Amplify Music Education

What Amplify Music Education does

Amplify Music Education (legal entity: Amplify Trading Co. Pty Ltd, ABN 14 660 409 423) is a privately held Australian education technology company headquartered in Surry Hills, NSW, that sells a custom-built web platform delivering ready-to-teach performing arts lessons to Australian primary schools. The platform covers music, dance and drama across all primary year levels (K-6), with ten core curriculum-aligned lessons per year level per subject mapped to multiple Australian state curricula including NSW, VIC, WA, ACARA and QLD. Its instructional design is built around Explicit Teaching principles (Learning Intentions, Success Criteria, I Do/We Do/You Do progressions) and reduced cognitive load sequencing, supported by lesson plans, instructional videos, assessment rubrics, scope and sequences, worksheets, vocabulary posters, and composite streams for multi-stage classes; mini modules are released during the year as supplementary content.

The platform is accessed by teachers through a dedicated web portal at tv.amplifymusiceducation.com.au, and professional development is embedded throughout the experience via pre-lesson expert tips, peer-to-peer support, and targeted workshops. The company monetises exclusively through whole-school annual subscriptions tied to the Australian academic year, priced per subject programme (music, dance, drama) with the ability to add teachers and classes and prepay for future years; pricing is not publicly disclosed and is set through a sales-led demo process. Go-to-market combines direct sales to school administrators (demo bookings, preview trials) with self-serve trial access and a 100% Australian-based support team offering sub-one-hour typical response times.

The customer base is exclusively Australian primary schools across the Public, Catholic and Independent sectors; named case-study customers include NSW Public School Granville (700 students), Red Cliffs East Primary School (124 students) and St Pius X Primary School Dubbo (203 students). The company appears to be founder or management owned, with no disclosed institutional investors, funding rounds, or parent company, and no information on headcount, revenue, or founding date is available in the source material. No AI/ML capabilities, public APIs, SDKs, patents, certifications, awards, partnerships, acquisitions, or leadership changes are disclosed.

Name

Amplify Music Education

Legal name

Amplify Trading Co. Pty Ltd

Website

https://amplifymusiceducation.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify Music Education sells a custom-built web platform that delivers curriculum-aligned music, dance and drama lessons to Australian primary schools via whole-school annual subscriptions, with embedded professional development for teachers.

Ownership category

akta.pro rank

Product category

Primary School Performing Arts Education Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Performing arts curriculum
• Primary school education
• Teacher professional development
• Curriculum-aligned lessons
• Education software platform

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School Subscription: Whole school subscriptions bound by the academic year (first day to last day of school year). Schools can add teachers and classes as needed. Subscriptions are programme-based (per subject) with ability to upgrade to additional subjects. Schools can pay in advance for future academic years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amplify sells annual, school-wide subscriptions to a custom-built online platform that delivers ready-to-teach performing arts lessons (music, dance, drama) mapped to Australian primary school curricula (K–Year 6). Each subscription includes curriculum-aligned lesson plans, instructional videos, scope and sequences, assessment rubrics, worksheets, pre-assessments, vocabulary posters and embedded formative and summative assessment tools, with professional development woven into the teacher experience.

Product overview

Amplify Music Education is a single unified online platform that delivers ready-to-teach performing arts lessons (music, dance, and drama) aligned to Australian primary school curriculums. The platform integrates the core Music Programme, Dance Programme, and Drama Programme as its primary subject offerings, each providing ten core curriculum lessons per year level. Additional offerings include Composite Streams for multi-stage classes and Mini Modules released throughout the year. Professional development is embedded throughout the teacher experience via the platform, with all performing arts subjects managed through one centrally managed resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Amplify Music Education Platform Custom-built online platform providing ready-to-teach performing arts lessons (music, dance, drama) aligned to Australian primary school curricula, with embedded professional development, lesson plans, instructional videos, scope and sequences, assessment rubrics, worksheets, pre-assessments, vocabulary posters and integrated formative and summative assessment tools. Sold as an annual, whole-school subscription to Australian primary schools.
• Music Programme Ready-to-teach music lessons aligned to Australian primary school curricula, providing ten core curriculum lessons per year level covering curriculum outcomes for K–Year 6, available through the Amplify platform subscription.
• Dance Programme Ready-to-teach dance lessons aligned to Australian primary school curricula, providing ten core curriculum lessons per year level covering curriculum outcomes for K–Year 6, available through the Amplify platform subscription.
• Drama Programme Ready-to-teach drama lessons aligned to Australian primary school curricula, providing ten core curriculum lessons per year level covering curriculum outcomes for K–Year 6, available through the Amplify platform subscription.

Quantifiable outcome

• Each year level has ten core curriculum lessons per subject, enabling students to meet all curriculum outcomes.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• QuaverMusic: QuaverMusic provides a comprehensive K-12 music curriculum platform with ready-to-teach lessons, interactive tools, and assessment — directly comparable to Amplify's performing arts delivery model for primary schools.
• SmartMusic: SmartMusic is a music education software platform used in schools for practice, assessment, and repertoire. Comparable to Amplify as a school-focused music education software product.
• Essential Music Education: Essential Music Education provides ready-to-teach music resources and curriculum support to Australian schools, overlapping directly with Amplify's value proposition for primary music delivery.
• MusicEDU: MusicEDU is an Australian music education platform providing curriculum-aligned resources to schools. It competes in the same Australian primary school segment as Amplify with a similar content-plus-platform model.
• MusicK8 / Plank Road Publishing: Plank Road Publishing produces MusicK8 magazine and classroom music resources for K-8 teachers. Comparable to Amplify as curriculum-aligned music content for primary school teachers.

Emerging players

• Outschool: Outschool is an online learning marketplace offering live classes across many subjects to K-12 students. While broader and consumer-led, it represents an emerging alternative for performing arts instruction outside traditional school channels.

Broad incumbents

• Education Perfect: Education Perfect is a large Australia/NZ-headquartered EdTech platform providing curriculum-aligned content across core subjects to schools. It is a broader incumbent that could expand into performing arts to compete with Amplify.
• Compass Education: Compass is a leading Australian school management and learning platform widely deployed across Australian schools. As an incumbent with existing school relationships, it represents a potential platform competitor or bundling threat to Amplify.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmplifyMusicEducation
• LinkedInlinkedin.com/company/amplifymusiceducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Music Education