Vaxa Sverige Ekonomisk Foren

What Vaxa Sverige Ekonomisk Foren does

Växa Sverige Ekonomisk förening is a member-owned cooperative and Sweden's largest livestock association (self-described "landets största husdjursf\u00f6rening"), serving dairy and beef cattle farmers across Sweden. The organization operates as an economic association (ekonomisk f\u00f6rening) with members as owners, governed through a board, fullmäktige (general assembly), and 29 local circles (kretsar) organized into five membership areas (Nord, Mitt, Öst, Väst, Sydost). Headquarters are in Uppsala, with 30+ regional service locations (driftplatser) and offices spanning every major Swedish agricultural region.

The technology stack centers on quantitative breeding evaluation: BLUP animal models and genomic evaluations power the Nordic Total Merit (NTM) index for dairy breeds, AIX for beef breeds (launched March 2024), and NBDI for beef-on-dairy crossbreeding. The Ko databasen (Cow Database) integrates bidirectionally with Sweden's national CDB (Central Animal Database) and feeds the NAVET publishing system, which contributes to joint Nordic NAV evaluations and international Interbull/Interbeef values. Member-facing digital tools include MinGård® (herd management platform), Min Sida portal, Kokontrollen® (milk recording), KAP (herd analysis), VäxaControl® (heat/health monitoring, replacing SenseHub in late 2022), and three e-commerce sites — VäxShop (consumables), DosShop (semen doses), and MärkesShop (ear tags including DNA tags).

Revenue combines recurring subscriptions and service fees (membership, Kokontrollen, KAP, MinGård), one-time product sales via the web shops, professional advisory services (breeding, feed, animal health, crop production, sustainability, leadership), and per-use on-farm services (AI insemination, pregnancy testing, milk recording, feed analysis, hoof care, substitute/avbytarservice). Pricing is not publicly disclosed; services are invoiced monthly in arrears to members. Distribution is direct-to-consumer through on-farm field technicians, regional driftplatser, and self-service digital portals, supplemented by owned media (Tidningen Husdjur, Tidningen Nötkött, Växa Nytt, Kopodden podcast) and participation in the EU co-financed Lantlyftet competence-development project (2024–2027).

Name

Vaxa Sverige Ekonomisk Foren

Legal name

Växa Sverige Ekonomisk förening

Website

https://vxa.se

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Växa Sverige Ekonomisk förening is a member-owned Swedish cooperative and the country's largest livestock association, providing dairy and beef cattle farmers with breeding evaluations, herd-management software, advisory services, on-farm field services, and agricultural e-commerce.

Ownership category

akta.pro rank

Product category

Livestock breeding and dairy advisory services

NAICS

Support Activities for Animal Production (1152), Support Activities for Animal Production (11521), Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK)

akta.pro secondary industries

Reproductive & Theriogenology Services (Breeding Soundness, Fertility, AI Support) (AFACADAC), Estrus Synchronization & Reproductive Management Services (Protocol Design, Heat Detection) (AFACAEAF), Nutrition & Production Medicine Advisory (Transition Cow, Performance Optimization) (AFACADAI), Breeding Soundness Evaluation & Fertility Testing Services (AFAEAJAM), Vaccination & Immunization Programs (Herd/Flock Health Protocols) (AFACALAA), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG)

Keywords

• Dairy cattle breeding
• Herd management software
• Livestock advisory services
• Animal health monitoring
• Milk recording services

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees and Service Subscriptions: Växa Sverige operates as an economic association (ekonomisk förening). Members pay fees and receive access to services including Kokontrollen®, KAP, and Herd Registration. Services are invoiced monthly in arrears according to the General Terms. Revenue comes from membership fees, subscription-based services (MinGård®, Min Sida), and per-use service charges.
2. Product Sales (VäxShop, DosShop, MärkesShop): Sale of consumables, semen doses, ear tags (electronic EID, DNA, and regular), and agricultural supplies to members. Products are ordered via web shops and invoiced monthly.
3. Advisory and Consulting Services: Advisory services covering breeding, animal health, feeding, crop cultivation, building/construction, business development, and leadership. Services include on-farm consulting, group courses, focus courses, and ERFA experience groups.
4. On-farm Services: Field services including semen service, pregnancy testing, fertility tests, milk recording, feed analysis, hoof care, animal grooming, milk technique services, and replacement/substitution service (avbytarservice). These are delivered through 30+ regional driftplatser across Sweden.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Växa Sverige Ekonomisk förening operates as Sweden's largest livestock association (ekonomisk förening), providing dairy and beef cattle farmers with integrated herd management software (MinGård®), milk recording (Kokontrollen®), Nordic breeding evaluations (NTM, NBDI, AIX), on-farm field services (AI, pregnancy testing, fertility, embryo transfer), advisory services (feeding, animal health strategy, crop production), member web portals, and online shops (VäxShop, DosShop, MärkesShop) for semen doses and farm consumables. Services are delivered through 30+ regional driftplatser across Sweden and accessed digitally through MinGård® and Min Sida portals.

Product overview

Växa Sverige operates as a livestock association offering an integrated platform of farm management tools, breeding services, and advisory solutions. The core platform consists of MinGård® (farm management software) and Kokontrollen® (milk recording and herd management service), supplemented by web shops (VäxShop, DosShop, MärkesShop) for consumables and semen purchases. The breeding evaluation system includes NTM for dairy cattle and NBDI/AIX for beef cattle, supported by genomic analysis services and tools like NAVET and Bullbreed portals. Advisory services span animal health strategy, fertility services, feed advisory, exterior scoring, and training courses. The offering operates as a unified platform where herd data flows between MinGård, Kokontrollen, KAP, and government CDB databases, enabling breeding decisions, health monitoring, and production optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Kokontrollen: Data management system for dairy cattle including production, genealogy, and KAP services
• MinGård
• Min sida
• VäxShop
• DosShop
• MärkesShop
• SenseHub
• Växa Control
• FriskKo
• Smittsäkrad Besättning
• IndividRAM
• ProCROSS
• Koppodden
• Växa Nytt
• Tidningen Nötkött
• Tidningen Husdjurs
• Dräktighet Analys
• Genomisk Analys
• Hälso- och behandlingsjournalen

Products and services

• MinGård® Farm management tool for dairy and meat producers that allows reporting, viewing, and compiling herd data in one place with CDB integration for automatic data synchronization.
• Kokontrollen® Complete milk recording and herd management service that combines data about cattle with advisory services and digital tools for milk production management.
• KAP (Besättningsanalys) Herd analysis service accessed via Min Sida, providing breeding values for all animals in the herd with analysis and benchmarking capabilities.
• DosShop Online shop for purchasing quality-controlled bull semen doses with home delivery, including breeding values for purebred beef and beef-on-dairy (NBDI).
• VäxShop Web shop for consumables including udder care, claw care, feed supplements, calf hutches, semen equipment, and cover materials at competitive member prices.
• MärkesShop Online store for purchasing ear tags including electronic (EID), DNA, and standard tags for cattle identification.
• Seminservice On-farm artificial insemination service performed by animal technicians, also supporting owner-inseminator training and fertility services for finding and treating empty cows.
• Dräktighetsanalys On-farm pregnancy testing service used by many herds, with thousands of analyses performed per month.
• Genomisk Analys Genomic testing service analyzing 18 monogenic traits regardless of breed, providing genomic breeding values displayed in MinGård and Nyckeltal Avel.
• VäxaControl® Heat and health monitoring system for dairy and beef herds that integrates with multiple management systems, launched as the replacement for SenseHub.
• Djurhälsostrategi Comprehensive animal health advisory service where advisors and farmers work strategically together for healthy animals and disturbance-free animal husbandry.
• Avbytarservice Substitute (relief worker) service providing trained personnel for farms to cover absences.
• Embryoservice Embryo transfer service for farmers wanting more calves from top cows or quickly introducing new cow families, with service teams available across Sweden.
• Foderrådgivning Feed advisory services including feed analysis, feed optimization tools like FoderOpti, and feed year planning for dairy, beef, and young stock farms.
• FriskKo® Health program for dairy herds focusing on disease prevention, monitoring, and biosecurity.
• Smittsäkrad Besättning Certification program for disease-secure herds with standardized protocols, biosecurity procedures, and ongoing monitoring.
• NTM (Nordiska Avelsmålet) Nordic total merit index for dairy cattle breeds (SRB, Holstein, Jersey) combining production, health, fertility, conformation, and functional traits, calculated jointly with Denmark and Finland.
• NBDI (Nordic Beef on Dairy Index) Total index for beef breed bulls used on dairy cows combining calving traits, carcass properties, and young animal survival for optimal economy.
• AIX (Avelsindex) National total index for Swedish beef cattle breeds (Angus, Charolais, Hereford, Limousin, Simmental) combining birth, calving, milk, carcass growth, and conformation traits.
• Exteriörbedömning Linear type classification service for both dairy (body, legs, udder, milking ability, temperament) and beef cattle (21 traits across body, legs, muscling).
• Djurägarsemin Owner-inseminator training course combining digital theory and practical sessions, with 15-20 courses offered annually; completion grants an operator number.
• NAVET Nordic Breeding Evaluation publishing system providing access to breeding values for dairy and beef bulls, top lists, and international breeding values from Interbull and Interbeef.

Quantifiable outcome

• 91% unassisted calvings average for bulls with NBDI breeding values (avelsvärde 100)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NAV - Nordisk AvelsvärderingcoreStrategic or Co-development Partner · 1 January 2024Växa participates in NAV (Nordic Animal Breeding Valuation), a joint Nordic breeding evaluation system covering dairy breeds (SRB, Holstein, Jersey) and beef breeds. This partnership with Viking Genetics, Danish and Finnish breeding organizations enables international breeding values (Interbull/Interbeef) and the NTM and NBDI indices. The Ko databasen feeds into NAV for joint Nordic genetic evaluations.
• Viking Genetics (VikingNordic)coreStrategic or Co-development PartnerVäxa works with Viking Genetics through the NAV partnership for semen production, breeding bull selection, and the VikingRed, VikingHolstein, and VikingJersey breeding programs that form part of the Nordic total merit index (NTM).
• LRF (Lantbrukarnas Riksförbund)coreStrategic or Co-development PartnerVäxa is a member of LRF, the Federation of Swedish Farmers, which represents agricultural and forestry interests in Sweden. Växa participates in LRF's sector organizations including LRF Kött for beef cattle.
• LRF KöttminorStrategic or Co-development PartnerLRF Kött co-finances ERFA groups for beef cattle and suckler cow producers (diko- och ungnötsutmaningen), supporting experience exchange among Växa's beef farmer members.
• Lantlyftet Partnership (Hushållningssällskapet, LRF, SLU, Feelgood, Gård & djurhälsan)minorStrategic or Co-development PartnerLantlyftet is a national competence development project (2024-2027) for the green industries, funded by EU's rural development programme. Partners include Hushållningssällskapet, LRF, SLU (Swedish University of Agricultural Sciences), Feelgood, and Gård & djurhälsan, among others. Växa organizes ERFA groups as part of this project.
• Jordbruksverket (Swedish Board of Agriculture)coreStrategic or Co-development PartnerVäxa exchanges animal herd data with the Swedish Board of Agriculture's CDB (Central Animal Database). Breeding data, registrations, and health information flow between Växa's systems and the official national database, supporting regulatory compliance and breeding programs.
• European Dairy Farmers (EDF)minorStrategic or Co-development PartnerVäxa supports the Swedish EDF group, a European network of approximately 300 dairy farmers in 20 countries who meet annually for economic analysis and benchmarking. The Swedish group has about 45 members. EDF provides international comparison of production costs and peer networking.
• Interbull and Interbeef (ICAR)coreStrategic or Co-development PartnerInternational bull breeding evaluation organizations. Växa's NAV evaluations contribute to and receive international breeding values (three times per year for dairy via Interbull; twice per year for beef via Interbeef), enabling cross-country genetic comparisons.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• LRF (Lantbrukarnas Riksförbund): Federation of Swedish Farmers — the national industry and lobbying organization for Swedish agriculture and forestry. Comparable because Växa is itself a member of LRF and LRF Kött, and LRF provides member services, advocacy and beef-sector programs (e.g., diko- och ungnötsutmaningen) that complement Växa's offerings to the same farmer base.
• NAV (Nordic Cattle Genetic Evaluation): Joint Nordic genetic evaluation system run by Denmark, Finland and Sweden in which Växa participates. Comparable as the infrastructure that produces NTM, NBDI and Interbull-linked breeding values — directly shaping Växa's product offering, though NAV itself is a multi-country alliance rather than a competitor.

Direct peers

• CRV: Dutch farmer-owned cooperative providing cattle genetics, AI, milk recording (CRV Ugro) and herd management software. Comparable to Växa as a member-owned cooperative offering an integrated stack of breeding values, AI, milk recording and digital herd management — though operating at international scale rather than Sweden-only.
• Semex: Canadian farmer-owned cattle genetics cooperative offering AI bulls, genomic evaluations and reproductive services worldwide. Comparable to Växa as a member-owned genetics cooperative that publishes breeding values and sells semen, though geographically focused on North America and serving beef and dairy globally.
• AfiMilk: Israeli-headquartered dairy herd management and sensor company selling heat detection, milk analysis and farm management software globally. Comparable to Växa's VäxaControl® and MinGård® as a competing IoT and herd-management platform for dairy farms, particularly relevant in markets with larger-herd commercial dairies.
• Viking Genetics: Denmark/Finland/Sweden-based cattle genetics cooperative providing VikingRed, VikingHolstein and VikingJersey breeding programs, AI bulls and the NTM/NBDI evaluations jointly through NAV. Closest direct peer because it co-owns the Nordic genetic evaluation infrastructure that Växa participates in and supplies the bull semen Växa sells via DosShop.
• ABS Global (Genus plc): Global cattle genetics company offering AI bull genetics, sexed semen, genomic testing and reproductive services. Comparable to Växa because it competes in beef and dairy semen sales, fertility services and genetic evaluations that underpin bull selection for Nordic and European dairy farmers.
• Hushållningssällskapet: Swedish agricultural advisory organization providing farming consultancy, crop production advice and rural development services across Sweden. Comparable because it delivers farm-level advisory (crop, sustainability, business) to Swedish farmers through regional offices, overlapping with Växa's Växtodling, Foderrådgivning and affärsutveckling advisory lines.
• Gård & Djurhälsan: Swedish animal health organization providing veterinary services, herd health programs and preventive care to Swedish livestock farmers. Directly comparable as a Swedish livestock producer services organization with overlapping advisory, biosecurity (Smittsäkrad Besättning-like) and health strategy offerings, and a co-partner with Växa in the Lantlyftet project.

Broad incumbents

• DeLaval: Sweden-based global dairy equipment and solutions incumbent (milking systems, sensors, farm management). Comparable because it operates in the same Swedish dairy farmer base and competes in heat/health monitoring (where VäxaControl sits), though as a much larger multinational capital-goods vendor rather than a service cooperative.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClfGpRBSyMfVoOuY7xVO1Dw
• Facebookfacebook.com/vxasverige
• LinkedInlinkedin.com/company/växa-sverige
• Instagraminstagram.com/vaxasverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaxa Sverige Ekonomisk Foren