ikhlas.com

What ikhlas.com does

ikhlas.com, operated by Ikhlas Com Travel & Umrah Sdn Bhd, is a Malaysian Islamic digital platform and wholly-owned subsidiary of Capital A Berhad (formerly AirAsia Group). The platform packages Umrah pilgrimage offerings (Super Economy from MYR 4,990 through Premium at MYR 9,690, plus Umrah Plus packages combining Turkiye and Uzbekistan), Aqiqah and Qurban sacrifice services, Zakat/Sadaqah/Fidyah donation workflows, and a Muslim-friendly travel vertical (including Japan from MYR 6,590) targeted at Muslim consumers in Malaysia, Singapore, Indonesia, Bangladesh, and Brunei.

The technology layer centers on a mobile application (iOS/Android) and website integrating real-time prayer-time notifications, GPS-based Qibla finder, Digital Quran, daily Ibadah tracker, Aqiqah status tracking, and Nusuk app integration for Saudi Umrah visas and Raudhah permits. The platform also integrates AirAsia Rewards loyalty, Cashless Medical Treatment (MedicAssist) for pilgrims in Saudi Arabia, and BigPay payment rails. Ground operations are delivered through Saudi partners (Saraya Al Ansar International, Mosaed Al Matrafy, Welcome Saudi) and licensed under Malaysian travel-agency rules with MATTA, PAPUH, and BUMITRA memberships.

The revenue model is transactional: package sales, per-unit Aqiqah/Qurban fees (from MYR 299), and donation processing flows, with AirAsia Rewards acting as a loyalty/referral mechanic. Go-to-market is digital-first direct-to-consumer, supplemented by celebrity/KOL Umrah series (Ustaz Abdul Somad, Ustazah Asma' Harun, Ustaz Das'ad Latif), the Seikhlas Ramadan promotion, WhatsApp support, and community events such as the inaugural ikhlas.com Half Marathon 2026. Branch presence is anchored in Kuala Lumpur (AmpWalk) with a Johor office recently announced alongside an RM150,000 Asnaf sponsorship initiative.

Name

ikhlas.com

Legal name

Ikhlas Com Travel & Umrah Sdn Bhd

Website

https://ikhlas.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ikhlas.com is Capital A's (AirAsia) Malaysian Islamic digital platform offering Umrah packages, Aqiqah/Qurban services, Zakat/Sadaqah tools, and a Muslim-lifestyle mobile app with prayer times and Qibla finder for Muslim consumers across Southeast Asia.

Ownership category

akta.pro rank

Product category

Religious Travel Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

Keywords

• Umrah pilgrimage services
• Islamic travel packages
• Muslim lifestyle platform
• Aqiqah online services
• Shariah-compliant donations

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Umrah Package Sales: Sale of Umrah travel packages with various tiers (Super Economy, Economy, Standard, Premium, Plus destinations) including flights, hotels, visas, insurance, and guided tours. Prices range from MYR 4,990 to MYR 9,690 per person.
2. Aqiqah Services: Online aqiqah (Islamic sacrifice) service for newborns. Customers order packages starting from MYR 299 per cow portion. Meat distribution to asnaf (needy) recipients.
3. Qurban Services: Online qurban (sacrifice) services during Eid al-Adha. Offers streamlined booking and distribution management.
4. AirAsia Points: Customers earn 1 AirAsia point for every MYR 2 spent (or MYR 5 for Umrah packages) for loyalty program integration with AirAsia Super App.
5. Sadaqah Platform: Digital donation platform for charitable causes. Currently running IKHLAS for Palestine campaign with MAHAR (Malaysian Humanitarian Aid and Relief). 100% of funds distributed to affected people.
6. Fidyah Services: Fidyah (expiation payment) for those unable to fast during Ramadan
7. Zakat Services: Zakat (obligatory almsgiving) calculation and distribution services
8. Muslim-Friendly Travel: General Muslim-friendly travel packages including Beautiful Japan and other destinations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

Ikhlas.com is a Shariah-compliant digital platform that sells Umrah pilgrimage packages (across Super Economy, Economy, Standard, and Premium tiers, plus Umrah Plus extensions to Turkiye and Uzbekistan and exclusive guided packages with named ustaz). It complements travel with a Muslim lifestyle mobile application featuring prayer times, Qibla finder, digital Quran, and ibadah tracker, plus online Aqiqah, Qurban, and Sadaqah services for Muslim individuals and families.

Product overview

IKHLAS is a comprehensive Islamic digital platform under Capital A (AirAsia Group) offering faith-based travel and lifestyle services. The platform operates primarily through the IKHLAS mobile application and website, providing Umrah pilgrimage packages across multiple tiers (Super Economy from MYR4,990 to Premium at MYR9,690), exclusive guided packages with renowned ustaz/ustazah, and Umrah Plus destination packages combining Turkiye and Uzbekistan tours. Beyond Umrah, the ecosystem includes Aqiqah online services (from RM299), Qurban sacrificial services, Sadaqah donation platform, and Shariah-compliant lifestyle features such as prayer times, Qibla finder, Digital Quran, and Islamic education content. The platform integrates with AirAsia Rewards for point earning and is accessible via dedicated apps on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Umrah Pilgrimage Packages Tiered Umrah travel packages (Super Economy, Economy, Standard, Premium) covering flights, accommodation, ground transport, and visa processing for Muslim pilgrims traveling from Malaysia and the region.
• Umrah Plus Turkiye Package Combined Umrah and Turkiye itinerary that adds a post-pilgrimage Turkey tour segment on top of the standard Umrah package.
• Umrah Plus Uzbekistan Package Combined Umrah and Uzbekistan itinerary that adds a post-pilgrimage Uzbekistan heritage/tour segment to the Umrah package.
• Exclusive Guided Umrah Packages Premium Umrah packages featuring accompaniment and religious guidance by named ustaz such as Abdul Somad, Asma' Harun, and Das'ad Latif, aimed at pilgrims seeking scholar-led spiritual instruction.
• IKHLAS Mobile Application Cross-platform Muslim lifestyle mobile application (iOS/Android) providing Prayer Times, Qibla direction finder, Digital Quran, Ibadah (worship) tracker, Doa and Zikir, Hijri calendar, and integrated travel booking access for Muslim users.
• Aqiqah Online Service Online service enabling Muslim families to book Aqiqah (the Islamic ritual of animal sacrifice performed upon the birth of a child) directly through the ikhlas.com platform.
• Qurban Online Service Online service that lets Muslims purchase and fulfill Qurban (annual sacrifice) obligations during the period of Hari Raya Haji.
• Sadaqah Donation Platform Online donation channel on ikhlas.com enabling Muslim users to make voluntary Sadaqah (charity) contributions via the platform.
• ikhlas.com Half Marathon 2026 A paid community running event branded as the ikhlas.com Half Marathon 2026, organized by the company for participants.
• Japan Travel Packages Leisure travel packages to Japan offered by ikhlas.com as a non-Umrah travel product for Muslim consumers.

Quantifiable outcome

• Umrah packages starting from RM4,990 - lowest price in Malaysian market since 2022
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AirAsiacoreStrategic or Co-development PartnerAirAsia is the parent company of IKHLAS through Capital A. IKHLAS operates as Capital A's Islamic digital platform. AirAsia provides flight operations for Umrah packages (AirAsia X direct flights to Jeddah/Madinah) and loyalty program integration (AirAsia points earned on purchases).
• AirAsia RewardscoreGTM or Marketing PartnerIKHLAS packages earn AirAsia points (1 point per MYR 5 spent on Umrah packages, 1 point per MYR 2 spent on other services). Points can be redeemed on AirAsia Super App for travel, shopping, and dining.
• Ministry of Hajj and Umrah (Saudi Arabia)coreStrategic or Co-development PartnerOfficial partnership for Umrah visa processing and pilgrimage services. IKHLAS uses Nusuk app integration for umrah permits and Raudhah visit applications.
• Welcome SaudiminorChannel Partner/ Reseller/ DistributorTourism partner for Saudi destinations, featured on IKHLAS website as trusted brand partner.
• Saraya Al Ansar InternationalminorStrategic or Co-development PartnerPartner for Umrah services in Saudi Arabia, listed as trusted brand partner on IKHLAS.
• Mosaed Al Matrafy Sons for Services of UmrahminorStrategic or Co-development PartnerSaudi-based partner for Umrah services, listed as trusted brand partner on IKHLAS.
• KPJ PenangminorStrategic or Co-development PartnerHealthcare partner for medical services, featured as partner on IKHLAS Aqiqah page.
• MAHAR (Malaysian Humanitarian Aid and Relief)coreStrategic or Co-development PartnerNGO partnership for IKHLAS for Palestine humanitarian campaign. MAHAR has provided assistance to Palestinian refugees since 2016 and Syrian refugees in Malaysia. 100% of funds raised through IKHLAS for Palestine are distributed to affected people in Gaza and West Bank.
• Yayasan Amanah Assofwah AlmalikiyyahcoreStrategic or Co-development PartnerOfficial Foundation Partner for IKHLAS for Palestine campaign, collaborating with MAHAR for humanitarian aid distribution.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global accommodation and travel platform indirectly competing for Muslim travelers' bookings. Broader portfolio, weaker faith-specific positioning, but unmatched scale in hotel inventory relevant to Umrah packages.
• Traveloka: Leading Southeast Asian OTA offering flights, hotels, and travel packages including Umrah. Competes with ikhlas.com for Muslim leisure and pilgrimage travel across Indonesia, Malaysia, and the broader SEA region with much broader inventory.
• Agoda: Asia-focused online travel platform with deep SEA presence and growing pilgrimage offerings. Overlaps with ikhlas.com in Malaysia- and Indonesia-bound Muslim travelers seeking accommodation and travel packages.
• Trip.com Group: Global OTA with Umrah and pilgrimage offerings across multiple markets. Competes with ikhlas.com as a broad-incumbent travel aggregator with substantially larger scale and global inventory.

Regional players

• MakeMyTrip: India's leading OTA with established Umrah packages and Islamic travel offerings for the South Asian Muslim market. Comparable pilgrimage product mix but geographically anchored to India rather than Malaysia.
• Almosafer: Saudi Arabia's flagship online travel platform with strong Umrah and Hajj offerings. Comparable Umrah-first product mix and digital booking model, but anchored in Saudi Arabia rather than Malaysia.

Others

• Nusuk (Saudi Ministry of Hajj and Umrah): Official Saudi government platform for Umrah visas and pilgrimage permits. Complementary infrastructure rather than a direct competitor; ikhlas.com is already integrated with Nusuk for Raudhah permits and visa processing.

Direct peers

• HalalTrip: Singapore-based Muslim-friendly travel platform offering Umrah and halal travel packages globally. Directly comparable to ikhlas.com in faith-based travel curation and digital booking experience for Muslim travelers.
• Muslim Pro (Bitsmedia): Widely used Islamic lifestyle app providing prayer times, Qibla finder, Digital Quran, and Halal directory. Overlaps with ikhlas.com's app-side lifestyle features (prayer notifications, Qibla, Digital Quran, Ibadah tracker) for the same Muslim user base.

Emerging players

• Zabihah: Long-standing global Muslim lifestyle platform with halal restaurant directory and Muslim-friendly travel content. Touches ikhlas.com's lifestyle and Muslim-friendly travel audience, though smaller and less focused on Umrah packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ikhlasdotcom
• YouTubeyoutube.com/ikhlasdotcom
• Facebookfacebook.com/ikhlasdotcom
• LinkedInlinkedin.com/company/ikhlasdotcom
• Instagraminstagram.com/ikhlasdotcom
• TikToktiktok.com/@ikhlas.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ikhlas.com