Agência Boomerang

What Agência Boomerang does

Agência Boomerang is a privately held, full-service advertising and marketing agency headquartered in São José do Rio Pardo, in the interior of São Paulo state, Brazil. Founded circa 2006 and operated by proprietors Daniel and Fernanda Tessari, the firm serves local and regional small and medium-sized businesses across verticals including retail, healthcare, real estate, education, agriculture, manufacturing, and food/beverage. The agency offers six integrated service lines: branding and visual identity, advertising campaigns across TV/radio/digital, video and film production, social media management, website development, and print materials (catalogs, brochures, packaging).

The agency's business model is professional services-based, generating revenue through project-based and likely retainer engagements with SMB clients in its regional market. Go-to-market relies on direct outreach, client referrals, and portfolio showcasing through its website and YouTube channel. Client relationships are notably long-tenured, with multiple partnerships spanning 10-15+ years (Elvis Calçados, JMB/JBB, Evidência Revista, Via Brasil, VITS Educacional, Hospes, Malca Imobiliária), reflecting strong retention in a market where SMBs often lack in-house marketing capabilities. The firm differentiates on regional cultural understanding, budget efficiency, and direct owner-led client engagement.

Operationally, Agência Boomerang is a small agency (11-50 employees) with no disclosed external funding, no parent company, no subsidiaries, and no M&A activity. The technology stack is standard creative tooling with no proprietary platform, no API offerings, and no AI/ML capabilities disclosed. During the COVID-19 pandemic, the agency demonstrated service-line flexibility by helping clients pivot to e-commerce via social media, WhatsApp, and live-streaming — though the agency's own geographic and operational scope remains confined to its regional interior São Paulo base.

Name

Agência Boomerang

Legal name

Agência Boomerang

Website

https://agenciaboomerang.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Agência Boomerang is a privately held, full-service advertising agency in São José do Rio Pardo, Brazil, offering branding, campaigns, film, social media, websites, and print services to local and regional small and medium-sized businesses across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

São José Do Norte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: The agency generates revenue through providing comprehensive advertising and marketing services including branding, campaigns, film production, print materials, websites, and social media management. Revenue is likely project-based or retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Agência Boomerang is a full-service advertising agency that delivers integrated marketing communications for businesses, including branding and visual identity, advertising campaigns across TV/radio/digital channels, video and film production, print material design (catalogs, brochures, packaging), website development, and social media management. The agency serves as a creative partner from strategic briefing through execution of both online and offline action plans.

Product overview

Agência Boomerang is a full-service advertising and marketing agency based in São José do Rio Pardo, São Paulo, Brazil. The agency offers an integrated portfolio of six core services: Branding (brand identity and logomarca creation), Campanhas (advertising campaigns across TV, radio, and digital), Filmes (video production), Redes Sociais (social media management), Sites (website development), and Impressos (print materials including catalogs, brochures, and packaging). The agency's tagline 'A sua marca vai, o resultado positivo volta' (Your brand goes, the positive result comes back) reflects its comprehensive approach to delivering measurable marketing results through creative advertising solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• F/Nazca Saatchi & Saatchi: Independent Brazilian creative agency affiliated with the Saatchi network, offering brand, campaign, and digital services from São Paulo. Broad incumbent competing in the same integrated agency category, scaled to national clients.
• DDB Brazil: Brazilian operation of DDB Worldwide providing integrated advertising, branding, and digital creative services. Comparable full-service agency model with much larger footprint and enterprise client base.
• Lew'Lara\TBWA: TBWA-affiliated Brazilian agency offering full creative, brand, and digital services out of São Paulo. Broad incumbent operating the same integrated agency model as Boomerang, but at significantly larger scale with international network access.
• AlmapBBDO: Long-established São Paulo full-service ad agency (BBDO network affiliate) covering branding, campaigns, digital, and content. A broader incumbent offering similar integrated creative services as Boomerang but at national scale and with global network backing.
• Publicis Brasil: Brazilian arm of global network Publicis Groupe, providing advertising, digital, content, and media services across São Paulo and nationally. Broad incumbent in the same integrated agency category as Boomerang, with substantially larger scale and network resources.
• Ogilvy Brasil: WPP-owned Brazilian agency offering full-service advertising, branding, digital, and content solutions. Overlaps Boomerang's service portfolio at a national/international scale, serving enterprise clients rather than regional SMBs.
• Wieden+Kennedy Brazil: Global creative agency with São Paulo operations, offering branding, campaigns, film, and digital services. Comparable integrated service mix, but targeting premium global and national clients rather than interior SMBs.

Direct peers

• Heads Propaganda: Brazilian full-service advertising agency offering branding, campaigns, and digital creative. Operates in the same integrated agency model as Boomerang with comparable SMB and mid-market regional focus.
• Africa (agency): Independent Brazilian creative agency headquartered in São Paulo, offering integrated brand, campaign, digital, and content work. Direct peer in agency model and integrated service mix, though focused on larger national accounts.
• DPZ&T: São Paulo-based Brazilian full-service advertising agency offering branding, campaigns, digital, and content services. Comparable in integrated service scope but operates at materially larger scale, serving national and regional Brazilian brands rather than interior SMBs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwZqQ
• Facebookfacebook.com/agenciaboomerang
• LinkedInlinkedin.com/company/agenciaboomerang

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Boomerang