Wild Wing Hospitality Inc

What Wild Wing Hospitality Inc does

Wild Wing Hospitality Inc. is a privately held Canadian franchisor of sports bar and family restaurants, headquartered in King City, Ontario, and founded in 1999 in Sunderland, Ontario. The company operates the Wild Wing Restaurants chain, which specializes in chicken wings served in 101 proprietary "Wings 101™" flavours across three wing types (Traditional, Classic, Boneless) and multiple serving sizes, with a signature Gar Par™ Caesar-Parmesan dressing used across multiple menu items. The brand positions itself as a family-friendly sports viewing destination with daily food and drink specials, a kids' menu, and full sports bar fare including burgers, poutines, flatbreads, wings, ribs, sandwiches, and desserts. The portfolio is supported by 100% Canadian-sourced chicken.

The business model is a pure franchise operation: Wild Wing Hospitality Inc. (1–10 head office employees) collects one-time franchise fees ($35,000 plus tax) and ongoing royalties from 101 independently owned franchise locations spanning British Columbia to Quebec and into the Atlantic provinces. Franchisees invest $350,000–$550,000 for new builds or $100,000–$350,000 for conversions, with operational support delivered through the Wild Wing Excellence Centre training facility. Distribution channels include dine-in at franchise locations, direct online ordering via MOBIHQ on the company's website, and third-party delivery aggregation through SkipTheDishes, Uber Eats, DoorDash, and Just Eat; gift cards are administered by Spoonity, payments by Moneris, and email marketing via Mailchimp. Marketing spans Instagram, Facebook, X, LinkedIn, radio (680 and 1050), and game-day event positioning.

The chain was acquired by Clark McKeown in March 2015, after which it expanded from roughly 90 locations to 101 locations and added Atlantic provinces. Network-level operational signals include 24 million wings sold in 2016, gross sales growth of approximately 12% and comparable store sales growth of approximately 6.9% in 2018, and pandemic-era delivery sales of approximately $2 million per month in 2020. A 2018 partnership with Canlan Ice Sports Corp. converted 12 ice-sports-facility restaurants into Wild Wing locations. The franchisor does not publicly disclose its own revenue; franchise fees and royalties represent the franchisor's primary revenue streams, while system-wide sales and delivery volume occur at the franchisee level.

Name

Wild Wing Hospitality Inc

Legal name

Wild Wing Hospitality Inc.

Website

https://wildwingrestaurants.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Wing Hospitality Inc. is a Canadian franchisor operating 101 sports-bar and family restaurants specializing in chicken wings in 101 proprietary flavours, serving Canadian families and sports fans across seven provinces via independently owned franchisees.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants / Sports Bar

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Sports bar chain
• Chicken wings restaurant
• Casual dining franchise
• Franchise restaurants Canada
• Pub food service

Headquarters

HQ city

King City

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees: Wild Wing charges franchisees a franchise fee of $35,000 plus applicable taxes (non-taxable). This is a one-time upfront fee paid upon signing the franchise agreement. Franchisees also contribute to an advertising fund to cover marketing costs across the chain.
2. Food & Beverage Sales (Dine-in, Takeout, Delivery): Each of the 101 independently franchised Wild Wing restaurants generates revenue from dine-in, takeout, and delivery orders. The brand's 101-wing flavour system, sports bar atmosphere, and daily drink/food specials drive repeat customer visits. Delivery sales alone reached approximately $2 million per month across the network during 2020.
3. Royalty Fees: Franchisees pay ongoing royalty fees as part of the franchise agreement, which contribute to the franchisor's revenue. The franchise page mentions franchise fees and royalties as a key advantage of lower barriers compared to other franchises.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wild Wing Hospitality Inc. operates a Canadian franchised sports restaurant chain offering dine-in, takeout, and delivery centred on chicken wings executed through its proprietary Wings 101 system of 101 flavours and signature Gar Par Sauce, supported by a broader pub food menu and full bar service. The network of 101 locations across Canada also licenses the Wild Wing brand to franchisees as a turnkey restaurant operating system.

Product overview

Wild Wing Hospitality Inc operates Wild Wing Restaurants, a Canadian sports bar and family restaurant chain offering chicken wings in 101 unique flavours as its core product offering. The product portfolio centers on the Wings 101 system, where customers select wing types (Traditional, Classic, Boneless), choose from 101 flavour options, and various serving sizes. Supporting the wing menu is a full food service offering including appetizers, flatbreads, salads, wraps, sandwiches, hot dogs, burgers, ribs, tenders, fish, kids menu, and desserts. Signature items include Gar Par sauce (Caesar-Parmesan dressing), Naked Fries, and various poutine options featuring Quebec cheese curds. The company also provides online ordering services, gift cards administered by Spoonity Inc., and a franchising program with over 100 locations across Canada. Daily food and drink specials provide promotional offerings alongside regular menu items.

Differentiator

Problem solved

Functional benefit

Products and services

• Wings 101 Menu System Signature wings program offering 101 distinct chicken wing flavours, served at all Wild Wing locations for dine-in, takeout, and delivery, targeted at Canadian families, sports fans, and casual diners.
• Gar Par Sauce Signature house sauce proprietary to Wild Wing, featured on wings and other menu items, available across the Canadian restaurant network.
• Wild Wing Pub Food Menu Traditional pub food menu including appetizers, flatbreads, salads, wraps, sandwiches, burgers, ribs, kids menu, and desserts offered at every Wild Wing location for dine-in, takeout, and delivery.
• Wild Wing Kids Menu Children's menu items designed for family dining at Wild Wing locations, supporting the brand's family-friendly positioning.
• Daily Food and Drink Specials Rotating daily discounts and promotions on food and bar beverages across all Wild Wing locations, designed to drive traffic and repeat visits.
• All You Can Eat Wings (Sundays) All-you-can-eat wings promotion typically offered on Sundays at participating Wild Wing restaurants, providing value-oriented dining for groups and families.
• Wild Wing Gift Cards Stored-value gift cards managed through the Spoonity platform, redeemable at Wild Wing restaurants across Canada for dine-in, takeout, and delivery orders.
• Wild Wing Online Ordering Direct-to-consumer online ordering service via the Wild Wing website, powered by MOBIHQ, enabling takeout and delivery orders from any network location.
• Wild Wing Delivery (Third-Party) Delivery service aggregating Wild Wing menu items across SkipTheDishes, Uber Eats, DoorDash, and Just Eat for customer home delivery.
• Wild Wing Franchise Program Turnkey franchise opportunity for entrepreneurs to operate Wild Wing restaurants under the brand, with a starting fee of approximately $35,000 and access to the Wings 101 system, Gar Par Sauce, supply chain, and operating standards.

Quantifiable outcome

• 24 million chicken wings sold in 2016
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• SkipTheDishes, Uber Eats, Door DashcoreTechnology or Integration · 1 January 2020Wild Wing established and strengthened partnerships with SkipTheDishes, Uber Eats, and Door Dash as delivery platform partners. By 2020, these partnerships generated approximately $2 million per month in delivery sales, with delivery sales increasing compared to 2019. These platforms serve as the primary third-party delivery integrations for the Wild Wing franchise network.
• Canlan Ice Sports Corp.coreStrategic or Co-development Partner · 1 January 2018Wild Wing entered a partnership with Canlan Ice Sports Corp., a leading ice sports facility operator, to convert their 12 on-site full-service restaurants into Wild Wing locations starting in 2018. This partnership significantly expanded Wild Wing's presence within sports and recreation facilities across Canada. By 2018, the conversion was underway with restaurants branded under the Wild Wing name within Canlan's ice sports complexes.
• MOBIHQcoreTechnology or IntegrationMOBIHQ serves as Wild Wing's online ordering platform partner, powering the restaurant's direct website ordering capabilities. The platform integrates with the Wild Wing website to handle online orders for takeout and delivery from participating restaurant locations.
• MoneriscoreTechnology or IntegrationMoneris is Wild Wing's payment processing partner, providing the payment infrastructure for credit and debit card transactions across the restaurant network's online ordering, dine-in, and takeout operations.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wingstop: Wingstop is a global franchised chicken-wing QSR with thousands of units worldwide and growing Canadian presence. Compares directly on core wing product, franchise model, and delivery/aggregator partnerships.
• Hooters: Hooters operates a global sports-bar-and-wings franchise concept centered on game-day viewing and casual dining. Comparable on sports-bar positioning, wing offerings, and franchised unit economics, though differentiated by its server branding.
• St. Louis Bar & Grill: St. Louis Bar & Grill (formerly St. Louis Wings) is the closest Canadian competitor — a chicken-wing-and-sports-bar franchise serving multiple provinces with proprietary wing flavours. Directly comparable on product, customer segment, and franchise structure.
• Buffalo Wild Wings: Buffalo Wild Wings (part of Inspire Brands) is the largest US wings-and-sports-bar chain. Directly comparable on chicken-wings core menu, sports-viewing atmosphere, and full bar service though at significantly larger scale and with US footprint.

Broad incumbents

• Pizza Pizza: Pizza Pizza is a major Canadian QSR/pizza franchise with broad dine-in, takeout, and aggregator distribution. Comparable as a Canadian multi-channel franchised foodservice operator, but not directly competing on the wing/sports-bar niche.
• East Side Mario's: East Side Mario's is a Canadian Italian-casual-dining franchise with sports-bar elements and broad province coverage. Comparable on Canadian franchise sports-bar positioning and dine-in experience, with a different core cuisine (Italian).
• Montana's BBQ & Bar: Montana's is a Canadian casual-dining/sports-bar franchise under Recipe Unlimited focused on BBQ, ribs, and wings. Comparable on sports-bar positioning, full franchise model, and Canadian geographic footprint, with a less wing-centric menu.
• Kelsey's: Kelsey's is a Canadian casual-dining franchise under Recipe Unlimited with neighbourhood sports-bar positioning and a wing category. Comparable on dine-in full-service model, Canadian footprint, and franchise economics; differentiated by broader casual-dining menu.
• Boston Pizza International: Boston Pizza is the largest Canadian casual-dining/sports-bar franchise (400+ units). Comparable on sports-bar positioning, broad Canadian footprint, and franchise model, with a multi-concept menu that includes wings as one of several categories.

Emerging players

• The Wing Factory: The Wing Factory is a smaller Canadian chicken-wing chain focused on takeout/delivery with multiple flavour options. Comparable on wing-centric product and Canadian geography; more limited footprint and less sports-bar emphasis than Wild Wing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildwingcanada
• Facebookfacebook.com/wildwingrestaurants
• LinkedInlinkedin.com/company/wild-wing-hospitality-inc
• Instagraminstagram.com/wildwingrestaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Wing Hospitality Inc