Keto Elevated

What Keto Elevated does

Keto Elevated, doing business as Prüvit (legal entity Pruvit Ventures, Inc.), is a direct-to-consumer health and wellness company founded in 2014 and headquartered in Melissa, Texas. The company develops and sells exogenous ketone supplements built around a proprietary bio-identical Pure Therapeutic Ketones formulation, marketed as multi-patented and doctor-formulated. Its core product portfolio centers on K_1, a tri-blend ketone product offered in multiple flavors (Tropical, Berry Berry, Berry Lemon) with charged and caffeine-free variants, alongside the KETO//OS NAT line (Raspberry Lemonade, Strawberry Peach, Lime Time, Heart Tart), MITO//PLEX electrolytes, KETO//KREME support products, and structured bundles (K_1 Accelerator, K_1 Dual Pack, K_1 Starter Pack, Better Bundle, Build-Your-Own-Bundle). Supporting the product line are digital touchpoints including the Prüvit TV content platform and iOS apps Prüvit Pulse and P.ED (PrüvitEveryDay).

Prüvit operates a direct-to-consumer e-commerce model on Shopify, with localized storefronts, multi-currency pricing, and global shipping across 40+ countries (North America, Western and Southern Europe, Eastern Europe, Asia-Pacific, Latin America). Distribution is augmented by a K_1 Partner social-selling/affiliate program in which independent promoters distribute personalized referral links and earn commissions, supported by integrated tracking pixels (Facebook, Google, TikTok). Pricing is primarily pay-as-you-go with bundle discounts up to 30% and optional membership pricing. Customer evidence is limited to individual end-user testimonials rather than enterprise accounts, indicating a long-tail consumer base served across three primary segments: health-conscious consumers seeking energy, weight management, and mental clarity; athletes and fitness enthusiasts; and affiliate/social-selling partners seeking supplemental income.

The company claims over 2 billion servings sold worldwide and references multi-patented ketone technology, though specific patent numbers are not disclosed. No public funding rounds, parent company, or institutional investors are identified in the available data; ownership appears founder/management-controlled. Revenue is not publicly disclosed. Prüvit maintains active social channels (Facebook, Instagram, X, YouTube, TikTok) and the company is currently operating with active product launches as of 2025.

Name

Keto Elevated

Legal name

Pruvit Ventures, Inc.

Website

https://ketoelevated.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Keto Elevated (d/b/a Prüvit) is a direct-to-consumer wellness company selling bio-identical exogenous ketone supplements, electrolytes, and support products globally to health-conscious consumers, athletes, and affiliate partners through Shopify e-commerce and a social-selling network.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Beverages (2080)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Exogenous ketone supplements
• Ketogenic health products
• Nutritional supplements
• Wellness supplements
• Dietary supplements

Headquarters

HQ city

Melissa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of ketone supplement products (K_1, KETO//OS NAT, MITO//PLEX, KETO//KREME) through the company's e-commerce platform. Products sold as individual items and bundles. Subscribers/members may access discounted pricing.
2. Bundle and Subscription Membership: Customers can sign up for memberships to access discounted pricing on products. Bundle purchases offer savings up to 30%. The membership structure includes a K_1 Partner program where independent promoters can earn rewards and commissions through sharing referral links and acquiring new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Keto Elevated (doing business as Prüvit) manufactures and sells exogenous ketone dietary supplements directly to consumers through its own e-commerce storefront and a network of independent affiliate partners. The product line centers on bio-identical, multi-patented ketone formulations (K_1 tri-blend, KETO//OS NAT in multiple flavors), complemented by electrolyte (MITO//PLEX) and support (KETO//KREME) products, bundles, mobile apps, and branded merchandise.

Product overview

Prüvit is a direct-to-consumer wellness company specializing in exogenous ketone supplements and supporting products. The product portfolio centers around the K_1 flagship ketone product (a tri-blend formulation available in multiple flavors and formulas), the KETO//OS NAT line of ketone supplements in various flavors, MITO//PLEX for electrolytes, and KETO//KREME support products. The company also offers mobile applications (Prüvit Pulse, P.ED, Prüvit TV), pre-configured bundles with savings, a custom bundle builder tool, and branded merchandise. The offering is structured as a unified product ecosystem with supplements as the core, complemented by digital tools and customizable bundle options.

Differentiator

Problem solved

Functional benefit

Brands

• K_1: First ever Tri-blend ketone product offering 20% more energy and 80% more focus
• KETO//OS NAT
• MITO//PLEX
• KETO//KREME

Products and services

• K_1 (Tri-blend Ketone Supplement) First tri-blend exogenous ketone supplement delivering bio-identical Pure Therapeutic Ketones with 20% more energy and 80% more focus claims. Available in Tropical, Berry Berry, and Berry Lemon flavors with Charged (caffeine) or Caffeine Free formula options and 10/20/30 serving configurations for individual health-conscious consumers.
• KETO//OS NAT® (Exogenous Ketone Supplement Line) Exogenous ketone supplement product line priced at $139.00 per SKU, available in Raspberry Lemonade, Strawberry Peach, Lime Time, and Heart Tart flavors for individual consumers seeking ketone support.
• MITO//PLEX® Citrus Variety Pack Electrolyte supplement variety pack priced at $55.00, designed as a companion product for the ketone supplement lifestyle for health-conscious consumers and athletes.
• KETO//KREME® Sweet Kreme Support product priced at $89.00, designed as a complement to the ketone supplement regimen for individual consumers.
• Nat20 Variety Pack (NEW) Variety pack combining multiple KETO//OS NAT ketone supplement flavors for health-conscious consumers seeking product variety and bundle savings.
• Apparel & Gear Branded apparel and gear merchandise sold to the Prüver community and individual consumers as ancillary lifestyle products.
• Prüvit Pulse Mobile App Standalone iOS mobile application supporting the Prüvit product ecosystem, distributed through the Apple App Store for community engagement and customer lifestyle support.
• P.ED (PrüvitEveryDay) Mobile App Standalone iOS mobile application for daily ketone lifestyle tracking and customer engagement, distributed through Apple's App Store.
• Prüvit TV Content Platform Proprietary video content platform delivering educational and promotional content about ketone supplementation and the Prüvit lifestyle to customers and partners.

Quantifiable outcome

• Over 2 billion servings sold worldwide
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perfect Keto: Direct-to-consumer keto supplements brand specializing in exogenous ketones (BHB salts), MCT oils, and keto-friendly snacks. Most direct head-to-head competitor to Prüvit in the exogenous ketone powder/sachet category, serving the same keto-lifestyle consumer with overlapping product formats and pricing.
• Real Ketones: Direct-to-consumer exogenous ketone supplements brand competing in the same BHB-ketone ester and salt category. Targets similar keto/metabolic-health consumers with ketone powders and ready-to-drink products.
• Onnit: D2C supplements and performance nutrition brand with strong social/affiliate marketing model (similar to Prüvit's K_1 Partner program) offering supplements targeting energy, focus, and metabolic health — overlapping customer base in health-conscious and athletic demographics.
• HVMN (now Ketone-IQ / HVMN): Biohacker-oriented D2C brand selling exogenous ketone products (Ketone-IQ drink) targeting performance, focus, and metabolic-health consumers — same exogenous-ketone category with similar positioning on energy and mental performance.
• Kiss My Keto: D2C brand selling keto-friendly snacks, MCT oils, and exogenous ketone supplements. Direct peer in the keto-lifestyle supplement category with similar target consumer and overlapping product types.

Emerging players

• Organifi: D2C superfood/supplement brand with multi-level marketing affiliate program (similar to Prüvit) selling greens, juices, and metabolic-support supplements. Overlapping audience in wellness consumers and overlapping affiliate-driven acquisition model.
• AG1 (Athletic Greens): D2C daily-nutrition greens/supplement brand with subscription model, strong social/influencer marketing, and overlapping target consumer (health-conscious, performance-oriented adults). Comparable go-to-market model and premium positioning, though different core product.

Broad incumbents

• Herbalife: Global MLM nutrition/supplements company with direct-selling model analogous to Prüvit's partner program. Massive scale incumbent operating across meal-replacement, weight-management, and general nutrition — relevant for understanding regulatory risk, MLM economics, and channel structure benchmarks.
• Plexus Worldwide: MLM health and wellness company selling supplements through independent ambassadors. Comparable D2C-plus-MLM distribution model serving similar health-conscious consumers with weight-management and metabolic-health products.

Peers

• Nestlé Health Science:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ketoelevated
• YouTubeyoutube.com/pruvit
• Facebookfacebook.com/ketoelevated
• Instagraminstagram.com/justpruvit
• TikToktiktok.com/@justpruvit
• LinkedInlinkedin.com/company/mynt-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keto Elevated