ADCOUNT

What ADCOUNT does

Adcount Oy is a Helsinki-based, privately-held authorized accounting firm (tilitoimisto) founded in 2005, providing bookkeeping, payroll, company formation, and company dissolution services to Finnish sole traders (toiminimi), small limited companies (osakeyhtiö), freelancers, influencers, and foreign businesses hiring employees in Finland. Its customer base of over 200 small enterprises falls predominantly below the €500,000 annual revenue threshold. The firm operates as a fully digital, paperless practice with services delivered remotely nationwide from its headquarters at Mannerheimintie 12B, Helsinki, supported by a small team led by founder and KLT-certified accountant Anastasia Safarov.

The underlying technology stack combines a proprietary cloud bookkeeping application (AdcountApp) with PSD2-standard bank-feed automation for transaction ingestion, alongside integrations with Holvi (Certified Partner status) and Procountor Solo (Silver Partner) for clients using those ecosystems. AdcountApp is bundled into the monthly subscription at no additional software fee, supports mobile and desktop receipt capture, and provides real-time income statement, balance sheet, and ledger reporting. Distribution runs through the firm's own website (Finnish and English), the ilona.works online marketplace, and referrals from the Holvi and Procountor partner networks.

The business model is primarily recurring subscription revenue (€69/month for sole traders and €99/month for limited companies at the 0–10 transaction base tier, with volume-based pricing above that) supplemented by one-time fees for company formation (€990 Tmi, €2,600 Oy, €1,640 foreign employer setup), voluntary liquidation (€2,500 + VAT), dormant conversion (€500 + VAT), and an annual registered-address service (€1,000/year). The firm charges no cancellation fees and requires no notice period. Adcount is founder-owned, bootstrapped with no external funding rounds disclosed, and authorized by the Association of Finnish Accounting Firms (Taloushallintoliitto).

Name

ADCOUNT

Legal name

Adcount Oy

Website

https://adcount.fi

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Adcount Oy is a Helsinki-based authorized accounting firm (founded 2005) providing fixed-fee bookkeeping, payroll, and company formation/dissolution services to Finnish sole traders, small limited companies, freelancers, and foreign employers — delivered remotely via a proprietary AdcountApp with PSD2 bank integration.

Ownership category

akta.pro rank

Product category

Accounting and Bookkeeping Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211), Professional Employer Organizations (56133)

SIC

Services-Management Services (8741)

akta.pro primary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

akta.pro secondary industries

Global Employer of Record (EOR) Services (BPACAHAA), Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF)

Keywords

• Bookkeeping services
• Payroll processing
• Company formation
• Small business accounting
• Tax compliance services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Recurring Monthly Accounting Fees: Fixed monthly subscription fee for bookkeeping services, determined by transaction volume. Base tier starts at €69/month for sole traders (0-10 transactions) and €99/month for limited companies (0-10 transactions). Revenue is recurring and predictable, billed monthly with no long-term contract.
2. Company Formation Services: One-time fees for company incorporation: €990 for sole trader (Tmi), €2,600 for limited company (Oy), €1,640 for foreign employer setup. Registered address service at €1,000/year. These are one-time project-based revenues.
3. Company Termination / Liquidation Services: One-time fee of €2,500 + VAT for voluntary liquidation of limited company (avaimet käteen). Conversion to dormant company at €500 + VAT. Revenue is one-time per engagement.
4. Payroll Processing: Payroll administration services billed separately from accounting subscription. Employer registration service included in company formation packages. Revenue is typically recurring per payslip processed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adcount Oy is an authorized Finnish accounting firm providing fixed-fee monthly bookkeeping, payroll, tax filing, and company formation/dissolution services to sole traders (toiminimi) and small limited companies (osakeyhtiö) with turnover under EUR 500,000. Services are delivered fully remotely and paperless, and include a dedicated personal accountant, statutory filings (VAT returns, income tax returns, financial statements), and the proprietary AdcountApp for receipt and bank transaction submission.

Product overview

Adcount is an authorized accounting firm offering a portfolio of integrated bookkeeping, payroll, and company formation/dissolution services targeted at sole traders and small limited companies in Finland. The core offering is fixed-fee accounting/bookkeeping services (Kirjanpito), which includes personal accountant access, statutory reporting, and VAT/tax filings. This is complemented by Holvi-kirjanpito (specialized bookkeeping for Holvi banking users), Palkanlaskenta (outsourced payroll), and Yrityksen perustaminen (company formation). Adcount also provides proprietary free tools including AdcountApp (cloud accounting software with PSD2 bank connectivity and mobile receipt capture, included at no extra cost), a free Excel invoice template, and free Word templates for AGM and board meeting minutes. All services are delivered fully remotely and electronically.

Differentiator

Problem solved

Functional benefit

Products and services

• Kirjanpito (Bookkeeping and Accounting) Core monthly bookkeeping and accounting service for sole traders and small limited companies in Finland with turnover under EUR 500,000. Includes a named personal accountant, monthly bookkeeping, VAT and income tax returns, financial statements, and statutory PRH filings on a fixed monthly subscription from EUR 69 (sole trader) or EUR 99 (limited company).
• Holvi-kirjanpito (Holvi Accounting)

Quantifiable outcome

• Response to customer inquiries within 1 working day

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HolvicoreTechnology or IntegrationAdcount is a Holvi Certified Partner — the highest partner tier. Adcount's accountants have multi-year experience with Holvi and serve hundreds of Holvi customers. The partnership enables Adcount to pull accounting material directly from Holvi using its own credentials, providing seamless bookkeeping for shared clients. Adcount offers Holvi customers a 50% discount code for the first 3 months of Holvi Pro.
• ilona.workscoreChannel Partner/ Reseller/ DistributorAdcount accounting services are available through ilona.works' online marketplace, where entrepreneurs can compare and purchase business services. The partnership broadens Adcount's reach to small businesses actively searching for accounting services via the ilona.works platform. Adcount provides ilona.works with a competitive accounting service offering for their customer base.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tilisanomat: Finnish accounting firm chain serving small businesses and sole traders nationwide. Directly comparable in target customer, geography, and fixed-fee service model, though with multi-location physical presence rather than Adcount's fully remote model.
• Talenom: Finnish accounting and financial management SaaS firm providing bookkeeping, payroll, and tax services to SMBs and sole traders. Closest direct comparable — same geography, same target segment, same service bundle, but with significantly greater scale and a heavier technology/software tilt.
• Lemonsoft: Finnish accounting and ERP software company serving SMBs. Comparable target market and Finnish SMB focus; Lemonsoft is a software-led peer where Adcount is service-led, but both address the same bookkeeping-for-small-business niche.

Broad incumbents

• Visma: Large Nordic provider of business software including accounting, payroll, and ERP. Operates across Finland and broader Nordics, serving SMBs and mid-market — overlaps Adcount's SMB-bookkeeping and payroll services as part of a much broader software and services portfolio.
• Fortnox: Swedish cloud accounting and business administration platform serving SMBs across the Nordics. Broad incumbent with overlapping SMB-bookkeeping functionality; competes with Adcount's value proposition of integrated software plus accounting.
• Accountor Group: Large Finnish-headquartered accounting and HR services provider operating across the Nordics. Offers bookkeeping, payroll, and advisory to SMBs and mid-market; overlaps Adcount's core offering but with broader portfolio and enterprise reach.
• Visma e-conomic: Nordic cloud accounting SaaS from Visma, serving SMBs across Denmark, Sweden, and Norway. Comparable SMB-bookkeeping use case with broader market reach and embedded ecosystem of partner accounting firms.

Others

• Holvi: Finnish-headquartered digital business banking platform; Adcount's primary ecosystem partner and Certified Partner channel. Partial competitor as Holvi customers can self-serve some bookkeeping, but Holvi drives referrals to Adcount for human accountant services.
• Procountor: Finnish accounting software platform and Adcount's technology partner. Provides the underlying accounting software Adcount uses for some clients, and is also a partial competitor as SMBs can self-serve via Procountor Solo.

Emerging players

• Bokio: Swedish AI-driven accounting software for small businesses and freelancers. Comparable SMB/freelancer target segment with automated bookkeeping; operates in Sweden (not Finland), making it a regional rather than direct competitor, but a meaningful emerging threat to service-based models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TilitoimistoAdcount
• LinkedInlinkedin.com/company/adcount

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADCOUNT