UBC CPD

What UBC CPD does

UBC CPD (Continuing Professional Development) is the accredited CPD division of the University of British Columbia Faculty of Medicine, headquartered in Vancouver at 200-555 W 12th Ave. The organization delivers accredited continuing professional development to healthcare professionals across British Columbia and Western Canada, with primary audiences including rural physicians in RSA communities, family physicians, international medical graduates, Indigenous healthcare providers and communities, midwives, and nurse practitioners. Its portfolio spans free self-serve online courses, paid blended-learning workshops, traveling in-person training programs, webinars, podcasts, and annual conferences such as the BC Rural Health Conference, Island Medicine Conference, and CME on the Run.

The core platform is a Moodle-based eLearning system at elearning.ubccpd.ca providing course enrollment, progress tracking, and certificate generation, accessible 24/7. Notable proprietary offerings include the HOUSE (Hands-On Ultrasound Education) program — which combines asynchronous online content with in-person workshops for rural physicians, capped at 14 participants per cohort and funded in part by the Joint Standing Committee on Rural Issues — and Sonnie, an asynchronous interactive ultrasound experience using immersive visual media storytelling for case navigation in rural and remote settings. Additional products include a handheld ultrasound loan program for RSA community physicians, the BC Physician Integration Program (BC-PIP) for international medical graduates, the Alhgoh Pathway to Indigenous Cultural Safety in partnership with FNHA, the Addiction Care and Treatment online course, BC Cancer Primary Care Learning Sessions, and the Child and Youth Substance Use Pathway co-developed with Shared Care and the Health Data Coalition.

Revenue is generated through a hybrid model: paid workshops (HOUSE at $2,200 per participant per day), conference registration fees, and accreditation and course-development services for external organizations, supplemented by institutional funding from the Joint Standing Committee on Rural Issues, Doctors of BC, UBC Faculty of Medicine (including Strategic Investment Fund support), and other partners. Most online courses are free, accredited under Mainpro+ and MOC frameworks. Distribution runs through self-serve online learning, direct-sales in-person workshops, inside-sales virtual events, conferences, and a multi-channel content marketing presence spanning website, email newsletter, podcast, and major social platforms.

Name

UBC CPD

Legal name

UBC CPD (Continuing Professional Development, Faculty of Medicine, University of British Columbia)

Website

https://ubccpd.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UBC CPD is the accredited continuing professional development division of the University of British Columbia Faculty of Medicine, delivering accredited online courses, in-person workshops, and conferences primarily to physicians, midwives, nurse practitioners, and Indigenous healthcare providers across British Columbia.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Healthcare & Clinical Professional Certifications (EDAAANAI), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Continuing medical education
• Healthcare professional development
• Accredited CPD programs
• Rural physician training
• Medical conference workshops

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workshop and Course Fees: Fees charged for in-person workshops and blended learning programs. The HOUSE program charges $2,200 per participant per day, covering online learning access, participant meals, equipment, ultrasound model honoraria, and coordinator/instructor compensation.
2. Online Course Access: Most online courses are free for healthcare professionals. Some courses are associated with registered workshops and provided at no additional cost to registered participants.
3. Accreditation Services: Accreditation services provided to external organizations and departments seeking CPD accreditation for their programs
4. Conference and Event Registration: Registration fees for conferences such as BC Rural Health Conference, Island Medicine Conference, and various specialty conferences

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

UBC CPD is the Continuing Professional Development division of the University of British Columbia Faculty of Medicine, providing accredited continuing professional development (CPD) programs for healthcare professionals in British Columbia. It delivers education through a Moodle-based eLearning platform, blended in-person workshops (notably the HOUSE ultrasound program), webinars/rounds series, annual conferences, and tailored initiatives for rural physicians, Indigenous providers, international medical graduates, nurse practitioners, and midwives.

Product overview

UBC CPD is a continuing professional development division of the University of British Columbia Faculty of Medicine, offering a comprehensive portfolio of accredited educational programs for healthcare professionals. The organization operates primarily through its Moodle-based eLearning platform supplemented by in-person workshops, webinars, and conference programs. Key products include the Hands-On Ultrasound Education (HOUSE) program for rural physicians, various online courses covering addiction care, cancer education, and cultural safety, and tailored initiatives for specific audiences including international medical graduates (BC-PIP) and Indigenous patients. The portfolio encompasses online-only courses, blended learning programs combining async content with live workshops, conference materials, and specialized loan programs for ultrasound equipment.

Differentiator

Problem solved

Functional benefit

Brands

• HOUSE (Hands-On Ultrasound Education): A program providing rural physicians with training and confidence to integrate point-of-care ultrasound into their practice. Delivers innovative online content and training through in-person workshops.
• Rural CPD
• BC-PIP (BC Physician Integration Program)

Products and services

• UBC CPD eLearning Platform Moodle-based online learning management system providing accredited continuing professional development courses for healthcare professionals, featuring course enrollment, progress tracking, certificates, and multiple course formats including online-only, blended, and conference materials.
• Hands-On Ultrasound Education (HOUSE) Program Rural physician training program providing point-of-care ultrasound education through online content combined with in-person workshops. Delivers training in emergency medicine, ambulatory, obstetrics, and internal medicine applications. Up to 21.0 Mainpro+ Certified Activity credits; maximum 14 participants per course.
• Sonnie: Your Ultrasound Partner Asynchronous, interactive ultrasound experience featuring immersive visual media storytelling that guides learners through cases ranging from trauma to obstetrics in rural and remote settings. Offers up to 3.00 Mainpro+ Self-Learning credits.
• Handheld Ultrasound Loans Program Loan program providing handheld ultrasound devices exclusively to rural physicians in British Columbia who are part of Rural Practice Subsidiary Agreement (RSA) communities, enabling POCUS integration into clinical practice.
• BC Physician Integration Program (BC-PIP) Program supporting international medical graduates with practice-ready assessment and integration into BC healthcare, including centralized orientation and peer support networks. Offers up to 13.75 Mainpro+ or MOC credits.
• Indigenous Patient Led CPD (Alhgoh Pathway) Culturally safe continuing professional development initiatives designed for Indigenous patient populations, including the Alhgoh Pathway to Indigenous Cultural Safety course offering up to 4.0 Mainpro+ credits.
• Rural CPD Rounds Series Ongoing webinar series including Rural Rounds, Rural Point-of-Care Ultrasound (POCUS) Rounds, and Virtual Health Grand Rounds, providing regular educational sessions for rural healthcare providers.
• Addiction Care and Treatment Online Course Comprehensive online course covering addiction care and treatment, offering up to 20.0 Mainpro+/MOC Section 3 credits over 15-20 hours. Designed for family physicians, specialists, nurses, nurse practitioners, pharmacists, and other healthcare practitioners.
• BC Cancer Primary Care Learning Sessions Series of cancer education modules covering breast, cervical, colorectal, lung, and prostate cancers, providing Mainpro+ credits for primary care providers on cancer screening, diagnosis, and care coordination.
• CME on the Run! Conference Series Annual recurring conference series with multiple sessions covering various medical specialties including internal medicine, MSK/sports medicine/rheumatology, prenatal/pediatrics, psychiatry, dermatology/allergy, and infectious diseases. Offers up to 21.0 Mainpro+ credits.
• Midwifery Emergency Skills Program (MESP) Combined online pre-learning (4-6 hours) and in-person workshop for registered midwives covering emergency obstetric skills. Accredited with MOC credits and available in French.
• FHS Canada Fundamentals of Fetal Health Surveillance Online manual and workshop program covering fetal health surveillance, offering up to 8.0 MOC Section 3 credits over 8 hours. Designed for family physicians, midwives, nurses, and obstetricians. Available in French.
• Child and Youth Substance Use Pathway Online module and clinical care pathway developed with Shared Care CYMHSU Community of Practice and Health Data Coalition, providing youth-specific communication strategies and screening tools for substance use and mental health assessment.
• CPD In Practice Podcast Podcast series featuring educational conversations and case discussions across multiple seasons, providing accessible CPD content for healthcare professionals.
• Accreditation Services Accreditation services provided to external organizations and departments seeking CPD accreditation for their programs, including Mainpro+ and MOC Section 1/3 accreditation.
• BC Rural Health Conference Annual conference offering up to 16.0 Mainpro+ credits for rural healthcare providers in British Columbia.

Quantifiable outcome

• HOUSE program provides up to 21.0 Mainpro+ Certified Activity credits for combined online and in-person education
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rural Coordination Centre of BC (RCCbc)coreStrategic or Co-development PartnerPartnership for rural CPD program delivery including HOUSE ultrasound education and rural physician support initiatives. RCCbc works with UBC CPD on the Rural CPD program to enhance healthcare education in BC's rural communities.
• Shared Care - Child and Youth Mental Health and Substance Use (CYMHSU) Community of PracticeminorStrategic or Co-development PartnerCollaboration on the Child and Youth Substance Use Pathway project, creating educational resources for primary care providers working with youth aged 10-25 on substance use topics.
• Health Data Coalition (HDC)minorStrategic or Co-development PartnerPartnership to enhance reach of the Child and Youth Substance Use pathway through online modules and in-community small group learning sessions across BC.
• UBC Faculty of MedicinecoreStrategic or Co-development PartnerUBC CPD is the Division of Continuing Professional Development within the UBC Faculty of Medicine. The Faculty provides institutional backing, accreditation authority, and Strategic Investment Fund (SIF) support for programs like Sonnie.
• BC CancerminorStrategic or Co-development PartnerCollaboration on BC Cancer Primary Care Learning Sessions covering breast, cervical, colorectal, lung, and prostate cancers for primary care providers.
• FNHA (First Nations Health Authority)coreStrategic or Co-development PartnerPartnership on the Alhgoh Pathway to Indigenous Cultural Safety course, combining Indigenous-led content with FNHA's cultural safety framework for healthcare providers.
• Shared Care (CYMHSU Working Group)minorStrategic or Co-development PartnerCreated the Child and Youth Substance Use Pathway for primary care providers, with UBC CPD developing educational delivery through webinars, workshops, and online modules.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pri-Med: US-based primary care CME/CPD provider delivering in-person conferences and online activities to family physicians. Comparable as a commercial CPD provider targeting the same family-medicine audience as UBC CPD's family-physician and rural programming.
• MedBridge: Commercial online continuing education platform serving rehabilitation, nursing, and allied health professionals with subscription access to accredited video-based courses. Comparable to UBC CPD's online-course catalogue as a digital-first accredited CPD competitor, but commercially scaled and broader in geography.

Direct peers

• University of Calgary - Office of Continuing Medical Education: University of Calgary's CME office within the Cumming School of Medicine provides accredited CPD programming for physicians, with rural and regional focus in Alberta. Direct peer to UBC CPD given similar medical-school affiliation, accreditation scope, and provincial physician audience.
• Dalhousie University - Continuing Professional Development: Dalhousie's CPD division serves Atlantic Canadian physicians and other health professionals via accredited Mainpro+/MOC courses, events, and programs. Peer comparable in mandate, funding structure (Canadian university medical school), and audience (licensed Canadian physicians).
• McMaster University - Continuing Health Sciences Education: McMaster's CPD unit delivers accredited continuing health sciences education programs nationally and internationally. Its evidence-based, problem-based learning heritage and dual focus on physicians and other healthcare professionals closely mirrors UBC CPD's academic-accreditation positioning.
• University of Alberta - Faculty of Medicine & Dentistry CPD: CPD office within the University of Alberta Faculty of Medicine & Dentistry that delivers accredited CME/CPD for Alberta physicians and healthcare professionals. Comparable as a Canadian, university-medical-school-affiliated CPD provider serving a defined provincial physician audience.
• University of Toronto - Continuing Professional Development: CPD office at the University of Toronto Temerty Faculty of Medicine that delivers accredited continuing education for physicians, allied health, and other healthcare professionals. Like UBC CPD, it is an academic medical-school-affiliated provider issuing Mainpro+/MOC credits across multiple specialties.

Broad incumbents

• College of Family Physicians of Canada: National professional body that accredits CPD providers, defines Mainpro+ rules, and operates its own learning programs and the CFPC Learn platform. UBC CPD depends on CFPC certification for credit issuance and competes partly with CFPC's own learning catalogue.
• Royal College of Physicians and Surgeons of Canada: National specialty-college body that governs MOC credit frameworks and offers accredited CPD through its own learning portal. Comparable as a larger incumbent that issues MOC credits and competes for specialist-physician CPD attention alongside university-based CPD offices.

Others

• Rural Coordination Centre of BC (RCCbc): BC network supporting rural physicians through education, recruitment, and retention initiatives. Listed as a core UBC CPD partner and closely aligned in rural-physician mandate, but operates as a coordinating/advocacy organization rather than a CPD provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/ubccpd
• YouTubeyoutube.com/channel/UCc3kyjf2hqQHm0GGXUtBY2w
• Facebookfacebook.com/ubccpd
• LinkedInlinkedin.com/company/ubc-cpd
• Instagraminstagram.com/ubccpd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBC CPD