Beltá Frajumar
Beltá Frajumar is a Spanish furniture manufacturer founded in 1967 in Yecla, Murcia, producing solid wood and upholstered furniture for residential customers and contract projects serving major international hotel groups (Hyatt, Marriott, Hilton, Meliá, Accor, NH, Iberostar, Barceló and others) through direct B2B sales, e-commerce, and a global distributor network.
- Company typePrivate
- Founded1967
- HeadquartersMurcia, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Beltá Frajumar does
Beltá Frajumar, legally FRAJUMAR, S.L., is a privately-held Spanish furniture manufacturer founded in 1967 and headquartered in Yecla, Murcia. The company produces solid wood and upholstered furniture in two product lines: a Living/residential collection (sofas, armchairs, tables, chairs, complementary pieces sold individually or through a Fast Delivery line) and a Contract/Hospitality collection (hotels, apartments, restaurants, common spaces, bedrooms, reception counters, luggage racks) with minimum-order requirements for project work. Manufacturing emphasizes solid wood construction in species such as iroko, wengué, cerezo, nogal, roble and fresno, combined with upholstered pieces designed in-house and in collaboration with named designers including Paolo Mauri.
The business operates a hybrid go-to-market. On the contract side, the company runs direct enterprise field sales to hospitality groups, with a dedicated professional area for architects and designers; on the residential side, it sells through its own e-commerce storefront (frajumar.com), a physical showroom at the Yecla headquarters, and a network of official international distributors. Pricing is publicly disclosed and ranges from roughly €50 for small complementary pieces to over €5,000 for premium items, with sofas at €836-€2,600, armchairs at €580-€1,770 and tables at €215-€2,500+. Revenue is generated through one-time unit sales to both B2C and B2B customers.
Customer concentration is heavily skewed toward the hospitality industry, including Hyatt, Marriott International (including Grand Hotel Centenari Autograph Collection Valencia and AC Hotels), Hilton, Meliá, NH, Iberostar, Barceló, Palladium, Ikos Resorts, Accor, Eurostars and Relais & Châteaux, plus project work in Lisbon (Convent Square Lisbon, Vignette Collection) and Murcia with Arkhé Arquitectos. Frajumar funds and operates the annual InterCIDEC International Contract Design Awards, now in its 10th edition, supported by sponsors such as Cosentino, Spradling, Crevin, Verdú and CaixaBank, and has received EU grants (NextGenerationEU Mentoring Internacional in 2025; ERDF commercial mission to Panama and Dominican Republic in 2025; €5,217.09 European Recovery Plan subsidy in 2024 for a 16.38 kWp photovoltaic installation). The legal entity has 51-100 employees and is structured as a Spanish Sociedad Limitada with no external private equity or parent ownership disclosed.
Beltá Frajumar firmographics
Firmographics- Name
- Beltá Frajumar
- Legal name
- FRAJUMAR, S.L.
- Website
- https://frajumar.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beltá Frajumar is a Spanish furniture manufacturer founded in 1967 in Yecla, Murcia, producing solid wood and upholstered furniture for residential customers and contract projects serving major international hotel groups (Hyatt, Marriott, Hilton, Meliá, Accor, NH, Iberostar, Barceló and others) through direct B2B sales, e-commerce, and a global distributor network.
- Ownership category
- akta.pro rank
Where Beltá Frajumar is headquartered
LocationHeadquarters
- HQ city
- Murcia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Beltá Frajumar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Product Sales: One-time sale of manufactured furniture including sofas, armchairs, chairs, tables, and complementary pieces for both residential and contract/hospitality markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential/Living furniture with standard pricing |
| Unit Pricing | Pay-as-you-go | Contract furniture with minimum order quantities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Beltá Frajumar product offering
Product offeringCore offering
Beltá Frajumar manufactures solid wood and upholstered furniture in Yecla, Murcia, Spain. The company operates two distinct product lines: a Living collection (sofas, armchairs, tables, and complementary pieces for residential customers) and a Hospitality & Contract collection (durable furniture for hotels, apartments, restaurants, and professional spaces requiring minimum order quantities). Products are sold through own e-commerce, a physical showroom, a network of official distributors, and direct B2B engagement with hotel chains and property developers.
Product overview
Beltá Frajumar is a Spanish furniture manufacturer specializing in solid wood and upholstered furniture for residential and contract/hospitality use since 1967. The company operates under the Frajumar brand and offers two main product lines: Living (for homes) and Hospitality & Contract (for hotels, restaurants, and professional spaces). The portfolio includes upholstered furniture (sofas, sofa beds, armchairs, puff), wooden furniture (tables, chairs, desks, shelving, wardrobes, bedroom sets, coat racks, benches, mirrors, luggage racks), and complementary accessories. Products are available in standard configurations and a Fast Delivery line with reduced lead times. The company manufactures in Yecla, Murcia, and provides customization options for wood finishes and upholstery materials.
Differentiator
Problem solved
Functional benefit
Brands
- InterCIDEC: International Contract Design Awards competition organized by Frajumar since 2016, celebrating innovative design solutions for hospitality and contract spaces.
Products and services
- ERGA sofá
- Sillón Balancín Nº4
- BIRD mesa
- PENT collection
- KLAU sofá
- CALMA butaca
- LUXU mesa
- ALFA mesa
- Living Collection
- Hospitality & Contract Collection
- Entrega Rápida
Companies that use Beltá Frajumar
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Beltá Frajumar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Beltá Frajumar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- SonaearaucominorSponsor of InterCIDEC Awards 2025 competition, supporting international design innovation in contract sector
- CosentinominorSponsor of InterCIDEC Awards 2025, providing surface materials expertise for design projects
- SpradlingminorSponsor of InterCIDEC Awards 2025, contributing upholstery fabric expertise
- VerdúminorOfficial sponsor of InterCIDEC Awards 2025
- CrevinminorSponsor of InterCIDEC Awards 2025, textile provider for furniture
- Carrillo AsesoresminorSponsor of InterCIDEC Awards 2025
- BiodescansominorSponsor of InterCIDEC Awards 2025
- Feria YeclaminorSponsor of InterCIDEC Awards 2025, local trade fair organization
- Alfombras VeoveominorSponsor of InterCIDEC Awards 2025, rug provider
- Fil MaestrominorSponsor of InterCIDEC Awards 2025
- Gaviota GroupminorSponsor of InterCIDEC Awards 2025
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beltá Frajumar competitors and assessment
Company assessmentDirect peers
- Kettal: Spanish outdoor and indoor furniture brand producing premium collections for hospitality and residential projects with international distribution, comparable to Frajumar's hospitality customer overlap.
- Expormim: Spanish rattan, wood, and upholstered furniture maker serving residential and contract/hospitality projects with a long manufacturing heritage, similar to Frajumar in production philosophy and export focus.
- Pedrali: Italian contemporary furniture maker specializing in wood and upholstered seating and tables for hospitality and contract markets, with a similar premium design-led positioning and international hotel/restaurant customer roster.
- Vondom: Spanish designer outdoor and indoor furniture manufacturer based in Valencia, with a strong international contract/hospitality presence and recognizable design language comparable to Frajumar's hospitality and residential dual track.
- Andreu World: Spanish furniture manufacturer headquartered near Valencia with a long heritage in solid wood and upholstered furniture for residential and contract/hospitality projects, directly comparable to Frajumar in geography, materials, and B2B contract customer base.
- Inclass: Spanish contemporary furniture manufacturer based in Alicante producing upholstered seating, tables, and storage for hospitality and office projects, directly competing with Frajumar in the Mediterranean contract market.
Emerging players
- Mobles 114: Barcelona-based Spanish designer furniture manufacturer of wood and upholstered pieces for residential and select hospitality projects, comparable to Frajumar in design-led positioning and Mediterranean craftsmanship.
- Punt Mobles: Spanish Valencia-based designer furniture brand producing wood and upholstered pieces for residential and small contract projects; smaller scale than Frajumar but overlapping customer type and aesthetic.
Broad incumbents
- Poltrona Frau: Italian luxury upholstered furniture maker with a dedicated contract division for hotels, offices, and luxury residential — directly comparable to Frajumar in upholstered craftsmanship and hospitality contract positioning, at a larger scale.
- Cassina: Italian heritage design furniture brand under Haworth, producing both residential and contract/hospitality collections including upholstered seating and case goods, comparable to Frajumar's dual-market approach with greater brand scale.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Beltá Frajumar social profiles
Digital presenceBeltá Frajumar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beltá Frajumar leadership team
Management profileNumber of profiles
Beltá Frajumar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beltá Frajumar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beltá Frajumar
What does Beltá Frajumar do?
Beltá Frajumar manufactures solid wood and upholstered furniture in Yecla, Murcia, Spain. The company operates two distinct product lines: a Living collection (sofas, armchairs, tables, and complementary pieces for residential customers) and a Hospitality & Contract collection (durable furniture for hotels, apartments, restaurants, and professional spaces requiring minimum order quantities). Products are sold through own e-commerce, a physical showroom, a network of official distributors, and direct B2B engagement with hotel chains and property developers.
Is Beltá Frajumar a public or private company?
Beltá Frajumar is a private company. It is classified as family owned and is currently operating.
When was Beltá Frajumar founded?
Beltá Frajumar was founded in 1967. It employs 51 to 100 people.
Where is Beltá Frajumar based?
Beltá Frajumar is headquartered in Murcia, Spain, in the Europe region.
How does Beltá Frajumar make money?
One revenue line is on record: furniture Product Sales.
Who are Beltá Frajumar's main competitors?
Direct peers on record are Kettal, Expormim, Pedrali, Vondom, Andreu World and Inclass. Emerging players are Mobles 114 and Punt Mobles. Broad incumbents are Poltrona Frau and Cassina.
Does Beltá Frajumar have an API?
No public API is recorded for Beltá Frajumar.