Unipromos Promotional Marketing S.L.

What Unipromos Promotional Marketing S.L. does

Unipromos Promotional Marketing S.L. is a privately-held Spanish software company that operates a web-based SaaS platform enabling promotional product distributors, advertising agencies, and importers/manufacturers to publish customizable online catalogs of promotional merchandise under their own domain. The platform aggregates products from multiple suppliers (including Makito, PF Concept, Midocean, Giving-Europe, and Stricker) into a unified database that customers can self-configure without programming knowledge. Core platform components include a CMS for custom content, a budget-request shopping cart, Google Analytics integration, mobile-responsive templates, and optional user management with role-based permissions.

The company sells through a three-tier subscription model: Top at €49/month (up to 15 own products), Profi at €65/month (up to 250 products, SSL, bulk import), and Premium at €95/month (payment gateway, user management, deep customization). Annual billing provides approximately a 17% discount. Setup fees range from €90 to €280+ per installation, and an ecosystem of optional add-on modules (no-branded, newsletter via MailerLite, XML interface, print calculators, extra product storage) provides incremental ARPU. Payment processing is supported through Stripe, Redsys, and PayPal integrations on the Premium tier.

The go-to-market motion is product-led growth: a 15-day free trial signup, self-service admin panel, and live demo environment enable low-touch customer acquisition with no apparent field sales team. The company is based in L'Estartit (Girona), Spain, operates with 1-10 employees, and was founded in 2010. Revenue and customer count are not publicly disclosed. Named customer logos (e.g., Creativo Publicidad, Euro Objeto, Promo Concept, Intersmart, Mon Ecologic) are exclusively SMBs in the advertising and promotional products verticals, with no enterprise anchor clients visible.

Name

Unipromos Promotional Marketing S.L.

Legal name

UNIPROMOS PROMOTIONAL MARKETING, SL

Website

https://unipromos.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Unipromos is a Spanish SaaS platform that enables promotional product distributors, agencies, and importers to publish customizable online catalogs of merchandise from multiple suppliers under their own domain, sold via three subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Torroella De Montgrí

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Monthly and annual subscription fees for access to the online catalog platform. Three tiers available: Top (49€/month), Profi (65€/month), and Premium (95€/month), with discounted annual payment options.
2. Professional Services: One-time setup and configuration fees including installation costs (90€-280+€ depending on plan), payment gateway configuration (60€/option), newsletter setup (198€), and custom design work (90€/template, 35€/hour for HTML content).
3. Optional Add-on Modules: Monthly or annual fees for optional features including additional product storage (15€/month for 1000 articles), no-branding (10€/month), XML interface (590€/year), and printing calculator (10€/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Unipromos offers a self-configurable SaaS platform that lets promotional product distributors, advertising agencies, importers and manufacturers publish their own branded online catalogs. The platform aggregates products from multiple suppliers into a single, mobile-responsive, custom-domain storefront with built-in CMS editing, payment gateway integration, Google Analytics and optional add-on modules.

Product overview

UNIPROMOS is an online promotional products catalog platform offering a three-tier subscription architecture (Top, Profi, Premium) built around a unified database of thousands of promotional articles from multiple manufacturers and importers. The core product enables users to create a customizable web catalog under their own domain with built-in budget management, SEO optimization, and mobile responsiveness. The platform includes an expanding ecosystem of optional add-on modules including payment gateway integrations (Stripe, Redsys, PayPal), newsletter configuration via MailerLite, XML interface for external system integration, additional product storage, print calculation tools, and professional design services. All plans share a common feature set including provider selection, design templates, CMS capabilities, and analytics, with differentiation based on product quantity limits, customization flexibility, and premium features like user management and payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Unipromos Online Catalog Platform Self-configurable SaaS catalog platform that lets promotional product distributors, advertising agencies, importers and manufacturers create and host their own branded, mobile-responsive online catalog with custom domain, CMS editing, payment gateway and Google Analytics integration. Sold in three subscription tiers (Top, Profi, Premium) for up to 5,000, 25,000 and 50,000 products respectively.
• No-Branded Module Optional monthly add-on module that allows subscribers to operate the catalog without the customer's own branding, for an additional fee per month.
• Extra 1,000 Products Module Optional monthly add-on that increases a subscriber's catalog capacity by an additional 1,000 products beyond the limit included in their tier.
• XML Interface Module Optional annual add-on module providing an XML interface for automated product data integration between the catalog and suppliers or other systems.
• Print Calculator Module Optional monthly add-on that adds a print/branding price calculator to the catalog so end customers can configure and price printed promotional products.
• Print Position Calculator Module

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Swag.com: Online store for custom branded merchandise targeting companies and distributors. Direct competitor in the 'easy online promotional product storefront' category, though more US-focused.
• Reachdesk: Direct mail and gifting platform with catalog/storefront functionality and integrations to corporate gifting and promotional merchandise suppliers. Overlaps on the catalog/storefront mechanic for promo products.
• Printfection: Promotional product management and swag distribution platform with online stores, kitting, and global fulfillment. Comparable SaaS-for-distributors value proposition with stronger logistics layer.
• Alyce: Personalized gifting and direct mail platform offering catalog-based sending of promotional items. Comparable in serving the B2B gifting/promo-product catalog use case via a SaaS platform.
• BrandChamp: Branded merchandise and swag management platform that enables companies and distributors to build online stores for promotional products. Closest direct peer — competes head-on in the 'storefront for promotional merchandise' category that Unipromos targets.
• Axomo: White-label swag store platform letting brands, agencies, and distributors sell promotional merchandise under their own branding. Highly comparable business model, target customer (distributors/agencies), and store-builder functionality.

Broad incumbents

• 4imprint: One of the largest North American promotional product distributors with advanced online ordering and catalog tools for enterprise buyers. Comparable end market but incumbents at much larger scale, posing indirect competition for distributor customers.
• Shopify: General-purpose e-commerce platform frequently used by distributors to build promotional product storefronts. A credible substitute if a distributor prefers a general commerce engine over Unipromos's vertical catalog tooling.
• Logotech: Large global promotional product distributor with proprietary online ordering platforms for enterprise clients. Operates in the same end market and competes for promotional product e-commerce budget, though as a distributor rather than a pure SaaS vendor.

Emerging players

• ESP/OrderDog (by Common Sense Solutions): Order management software tailored for the promotional products industry. Highly comparable vertical SaaS play for distributors, even if its storefront functionality is more limited than Unipromos's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unipromos-werbeartikel-webshop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unipromos Promotional Marketing S.L.