Coldwell Banker

Name

Coldwell Banker

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbankercrown.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission Revenue: Coldwell Banker and its franchise affiliates earn revenue through real estate transaction commissions. Agents sell and list properties, with the franchise typically earning a share of agent commissions through referral fees, brand royalties, and office-level brokerage arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coldwell Banker is a real estate franchise and brokerage brand that helps individual consumers and businesses buy, sell, lease, and manage residential and commercial property through a network of independently owned and operated franchise brokerages and affiliated agents. The brand provides affiliated agents with marketing resources, listing technology, and brand recognition, while earning revenue through commissions on completed transactions. The Coldwell Banker Global Luxury division additionally serves ultra-high-net-worth buyers seeking high-end and international properties.

Product overview

Coldwell Banker operates primarily as a real estate brokerage franchise network. The core offering consists of residential and commercial real estate brokerage services provided through independent agent networks operating under the Coldwell Banker brand. Key products include Coldwell Banker Crown Realtors (a regional franchise serving Minnesota and North Dakota since 1967), the My Portal client portal with property watch capabilities, the Home Value Report tool for lead generation, and the Coldwell Banker Global Luxury division for ultra-high-net-worth clients. The company leverages MLS (Multiple Listing Service) data for property listings and maintains offices across multiple states.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program featuring ultra-high-net-worth buyers and high-end property sales, led by Michael Altneu as VP of Global Luxury.

Products and services

• Coldwell Banker Crown Realtors (Residential and Commercial Brokerage Services) Regional franchise brokerage providing residential and commercial real estate sales, listing, and representation services through a network of independent affiliated agents across Central and Northern Minnesota and North Dakota.
• Coldwell Banker Global Luxury
• My Portal (Property Watch Client Portal)
• Home Value Report Tool

Quantifiable outcome

• Luxury growth in 2025 nearly doubled the pace of the traditional market

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• CompassminorOthers · 24 July 2026Coldwell Banker Warburg, previously a Coldwell Banker owned brokerage in NYC, is folding into Compass and operating as 'Warburg at Compass.' This follows Compass's $1.6 billion acquisition of Anywhere Real Estate earlier in 2026. The consolidation adds Coldwell Banker Warburg's $243 million in Manhattan sales to Compass's operations.
• HSF Affiliates / Berkshire Hathaway HomeServicescoreChannel Partner/ Reseller/ Distributor · 6 May 2026Jason Waugh, previously president of Coldwell Banker Affiliates, was named successor to HSF Affiliates CEO Vince Leisey. The multi-year leadership handoff is designed to ensure continuity for franchisees and position the Berkshire Hathaway HomeServices franchise network for its next phase of growth. This indicates ongoing executive talent exchange and strategic alignment between the Coldwell Banker network and Berkshire Hathaway HomeServices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., operating an associate-centric model. Directly comparable to Coldwell Banker as a national residential brokerage franchise competing for the same agents and listings.
• RE/MAX: Global residential real estate franchise network with a comparable franchise/affiliate model, agent recruiting value proposition, and tiered brand portfolio (including luxury). One of Coldwell Banker's most direct franchise-system competitors.
• eXp Realty: Cloud-based, agent-centric real estate brokerage that has rapidly gained agent share through its low-overhead, equity-incentivized model. Competes for the same agent recruiting pool and listing inventory as Coldwell Banker.
• Century 21: Long-established residential real estate franchise brand operating on a similar affiliate/franchise model with global reach. Competes for the same agent and franchisee pool and serves overlapping consumer segments.
• Sotheby's International Realty: Luxury-focused residential real estate franchise serving ultra-high-net-worth buyers globally. Direct competitor to Coldwell Banker Global Luxury in the high-end property segment, with a comparable brand-led franchise model.
• Compass: Tech-enabled real estate brokerage that acquired Coldwell Banker's parent Anywhere Real Estate for $1.6B in 2026 and absorbed Coldwell Banker Warburg. Directly competes in the same residential brokerage category with overlapping agent and consumer offerings.
• ERA Real Estate: Residential real estate franchise network with global operations and a comparable affiliate model. Competes for franchisees and listings in the same mid-market and suburban segments as Coldwell Banker.
• Redfin: Tech-enabled residential brokerage and portal that directly competes for both consumer demand and listing representation. Represents the technology-led competitive threat facing traditional franchise brands like Coldwell Banker.

Broad incumbents

• Better Homes and Gardens Real Estate: Real estate franchise network also part of the Anywhere Real Estate portfolio, now under Compass. Sister brand to Coldwell Banker with overlapping franchise infrastructure and shared ownership history.
• Berkshire Hathaway HomeServices: Sibling franchise network under the HomeServices of America umbrella, sharing leadership succession (Jason Waugh). Operates in the same brokerage franchise category and shares the Coldwell Banker Global Luxury ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coldwellbanker
• Facebookfacebook.com/cbcrownrealtors
• LinkedInlinkedin.com/company/coldwell-banker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker