RAINBOW DANCE THEATRE

What RAINBOW DANCE THEATRE does

Rainbow Dance Theatre is a small, privately held touring dance company based in Monmouth, Oregon (operating from the United States despite one source listing the United Kingdom as country). The company produces and tours a repertory of original dance productions including the illuminated-techno].

[CORRECTION]: Rainbow Dance Theatre is a small, privately held touring dance company based in Monmouth, Oregon, USA. The company produces and tours a repertory of original dance productions that integrate choreography with stage technology. Its signature production, iLumiDance, combines world-class choreography with illuminated lighting and visual technology to create immersive performances that the company explicitly positions at the intersection of art and science. Other repertory works include the ballet "The Princess and the Wind" (in collaboration with Salem Symphonic Winds), "Maria de Buenos Aires" (an Argentine tango-inspired work), "Alice Through the Looking Glass" (a Lewis Carroll adaptation), "Selfie" (a contemporary piece), and "The Roots of Hip Hop" (a cultural-exploration production). The company reaches its audiences through a touring circuit that performs at regional theaters and educational venues across the Pacific Northwest (Oregon) and Western Canada (British Columbia and Alberta), with multi-night runs at each stop.

Beyond live performance, the company runs an education business vertical consisting of workshops, dance classes, school residencies, and specialized programs such as "Code Can Dance" (exploring the intersection of coding and choreography) and "iLumiDance Revealed." Revenue is generated through three streams: ticket sales at presenting venues (where pricing is set by the host venue), fees from educational programs delivered to schools and community organizations, and donations/sponsorship from individuals and institutional funders including the Oregon Community Foundation.

The go-to-market motion combines event-driven touring (scheduled performances at co-presenting venues such as Vic Juba Theatre and Rice Auditorium) with community-led education outreach that builds audience pipeline. Marketing relies on organic social channels (Facebook, Instagram, Vimeo), the company's WordPress-based website, email outreach, and earned media such as features in publications like Ruralite. The company has no mobile application, no public API, no registered patents or trademarks, and operates with a team of 1-10 employees; primary contact is via a personal Yahoo email address, indicating a founder-led organization of limited scale.

Name

RAINBOW DANCE THEATRE

Legal name

Rainbow Dance Theatre

Website

https://rainbowdancetheatre.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rainbow Dance Theatre is a small Oregon-based touring dance company producing technology-integrated live performances (notably iLumiDance) and educational dance programs for regional theaters, schools, and community organizations across the Pacific Northwest and Western Canada.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Theatre (Narrative/Experimental) (MPAGADAC)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Touring Theatre Productions (MPAGABAC), Dance Performances (THAJAFAD)

Keywords

• Live dance performance
• Theatrical dance production
• Dance education programs
• Illuminated dance shows
• Dance workshops residencies

Headquarters

HQ city

Monmouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Performance Tickets: Revenue generated from ticket sales at live theater performances. The company tours to various venues and audiences purchase tickets to attend performances.
2. Education Programs: Fees from workshops, classes, and residency programs offered to schools and community organizations.
3. Donations and Sponsorship: Support from individual donors and organizational sponsors including foundation grants and corporate sponsorships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rainbow Dance Theatre produces and tours theatrical dance productions blending world-class choreography with technology elements such as lighting and visual effects. The company delivers live performances at presenting theaters across the Pacific Northwest and Western Canada, and complements performances with educational programs including workshops, residencies, and the technology-meets-dance Code Can Dance curriculum.

Product overview

Rainbow Dance Theatre is a rural dance company offering a portfolio of theatrical dance productions. The core offerings include signature illuminated productions (iLumiDance), literary-inspired works (Alice Through the Looking Glass, Maria de Buenos Aires), contemporary pieces (Selfie), and cultural explorations (The Roots of Hip Hop). The company also presents new works such as The Princess and the Wind. Beyond live performances, the company extends its offerings through educational programs including iLumiDance Revealed, dance workshops and residencies, and Code Can Dance—a program bridging technology and dance.

Differentiator

Problem solved

Functional benefit

Brands

• iLumiDance: A production featuring illuminated dance performances
• The Princess and the Wind
• Maria de Buenos Aires
• Alice Through the Looking Glass
• Selfie
• The Roots of Hip Hop

Products and services

• iLUMiDANCE A signature illuminated dance production that fuses world-class choreography with lighting and visual technology, creating immersive performances that integrate art and science. Performed at presenting theaters and touring venues.
• Maria de Buenos Aires

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Vic Juba TheatrecoreChannel Partner/ Reseller/ DistributorCo-presenting partner for iLumiDance performances in Lloydminster, Alberta, Canada. The theater serves as the venue host and ticket seller for Rainbow Dance Theatre's Canadian performances.
• Salem Symphonic WindscoreStrategic or Co-development PartnerCo-presenting partnership for The Princess and the Wind world premiere. Jointly presenting the Leroy Osmon ballet with Rainbow Dance Theatre at Rose Auditorium, South Salem High School.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pilobolus: Innovative touring dance company famous for visually experimental, technology-integrated performances and strong educational outreach. Comparable to Rainbow Dance Theatre on the axes of touring-driven GTM, tech-integrated choreography, and dual performance/education revenue streams.
• MOMIX: A dance company founded by a former Pilobolus member known for visually striking, light- and illusion-driven touring productions. Directly comparable to Rainbow Dance Theatre's iLumiDance concept in that both fuse choreography with immersive visual/lighting technology for touring theater audiences.
• Parsons Dance: Contemporary touring dance company delivering repertory performances to regional theaters across North America. Comparable in business model: a mid-sized troupe that cycles a multi-show repertory through regional presenting venues.
• BodyVox: Portland, Oregon-based dance company blending innovative choreography with film, technology, and visual arts, and running educational programs. A regional direct peer given shared geography (PNW), tech-integrated artistic identity, and combined performance-plus-education model.
• Diavolo | Architecture in Motion: Touring dance company that performs on custom-built architectural sets and integrates technology into its productions. Comparable to Rainbow Dance Theatre in its touring model, technology-integrated staging, and educational outreach programming.

Regional players

• Ballet BC: Vancouver-based professional ballet company presenting contemporary and classical works, performing across British Columbia. Comparable as a regional peer operating in one of Rainbow Dance Theatre's core touring geographies (Vancouver BC, Western Canada).
• Oregon Ballet Theatre: Portland-based professional ballet company that tours regionally and runs educational programming in the same Pacific Northwest market. Comparable as a regional ballet competitor for both presenting-venue bookings and educational institution contracts in Oregon.

Broad incumbents

• Dance Theatre of Harlem: Touring ballet company with a multi-style repertory and nationally recognized education/community programs. Comparable to Rainbow Dance Theatre on the dual touring-performance-plus-education model, though at much larger scale and brand recognition.
• Alvin Ailey American Dance Theater: One of the most prominent U.S. modern dance companies, well known for national and international touring and signature educational outreach (Ailey Arts in Education). Comparable as a top-tier incumbent competing for the same venue-presenting and education-program dollars.
• Mark Morris Dance Group: Major established dance company with a broad repertory that tours extensively and operates robust education/community programs. Comparable as a larger incumbent in the same touring-dance-plus-education category, though with far greater scale and institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user15444850/videos
• Facebookfacebook.com/rainbowdancetheatre
• Instagraminstagram.com/rainbowdancetheatre
• LinkedInlinkedin.com/company/rainbow-dance-theatre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAINBOW DANCE THEATRE