365 Akademie Gmbh

What 365 Akademie Gmbh does

365 Akademie GmbH is a German B2B services company founded in 2016 by Thomas Maier, a Microsoft MVP and MCT, and headquartered in Gundremmingen, Germany, with a secondary office in Erolzheim. The company addresses a recurring enterprise problem: organizations invest heavily in Microsoft 365 licenses but underutilize the platform because employees revert to workarounds, IT support costs rise, and traditional one-off training becomes outdated immediately as Microsoft ships new functionality. Its core offering is the M365 Lernservice, a subscription product that delivers monthly-updated microlearning video content (1–10 minutes), cheatsheets, quizzes, communication templates, adoption materials, live sessions, courses, and learning paths directly inside the customer's Microsoft 365 environment via SharePoint and Teams, accompanied by change- and adoption-management consulting and adoption-score tracking.

The platform's technical approach is "integration, not separate LMS": learning content is deployed inside the customer's own Microsoft 365 tenant, eliminating the adoption friction of a parallel platform. An Evergreenbegleitung service automatically screens new Microsoft 365 releases for relevance and packages them into topic campaigns. The company has expanded its AI-adjacent offering with FIT4Copilot, a training program for Microsoft Copilot adoption. Additional assets include the Modern Work 365 Manager Community (a Teams-based peer community), a quarterly Manager Briefing, and a free Potenzialanalyse (potential analysis) used as the top-of-funnel entry point into a sales-led enterprise motion.

The revenue model is a subscription-recurring service with 24-month minimum terms, custom enterprise pricing scaled to company size and Microsoft 365 license count, complemented by one-time fees for customized content and separate professional-services engagements. GTM is hybrid: a sales-led enterprise motion in the DACH region (Germany, Austria, Switzerland) backed by a content-led demand engine across LinkedIn (13,000+ followers), YouTube, blog, newsletter, webinars, and the Manager Community. The company is founder-owned with no external institutional investors and serves enterprise customers across manufacturing, energy, media, audit, healthcare-IT, and public-sector-adjacent segments.

Name

365 Akademie Gmbh

Legal name

365 Akademie GmbH

Website

https://www.365akademie.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

365 Akademie GmbH is a German B2B subscription service that delivers monthly-updated Microsoft 365 adoption and change-management content directly inside enterprise customers' Teams and SharePoint environments, primarily serving mid-to-large enterprises across the DACH region.

Ownership category

akta.pro rank

Product category

Enterprise Software Adoption and Training Services

NAICS

Business Schools and Computer and Management Training (6114), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Microsoft 365 training
• Digital adoption services
• Change management consulting
• Copilot enablement
• Modern work learning

Headquarters

HQ city

Gundremmingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Microsoft 365 Adoption Services: Continuous subscription-based service providing evergreen learning content, monthly theme campaigns, adoption and change management support, and regular progress monitoring. Pricing varies by company size and existing licenses. Minimum contract term of 24 months.
2. Custom Content Creation: Acquisition of usage rights for customized learning materials created specifically for the customer according to their specifications. Separate purchase agreement for these materials.
3. Professional Services: Knowledge transfer services including creation or provision of teaching materials, change management, and adoption consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

365 Akademie GmbH provides a Microsoft 365 adoption learning service that delivers monthly updated microlearning videos, cheatsheets, quizzes, communication templates, and adoption materials directly inside the customer's Microsoft 365 environment (Teams and SharePoint). The offering is bundled with change and adoption management consulting, evergreen content updates, and adoption-score measurement. It is sold primarily as a multi-year B2B subscription aimed at maximizing ROI on existing Microsoft 365 licenses.

Product overview

365 Akademie is a unified Microsoft 365 adoption platform combining cloud-based learning content delivery with consulting services. Its core offering is the M365 Lernservice, which provides monthly updated, role-specific microlearning videos directly integrated into the customer's Microsoft 365 environment (Teams/SharePoint), supported by evergreen content updates, change- and adoption-management campaigns, and measurable adoption scores. The platform is complemented by a free Potenzialanalyse (potential analysis) as an entry point, a Modern Work 365 Manager Community for peer exchange, and quarterly Manager Briefings that keep customers current on Microsoft 365 developments. The service does not offer a modular add-on structure — it is a single, integrated adoption-as-a-service offering priced by company size and license count.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Work 365 – Manager Community: A protected Teams-based community for managers and executives focused on Microsoft 365 adoption, providing exchange with peers, adoption materials, cheatsheets, webinars, and expert round-tables.

Products and services

• M365 Lernservice (Microsoft 365 Adoption Learning Service) A cloud-based Microsoft 365 adoption and learning subscription providing monthly updated microlearning videos (1-10 minutes), cheatsheets, quizzes, communication templates, graphics, surveys, checklists, live sessions, and learning paths delivered directly inside the customer's Microsoft 365 environment (Teams, SharePoint). It is designed for mid-to-large enterprises that already hold Microsoft 365 licenses and want to maximize employee adoption and ROI.
• Potenzialanalyse (Potential Analysis) A free initial consulting engagement that analyzes how Microsoft 365 is currently used in a prospect's company, identifies productivity gaps and untapped potential, and delivers concrete tips and strategies for optimization. It serves as the sales entry point to the M365 Lernservice for prospective enterprise customers.
• Modern Work 365 Manager Community A protected Microsoft Teams-based community for Modern Work Managers and executives that provides free learning materials, cheatsheets, one-pagers, webinar slides and recordings, monthly expert round-tables, and access to 365 Akademie learning videos. It functions as a free community layer supporting the company's subscription and consulting business.
• Microsoft 365 Manager Briefing A quarterly curated briefing summarizing the most important Microsoft 365 and Copilot changes, providing actionable guidance for Modern Work Managers on what to prioritize each quarter. Available as a free content asset supporting demand generation and thought leadership.
• FIT4Copilot A specialized training and adoption program focused on change management and adoption for Microsoft Copilot in the enterprise, helping companies transition from Copilot pilots to company-wide productive use. Targeted at enterprises rolling out Microsoft Copilot.

Quantifiable outcome

• Adoption Score increase from 50 to nearly 100 points within 12 months
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationPrimary technology partner and platform provider. Company operates as Microsoft Partner with certified MVP and MCT staff. Learning platform is deeply integrated with Microsoft 365 environment. All content is created by certified Microsoft experts and aligned with Microsoft update cycles.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Skillsoft is a global enterprise learning platform offering content, an LMS/LXP, and digital adoption content for technology stacks including Microsoft 365. It is comparable as a broad incumbent in digital enterprise learning competing for the same L&D budget and M365 adoption use cases.
• Degreed: Degreed is a leading learning experience platform (LXP) used by large enterprises to manage skill development and content (including M365 enablement) inside the flow of work. It is a comparable broad incumbent pursuing adjacent adoption and learning needs in large enterprises.
• Avanade: Avanade is a joint Accenture-Microsoft systems integrator delivering M365, Copilot, and modern-work transformation at global enterprise scale. It is a broad incumbent that competes with 365 Akademie's M365 adoption offering through bundled advisory and change-management engagements.
• Pluralsight: Pluralsight is an enterprise technology-skills platform delivering video courses and assessments, including content for Microsoft 365. It is comparable as a broad incumbent addressing enterprise technology-training needs at a similar subscription/enterprise model.
• Cornerstone OnDemand: Cornerstone provides talent and learning management suites to large enterprises, including content and tools for technology adoption. It is comparable as a broad incumbent enterprise L&D platform that competes for enterprise training and digital enablement budgets.

Emerging players

• Filtered: Filtered is an AI-driven learning content curation and skills intelligence platform focused on enterprise digital adoption and productivity tooling. It overlaps with 365 Akademie's evergreen content and adoption-as-a-service positioning for enterprises using M365 and similar stacks.
• Workramp: Workramp is an enterprise learning platform with content authoring and customer/partner training capabilities. It is an emerging player that competes in the same enterprise digital learning and enablement category, with integrations into SaaS productivity suites.

Direct peers

• LMS365: LMS365 is a Microsoft 365-native learning management system built natively inside SharePoint/Teams. It is a direct peer: both companies sell enterprise learning technology that lives inside the customer's Microsoft 365 environment, targeting the same 'learning in the flow of work' wedge.

Regional players

• Haufe Akademie: Haufe Akademie is a major German corporate training provider offering open and in-house programs in digital, leadership, and IT skills for DACH enterprises. It is a regional peer operating in the same German-speaking enterprise training market as 365 Akademie.

Others

• Prosci: Prosci is a leading change-management methodology and certification provider whose framework is widely used for M365 adoption projects. It is an adjacent, enabling player — 365 Akademie itself references Prosci certification — that shapes the ecosystem in which the company competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@365Akademie
• Facebookfacebook.com/share/1ZHdQEVh65/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/365-akademie-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 365 Akademie Gmbh