What arwiz does

ARWiz is a Hong Kong-based augmented reality technology company operating as a product line under Cherrypicks, providing an integrated AR platform for enterprise clients across Hong Kong, Taiwan, and mainland China. The company offers four core products: GeoAR for location-based indoor and outdoor navigation with virtual signages and 3D avatar guides; VisAR for image and object recognition-driven visual AR; GamAR for browser-based AR games without app downloads; and AR Studio, a content management system enabling clients to self-manage AR experiences. Underlying capabilities include SLAM-based world tracking, plane detection, face detection, and cloud anchor multi-user AR, deployed across native apps and WebAR browsers.

The company monetizes through a combination of subscription access to the platform — gated by a 7-day free trial — and custom development services for bespoke enterprise deployments. Its go-to-market is enterprise field sales supported by case-study-driven content marketing, demo apps on App Store and Google Play, and WebAR QR-code activations at physical sites. Customers span property and venue owners (West Kowloon Cultural District, HKSTP, HKIA), museums and cultural institutions (PMQ, 618 Shanghai Street), events and marketing campaigns (Metro Hit Awards, Discovery Bay Funtastic Easter, Wine and Dine Festival), and government and tourism bodies (Tai O LantAR, HK Tourism Board). Notable enterprise wins include Hong Kong International Airport (70 million yearly passengers served), HSBC's 150th Anniversary Banknote AR, and the award-winning 618 Shanghai Street heritage experience (Golden Pin Design Award and Red Dot Award 2020).

Name

arwiz

Legal name

ARWiz

Website

https://arwiz.co

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hong Kong-based AR technology company offering an integrated platform (GeoAR, VisAR, GamAR, AR Studio) for enterprise clients across property, tourism, cultural, and government sectors in Hong Kong, Taiwan, and mainland China.

Ownership category

akta.pro rank

Product category

Augmented Reality Platform

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

Keywords

• Augmented reality platform
• Location-based navigation
• Computer vision technology
• Web-based AR experiences
• AR content management

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Services: ARwiz operates on a subscription basis. Customers can start with a 7-day full-featured trial experience before committing to a subscription. The subscription model provides ongoing access to the AR platform, content management tools, and technical support.
2. Custom Development Services: The company provides custom AR solutions tailored to specific client needs, as evidenced by their various showcase projects for major brands and institutions. These project-based engagements likely represent professional services revenue for custom development, 3D avatar creation, and integration work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ARWiz provides an augmented reality platform comprising four core products: GeoAR for location-based indoor/outdoor navigation with virtual signages and avatar tour guides, VisAR for image- and object-recognition visual AR, GamAR for web-based AR gaming accessible via mobile browsers without app downloads, and AR Studio, a content management system that lets clients manage their own AR projects, trackers, and virtual signages. The platform is sold on a subscription basis with a 7-day free trial, and supplemented by custom development services for enterprise deployments.

Product overview

ARWiz is a complete augmented reality solution platform enabling developers to create sophisticated, branded AR experiences. The product portfolio comprises four core products: GeoAR for location-based indoor/outdoor navigation experiences, VisAR for image and object recognition-powered visual AR, GamAR for web-based AR gaming experiences, and AR Studio as a content management system. Additional mobile applications include ARex for exhibitions, starnaviAR for campus navigation, LantAR for tourism guides, and Foguang Go for temple navigation. The platform utilizes best-in-class computer vision technology for native and web platforms, deployable across a wide range of phones and tablets.

Differentiator

Problem solved

Functional benefit

Products and services

• GeoAR Location-based AR product providing indoor and outdoor navigation experiences with virtual signages and custom 3D avatar tour guides. Enables businesses in venues such as airports, cultural districts, science parks, and tourist attractions to deliver AR wayfinding and branded avatar-guided experiences to visitors.
• VisAR Visual AR product that uses image recognition, 3D model recognition, and SLAM to overlay AR content on flat objects, photographs, and items with rich surface details. Used by brands and cultural institutions to trigger AR videos, historical visualizations, and interactive media when users scan physical objects.
• GamAR Gamified AR product for interactive AR games accessible through mobile web browsers without requiring app downloads. Enables marketers and event organizers to run short-term AR campaigns, AR treasure hunts, balloon catching games, and face filter experiences at lower deployment cost than native apps.
• AR Studio Comprehensive AR content management system (CMS) that enables client teams to manage AR projects directly, including tracker management, AR rich-media management, AR virtual signage management, and updating the look of points of interest on-site instantly without developer involvement.

Quantifiable outcome

• 70 million yearly users served at Hong Kong International Airport
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• Microsoft 5G IoT MakerspacecoreTechnology or IntegrationARwiz's GeoAR technology is featured as a demo at the Microsoft 5G IoT Makerspace, which is a collaboration between Microsoft, Hong Kong Cyberport, and HKT to enable Hong Kong business communities to explore IoT solutions through 5G network and Microsoft technologies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kivicube: Asia-based WebAR creation platform widely used in China, Japan and Southeast Asia for marketing activations and cultural/tourism AR experiences — a regional direct competitor to ARWiz's Greater China footprint.
• Baidu AR: Chinese internet giant's AR division offering AR navigation, AR marketing and AR SDK. Directly competes with ARWiz in the China market on GeoAR-style indoor/outdoor navigation.

Direct peers

• Wikitude: AR SDK providing image, object, location and scene tracking plus AR cloud anchors. Overlaps ARWiz's GeoAR + VisAR + Cloud Anchor capabilities across native and web platforms.
• 8th Wall: WebAR platform offering browser-based AR experiences with image recognition, SLAM and 3D model tracking. Closest direct competitor to ARWiz's WebAR capability and enterprise developer tooling.
• Zappar: AR creation platform with WebAR SDK, image/face/object tracking, and CMS tooling. Competes with ARWiz for the same marketing-campaign and packaging AR budgets.
• Marxent Labs: AR/3D visualization platform with VisualCommerce and SpatialStudio for retail and enterprise. Comparable to ARWiz on AR content management and enterprise deployment tooling.
• Blippar: AR content creation platform with visual recognition and AR marketing tooling. Targets the same brand-activation and enterprise AR use cases as ARWiz's VisAR and GamAR modules.
• PTC Vuforia: Enterprise-grade AR/Computer Vision SDK with image targets, model targets, and Vuforia Studio authoring environment. Comparable to ARWiz on the VisAR/SLAM technology layer and AR Studio CMS.

Broad incumbents

• Snap (Snapchat AR): Consumer AR platform with Lens Studio, AR face filters and AR commerce. Overlaps with ARWiz's GamAR face filter and social-share AR experiences but as part of Snap's broader social platform.
• Niantic: Spatial computing company behind Pokémon GO and the Lightship AR platform. Competes at the platform/SDK layer and on location-based AR (GeoAR) at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arwiz