What 3W real estate does

3W real estate is a privately held Dutch project developer that specialises in the redevelopment of existing urban areas within established city boundaries. The company transforms underutilised retail, office, heritage, and industrial sites into mixed-use environments that combine housing, retail, hospitality, offices, healthcare, education, and public functions, with a stated emphasis on sustainability (BREEAM, WELL, Paris-Proof), climate adaptation, and heritage preservation. Core activities span delegated development for institutional clients (for example, Amsterdamse Poort for CBRE Investment Management), co-investment projects with capital partners (the Heuvel Eindhoven and Eckart joint ventures with AT Capital; The Orchard Rijswijk with Greystar and Stichting PMT), and own-account development (Mosaïek Maastricht, Sphinxkwartier, Bastion Hertell).

The company's proprietary asset is 3W Studio, an in-house concept-development capability that combines market research, product-market identification, and spatial design into integrated urban concepts. Its portfolio of 19 named projects includes more than 5,000 delivered or planned dwellings, over 500,000 m² of residential space, more than 140,000 m² of office space under management, and three shopping centres under asset management (Mosae Forum, Makado Beek, Eckart Eindhoven). Notable projects include the dsm-firmenich HQ in Maastricht (first BREEAM Outstanding, WELL Platinum, and Paris-Proof office in the Netherlands, opened May 2024), the Amsterdamse Poort transformation in Amsterdam Zuidoost, and the Heuvel Eindhoven redevelopment with renovation planned for 2026–2028.

The business model combines three revenue streams: development and project management fees from delegated work, asset management fees on retained retail and mixed-use assets, and property development for own portfolio and risk. The company operates across six Dutch provinces (Limburg, South Holland, North Holland, North Brabant, Flevoland, Gelderland) from offices in Maastricht and Amsterdam, with a team of more than 30 professionals and a stated client base exceeding 25 institutional investors, property owners, pension funds, and municipalities.

Name

3W real estate

Legal name

3W real estate b.v.

Website

https://3wrealestate.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611), Residential Property Managers (531311)

SIC

General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Urban redevelopment
• Project development
• Mixed-use development
• Real estate asset management
• Sustainable building

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Project development fees: Fees earned as delegated developer managing real estate development projects from concept through completion on behalf of clients.
2. Asset management: Broad cross-sector asset management approach creating lasting value in existing environments, maintaining close relationships with tenants.
3. Property development for own account: Company takes projects for its own portfolio and risk, including areas like The Orchard in Rijswijk where it developed the area vision at its own risk.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

3W real estate is a Dutch project developer specialising in urban redevelopment and adaptive reuse of existing buildings within city boundaries. The company develops mixed-use projects combining residential, retail, office, hospitality, healthcare, and cultural functions, working both as delegated developer for institutional clients and for its own portfolio. It also provides asset management for owned and co-owned assets and operates an in-house concept development studio called 3W Studio.

Product overview

3W real estate is a Dutch project developer specialising in the redevelopment of urban areas within existing city boundaries. The company does not offer a unified software product; rather, its offering consists of a portfolio of individual real estate development projects across the Netherlands. Projects span residential (apartments, studios, care homes), retail (shopping centres, passages), mixed-use, hospitality (boutique hotels), and cultural/civic buildings. Key project brands include: Amsterdamse Poort (large-scale urban transformation in Amsterdam Zuidoost), The Orchard (housing development in Rijswijk), Heuvel (shopping centre redevelopment in Eindhoven), DUINhal (multifunctional centre in Almere Duin), dsm-firmenich HQ (sustainable office in Maastricht), and Hotel Kint (boutique hotel in Valkenburg). The company also operates 3W Studio for concept development, provides asset management for shopping centres, and delivers project management for third-party clients. Projects are developed for its own account and risk as well as on behalf of clients including CBRE Investment Management, Kroonenberg Groep, Amvest, AT Capital, and public entities.

Differentiator

Problem solved

Functional benefit

Brands

• Lemagasin: Mixed-use development project in Haarlem featuring shops and luxury apartments in a historic monument building.

Products and services

• Urban Redevelopment Project Development End-to-end delegated project development for institutional property owners and investors, covering concept, design, construction supervision, and delivery of mixed-use urban redevelopment projects. For clients such as CBRE Investment Management, Kroonenberg Groep, Amvest, AT Capital, Greystar, Stichting PMT, and Sevagram.
• Real Estate Asset Management Cross-sector asset management of owned and co-owned real estate assets, including three shopping centres and over 140,000 m² of office space, maintaining close relationships with tenants and creating lasting value in existing environments.
• 3W Studio Concept Development In-house concept development and design studio that combines thorough research, product-market combination identification, and spatial design to create integrated concepts for new real estate projects, aligning form, function, and financial performance.
• Property Development for Own Account Development of real estate projects for 3W's own portfolio and financial risk, in addition to delegated work, including mixed-use, residential, and hospitality projects such as The Orchard Rijswijk and Hotel Kint Valkenburg.
• Residential Sales and Leasing Direct sale and rental of residential units in completed and developing projects, targeting young families, active seniors, single households, and housing associations seeking quality urban housing.
• Retail and Hospitality Leasing Leasing of commercial units (shops, restaurants, cafés) within redeveloped mixed-use and shopping centre assets to retail and hospitality operators.

Quantifiable outcome

• BREEAM Outstanding certification achieved for dsm-firmenich HQ — first office in Netherlands meeting BREEAM 2020 norms and Paris-Proof standard
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• CBRE Investment ManagementcoreChannel Partner/ Reseller/ DistributorCBRE Investment Management is the property owner of the Amsterdamse Poort shopping area in Amsterdam Zuidoost. 3W acts as delegated developer managing the transformation from shopping center to mixed-use city center. CBRE IM is also co-owner of Mosae Forum in Maastricht.
• Mitiska REIMcoreStrategic or Co-development PartnerMitiska REIM co-owns winkelcentrum Makado in Beek with 3W. The two companies jointly pursue the redevelopment and sustainability upgrades of the shopping center, including recent solar panel installation and entrance renovation.
• EDGEmajorStrategic or Co-development PartnerEDGE collaborated with 3W on the dsm-firmenich HQ project in Maastricht. EDGE contributed building technology and sustainable design expertise for the project combining heritage restoration and new construction.
• AmvestmajorChannel Partner/ Reseller/ DistributorAmvest commissioned 3W to develop the DUINhal in Almere Duin — a 7,000 m² multifunctional community facility as part of the Almere Duin residential area development.
• ERA Contour (TBI onderneming)majorStrategic or Co-development PartnerERA Contour is the construction company for The Orchard project in Rijswijk. Awarded the Safety Pluim (Safety Feather) for Q2 2025 for excellence in construction site safety practices.
• Wyckerpoort Ontwikkeling B.V.coreStrategic or Co-development PartnerWyckerpoort Ontwikkeling B.V. is a joint venture between Servatius, Jongen (VolkerWessels), and 3W responsible for the Mosaïek Maastricht development of 244–245 residential units.
• SevagrammajorChannel Partner/ Reseller/ DistributorSevagram is the healthcare organization behind zorgcentrum Douvenrade in Heerlen, where 3W served as project manager and director for the redevelopment of a care center serving 105 residents.
• Kroonenberg GroepcoreChannel Partner/ Reseller/ DistributorKroonenberg Groep is a property owner and recurring client of 3W, having commissioned 3W for Kalverpassage Amsterdam, De Barones Breda, and the redevelopment of Voormalige V&D in Haarlem.
• BroekBakemamajorStrategic or Co-development PartnerBroekBakema is the architect for the dsm-firmenich HQ project in Maastricht, responsible for the design combining restored Ambachtsschool heritage with light-filled new construction.
• Walter BrunemajorStrategic or Co-development PartnerWalter Brune is the architect for the Heuvel Eindhoven shopping center, responsible for the overall design vision of the transformation project.
• Generation GreenminorStrategic or Co-development PartnerGeneration Green collaborated with 3W and Mitiska REIM on the installation of solar panels at winkelcentrum Makado in Beek.
• ZoncoalitieminorStrategic or Co-development PartnerZoncoalitie partnered with 3W, Mitiska REIM, and Generation Green for the solar panel installation project at winkelcentrum Makado.
• Studio GiftigminorStrategic or Co-development PartnerStudio Giftig designed and executed 'Echo's of Harmony', the mural on the Muziekgebouw in Eindhoven, commissioned by 3W. The mural won the Street Art Prize as world's best mural.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3wrealestate

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3W real estate