Vic Juba Community Theatre

What Vic Juba Community Theatre does

Vic Juba Community Theatre (VJCT) is a non-profit performing arts venue incorporated under Alberta's Society Act and registered as a non-profit in Saskatchewan. Established in March 2002 and attached to Lakeland College's Lloydminster Campus in the border city of Lloydminster, Alberta/Saskatchewan, the venue seats 550 on a proscenium stage with a raked audience chamber suitable for theatrical productions, concerts, dance, comedy, and festivals. Operations are run by a lean paid staff of approximately 22 (3 permanent full-time, 1 three-quarter-time, and 18 casual employees) supplemented by 50+ volunteers contributing over 2,350 hours annually, and governed by an 11-person volunteer board of directors. The City of Lloydminster provides 19% of the annual operating budget, and the original construction was over 50% community-funded through the registered Lloydminster Regional Theatre Foundation (Canadian Registered Charity No. 136164761 RR0001).

The theatre runs a hybrid revenue model spanning transaction-based ticket sales (ranging from complimentary community events and $10 youth pricing up to $137 VIP experiences), one-time venue rental to third-party presenters, recurring monthly and one-time donations, bar and concession services (which the theatre retains the right to operate at all events), and gift card sales in $25, $50, and $100 denominations. Programming consists of up to 20 self-presented performances in the curated Dr. H.A. McDonald Season, the co-presented Lloyd Concert Series with the Lloydminster Concert Series Association, and the majority of calendar slots filled by rental-client events. The facility hosts up to 175 events per year serving more than 51,500 patrons, with customer segments spanning the general public, families/youth (via student and youth pricing), seniors (via the City of Lloydminster R.A.P.), school divisions (long-term rental agreements), event presenters, and government partners. Multi-tier corporate sponsorships (Season, Stage, Intermission, IT) and a Patron Perks network of 10+ local businesses extend commercial reach.

The technology stack is built on the third-party Ticketor platform, providing online ticketing with e-tickets, print-at-home, interactive seating selection, season passes, gift cards, and order history. The platform integrates Visa and Mastercard payments, XCover refund protection, Google and Facebook OAuth sign-in, Mailchimp newsletter integration, and embedded Google Maps. Go-to-market is direct-to-consumer through the website, phone box office, and in-person sales, augmented by Facebook, Instagram, a bi-weekly eNewsletter, local earned media, and community partnerships including co-presentation of the Alberta Day celebration with the Government of Alberta and the City of Lloydminster.

Name

Vic Juba Community Theatre

Legal name

Vic Juba Community Theatre

Website

https://vicjubatheatre.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Vic Juba Community Theatre is a non-profit 550-seat performing arts venue in Lloydminster, Alberta/Saskatchewan, hosting up to 175 events and serving 51,500+ patrons annually through ticket sales, venue rentals, bar/concession, and donations.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Performing arts venue
• Live event hosting
• Theatre ticketing
• Venue rental services
• Community arts programming

Headquarters

HQ city

Lloydminster

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue through reserved seating tickets for concerts, theatre productions, dance, comedy, and other live performances. Ticket prices vary by event from complimentary to $105+ for VIP.
2. Venue Rental: Revenue from rental clients who present their own events at the venue. The theatre has a maximum seating capacity of 550 and proscenium stage for theatrical productions, concerts, dance, festivals, and comedy shows.
3. Donations and Fundraising: Charitable donations through Lloydminster Regional Theatre Foundation with receipts issued for donations over $25. Includes seat replacement campaigns and other infrastructure fundraising.
4. Bar and Concession: Revenue from beverages, snacks, and bar service at events. Vic Juba Community Theatre reserves the right to operate bar and concession at all events.
5. Gift Cards: Sale of gift cards in $25, $50, and $100 denominations for theatre tickets and concessions.
6. Donation Collection: One-time and monthly donations accepted with amounts from $25 to $1000+

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Vic Juba Community Theatre operates a 550-seat performing arts venue in Lloydminster, Alberta/Saskatchewan, hosting up to 175 events per year including concerts, theatrical productions, dance recitals, comedy shows, and festivals. The theatre provides venue rental services to third-party presenters, operates an online ticketing and box office service via the Ticketor platform, runs bar and concession services during events, and manages a Patron Perks program linking ticket holders with local Lloydminster businesses. As a non-profit society, it also collects charitable donations through the Lloydminster Regional Theatre Foundation and curates its own Dr. H.A. McDonald Season programming.

Product overview

Vic Juba Community Theatre operates a 550-seat performing arts venue as its core product, providing event hosting services for concerts, theatrical productions, dance recitals, comedy shows, and community events. The theatre's primary service platform includes ticketing and box office operations (powered by Ticketor), venue rental, bar and concession services, and a patron perks loyalty program connecting ticket holders with local Lloydminster businesses. Additional offerings encompass gift card sales, volunteer coordination, and donation/fundraising capabilities managed through the Lloydminster Regional Theatre Foundation. Programming includes both self-presented shows under the Dr. H.A. McDonald Season brand and co-presented events with partners such as the Lloydminster Concert Series Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Rental The 550-seat Vic Juba Community Theatre serves as a performing arts venue available for rental by theatre, dance, and music presenters. Features a proscenium stage with raked audience chamber suitable for theatrical productions, concerts, festivals, dance recitals, symphonies, comedians, and illusionists. Rental clients include the Lloydminster Concert Series Association, LMS Entertainment, Moon Coin Productions Inc, Paquette Productions Ltd, and various tribute show producers.
• Ticketing & Box Office Services Online ticket sales and box office operations powered by Ticketor. Includes e-ticket delivery, print-at-home tickets, order history, interactive seating selection with best-available seat functionality, season passes, gift cards, and the ability to manage ticket orders online. Operated for patrons purchasing tickets for events at the venue.
• Gift Cards Digital and physical gift cards available in denominations of $25, $50, and $100. Redeemable for event tickets, concessions, and donations at the theatre.
• Bar & Concession Services On-site food and beverage service operated by the theatre during events. Includes alcoholic beverages, snacks, and non-alcoholic options. Accepts debit and credit cards. Available to event patrons at the venue.
• Donations & Fundraising

Quantifiable outcome

• Serves 51,500+ patrons annually across 175 events
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Lloydminster Concert Series Association (LCSA)coreStrategic or Co-development PartnerCo-presents multiple concert events at the theatre including Solidaridad Tango, Terra Spencer, Valdy, ANNIKA, Becoming the Beatles, and Love Empire as part of the Lloyd Concert Series.
• Friends of the Concert SeriescoreStrategic or Co-development PartnerCo-presents concert events including Solidaridad Tango and ANNIKA with the Lloydminster Concert Series Association.
• McDonald FamilyflagshipGTM or Marketing PartnerSeason Sponsor - The Dr. H.A. McDonald Season is named after the late Dr. H.A. McDonald in recognition of his wife Gail McDonald's significant financial contributions.
• Ulmer ChevroletcoreGTM or Marketing PartnerStage Sponsor - Ross Ulmer, with Bachelor and Masters degrees in music, was instrumental in the theatre's creation and chairs the Lloydminster Regional Theatre Foundation.
• Servus Wealth Strategies (Jamie Holmes & Emmett Murphy)minorGTM or Marketing PartnerIntermission Sponsor for January to June programming period.
• Schiller, Spence & Associates Private Wealth ManagementminorGTM or Marketing PartnerIntermission Sponsor for July to December programming period.
• Bralin Technology SolutionscoreTechnology or IntegrationIT Services Sponsor providing technology infrastructure support.
• Lakeland CollegecoreStrategic or Co-development PartnerThe theatre is located at and has a long-term rental agreement with Lakeland College Lloydminster Campus. Theatre is in the northwest corner of the campus.
• Lloydminster Public School DivisioncoreStrategic or Co-development PartnerLong-term rental agreement for facility use.
• Lloydminster Catholic School DivisioncoreStrategic or Co-development PartnerLong-term rental agreement for facility use.
• Discover LloydminsterminorGTM or Marketing PartnerSupported the 35th Saskatchewan Country Music Awards as a partner.
• Maz EntertainmentminorGTM or Marketing PartnerPartner for the 35th Saskatchewan Country Music Awards.
• Bennigan's Irish PubminorGTM or Marketing PartnerRestaurant partner offering 10% off meal with show ticket.
• Blowers & GraftonminorGTM or Marketing PartnerRestaurant partner offering 10% off meal with show ticket.
• Canadian Brewhouse LloydminsterminorGTM or Marketing PartnerRestaurant partner offering 10% off meal with show ticket.
• 4th Meridian Brewing CompanyminorGTM or Marketing PartnerPartner offering 10% off beer growler fills with show ticket.
• Hampton Inn & Suites LloydminsterminorGTM or Marketing PartnerHotel partner offering Vic Juba Community Theatre rate ($129/night + taxes for Two Queen Beds).
• Holiday Inn & Suites LloydminsterminorGTM or Marketing PartnerHotel partner offering Vic Juba Community Theatre rate ($119/night + taxes for Two Queen Beds).
• Gold Circle InnminorGTM or Marketing PartnerHotel partner offering Vic Juba Community Theatre rate ($109/night + taxes for Standard Queen Room).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Festival Place: Sherwood Park, Alberta performing arts centre hosting concerts, comedy, and family shows with similar subscription season programming and rental-client business model.
• The Bailey Theatre: Historic community theatre in Camrose, Alberta, presenting concerts, theatre productions, and live events in a small-city venue with similar community-owned, non-profit operating model.
• Arden Theatre: Community performing arts venue in St. Albert, Alberta, hosting concerts, theatre, and comedy in a comparable mid-size venue format serving a similar Edmonton-metro community audience. Closest direct match by structure and scale.
• Horizon Stage: Performing arts venue in Spruce Grove, Alberta (adjacent to Edmonton), offering similar subscription concert series and rental-based programming for a comparable suburban/small-city community market.
• Keyano Theatre Company: Fort McMurray, Alberta theatre operating within Keyano College campus with rental-based programming and municipal/community support - structurally very similar to Vic Juba's Lakeland College attachment.

Regional players

• TCU Place (Saskatoon): Saskatoon-based arts and convention centre comparable in capacity and multi-use event programming, serving the Saskatchewan market that overlaps with Vic Juba's border-region catchment.
• Conexus Arts Centre: Regina, Saskatchewan performing arts venue hosting concerts, Broadway touring shows, and community events - directly comparable to Vic Juba in size, programming mix, and Prairie-region community focus.

Broad incumbents

• Citadel Theatre: Larger Edmonton-based regional theatre producing its own season alongside rentals; serves as a broader incumbent in the same Alberta performing arts ecosystem that Vic Juba draws touring acts from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VicJubaTheatre
• Instagraminstagram.com/vicjubatheatre
• Xx.com/vicjubatheatre
• LinkedInlinkedin.com/company/vic-juba-community-theatre

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vic Juba Community Theatre