Acqua E Terme Di Uliveto Spa

What Acqua E Terme Di Uliveto Spa does

Acqua E Terme Di Uliveto Spa is an Italian private company that produces and markets Acqua Uliveto, a naturally effervescent (effervescente naturale) mineral water bottled at source from the Uliveto spring inside the protected Parco di Uliveto in Tuscany. The water is characterized as bicarbonate-alkaline-calcium, with a fixed residue of 741 mg/l, bicarbonate at 578 mg/l, and calcium at 175 mg/l, and is positioned as 'Acqua della Salute' for digestive support, constipation relief, and calcium-related bone health. The calcium health claim has been officially recognized by the Italian Ministry of Health under Decree No. 4311 of 15 July 2019, and the company cites what it describes as the most extensive medical-scientific bibliography of any mineral water in Italy.

The product is sold in 0.5L and 1.5L PET bottles and glass bottles. Distribution in Italy is handled exclusively by Co.Ge.Di. International Spa across retail (supermarkets, convenience stores) and HoReCa channels. The company's go-to-market is direct-to-consumer via mass-market retail, supported by a multi-channel marketing stack anchored on long-running national TV advertising with Alessandro Del Piero (15+ years), content marketing through the Alla Salute magazine and the AcquedellaSalute.it portal, sustainability messaging (100% recyclable PET, 100% renewable EECS-certified energy), and Official Water Partnerships with 10+ Italian sports federations (FIN, FIPAV, FIR, FIDAL, FGI, FPI, FIP, FITA, FMSI, FIC, FCI).

Revenue is generated solely through one-time packaged-goods sales of bottled mineral water; no subscription, licensing, or services revenue model was disclosed. End-customer demand is driven by six horizontal consumer segments — health-conscious consumers, athletes/sportspeople, post-menopausal women and elderly, lactose-intolerant individuals, pregnant women, and children/adolescents — with athletes and health-conscious consumers treated as the primary targets. No revenue, headcount, ownership, or financial figures were disclosed in the available source material.

Name

Acqua E Terme Di Uliveto Spa

Legal name

Co.Ge.Di. International Spa

Website

https://uliveto.it

Company type

Private

Founded year

1910

Operating status

Operating

Short description

Uliveto is an Italian private mineral water brand bottling naturally effervescent, bicarbonate-alkaline-calcium water from a protected Tuscan spring and selling it nationwide through Co.Ge.Di. International Spa across retail and HoReCa channels. It targets health-conscious consumers and athletes, backed by an Italian Ministry of Health calcium-health claim and Official Water Partnerships with 10+ Italian sports federations.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industry

Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Bottled mineral water
• Natural spring water
• Effervescent mineral water
• Calcium-rich water
• Italian mineral water

Headquarters

HQ city

Uliveto Terme (Castelfranco di Sotto)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Bottled Mineral Water Sales: Uliveto generates revenue through the sale of bottled natural mineral water in various formats (PET bottles in 0.5L and 1.5L sizes, and glass bottles). Distributed via retail (supermarkets, convenience stores) and HoReCa channels throughout Italy. Distributed by Co.Ge.Di. International Spa.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Acqua E Terme Di Uliveto Spa produces and markets Uliveto, a naturally effervescent bicarbonate-alkaline-calcium mineral water sourced from a protected spring within the Parco di Uliveto in Tuscany. The water is bottled in PET (0.5L and 1.5L) and glass formats and sold exclusively in Italy through retail and HoReCa channels via Co.Ge.Di. International Spa. The brand is positioned around digestive health, bone-health calcium supplementation, constipation relief, and sports rehydration, supported by Italian Ministry of Health Decree No. 4311/2019.

Product overview

Acqua E Terme Di Uliveto Spa offers a single core product — Acqua Uliveto — a naturally effervescent mineral water from a protected Tuscan spring. The water is characterized by its bicarbonate-alkaline-calcium mineral composition and is distributed exclusively by Co.Ge.Di. International Spa. The company's marketing positions Uliveto as 'Acqua della Salute' (Water of Health), emphasizing its calcium content, digestive benefits, and sports hydration applications. The brand maintains a content-driven website (magazine) focused on health and wellness topics rather than a traditional software product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Acqua Uliveto Naturally effervescent bicarbonate-alkaline-calcium mineral water sourced from a protected Tuscan spring, bottled in PET (0.5L and 1.5L) and glass formats. Sold in Italy through retail and HoReCa channels via Co.Ge.Di. International Spa. Marketed for digestive support, bone-health calcium supplementation, constipation relief, and sports rehydration, with Italian Ministry of Health recognition (Decree No. 4311/2019) for calcium's contribution to daily bone-health requirements.

Quantifiable outcome

• Two liters of Uliveto water provides approximately 400 mg of calcium, equivalent to 50% of the daily reference intake (800 mg/day)
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• FITA (Federazione Italiana Taekwondo)coreGTM or Marketing Partner · 1 January 2025Uliveto is Official Water Partner of FITA (Italian Taekwondo Federation), supporting athletes and enthusiasts in every moment from training to competitions. Taekwondo is the world's most widespread combat sport with 213 affiliated nations and 70 million practitioners. FITA is recognized as an Olympic sport.
• FIC (Federazione Italiana Canottaggio)coreGTM or Marketing Partner · 1 January 2021Uliveto supports FIC (Italian Rowing Federation), founded March 31, 1888, over 100 years of activity. Partnership supports the federation's mission to develop and enhance rowing in Italy and abroad.
• FCI (Federazione Italiana Ciclismo)coreGTM or Marketing Partner · 1 January 2021Uliveto is official sponsor of FCI (Italian Cycling Federation) from 2019 to 2021, supporting Italian cycling athletes.
• FGI (Federazione Ginnastica d'Italia)coreGTM or Marketing Partner · 1 January 2019Uliveto is official partner of FGI (Italian Gymnastics Federation) with approximately 150,000 registered members. The partnership promotes both competitive gymnastics disciplines and general fitness, healthy lifestyle and proper hydration aligned with Uliveto's health objectives.
• FPI (Federazione Pugilistica Italiana)coreGTM or Marketing Partner · 1 January 2019Uliveto is official partner of FPI (Italian Boxing Federation), supporting approximately 40,000 Italian boxing practitioners across all categories. Championships and matches are also sponsored by Acqua Uliveto for optimal hydration of athletes.
• FIP (Federazione Italiana Pallacanestro)coreGTM or Marketing Partner · 1 January 2019Uliveto is official partner of FIP (Italian Basketball Federation), founded in 1921 with nearly a century of history and approximately 400,000 registered members. Uliveto is present as official supplier partner at major FIP events.
• FIR (Federazione Italiana Rugby)coreGTM or Marketing Partner · 1 January 2017Uliveto is official partner of FIR (Italian Rugby Federation) with over 80 years of history. Uliveto accompanies athletes during training and matches, and is present at the famous 'terzo tempo' (third half) tradition of rugby culture.
• FIDAL (Federazione Italiana Atletica Leggera)coreGTM or Marketing Partner · 1 January 2017Uliveto is official sponsor of FIDAL (Italian Athletics Federation), accompanying the federation at prestigious events including the Golden Gala Pietro Mennea and major national championships. FIDAL represents over 2,500 clubs with 230,000+ registered athletes and 40,000+ RunCard holders.
• FIPAV (Federazione Italiana Pallavolo)coreGTM or Marketing Partner · 1 January 2016Uliveto is official partner of FIPAV, Italy's second largest sports federation with 367,000 registered members. FIPAV and Uliveto jointly inform young volleyball players about proper rehydration, fundamental for any sporting activity, whether competitive or amateur.
• FIN (Federazione Italiana Nuoto)coreGTM or Marketing PartnerUliveto is official partner of FIN (Italian Swimming Federation), selected for its health properties supported by the largest bibliography of medical-scientific studies dedicated to a mineral water. FIN promotes proper rehydration to 5 million Italian swimmers, positioning Uliveto as the water for athletic performance and recovery.
• FMSI (Federazione Medico Sportiva Italiana)coreStrategic or Co-development PartnerUliveto is partner of FMSI (Italian Sports Medical Federation), the CONI body responsible for protecting the health of all Italian athletes. The common objective is to promote proper sports practice and the importance of adequate rehydration before, during and after physical activity. Uliveto distributes FMSI's '15 Golden Rules' for correct sporting practice.
• Co.Ge.Di. International SpacoreChannel Partner/ Reseller/ DistributorCo.Ge.Di. International Spa (P.IVA 05615361002) is the official distributor of Acqua Uliveto in Italy. The company handles all distribution logistics to retail chains and HoReCa channels nationwide.
• Fondazione FIRMO (Fondazione Italiana per la Ricerca sulle Malattie dell'Osso)coreStrategic or Co-development PartnerUliveto is partner of Fondazione FIRMO (Italian Foundation for Bone Research), contributing to osteoporosis awareness. Uliveto supports the 'L'Amica delle Ossa' (Friend of Bones) educational campaign and contributes to raising awareness about bone health and fragility fractures, particularly relevant during World Osteoporosis Day.
• Circular Economy NetworkminorStrategic or Co-development PartnerUliveto is a promoter of the Circular Economy Network, a project initiated by the Foundation for Sustainable Development, with the objective of supporting and promoting the development of the circular economy in Italy. Demonstrates Uliveto's commitment to environmental sustainability.
• Circolo Canottieri AnieneminorGTM or Marketing PartnerUliveto is official sponsor of Circolo Canottieri Aniene since 2018, a prestigious rowing and sports club in Rome.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gerolsteiner: German naturally sparkling mineral water rich in calcium and magnesium, with a strong health/functional positioning. Comparable to Uliveto on mineral content messaging and premium mineral-water positioning.
• Vichy Catalán: Spanish naturally sparkling mineral water with high bicarbonate and mineral content; competes across the same mineral-water functional category as Uliveto with a comparable health-positioning narrative.
• Levissima (Sanpellegrino Group): Italian still mineral water with nationwide retail presence, part of the Sanpellegrino/Nestlé Waters portfolio. Competes with Uliveto for shelf space and consumer hydration occasions in Italian mainstream retail.
• San Pellegrino (Nestlé Waters): Italy's flagship sparkling mineral water brand, also naturally carbonated and positioned at the premium end of the market. Directly competes with Uliveto in Italian retail and HoReCa for sparkling-mineral share of throat.
• Acqua Panna (Nestlé Waters): Premium still Tuscan mineral water with nationwide Italian distribution and strong foodservice presence. Competes with Uliveto across the same retail and HoReCa channels, particularly in restaurants and hospitality.
• Perrier (Nestlé Waters): Iconic naturally sparkling mineral water with high mineral content and a strong functional/health halo. Comparable to Uliveto on natural effervescence, mineral positioning, and foodservice presence.
• Ferrarelle: Italian naturally sparkling mineral water with a bicarbonate-alkaline-calcium profile and a strong tradition of health/functional positioning. Closest direct competitor to Uliveto in terms of product chemistry and Italian geographic focus.
• Rocchetta (Danone): Italian mineral water owned by Danone, with mineral content and health-claim positioning directly comparable to Uliveto. Competes in similar Italian retail channels and similar functional/healthy hydration consumer segments.

Emerging players

• Lurisia: Italian premium mineral water brand with health/sports positioning and growing national presence. Smaller and more boutique than Uliveto but competes in the same premium-mineral and sports-hydration conversation in Italy.

Broad incumbents

• Evian (Danone): Global premium mineral water owned by Danone, with strong brand recognition and broader portfolio reach. Competes with Uliveto at the premium end of the category and in HoReCa channels, particularly in high-end hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ulivetoacquadellasalute
• Instagraminstagram.com/acqua_uliveto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acqua E Terme Di Uliveto Spa