ASP & Company

What ASP & Company does

ASP & Company (legal entity Nik & Ro, dba ByNikandRo) is a privately held, founder-owned artisan self-care brand founded in 2014 and based in Los Angeles, California. The company designs, handcrafts, and sells clean and sustainable home and personal care products — primarily handmade candles, handcrafted soaps, and body butter — using natural ingredients such as California-sourced beeswax from a solar-powered bee farm, coconut and non-GMO soy wax, botanical essential oils, and butters including mango, shea, and cocoa. The candle line spans travel-size tin cans (from $10) and premium black or frost-finish recycled glass jars ($35–$40); the soap line is 100% vegan with botanical formulations priced $16–$23; body butter is positioned as an ultra-clean four-ingredient moisturizer at $25; and a curated Holiday Bundle of two body creams and two soaps is sold at $120. All products are marketed under a full-ingredient-transparency proposition and cruelty-free positioning.

The company operates a direct-to-consumer e-commerce storefront at aspandcompany.com with worldwide shipping, powered by Square payment processing that supports major card networks plus PayPal, Apple Pay, and Google Pay. In parallel, ASP & Company runs a B2B Trade Program targeting interior designers, architects, set designers, and hospitality design professionals, offering exclusive trade pricing, dedicated account managers, customization options, and free fabric/textile samples on a two-year membership cycle. Marketing is conducted organically across Facebook, Instagram, Twitter, Pinterest, and LinkedIn, supported by ingredient-education content marketing on the website.

The business is bootstrapped with 1–10 employees, no institutional funding, no parent company, and no disclosed revenue. The competitive positioning rests on ingredient transparency, sustainable sourcing (recycled hand-blown Mexican glass containers), handcrafted California production, and a clean-beauty value proposition rather than on proprietary technology, data assets, or AI-driven differentiation. Customer concentration is low given a long-tail DTC mix and a small trade channel, while growth trajectory cannot be classified quantitatively due to the absence of revenue, headcount, or funding trend data.

Name

ASP & Company

Legal name

Nik & Ro

Website

https://aspandcompany.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ASP & Company is a bootstrapped Los Angeles-based artisan brand that designs, handcrafts, and sells clean, natural self-care products — candles, soaps, and body butter — directly to consumers worldwide and to interior design and hospitality trade professionals.

Ownership category

akta.pro rank

Product category

Handcrafted Natural Personal Care

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Handcrafted self-care
• Natural skincare products
• Artisan candles
• Vegan soaps
• Eco-friendly body care

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of handcrafted self-care products including soaps, candles, and body butter through e-commerce website. Products sold at various price points from $10 to $40 for individual items, with bundle options at $120.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ASP & Company (also operating as ByNikandRo, legal entity Nik & Ro) designs, handcrafts, and sells natural self-care products including bar soaps, candles, and body butters, manufactured in California from sustainably sourced ingredients. Products are sold direct-to-consumer through the company's e-commerce website and to interior design and hospitality trade professionals through a dedicated B2B trade program offering exclusive pricing, customization, and dedicated account management.

Product overview

ASP & Company (ByNikandRo) is a clean and sustainable self-care products company handcrafting natural goods in California. The product portfolio consists of three core product lines: Handmade Candle Collection, Handcrafted Soap Collection, and Body Butter. The candle line includes travel-size Tin Can candles (Uplift, Dream, Twilight, Staycay) starting at $10, premium Black glass jar candles ($35-$40), and Frost-finish glass jar candles ($35-$40). The soap collection features handcrafted bars with botanical ingredients including Chamomile & Lavender ($21), Sandalwood and Sage ($23), Plumeria and Mango Butter ($18), and Lemongrass & Calendula ($16). Body Butter is a standalone moisturizing product ($25). Seasonal and bundled offerings include the Holiday Bundle containing body creams and soaps ($120). All products emphasize naturally luxurious, deeply nourishing formulations using sustainably sourced ingredients with full ingredient transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Candle Collection Handcrafted candles made from 100% beeswax (sourced from a solar-powered bee farm in California), coconut wax, and non-GMO soy wax, available in multiple scent profiles and formats including tin cans, black glass jars, and frost-finish glass jars. Designed to release negative ions that may improve indoor air quality. Targeted at individual consumers and trade design professionals.
• Handcrafted Soap Collection 100% vegan handcrafted bar soaps formulated with natural oils and butters including Extra Virgin Olive Oil, Coconut Oil, Mango Butter, Castor Oil, Camellia Oil, Avocado Oil, Sweet Almond Oil, and Grape Seed Oil, combined with botanical essential oils. Gentle enough for infants while providing vitamins and antioxidants for all skin types. Never tested on animals. Targeted at health-conscious individual consumers.
• Body Butter Ultra-clean ultra-rich body moisturizer formulated with four primary ingredients (Mango Butter, Shea Butter, Coconut Oil, Sweet Almond Oil) plus Lavender Essential Oil and Frankincense Essential Oil. Designed to feed, nourish, and deeply hydrate skin while boosting elasticity. Targeted at individual consumers seeking non-toxic moisturization.
• Holiday Bundle Curated seasonal gift set containing 2 body creams and 2 handcrafted soaps priced at $120. Targeted at individual consumers shopping for gifts.
• Trade Program B2B program for interior designers, architects, set designers/stagers, and hospitality industry design professionals. Offers exclusive trade pricing, dedicated account managers, customization options (custom lengths, colors, custom repeats), preferred access to product previews and trade-only events, and free 5.5x7 inch fabric samples. Membership requires renewal every two years with annual resale information updates.

Quantifiable outcome

• Candles made from 100% beeswax sourced from solar powered bee farm
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Public Goods: Membership-based essentials brand spanning personal care and home. Comparable to ASP & Company in clean-ingredient positioning and DTC model, though operating in a broader household-goods assortment.

Direct peers

• NEST New York: Premium scented candles and body care with strong design and lifestyle branding. Comparable to ASP & Company's candle and body-butter lines in premium price points, fragrance-led assortment, and DTC plus department-store presence.
• Duke Cannon: Artisan men's bar soaps and personal care sold through DTC and retail. Comparable in handmade soap craft, premium positioning, and category adjacency (candles and body care).
• Boy Smells: Hand-poured candles positioned at the premium/lifestyle end of the market. Comparable to ASP & Company in product format (candles), clean/natural positioning, and DTC-led distribution.
• Otherland: Designer candles sold direct-to-consumer with strong gifting and bundle mechanics. Comparable to ASP & Company in candle-led assortment, premium pricing ($30-$50+), and gift-set emphasis.
• Dr. Squatch: Handmade natural bar soaps sold DTC. Directly comparable to ASP & Company's soap line in handcrafted positioning, natural-ingredient storytelling, and e-commerce-first distribution.

Broad incumbents

• Bath & Body Works: Large specialty retailer of candles, soaps, and body care. Competes with ASP & Company across all three product categories but at a much larger scale with proprietary fragrance IP and mall-based retail.
• Diptyque: Luxury candles and personal care with strong design heritage. Comparable to ASP & Company's candle and body-care offerings in premium positioning, design-led packaging, and trade/hospitality presence.
• Mrs. Meyer's Clean Day: Established clean/natural personal care brand owned by SC Johnson. Overlaps with ASP & Company in plant-derived, cruelty-free positioning but operates at mass-market scale with much broader distribution.
• Goose Creek Candles: Large-scale candle brand with broad scent assortment at value to mid-tier price points. Overlaps with ASP & Company's candle category at a much larger scale and broader retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Aspandcompany
• Facebookfacebook.com/ASPandCO
• LinkedInlinkedin.com/company/asp-company
• Instagraminstagram.com/aspandcompany
• Pinterestpinterest.com/aspcompany/pins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASP & Company