BlueRock Capital Solutions

What BlueRock Capital Solutions does

BlueRock Capital Solutions is a private commercial finance brokerage headquartered in Atlanta, Georgia (8735 Dunwoody Place, Suite 6503). The firm operates as an intermediary that connects business borrowers with a network of over 75 lenders, offering a unified portfolio of financing products: Commercial & Industrial Loans (C&I), SBA 7(a) and 504 programs, equipment financing and leasing, working capital solutions, and specialized real estate investor lending (short-term fix-and-flip, long-term DSCR, and ground-up construction financing). Target segments include small-to-medium businesses and real estate investors across real estate, construction, transportation, manufacturing, and logistics.

The company does not fund loans directly and maintains no proprietary lending technology. Its core architecture is a channel-partner model built on two strategic alliances: National Business Capital, a nationwide business financing marketplace providing access to 75+ competing lenders, and South End Capital, a division of Stearns Bank, which provides SBA and commercial financing products. The company's website functions as the primary digital front door, with an Apply Now button that routes applicants directly to partner platforms for loan processing.

BlueRock's revenue model is affiliate/referral-based, earning broker commissions on successful loan placements. The founding team comprises commercial finance and banking professionals with over 20 years of combined industry experience. The firm operates nationwide across the United States with a small headcount of 11-50 employees, no disclosed external funding, no parent company, and no M&A or AI/technology capabilities disclosed in available sources.

Name

BlueRock Capital Solutions

Legal name

BlueRock Capital Solutions

Website

https://bluerockcapitalsolutions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueRock Capital Solutions is a private Atlanta-based commercial finance brokerage that connects small-to-medium businesses and real estate investors with a network of 75+ lenders through partnerships with National Business Capital and South End Capital (Stearns Bank), earning referral fees on loan placements.

Ownership category

akta.pro rank

Product category

Commercial Loan Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

SME Lending & Working Capital Platforms (FSAGAJAA)

Keywords

• Commercial loan brokerage
• SBA loan financing
• Equipment financing leasing
• Working capital loans
• Real estate investor lending

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Broker/Referral Fees: BlueRock Capital Solutions earns revenue as a loan broker by referring business borrowers to their lending partners (National Business Capital and South End Capital). The company acts as an intermediary, connecting borrowers seeking financing with a network of over 75 lenders, earning commissions or referral fees for successful loan placements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BlueRock Capital Solutions is a commercial loan broker that connects small and mid-sized businesses and real estate investors with financing from a network of 75+ lenders. Its offerings include Commercial & Industrial Loans, SBA 7(a) and 504 loans, Equipment Financing & Leasing, Working Capital solutions, and real estate investor products (fix-and-flip, DSCR rental, and ground-up construction). Applications are routed through partner platforms operated by National Business Capital and South End Capital (a division of Stearns Bank).

Product overview

BlueRock Capital Solutions is a commercial finance and lending firm offering a unified portfolio of financing products. The core offerings include Commercial & Industrial Loans (C&I), SBA Loans (7(a) and 504 programs), Equipment Financing & Leasing, and Working Capital Solutions. Additionally, the company provides specialized Real Estate Investor Lending products including Short-Term Fix & Flip Financing, Long-Term DSCR Financing, and Ground-Up Construction Financing. These products are offered through strategic partnerships with National Business Capital and South End Capital (a division of Stearns Bank) to provide access to over 75 lenders and a wide range of commercial and SBA financing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Industrial Loans (C&I) Flexible financing product for business expansion, equipment, and working capital needs, brokered to partner lenders for small and medium-sized businesses.
• SBA Loans Access to SBA 7(a) and 504 program financing for business growth, brokered through the South End Capital (Stearns Bank) partnership.
• Equipment Financing & Leasing Funding for essential business equipment with competitive lease and loan terms, routed to partner lenders.
• Working Capital Solutions Financing to bridge cash flow gaps and manage business operations, brokered from partner lender networks.
• Short-Term Fix & Flip Financing Quick, flexible short-term financing for real estate investors to acquire, renovate, and resell properties.
• Long-Term DSCR Financing Income-based long-term financing for rental property investors, underwritten on debt service coverage ratio.
• Ground-Up Construction Financing Comprehensive funding for new construction projects from acquisition through completion, for builders and developers.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• National Business CapitalcoreChannel Partner/ Reseller/ DistributorBlueRock Capital Solutions has partnered with National Business Capital, one of the nation's leading marketplaces for business financing. Through this partnership, BlueRock's clients gain access to over 75 lenders competing to fund their business. The partnership enables BlueRock to offer competitive financing options without requiring customers to apply to multiple lenders individually. The integration allows BlueRock to direct loan applications through National Business Capital's platform.
• South End Capital (Division of Stearns Bank)coreChannel Partner/ Reseller/ DistributorBlueRock Capital Solutions has partnered with South End Capital, a division of Stearns Bank, to provide clients with access to a wide range of commercial and SBA financing solutions. This partnership enables BlueRock to help business owners and investors secure funding with speed, flexibility, and trusted expertise. The relationship provides BlueRock with access to SBA 7(a) and 504 programs as well as commercial financing products through Stearns Bank's established lending infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lendio: SMB loan marketplace aggregating multiple lenders for term loans, SBA loans, lines of credit, and equipment financing — directly comparable in horizontal SMB loan-brokerage model and customer segments served.
• Biz2Credit: SMB lending marketplace connecting borrowers with banks and alternative lenders for working capital, SBA, and term loans — directly comparable as an SMB loan-brokerage platform.
• National Business Capital: Core channel partner of BlueRock and one of the nation's leading SMB financing marketplaces, providing access to 75+ lenders — directly comparable in loan-brokerage business model and SMB customer base.
• South End Capital: Division of Stearns Bank and BlueRock's second core partner, offering SBA 7(a)/504 and commercial financing through a broker/referral channel — directly comparable in SMB lending intermediation.
• SmartBiz: SBA-focused online loan marketplace for small businesses — directly comparable in SBA 7(a)/504 loan brokerage and SMB customer targeting.
• Fundera: SMB loan marketplace (now part of NerdWallet) matching small businesses to SBA loans, lines of credit, and working capital products — directly comparable as a tech-enabled SMB loan broker.
• Kapitus: Alternative SMB financing provider offering working capital, equipment leasing, and SBA loans through direct and partner channels — comparable as an SMB-focused commercial-finance intermediary.

Regional players

• Accion Opportunity Fund: Community-development lender focused on small-business financing for underserved borrowers — comparable as an SMB-focused capital provider addressing working capital and equipment needs similar to BlueRock's segments.

Broad incumbents

• Stearns Bank: Parent of BlueRock's partner South End Capital, a federally chartered bank providing SBA and commercial lending — comparable as a channel through which BlueRock's borrowers access SBA and C&I products.
• LendingTree: Large online loan marketplace spanning consumer, mortgage, and SMB credit products — comparable as a multi-lender loan-brokerage platform serving SMB borrowers, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bluerockcapitalsolutions
• LinkedInlinkedin.com/company/bluerock-capital-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueRock Capital Solutions