What operayo GmbH does

Operayo GmbH is a privately held SAP Business Technology Platform (BTP) consultancy headquartered in Bielefeld, Germany, operating as a premium boutique serving mid-market and enterprise customers running SAP S/4HANA or SAP ECC. The firm was founded by Oliver Schreiber (an SAP Mentor) and is led by Managing Director Frank Blasberg alongside a senior leadership team including Sarah Niesel (Business Development), Jari Pietsch (Head of Consulting), Simon Pamies (Head of Product & Delivery / Solution Architect), and Madhusudhanan (Head of SAP BTP). Its core technology proposition is 'clean-core' — building all extensions on SAP BTP using standard OData/SOAP APIs and the Cloud Application Programming Model (CAP), thereby avoiding modifications to the SAP ERP core and preserving customer upgradeability.

The company has commercialized three recurring SaaS products on SAP BTP — ConditionHub (pricing and condition management), Quexl (Excel-SAP integration, distributed via Microsoft AppSource), and Quios (B2B sales self-service portal) — plus emerging Business AI offerings including PAN (a bounded autonomous agent for negotiation preparation) and plico (AI document processing). Underlying AI capabilities span NLP, document extraction, generative AI via the SAP GenAI Hub (EU), predictive analytics, and process automation, with reported operational outcomes of 95% extraction accuracy, 80% processing time reduction, and 99% touchless processing on a referenced AI document processing deployment.

Revenue is generated through a hybrid model: professional services (SAP Strategy & Roadmap, Implementation Advisory, Cloud & BTP Consulting, Process Optimization, custom web application development, and structured workshops such as the €4,995 AI-Workflow Architecture Check), plus monthly recurring SaaS subscriptions with no long-term commitments. The firm sells primarily through enterprise field sales with discovery calls and demos, supplemented by self-serve download via Microsoft AppSource and ecosystem-driven demand generation through SAP conferences, LinkedIn, YouTube, and community engagement. Geography is Europe-focused (primarily Germany), and the company holds nine SAP ecosystem recognitions including SAP Silver Partner, Partner Edge BUILD, and Partner Advisory Council membership.

Name

operayo GmbH

Legal name

Operayo GmbH

Website

https://operayo.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Operayo GmbH is a Bielefeld-based premium SAP BTP consultancy building clean-core SaaS products (ConditionHub, Quexl, Quios) and AI tools (PAN, plico) for mid-market and enterprise SAP S/4HANA and ECC customers across Europe, monetized through senior-led consulting, structured workshops, and monthly SaaS subscriptions.

Ownership category

akta.pro rank

Product category

SAP Consulting & BTP SaaS

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• SAP BTP consulting
• Clean-core architecture
• SAP pricing management
• Excel-SAP integration
• SAP S/4HANA extensions

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SAP BTP Consulting Services: Professional consulting engagements including SAP Strategy & Roadmap, Implementation Advisory, Cloud & BTP Consulting, and Process Optimization. Senior architect-led engagements with transparent timelines and realistic scope.
2. SaaS Products (Subscription): ConditionHub, Quexl, and Quios offered as cloud-based SaaS solutions on SAP BTP. Flexible monthly subscription model with no long-term commitments. Quexl also distributed via Microsoft AppSource marketplace.
3. SAP Workshops & Training: Structured workshop packages including S/4HANA Architecture Assessment, SAP BTP Use Case Analysis, SAP Pricing Check, AI-Workflow Architecture Check, and SAP Innovation Day. Delivered as professional consulting packages with documented deliverables.
4. Custom SAP Web Application Development: Custom cloud application development on SAP BTP to extend SAP systems, connect systems, and deliver real-time insights. Senior teams deliver working software within weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Operayo GmbH is a premium SAP Business Technology Platform (BTP) consultancy that delivers clean-core cloud extensions and SaaS products to SAP S/4HANA and ECC customers. Its offering combines three subscription-based SaaS products (ConditionHub for SAP pricing and condition management, Quexl for real-time Excel-SAP connectivity, Quios for B2B partner sales portals) with senior-architect-led consulting services including SAP strategy, implementation advisory, cloud migration, and custom BTP application development.

Product overview

Operayo GmbH is a premium SAP BTP consultancy from Bielefeld offering a portfolio of three SaaS products built on SAP Business Technology Platform, plus consulting services. The product portfolio includes: Quexl (Excel add-in for real-time SAP data access), ConditionHub (SAP pricing and condition management application), and Quios (B2B sales self-service portal). All products follow Clean Core principles, running on SAP BTP without modifications to the SAP ERP core. The company also offers SAP consulting workshops including S/4HANA Architecture Assessment, BTP Use Case Analysis, SAP Innovation Day, SAP Pricing Check, SAP External Access Check, and AI-Workflow Architecture workshops. Business AI offerings include plico (AI document service) and PAN (AI-assisted negotiation preparation).

Differentiator

Problem solved

Functional benefit

Brands

• ConditionHub: SAP Pricing Control - cloud-based application for managing price agreements and conditions directly in SAP S/4HANA with full transparency and governance.
• Quexl
• Quios
• PAN (Price Agent for Negotiation)
• plico

Products and services

• Quexl Microsoft-certified Excel add-in for real-time SAP data access. Connects Excel directly to SAP ECC, S/4HANA, or BW systems using standard SAP APIs, enabling one-click refresh and direct SAP query configuration within Excel without macros, VBA, or custom interfaces.
• ConditionHub SAP BTP application for managing, analyzing, and controlling SAP pricing and price conditions directly in SAP S/4HANA. Provides automated workflows, approvals, Excel integration, dynamic reporting, and full audit-ready history with zero S/4HANA modifications.
• Quios B2B sales portal on SAP BTP providing 24/7 self-service access to order status, pricing, and ATP availability from SAP S/4HANA for business partners and internal teams. Browser-based, license-free for end users, with optional smart order capabilities.
• PAN (Pricing Agent for Negotiation) AI-assisted bounded agent for negotiation preparation that synthesizes data from S/4HANA, SAC, CRM, and external markets to generate structured negotiation briefs including price corridors, strategies, and risks, with human-in-the-loop controls.
• plico (AI Document Service) AI-powered document processing service that extracts and structures information from contracts, specifications, PDFs, emails, and scanned images, delivering every AI function as a documented SAP BTP application with clearly defined operations.
• SAP Consulting Services Professional consulting engagements covering SAP Strategy & Roadmap, Implementation Advisory, Cloud & BTP Consulting, and Process Optimization, delivered by senior architect-led teams for mid-market and enterprise SAP customers.
• SAP Workshop Packages Structured consulting workshops including S/4HANA Architecture Assessment, SAP BTP Use Case Analysis, SAP Pricing Check, AI-Workflow Architecture Check, SAP Innovation Day, and SAP External Access Check, delivered as fixed-scope packages with decision matrices, architecture sketches, quick-win roadmaps, and compliance classification.
• Custom SAP BTP Application Development Custom cloud application development on SAP Business Technology Platform that extends SAP systems, connects systems, and delivers real-time insights, with senior teams delivering working software within weeks and handing over complete code ownership to customers.

Quantifiable outcome

• 10x faster condition deployment with 0 SAP modifications
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• n8ncoreTechnology or Integration · 12 May 2026SAP has taken a strategic stake in n8n (approximately 1.3% stake, EUR 60m commitment) with valuation doubling to USD 5.2bn. n8n being embedded natively in Joule Studio on BTP with General Availability Q3 2026. Operayo provides AI-Workflow Architecture Check workshop helping customers understand this new integration.
• SAPcoreTechnology or IntegrationSAP Silver Partner and SAP Partner Edge BUILD member. Operayo builds exclusively on SAP BTP and S/4HANA, consuming standard SAP OData/SOAP APIs. Active member in SAP Partner Advisory Council contributing to BTP strategy. Co-innovating with SAP Industry Business Units.
• SAP Mentor NetworkcoreStrategic or Co-development PartnerOliver Schreiber recognized as SAP Mentor - active contributor to SAP ecosystem community. SAP Mentors are the most influential community experts guiding SAP's direction and ecosystem growth.
• DSAG (Deutsche SAP Anwendergruppe)minorGTM or Marketing PartnerActive member of the German SAP User Group. Participates in DSAG community events and partner formats, contributing to user group activities and knowledge sharing.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorQuexl distributed as Microsoft-certified add-in via Microsoft AppSource marketplace. OAuth-based authentication integration. All data transfers use industry-standard SSL encryption.
• IONOS SEminorOthersWebsite hosting provider. IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany hosts the operayo.de website. Data processing agreement (DPA) concluded in accordance with Art. 28 GDPR.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cundus AG: German SAP consultancy specializing in S/4HANA and cloud transformations for mid-market customers. Closely comparable boutique size, German customer base, and SAP-centric advisory positioning.
• Theobald Software: German specialist for SAP-Excel/ERP connectivity with products like Xtract IS and ERPConnect, the closest direct competitor to Operayo's Quexl. Same German mid-market SAP focus and similar extension/integration tooling positioning.
• abat AG: German SAP consultancy with focus on S/4HANA, PP/DS, and manufacturing/automotive verticals. Comparable SAP mid-market boutique model and senior-led engagement approach.
• valantic GmbH: Munich-based digital consulting firm with strong SAP S/4HANA and BTP practice serving German mid-market customers. Similar boutique-to-mid-tier positioning with SAP-ecosystem advisory and productized extensions.

Broad incumbents

• Allgeier SE: German IT services group with dedicated SAP consulting and enterprise integration practices. Overlaps with Operayo on SAP extension/integration work but serves a much broader portfolio of technologies and customers.
• msg systems AG: Munich-based IT consulting group with a substantial SAP practice serving insurance, banking, and public sector. Comparable SAP consulting services, but at significantly larger scale across multiple verticals.
• T-Systems International: Deutsche Telekom's enterprise IT subsidiary and major global SAP partner offering cloud, integration, and SAP transformation services. Competes with Operayo on enterprise SAP consulting but at vastly larger scale and broader service portfolio.
• NTT Data Business Solutions: Global SAP-focused consultancy (formerly itelligence) headquartered in Germany, serving mid-market and enterprise SAP customers. Comparable customer base and S/4HANA migration focus, but at global scale with broader SAP product portfolio.
• Delaware Consulting: International SAP consultancy with strong European presence focused on S/4HANA, CX, and BTP deployments. Comparable SAP transformation services and clean-core positioning but serving larger enterprise customers across multiple countries.
• SNP Schneider-Neureither & Partner SE: Heidelberg-based SAP transformation specialist focused on S/4HANA migrations and data-driven transformations. Comparable SAP-focused services business serving European mid-market to enterprise with similar end-customers but much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@operayo
• LinkedInlinkedin.com/company/operayo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about operayo GmbH