Life Saver Pool Fence

What Life Saver Pool Fence does

Life Saver Pool Fence Systems, Inc., founded in April 1987 by Robert and Ruth Lupton and headquartered in Delray Beach, Florida, manufactures removable mesh pool safety fences for residential and light-commercial swimming pools. The company sells under three primary brands: Life Saver Pool Fence (premium, professionally installed), Pool Corral (economy tier), and PoolfenceDIY (self-install e-commerce), and has extended the product platform into pickleball fencing and SwamCam, an AI-assisted pool safety camera built with partner OverwatchAI. Core proprietary technology includes the patented Solid 105 Pole (US Patent 10,316,539) and the InvisiLock Mesh with Memory-Weave Technology, with products certified to ASTM F2208 and approved by safety authorities in the US, Canada, Mexico, Europe, Asia, and the Middle East.

The business generates revenue through per-linear-foot fence pricing (typically $17-$35 per foot plus $500-$800 per gate) sold via a hybrid go-to-market: a network of 100+ distributors across 14 countries, a franchise model launched in May 2023, and direct-to-consumer DIY e-commerce. The company is family-owned, bootstrapped, and currently led by Eric Lupton, who took formal ownership in the mid-2000s. It self-describes as the world's largest pool fence company, a position it consolidated through the 2011 acquisitions of Pool Barrier and Pool Fence Pro.

Concentration is structurally low: every customer is a residential household or small property owner, demand is fragmented across geographies, and the only named brand association is a promotional endorsement from UFC fighter Stipe Miocic rather than a revenue customer. Strategic emphasis over 2023-2024 has been on channel expansion (franchise), adjacent verticals (pickleball), connected hardware (SwamCam), and warranty differentiation (a 100-year transferable warranty launched in February 2024).

Name

Life Saver Pool Fence

Legal name

Life Saver Pool Fence Systems, Inc.

Website

https://poolfence.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Saver Pool Fence Systems, Inc. manufactures removable mesh pool safety fences under three brands (Life Saver, Pool Corral, PoolfenceDIY) and distributes through 100+ partners in 14 countries, serving residential pool owners seeking code-compliant child safety barriers.

Ownership category

akta.pro rank

Product category

Pool Safety Fencing

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Pool safety fences
• Removable mesh fencing
• Pool barrier systems
• Child pool protection
• Drowning prevention equipment

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Pool Fence Sales and Installation: One-time sale of pool fencing materials and professional installation services through factory-trained dealers and franchisees. Pricing based on linear footage ($17-$35 per linear foot), with additional costs for custom configurations, deck types, gates, and colors.
2. DIY Pool Fence Products: Direct-to-consumer sales through poolfencediy.com for self-installation, utilizing half-inch stainless steel pin system compatible with hammer drill installation, offered at more economical pricing than professional installation.
3. Accessories and Replacement Parts: Sales of replacement poles, ground caps, sleeves, snap latches, solar lights, Magna-Latch and TruClose components, and Water Watcher hats through the online shop.
4. Self-Closing Gate Sales: Sale of self-closing, self-latching gates ranging from $500-$800 depending on height, color, and installation variables, featuring Magna-Latch and TRU-CLOSE components.
5. AI Pool Safety Camera (SwamCam): Sales and installation of AI-powered SwamCam pool safety camera system certified to ASTM F2208 standards, providing 24/7 perimeter monitoring with real-time alerts and app-based notifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Life Saver Pool Fence designs, manufactures, and distributes removable mesh pool safety fences for residential and commercial swimming pools. The company offers three product tiers—Life Saver Pool Fence (premium), Pool Corral (economical), and PoolFenceDIY (self-install)—along with self-closing gates, an AI-powered pool safety camera (SwamCam), and pickleball court fencing. Products are sold through factory-trained dealers, franchisees, distributors, and a direct-to-consumer e-commerce site.

Product overview

Life Saver Pool Fence is a pool safety product company offering removable mesh pool fences as its core product line. The portfolio includes three distinct product tiers: Life Saver Pool Fence (premium), Pool Corral (economical), and Pool Fence DIY (self-install), all featuring variations of mesh, poles, and border stitching. Key proprietary technologies include InvisiLock Mesh with Memory-Weave Technology and the patented Solid 105 Pole. Complementary products include self-closing/self-latching gates (using Magna-Latch and TruClose hardware), the SwamCam AI-powered pool safety camera (8th layer of protection), and pool safety accessories. The company also offers pickleball court fencing and operates the Save a Life charitable program. All products carry a 100-year warranty and are manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• PoolFenceDIY: Direct-to-consumer pool fence brand specifically designed for installation by a homeowner, launched in June 2015.
• Pool Corral
• SwamCam

Products and services

• Life Saver Pool Fence Premium removable mesh pool safety fence featuring InvisiLock Mesh with Memory-Weave Technology, patented Solid 105 Pole, Quad Stitch bordering, and 100-year warranty. Available in 42", 48", and 60" heights with multiple color options. Targets families with young children and residential pool owners.
• Pool Fence DIY Direct-to-consumer mesh pool fence designed for homeowner self-installation using a half-inch stainless steel pin and hammer drill system. More economical option sold through poolfencediy.com for DIY homeowners.
• Pool Corral

Quantifiable outcome

• 387 lbs per square inch mesh tensile strength rating
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• ReesSpecht Life FoundationcoreStrategic or Co-development Partner · 1 January 2012Partnership with Richard Specht (who lost son Rees to fatal drowning in 2012) to organize and sponsor the F*CK Drowning Summit, a meeting exclusively for parents who have lost children to drowning. Life Saver covers all event and hotel costs for attendees. Rich Specht serves as Life Saver's Director of Education and Training. The foundation's goal is to 'make the world a kinder and safer place, one Rees' piece at a time.'
• National Drowning Prevention Alliance (NDPA)coreStrategic or Co-development PartnerEric Lupton served as Vice President of NDPA in 2016. Life Saver actively supports drowning prevention legislation efforts on Capitol Hill. The NDPA is a key partner in identifying families for the Save a Life Program who have experienced fatal or non-fatal drowning.
• Live Like Jake FoundationcoreStrategic or Co-development PartnerDrowning prevention nonprofit that alerts Life Saver to families who have experienced drowning incidents and are in need of pool safety fencing through the Save a Life Program. Life Saver sponsors Live Like Jake gala annually.
• SwamCammajorTechnology or IntegrationTechnology partnership for AI-powered pool safety camera. Life Saver offers SwamCam as the '8th Layer of Protection' through its dealer and franchise network. Features OverwatchAI technology, 24/7 monitoring, ASTM F2208 certification, and integration with Life Saver's pool fence products.
• Magna-LatchmajorTechnology or IntegrationMagnetic locking latch technology used in Life Saver's self-closing gates. Magna-Latch tested to more than 400,000 cycles with international awards for design excellence. Revolutionary magnetically triggered safety devices for pool and childcare gates.
• TRU-CLOSEmajorTechnology or IntegrationGate hinge technology used in Life Saver's self-closing gates. Injection-molded glass-fiber reinforced polymer hinges with high-grade stainless steel torsion spring. Adjustable tension with screwdriver and 100-year warranty against rust or corrosion.
• Just Against Children Drowning FoundationminorStrategic or Co-development PartnerFoundation founded by Paul DeMello (Life Saver's Chief Giving Officer) who lost twin sons Joshua and Christian to residential drowning in 2010. Works with Life Saver to honor his boys by preventing other drowning tragedies through the Save a Life Program.
• Abbey's Hope Charitable FoundationminorStrategic or Co-development PartnerAlan Korn serves as executive director of Abbey's Hope Charitable Foundation, assisting with management, public policy, marketing and public relations efforts. He is also NDPA's executive director and general counsel.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Fluidra: International pool and wellness equipment group with brands such as Jandy and Zodiac; competes as a broad incumbent across residential pool equipment, automation, and adjacent safety/water-care categories.
• Pool Corporation (PoolCorp): Largest U.S. wholesale distributor of pool products and related outdoor living goods; serves as a broad incumbent channel that touches pool safety purchases indirectly through its dealer network but is not specialized in mesh fencing.
• Hayward Pool Products: Major pool equipment manufacturer (pumps, filters, heaters, automation) addressing the same residential pool owner customer base; competes indirectly through broader pool-safety and automation ecosystems rather than fencing.
• Pentair: Global pool and water solutions incumbent offering pool equipment, automation, and connected safety products (e.g., heaters, controllers); addresses the same pool-owner end customer with a wider portfolio.

Direct peers

• All-Safe Pool: Direct competitor selling removable pool safety fences and pool safety products through a regional dealer network, competing head-to-head with Life Saver in the same child-drowning-prevention use case.
• Protect-A-Child Pool Fence: Pool safety fence specialist targeting the same family-with-young-children segment; competes with Life Saver on removable mesh pool fences, dealer installations, and pool safety code compliance.
• Guardian Pool Fence Systems: One of the longest-standing direct competitors in removable mesh pool safety fencing in the U.S., offering comparable dealer-installed pool fences with similar mesh-and-pole construction and target families with young children.
• Baby Barrier Pool Fence: Direct competitor in removable pool safety fencing with a long operating history, selling mesh pool fences through authorized dealers using similar installation methods to Life Saver.
• Pool Guard / Poolguard: Pool safety product manufacturer best known for ASTM-compliant pool and gate alarms, competing with Life Saver in the broader 'layers of protection' pool safety ecosystem for residential pools.

Others

• D&D Technologies (MagnaLatch / TruClose): Supplier of the Magna-Latch magnetic safety latches and TruClose self-closing hinges that Life Saver integrates into its pool gates; a critical component vendor and ecosystem participant rather than a direct fence competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lspoolfence
• YouTubeyoutube.com/@poolfence
• Facebookfacebook.com/PoolSafetyForChildren
• LinkedInlinkedin.com/company/lifesaverpoolfence
• Instagraminstagram.com/lifesaverpoolfence
• TikToktiktok.com/@poolfence
• Pinterestpinterest.com/PoolFenceDotCom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Saver Pool Fence