Lurisia
- Company typePrivate
- Founded2022
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Lurisia firmographics
Firmographics- Name
- Lurisia
- Legal name
- Lurisia
- Website
- https://lurisia.it
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lurisia industry classification
Industry- Product category
- Premium Bottled Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
Keywords
Where Lurisia is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Markets served
Lurisia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Beverage Sales: Lurisia generates revenue through the sale of premium bottled water, soft drinks (bibite), and aperitivo products through retail and food service channels in Italy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lurisia product offering
Product offeringCore offering
Lurisia is a premium Italian beverage brand that produces and sells bottled mineral water (still and sparkling), carbonated soft drinks (bibite), and aperitivo beverages. The brand is owned and distributed by The Coca-Cola Company within its Italian operations and targets Italian consumers seeking premium, locally-authentic beverages for everyday hydration, casual meals, and social occasions.
Product overview
Lurisia is a premium Italian beverage brand owned by The Coca-Cola Company, offering a portfolio of three main product categories: Lurisia Acqua (premium water), Lurisia Bibite (soft drinks/carbonated beverages), and Lurisia Aperitivo (aperitif drinks). The brand is positioned as 'Lurisia Premium Beverages' and is distributed exclusively under the Coca-Cola system in Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Lurisia Acqua: Water products from the Lurisia brand
- Lurisia Bibite
- Lurisia Aperitivo
Products and services
- Lurisia Bibite
Companies that use Lurisia
Customer profileSegments1 record
Ideal customer profiles1 record
Lurisia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lurisia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Coca-Cola CompanycoreLurisia is a brand owned and distributed by The Coca-Cola Company in Italy. The brand operates as part of Coca-Cola Italy's beverage portfolio, leveraging Coca-Cola's distribution, marketing, and operational infrastructure to reach Italian consumers.
Recent moves4 records
Expansion highlights3 records
Lurisia competitors and assessment
Company assessmentDirect peers
- Acqua Panna: Acqua Panna is a premium Italian still water brand owned by Nestlé Waters, strongly positioned in the HORECA channel. It is directly comparable to Lurisia Acqua in targeting premium restaurants, hotels, and retail consumers seeking authentic Italian provenance.
- Bisleri: Bisleri is a well-established Italian premium mineral water brand with broad retail distribution. It competes with Lurisia Acqua in the same supermarket and convenience store channels across Italy, with similar sparkling and still SKUs.
- Galvanina: Galvanina is an Italian premium mineral water and organic soft drink producer. It overlaps directly with Lurisia's premium water and bibite range, targeting similar Italian retail and HORECA customers with a heritage positioning.
- Levissima: Levissima is a premium Italian mineral water brand owned by Sanpellegrino/Nestlé. It competes directly with Lurisia Acqua in Italian retail and foodservice, leveraging similar Alpine source provenance and premium positioning.
- Sanpellegrino: Sanpellegrino is an iconic Italian premium mineral water and flavored soft drink brand owned by Nestlé Waters. It directly competes with Lurisia Acqua and Lurisia Bibite in the same Italian retail and HORECA channels, with overlapping premium positioning and product range.
- Ferrarelle: Ferrarelle is a leading Italian premium mineral water brand with a national distribution footprint. It competes head-to-head with Lurisia Acqua in Italian supermarkets, convenience stores, and HORECA, offering comparable sparkling and still water products.
- Crodino: Crodino is the leading non-alcoholic Italian aperitivo brand owned by Campari Group. It is directly comparable to Lurisia Aperitivo, targeting the same aperitivo occasion with Italian consumers in retail and on-trade.
Broad incumbents
- Perrier: Perrier is a globally recognized premium sparkling water brand owned by Nestlé Waters. It competes with Lurisia Acqua sparkling offering in HORECA and premium retail, with a comparable premium positioning and Italian/European consumer base.
- Evian: Evian is a global premium bottled water brand owned by Danone. It overlaps with Lurisia Acqua in the premium still water category, particularly in HORECA and premium retail settings across Europe.
- Campari: Campari Group is a global Italian aperitivo and spirits powerhouse owning Aperol, Crodino, and many other brands. While broader than Lurisia Aperitivo, it competes in the same aperitivo consumption occasion and Italian on-trade premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lurisia social profiles
Digital presenceLurisia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lurisia leadership team
Management profileNumber of profiles
Lurisia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lurisia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lurisia
What does Lurisia do?
Lurisia is a premium Italian beverage brand that produces and sells bottled mineral water (still and sparkling), carbonated soft drinks (bibite), and aperitivo beverages. The brand is owned and distributed by The Coca-Cola Company within its Italian operations and targets Italian consumers seeking premium, locally-authentic beverages for everyday hydration, casual meals, and social occasions.
Is Lurisia a public or private company?
Lurisia is a private company. It is classified as corporate owned and is currently operating.
When was Lurisia founded?
Lurisia was founded in 2022. It employs 1 to 10 people.
Where is Lurisia based?
Lurisia is headquartered in Milan, Italy, in the Europe region.
How does Lurisia make money?
One revenue line is on record: beverage Sales.
Who are Lurisia's main competitors?
Direct peers on record are Acqua Panna, Bisleri, Galvanina, Levissima, Sanpellegrino, Ferrarelle and Crodino. Broad incumbents are Perrier, Evian and Campari.
Does Lurisia have an API?
No public API is recorded for Lurisia.
What industry is Lurisia in?
Lurisia's product category is Premium Bottled Beverages. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAB, Mineral Water Bottling (Naturally Mineral). Its NAICS code is 312112 and its SIC code is 2086.