A Safe Pool of Arizona

What A Safe Pool of Arizona does

A Safe Pool of Arizona (legal entity: A Safe Pool Franchising, LLC) is a privately held, family-owned manufacturer and installer of residential and commercial pool safety barriers, founded in 2006 by Jason and Tonja Howard in Phoenix, Arizona. The company's core product line consists of removable mesh pool fences (Textilene polyester mesh on solid-core powder-coated aluminum poles with Magna Latch magnetic self-latching gates), pool safety nets, ASTM F1346-91 compliant safety covers, leaf covers, and door closing systems—all manufactured in-house at its Arizona facility opened in 2019. Products are sold primarily through direct-to-consumer field sales via six corporate-owned branch offices in the Sunbelt (Austin, Charleston, Houston, Orlando, Phoenix, Tampa), supplemented by a Shopify e-commerce storefront and a dealer/wholesale program shipping from Phoenix and Orlando warehouses.

The company operates a hybrid GTM model that combines direct sales with a franchise program launched in 2024 covering 47 states (excluding North Dakota, South Dakota, and Alaska). Franchisees pay $54,000 to $69,000 in initial fees against a total investment of $67,300 to $107,500, receiving proprietary estimator/CRM software, two-week training at the Scottsdale facility, and exclusive territory rights. A Safe Pool generated approximately $2.1M in gross revenue and $499,140 in net revenue for its affiliate business in 2024 (per Item 19 of the FDD, April 2025), with pricing structured as one-time product purchases plus professional installation services. Additional revenue streams include accessories, replacement parts, and online sales of door closing systems ($300) and child safety latches ($150).

The company leverages high-trust brand partnerships—Olympic swimming champion Michael Phelps serves as ambassador since 2024, and the company is one of six inaugural NDPA Commitment to Safer Waters Platinum-level seal holders (2026)—to position itself in the water-safety category. Customer segments are primarily residential homeowners with pools, with secondary focus on commercial pool operators (hotels, HOAs, apartment complexes) and a third segment of franchise entrepreneurs. With 1-10 named employees and eight disclosed leadership members, the company remains a small, bootstrapped, founder-controlled operation that has historically relied on organic growth and is now actively scaling through franchising.

Name

A Safe Pool of Arizona

Legal name

A Safe Pool Franchising, LLC

Website

https://asafepool.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

A Safe Pool of Arizona is a family-owned manufacturer and installer of removable pool safety barriers—fences, nets, covers, and door closing systems—serving residential homeowners and commercial pool operators across the US through six corporate branches and a 47-state franchise program.

Ownership category

akta.pro rank

Product category

Pool Safety Barriers

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Safety & Compliance Services (Covers, Fences, Inspections) (HSAIALAL), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Pool safety barriers
• Removable pool fencing
• Pool safety covers
• Pool safety nets
• Drowning prevention products

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Safety Products: Sale of removable pool fences, safety nets, safety covers, leaf covers, and door closing systems. Products are customized and manufactured in-house. One-time purchase model with lifetime or extended warranties.
2. Installation Services: Professional installation services provided alongside product sales. Includes complimentary on-site consultations and custom measurements.
3. Franchise Fees: Franchise investment ranges from $67,300 to $107,500 total investment, with $54,000 to $69,000 in fees paid to the franchisor prior to opening. Provides franchisees with training, proprietary software, exclusive territory rights, and ongoing support.
4. Accessories and Replacement Parts: Online sales of accessories including towel hooks, pool alarms, and solar lights, as well as replacement parts for existing installations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

A Safe Pool manufactures, sells, and professionally installs physical pool safety barriers including removable mesh pool fences, safety nets, ASTM-certified safety covers, leaf covers, and self-latching door closing systems. Products are customized in-house at the Arizona manufacturing facility and installed by company-owned or franchise branch teams serving residential and commercial pools. A national franchise program extends distribution to 47 U.S. states, with accessories and replacement parts sold direct via a Shopify storefront.

Product overview

A Safe Pool offers a comprehensive portfolio of pool safety products centered on removable barriers designed to prevent unauthorized pool access. The core product line includes customizable Removable Pool Fences (featuring Textilene mesh and solid core poles), Pool Safety Nets, Pool Safety Covers, and Leaf Pool Covers, all available in multiple colors and sizes. The company also sells complementary Door Closing Systems, Child Safety Latches, and accessories (alarms, solar lights, towel hooks). Products are available through company-owned locations in Austin, Charleston, Houston, Orlando, Phoenix, and Tampa, as well as through the new national franchise program. All products are manufactured in-house at the Arizona facility and backed by warranties ranging from 1 to lifetime. The company also partners with the Michael Phelps Foundation for water safety education and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Removable Pool Fence Customizable and removable mesh pool safety fencing manufactured in-house using proprietary Textilene polyester mesh fabric, solid core powder-coated aluminum poles, and a Magna Latch magnetic self-latching gate with key-lock option. Available in three heights (3ft, 4ft, 5ft) and four colors (black, brown, tan, grey), the fence meets ASTM F2286-16 standards and can be removed in under 15 minutes. Sold to residential homeowners with pools and commercial properties for child and pet drowning prevention.
• Pool Safety Net Ultra-durable pool safety netting with small openings that prevent toddler heads and bodies from slipping through while maintaining water visibility. Available in blue, black, and tan, it can be installed or removed in approximately 5 minutes and carries a 5-year warranty. Designed for residential pools as an alternative or complement to removable fencing.
• Pool Safety Cover ASTM F1346-91 compliant pool safety cover that blocks water access to prevent drowning while keeping bugs and debris out of the pool. Available in 5 colors (green, blue, tan, grey, black), 2 mesh options, and 1 vinyl option, and custom-tailored to specific pool dimensions. Includes a 12-year prorated warranty.
• Leaf Pool Cover Custom leaf pool cover made of durable black synthetic material that weathers all seasons, flush-mounted with brass anchors and tailored to exact pool dimensions. Designed to keep leaves and debris out of the pool but is not a safety product and cannot withstand the weight of a person. Includes a 1-year warranty.
• Door Closing System Self-closing and latching system for sliding doors leading to pool areas, using a spring-driven mechanism that automatically closes doors behind users. Available in white, tan, and black, the system is designed for residential and commercial pool safety to meet mandatory safety codes. Includes door closer and high latch at a $300 unit price.
• Pool Alarm Door and pool alarm system providing an additional layer of protection around residential pools, sold at $40 per unit through the company's e-commerce channel.
• Towel Hook Pool-area towel hook accessory sold through the company's accessories collection as a complementary add-on for pool safety installations.
• Solar Light Solar-powered lighting accessory for pool areas, sold through the company's accessories collection as a complementary add-on to safety barrier installations.
• Child Safety Latch Additional child safety latch designed to be out of a child's reach while remaining accessible to adults, providing an extra layer of protection for pool-area door access. Sold at $150 per unit.

Quantifiable outcome

• 69% of drownings happen when kids aren't expected to be near the pool (CDC)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Drowning Prevention Alliance (NDPA)coreStrategic or Co-development Partner · 1 April 2026A Safe Pool is one of six inaugural launch partners for the NDPA Commitment to Safer Waters (CSW) Seal Program. Received Platinum level seal for Removable Fencing and Gates category. To qualify, organizations must demonstrate internal and external commitment to water safety with products verified by third-party testing labs.
• Michael Phelps FoundationcoreStrategic or Co-development Partner · 1 January 2024Olympic swimming champion Michael Phelps serves as A Safe Pool ambassador. The partnership combines pool safety equipment expertise with the Foundation's mission to promote water safety, educate individuals about drowning prevention, and support swimming programs. Joint focus on education, prevention, and empowerment. Donation page on A Safe Pool website supports the Foundation.
• Leslie's Pool SupplyminorChannel Partner/ Reseller/ DistributorFeatured as a partner on A Safe Pool's website. Leslie's is a major pool supply retailer providing potential distribution channel for pool safety products.
• Because of BraydenminorStrategic or Co-development PartnerWater safety advocacy partner featured on A Safe Pool's website. Organization focused on drowning prevention awareness.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Protect-A-Child Pool Fence: Direct competitor providing removable mesh pool fencing systems with installation services for residential pools. Overlaps on product (mesh fences, self-latching gates) and target customer (families seeking child drowning prevention).
• Pool Guard: Direct competitor selling removable pool safety fences, mesh fences, and self-latching gates for residential pools. Comparable product positioning, target customer (pool-owning families), and direct sales/installation model.
• Life Saver Pool Fence: Direct competitor offering removable mesh pool safety fences with similar ASTM-compliant products and direct-to-consumer installation model. Closely comparable product line, customer segment (families with young children), and go-to-market approach.
• Guardian Pool Fence: Direct competitor in the removable mesh pool fence category offering ASTM-compliant barriers with similar installation services. Same product category, customer base, and value proposition focused on child drowning prevention.
• Katchakid: Direct competitor specializing in pool safety nets — one of A Safe Pool's core product categories. Comparable target market (families with young children and pools) and ASTM-certified safety netting offering.
• All-Safe Pool Safety Products: Direct competitor offering removable pool safety fences, pool nets, and safety covers for residential pools. Comparable product breadth, customer segment, and installation-led go-to-market motion.
• Sentry Safety Pool Fence: Direct competitor selling removable mesh pool fences and safety barriers with similar ASTM-compliant product standards. Same value proposition targeting families seeking child pool safety.

Emerging players

• SwimSafe Pool Fence Systems: Emerging regional pool safety fence installer offering mesh barriers and self-latching gates. Smaller scale than A Safe Pool but operates in overlapping residential pool safety territory with similar product offering.

Broad incumbents

• PoolCorp: Largest wholesale distributor of pool products in North America. As a broad incumbent serving the entire pool industry supply chain, PoolCorp could enter or expand into pool safety barriers, representing an indirect competitive threat and a potential channel partner.
• Leslie's Pool Supply: Major pool supply retailer and existing A Safe Pool distribution partner. While much larger and broader (chemicals, equipment, supplies), Leslie's represents a broad incumbent whose pool safety product assortment could overlap or compete with A Safe Pool's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/a-safe-pool-of-arizona

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Safe Pool of Arizona