Admiral Hotel A/s

Name

Admiral Hotel A/s

Legal name

Copenhagen Admiral Hotel

Website

https://admiralhotel.dk

Company type

Private

Founded year

1978

Operating status

Operating

Ownership category

akta.pro rank

Product category

Luxury Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel services
• Meeting event venues
• Fine dining restaurants
• Corporate travel programs
• Concierge guest services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from 366 newly renovated rooms and suites. Offers various room categories from Compact Single to Tower Suite. Revenue driven by direct bookings, corporate accounts, and OTAs.
2. Food & Beverage: Restaurant aye aye (social dining, Mediterranean cuisine), SIR Cocktailbar, Admiral Main Bar, Admiral Terrace, breakfast service, room service, wine service. Wine list with over 1,600 bottles.
3. Meetings & Events: Venue rental and catering for meetings, conferences, corporate dinners, private dining, and celebrations. Multiple venues including Admiralsalen (up to 240 guests), Meeting Rooms A&B (up to 120), Lounge, aye aye Chambre.
4. Ancillary Services: Parking (private and Jeudan agreement), bike rentals, babysitting services, massage services, laundry service, car rental assistance, private transfers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Admiral Hotel operates a 366-room luxury hotel in central Copenhagen housed in a historic 1787 warehouse building on the inner harbor. The hotel rents nine categories of newly renovated rooms and suites, runs multiple food and beverage outlets (restaurant aye aye, SIR Cocktailbar, Admiral Main Bar, Admiral Terrasse, breakfast, room service, and a curated wine program), and delivers a full-service meetings and events business with seven venues and AV-equipped conference facilities. Complementary offerings include a Corporate Account program, gift cards, wine tastings, experience packages, wellness amenities, bike rental, and childcare services.

Product overview

Admiral Hotel is a 366-room luxury hotel in Copenhagen operating from a historic 1787 warehouse building, managed by Strawberry (formerly Nordic Choice Hotels) under the Nordic Hotels & Resorts brand. The hotel offers a portfolio of accommodation products spanning nine room categories (Compact Single, Standard Room, Standard Waterfront, Superior Room, Deluxe Waterfront, Duplex Loft, Conference Suite, Admiral Suite, and Tower Suite), all renovated in 2019 with smart climate control. On the food and beverage side, the hotel operates Restaurant aye aye (Mediterranean social dining), SIR Cocktailbar, Admiral Main Bar, Admiral Terrasse, a wine program under a dedicated Wine Director, plus breakfast and room service. Meetings and events are supported through seven distinct venue products (Meeting Rooms A–F, Admiralsalen, The Lounge, aye aye Chambre), with full AV capabilities. Ancillary services include concierge, bike rental, fitness room, sauna/massage, childcare via Easygoing partnership, gift cards, experience packages, tailored experiences, and a Corporate Account program. The hotel's booking is conducted through its own direct online platform with a price-match guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Compact Single Compact single room designed for solo travelers or business guests on the go, newly renovated in 2019 with intelligent room controls.
• Standard Room Basic double room of 20 m² with elegant Scandinavian interior design, Villeroy & Boch bathroom fixtures, VOLA brass fittings, and views of Copenhagen's old buildings.
• Standard Waterfront Double room of 20 m² with views of Copenhagen's inner harbor, air cooling, rain shower, Aamanns Botanical Senses bath products, and a TV with built-in Bluetooth and Chromecast.
• Superior Room Spacious double room of 27 m² with exposed wooden beams, minibar, and city views, available with twin or king bed configuration.
• Deluxe Waterfront Premium double room overlooking the waterfront, offering ultimate comfort with sound of water, air cooling, and premium amenities.
• Duplex Loft Unique two-level family room of 33 m² with a staircase separating the upper sleeping area from the lower living area, accommodating up to 2 adults and 2 children.
• Conference Suite Two-level suite of 50–57 m² on the top floor with a meeting table for up to 8 guests, large TV for presentations, and a bed for overnight stays.
• Admiral Suite Exclusive suite on the 6th floor with custom-designed furniture and harbor views, offering the highest level of luxury accommodation.
• Tower Suite The hotel's largest suite with 180° panoramic view over Copenhagen's inner harbor, representing the pinnacle of luxury accommodation.
• Restaurant aye aye Social dining restaurant in a boathouse-inspired annex by the waterfront, serving Mediterranean-inspired cuisine prepared over open fire, with a wine list of over 1,600 bottles and a cocktail bar.
• SIR Cocktailbar Cocktail bar shaped by international rhythm and quiet sophistication, serving classic favourites alongside signature creations in an intimate and elegant setting.
• Admiral Main Bar Ground-floor bar open throughout the day serving coffee, refreshments, cocktails, and light snacks.
• Admiral Terrasse

Quantifiable outcome

• Sustainability certifications (Green Key, Nordic Swan) demonstrating environmental commitment
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Strawberry (formerly Nordic Choice Hotels)coreStrategic or Co-development Partner · 1 January 2024Took over hotel operations in January 2024. Strawberry, founded by Petter A. Stordalen, operates 225+ hotels across major chains and independent properties in the Nordic region.
• Nordic Hotels & ResortscoreStrategic or Co-development PartnerLifestyle-driven hotel group encompassing independent hotels within Strawberry. Nordic Hotels & Resorts is the largest and fastest-growing collection of independent hotels in the Nordics.
• Green KeyminorOthersInternational environmental organization with criteria for energy consumption, waste sorting, environmentally friendly procurement, and sustainable consumption.
• Nordic Swan Ecolabel (Svanemærket)minorOthersNordic environmental certification requiring sustainable operations and continuous improvement in environmental performance.
• Dansk ErhvervminorOthersDanish Chamber of Commerce. Admiral Hotel as member respects and complies with requirements for wages, benefits, employment conditions, and UN conventions on economic, social, and cultural rights.
• EasygoingminorChannel Partner/ Reseller/ DistributorEquipment rental partnership for baby equipment and gear for children. Guests can book directly through Easygoing's website.
• Jeudan ParkeringminorChannel Partner/ Reseller/ DistributorParking partnership at Kvæsthusmolen (Skt. Annæ Plads 32). Underground parking with 500 spaces including 100+ EV charging spots. Hotel guests pay DKK 450/day.
• Pædagogisk VikarbureauminorOthersPartnership for babysitting services upon request. Provides qualified childcare professionals, teaching assistants, and certified school teachers.
• Preferred Hotels & ResortsminorGTM or Marketing PartnerMembership in Preferred Hotels L.V.X. collection for independent luxury hotels, providing marketing and booking platform support.
• IHG (I Prefer Program)minorGTM or Marketing PartnerRewards program membership enabling guests to earn and redeem points at IHG properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hotel d'Angleterre: Iconic luxury hotel on Kongens Nytorv in Copenhagen with similar historic pedigree and 5-star positioning; comparable business and leisure mix, similar ADR band, and direct overlap in MICE and corporate accounts.
• Nimb Hotel: Boutique luxury hotel adjacent to Tivoli in Copenhagen, operating with similar heritage positioning, dedicated F&B (including Michelin-level dining), strong events business, and comparable guest profile.
• Hotel Kong Arthur: Independent lifestyle hotel near lakes in Copenhagen competing for similar boutique-luxury leisure and corporate demand, with comparable room count, F&B outlets, and meeting/event capacity.
• Phoenix Copenhagen: Luxury heritage hotel on Bredgade in Copenhagen targeting similar upscale leisure and corporate guests, with comparable F&B and event positioning.
• Skt. Petri: Design-led luxury hotel in central Copenhagen targeting design-conscious leisure and corporate travelers; comparable full-service offering, F&B program, and meeting facilities at similar price points.
• Radisson Collection Royal Hotel: Historic 1960s-designed luxury hotel opposite Tivoli in Copenhagen with similar large inventory (around 260 rooms), full-service F&B and meeting venues, and overlap in international business and leisure demand.
• Hotel Sanders: Boutique luxury hotel in central Copenhagen with strong design and F&B identity, targeting similar international leisure and corporate travelers at comparable ADR.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with broad portfolio including upscale properties in Copenhagen; relevant peer for distribution scale, loyalty, and corporate RFP dynamics even though brand sits below Admiral Hotel's luxury tier.
• Hilton Copenhagen: Large international-brand luxury hotel in central Copenhagen with substantial MICE business; competes for the same corporate and group bookings but operates under a global brand system rather than an independent heritage positioning.

Others

• Preferred Hotels & Resorts: Global soft-brand collection to which Admiral Hotel belongs (L.V.X.); relevant peer for understanding distribution, loyalty, and the competitive set of independent luxury properties Admiral Hotel benchmarks against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoyl9-L77234ZBMEXc2k8xg
• Facebookfacebook.com/admiralhotelcopenhagen
• LinkedInlinkedin.com/company/copenhagen-admiral-hotel
• Instagraminstagram.com/cphadmiralhotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admiral Hotel A/s