Alicante Films

What Alicante Films does

Alicante Films is a Guatemala City-based commercial film production company that specializes in advertising cinema (cine publicitario). The firm produces branded video content — television commercials, institutional pieces, and campaign films — for advertising agencies and corporate brand clients, with a stated focus on storytelling intended to inspire both general audiences and the audiences of its clients.

The company operates a project-based, custom-quote professional services model. Pricing is not publicly disclosed; each engagement is scoped individually, consistent with bespoke agency and brand work rather than standardized or packaged offerings. Its go-to-market is sales-led and direct: prospective clients engage via a website contact form, a dedicated email, a Guatemalan phone line, and a WhatsApp business channel. There is no SaaS product, no modular platform architecture, and no disclosed proprietary technology stack; the underlying offering is creative production services spanning concept development, filming, and post-production.

Alicante Films' disclosed client roster is enterprise-grade and diversified across beverages (Pepsi, NESCAFÉ, Tortrix, Natuchips), telecommunications (Tigo), banking (Banco Industrial, Bantrab), retail (EPA), automotive (Nissan), food (Bimbo), pharmaceuticals (Bayer), and non-profit (Acredicom), alongside agency relationships (BBDO, Saatchi). Marketing and distribution channels center on a website portfolio and Vimeo-hosted campaign videos, with social handles under @alicante. The firm is privately held with no disclosed funding, parent company, management team, or geographic expansion beyond Guatemala/Central America.

Name

Alicante Films

Legal name

Alicante Films

Website

https://alicantefilms.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alicante Films is a Guatemala City-based commercial film production company specializing in advertising cinema for advertising agencies and enterprise brands, producing branded campaign videos across industries such as beverages, telecom, banking, automotive, and retail on a project-based, custom-quote basis.

Ownership category

akta.pro rank

Product category

Commercial Film Production

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAEAA

Brand Advertising (Broadcast/Online Commercials)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYMPADAEAC

Corporate & Internal Communications Video

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

• Advertising film production
• Commercial video production
• Brand storytelling services
• Creative production agency
• Cinema advertising

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Film Production: Project-based production of advertising films for brands and advertising agencies. Revenue generated through custom production contracts for commercial video content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alicante Films is a commercial film production studio based in Guatemala City that produces advertising films (cine publicitario) for brands and advertising agencies. The company offers end-to-end creative production services including concept development, filming, and post-production for television commercials, institutional videos, and branded content campaigns. Its portfolio spans multiple industries including beverages, telecommunications, banking, retail, automotive, and consumer goods.

Product overview

Alicante Films is a commercial film production company that operates as a single unified offering (advertising film production services). Their core product is producing high-quality advertising videos and commercial films for various clients and brands. The company does not operate a SaaS platform or modular product architecture—it provides creative production services including concept development, filming, and post-production for television commercials, institutional videos, and branded content. Works include campaigns for brands such as Tigo, Pepsi, Nescafé, Banco Industrial, Tortrix, Natuchips, EPA, Bantrab, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Cine Publicitario (Advertising Film Production)

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Smuggler: Global commercial and content production company with offices across multiple continents producing advertising and branded film for major brands. Directly overlapping capability set, with a much broader geographic and scale footprint than Alicante.
• Furlined: US-based commercial production company producing brand-directed advertising films for major agencies and clients. Comparable in producing cinematic advertising content, though at significantly larger scale and with established US agency relationships.
• Anonymous Content: Global commercial and long-form content production company serving Fortune 500 brands and major agencies. Comparable at the capability level (brand film production) though operating at much larger scale and broader geographic reach.
• RSA Films: Long-established global commercial and branded content production house. Overlaps with Alicante on commercial film production services for major brands, though RSA operates at significantly greater scale and international footprint.
• Tool of North America: US-based commercial production company with strong agency relationships producing brand films and advertising campaigns. Comparable offering and client type though serving primarily North American holding-company briefs.

Direct peers

• Mamá Húngara: Mexican-Argentine commercial production boutique producing brand films for multinational clients across the region. Comparable as a LatAm specialty production house competing for the same agency-issued commercial briefs.
• LANDIA: Argentina-based boutique commercial film production house serving global brands across LatAm with the same narrative-led advertising cinema model that Alicante operates. Most directly comparable peer given similar boutique positioning, agency partnerships, and multinational brand roster.
• Revolucion: Mexico-based commercial film and content production studio with deep agency relationships across LatAm and a portfolio spanning automotive, beverage, and consumer brands. Directly comparable in business model, customer profile, and regional scope.

Regional players

• BTL Group Guatemala: Guatemala-based marketing and production services company operating in the same local market as Alicante. Adjacent rather than direct competitor but the most relevant local-market peer for understanding Guatemala production economics.

Emerging players

• Casa Cárdenas: Colombian creative production studio producing commercial and branded content for regional brands and agencies. Comparable as a regional LatAm boutique competing for similar advertising production work, though smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/alicante

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alicante Films