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Wildlife conservation services
• Biodiversity protection programs
• Marine conservation initiatives
• Charitable donation programs
• Conservation fundraising events

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization is a US-registered 501(c)(3) Non-Profit Organization and Swedish 90-account entity that relies on donations from private individuals, families, and businesses to fund conservation projects worldwide.
2. Monthly Donor Program: Recurring monthly donations at tiered levels: Private ($10/month), Family ($50/month), Businesses ($100/month). Includes benefits like Project Ocean Certificate, mini poster, event priority and discounts, and exclusive sponsor offers.
3. Product Sales (Shop): Sale of branded merchandise including magazines, books, jewelry, bracelets, apparel, and collectibles. All products support wildlife conservation efforts.
4. Corporate Sponsorships and Partnerships: Corporate partners sponsor events, galas, and conservation initiatives. Includes financial support, in-kind donations, and cause marketing campaigns.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

The Perfect World Foundation is a non-profit conservation organization that funds and supports grassroots wildlife and biodiversity projects worldwide through individual donations, corporate sponsorships, merchandise sales, and annual galas. It runs specific initiatives including Biodiversity 500+, Project Wildlife, Project Ocean, The Blue Bucket, tree planting, and Climate AID, and operates a monthly donor subscription program and an annual high-profile conservation award ceremony.

Product overview

The Perfect World Foundation is a conservation non-profit organization (501(c)(3) and Swedish 90-account entity) that offers a portfolio of publications, merchandise, and donation programs to support wildlife conservation and biodiversity. Their product offerings include The Perfect World Magazine (168-page coffee table magazine available in English and Swedish), special edition magazines like Women who are Changing the World, the book Jiló – Kindness Is Everything, and various merchandise including rhino bracelets, polar bear pendants, apparel (TPWF Cap), and ocean conservation items (The Blue Bucket). Their monthly donor program provides tiered giving options with donor benefits. The organization also administers The Perfect World Foundation Award, an annual conservation prize.

Differentiator

Problem solved

Functional benefit

Brands

• Biodiversity 500+: Initiative to partner with 500+ grassroots conservation projects worldwide
• Project Wildlife
• Project Ocean
• Biodiversity Match
• The Blue Bucket
• The Perfect World Foundation Award
• The Perfect World Magazine
• Climate AID

Products and services

• Monthly Donor – Blue Recurring monthly donation subscription program for individuals, families, and businesses supporting ocean conservation and plastic-free oceans initiatives, with tiered benefits including certificates, posters, and event access.
• The Perfect World Magazine 168-page bilingual (English and Swedish) coffee table magazine featuring articles on interesting people, current topics, photo reportages, and travel stories connected to conservation themes.
• Women who are Changing the World Magazine Special edition 48-page coffee table magazine featuring women conservationists telling their stories of working in animal and nature conservation.
• Jiló – Kindness Is Everything Children's book telling the story of Jiló, a baby donkey rescued after being injured in Brazil, with 100% of profits used to save animals.
• AVICII Bracelet – SAVE THE RHINO Rhino conservation bracelet made from environmentally friendly coconut material, with AVICII support, in one universal size.
• TPWF Cap 100% cotton cap with embroidered TPWF logo and velcro adjustment, available in one size.
• The Blue Bucket – SAVE THE OCEAN Recycled-plastic blue bucket sold as part of the plastic-free oceans initiative for beach and shoreline cleanup, available for pickup at the Gothenburg office.
• Teddy Polar Bear – SAVE THE POLAR BEAR CE-marked cuddly polar bear plush, approximately 8 inches high, with a printed t-shirt front and back.
• Pendant – SAVE THE POLAR BEAR Limited edition Sterling Silver925 polar bear pendant covered with Swarovski crystals, designed by luxury jewelry label ko-ko-no.
• Necklace Sudan – SAVE THE RHINO Steel necklace designed by By Billgren named after Sudan the last male northern white rhino, with SEK 200 per sale donated to TPWF.
• Bead Bracelet – SAVE THE OCEAN Ocean-themed bead bracelet using Lapis, Jasper, and Tiger Eye stones, available in sizes S and L.
• Footprint Bracelet – SAVE THE RHINO Silver rhino footprint bracelet by Kreuger Jewellery, with all revenue supporting TPWF rhino conservation work.
• INGEN REKLAM TACK (No Junk Mail Sticker) Mailbox sticker sold in two sizes to reduce junk mail, with proceeds supporting The Perfect World Foundation.

Quantifiable outcome

• Supports 500+ grassroots conservation projects globally through Biodiversity 500+ initiative

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• David Sheldrick Wildlife TrustcoreStrategic or Co-development Partner · 26 November 2025TPWF donated $74,000 total (with Deep Hope) to support elephant conservation. David Sheldrick Wildlife Trust, supported by award recipient Kristin Davis, works to protect elephants in Kenya.
• Deep HopecoreStrategic or Co-development Partner · 26 November 2025TPWF donated $74,000 total (with David Sheldrick) to support ocean conservation. Deep Hope is Dr Sylvia Earle's initiative to protect the world's oceans.
• Elephant FamilycoreStrategic or Co-development PartnerBritish organization now run by Prince Charles and Camilla Parker Bowles. TPWF has collaborated on elephant conservation projects including The Great Elephant Migration.
• Radisson Blu Scandinavia Hotel GothenburgminorGTM or Marketing PartnerPartner for Run for Polar Bears initiative. Hosted a social media competition offering a two-night stay at Radisson Blu Polar Hotel in Svalbard.
• Nordea Open (ATP Tournament)minorStrategic or Co-development PartnerSwedish ATP tournament in Båstad where used tennis balls were collected for the Biodiversity Match initiative, creating elephant sculptures.
• Megalodon CreationsminorImplementation/ SI/ Consulting PartnerCreative partner that helped transform used tennis balls from Nordea Open into elephant sculptures for the Biodiversity Match initiative.
• By BillgrenminorGTM or Marketing PartnerSwedish jewelry brand that creates elephant and ocean-themed jewelry. Donates SEK 200 per Necklace Sudan sale to TPWF.
• Kreuger JewelleryminorGTM or Marketing PartnerJewelry designer creating Footprint Rhino Bracelets with all revenue supporting TPWF's rhino conservation work.
• ko-ko-nominorGTM or Marketing PartnerLuxury jewelry designer creating Polar Bear pendants in Sterling Silver with Swarovski crystals. Limited edition pieces supporting TPWF.
• Sustainable Markets Initiative (HRH Prince of Wales)coreStrategic or Co-development PartnerTPWF and Climate AID partnered as collaborating partners to accelerate the transition to sustainable markets as set out in the Terra Carta.
• PanzerGlassminorGTM or Marketing PartnerTechnology accessory company supporting TPWF's Monarch Butterfly conservation initiative.
• SamsoniteminorGTM or Marketing PartnerLuggage company donated 10% of October sales to TPWF as part of The Blue Bucket ocean conservation campaign.
• Sea Life TrustminorStrategic or Co-development PartnerMarine conservation organization collaborating with TPWF and Maria Nila on beluga whale rehabilitation in Iceland.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wildlife Conservation Society (WCS): International NGO operating zoos, field conservation programs, and wildlife protection across multiple continents. Directly comparable mission of saving wildlife and wild places with substantially larger operational scale.
• The Nature Conservancy: Global environmental organization focused on conserving lands and waters. Closely aligned with TPWF's biodiversity and habitat mission and competes for both individual donors and corporate sponsorships.
• World Wildlife Fund (WWF): The largest global wildlife conservation NGO, addressing species, habitat, and biodiversity loss across the same thematic areas as TPWF. A broad incumbent that competes for the same donor and corporate ESG dollar.
• Conservation International: International NGO focused on biodiversity protection, ocean health, and climate — directly overlapping with TPWF's Project Ocean and Biodiversity 500+ focus areas.
• Greenpeace: Large global environmental organization with broad donor base covering biodiversity, oceans, and climate — competes for the same individual donor share in TPWF's priority geographies.

Direct peers

• Oceana: International ocean conservation organization focused on marine biodiversity and plastic pollution — a direct peer in the marine conservation space where TPWF's Project Ocean also operates.
• Sea Life Trust: Active strategic partner of TPWF on beluga whale rehabilitation in Iceland. A marine-focused nonprofit peer with overlapping donor audience and cause-marketing appeal.
• David Sheldrick Wildlife Trust: A direct strategic partner of TPWF working on elephant conservation in Kenya — and a direct peer that accepts donations, runs branded merchandise, and channels funds to frontline conservation.
• African Wildlife Foundation: Pan-African conservation organization working on wildlife, habitat, and community-based conservation — competing for the same donor interest in iconic species protection that TPWF emphasizes.
• Elephant Family: A core strategic partner of TPWF focused on Asian elephant conservation, collaborating on The Great Elephant Migration. Comparable fundraising model (events, partnerships, art-driven campaigns).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theperfectworldfoundation
• Facebookfacebook.com/ThePerfectWorld
• LinkedInlinkedin.com/company/theperfectworldfoundation
• Instagraminstagram.com/tpw_foundation
• Xtwitter.com/tpw_foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perfect World Foundation