MOBI
MOBI is a New Zealand-based hospitality technology company providing a cloud-based, AI-driven digital ordering platform with 120+ integrations, serving 3,000+ restaurants across enterprise franchises and SMBs in Australia, New Zealand, and North America.
- Company typePrivate
- Founded2010
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MOBI does
MOBI (legally MOBIHQ Limited) is a New Zealand-incorporated hospitality technology company founded in 2010, headquartered in Wellington with a regional office in Melbourne. The company provides a cloud-based, AI-driven digital ordering platform that powers in-store and delivery ordering, marketing, loyalty, and business operations for restaurants and hospitality businesses worldwide. Its product suite is modular, anchored on core offerings including Digital Ordering, Branded Storefront, Headless Storefront, and an AI layer, with add-on modules spanning self-ordering kiosks, QR-based Order/Pay at Table, Room Service, Skip the Queue, Order Ahead and Pickup, White Label Delivery, Marketplace Order Aggregation, Catering Menus, Loyalty and Personalised Loyalty, Loyalty App, Omnichannel Communication, Marketing Automation, Data Analytics, Menu and Admin, and MOBI Pay payment processing. The platform is built on React Native architecture with 120+ integrations to leading POS (Square, Oracle, Toast, Lightspeed, NCR Aloha, Micros), payments (Stripe, AsiaPay, Global Payments), delivery (Uber Eats, DoorDash, Skip, Ordermate), and loyalty (Como) providers.
MOBI serves a dual customer base: enterprise franchises and corporate-owned restaurant operations (e.g., Papa Johns, Carl's Jr, Wahlburgers, Dunkin', Zambrero, Sky City, Hudsons Coffee) via a sales-led motion, and SMBs with fewer than 10 locations via a self-serve platform. The company monetizes through monthly subscription fees, transaction-based service fees, and payment processing economics. Following an all-scrip merger of equals with Australian hospitality technology company HungryHungry in May 2024, the combined entity operates across Australia, New Zealand, and North America with stated global expansion ambitions. MOBI is privately held, has raised approximately $19M in disclosed funding from Capital Zed, Movac, and Punakaiki Fund, and powers 3,000+ live restaurants globally with a headcount of 51-100.
MOBI firmographics
Firmographics- Name
- MOBI
- Legal name
- MOBIHQ Limited
- Website
- https://mobihq.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MOBI is a New Zealand-based hospitality technology company providing a cloud-based, AI-driven digital ordering platform with 120+ integrations, serving 3,000+ restaurants across enterprise franchises and SMBs in Australia, New Zealand, and North America.
- Ownership category
- akta.pro rank
MOBI industry classification
Industry- Product category
- Hospitality Technology Software (Restaurant Digital Ordering & Engagement Platform)
- NAICS
- Limited-Service Restaurants (722513), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
Keywords
Where MOBI is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
MOBI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Monthly subscription-based revenue model for access to MOBI's digital ordering platform and related services. Charges billed monthly in advance with a valid credit card required. Technical support provided to paying account holders only.
- Service Fee: MOBI may charge an additional Service Fee directly to the customer's order, clearly identified as a MOBI fee for platform use and maintenance. This is in addition to Charges payable by the restaurant.
- Payment Processing: MOBI Pay payment processing with daily disbursements to linked MOBI Payments accounts, supporting Visa, Mastercard, Amex, Apple Pay, Google Pay, and Stripe Link
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SMBs - For brands with less than 10 locations |
| Subscription | Monthly | Enterprise - For large franchise and corporate owned operations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MOBI product offering
Product offeringCore offering
MOBI provides a cloud-based, AI-driven digital ordering platform for restaurants and hospitality businesses, unifying in-venue ordering (kiosks, QR table ordering, pay-at-table, room service), out-of-venue ordering (delivery, pickup, marketplace aggregation, catering), loyalty and marketing automation, payment processing (MOBI Pay), and back-office menu and analytics management. The platform is sold as a tiered subscription to both small hospitality brands and large enterprise franchise and corporate-owned operations.
Product overview
MOBI is a hospitality-focused digital ordering platform offering a comprehensive suite of products across in-venue, out-of-venue, loyalty, and business operations. The platform operates as a modular system anchored by core products including Digital Ordering, Branded Storefront, Headless Storefront, and Artificial Intelligence capabilities. Additional value is delivered through specialized add-on modules including Self-Ordering Kiosks, Order at Table, Pay at Table, Room Service, Skip the Queue (in-venue ordering); Order Ahead & Pickup, White Label Delivery, Marketplace Order Aggregation, Catering Menus (out-of-venue); Personalised Loyalty, Loyalty App, Omnichannel Communication, Marketing Automation (loyalty/engagement); and Data Analytics, Menu & Admin, MOBI Pay (business operations). The platform is designed for enterprise franchises and SMBs across QSR, casual dining, hotels, pubs, cafes, ghost kitchens, entertainment venues, food trucks, and multi-venue operations, serving 3000+ live restaurants globally.
Differentiator
Problem solved
Functional benefit
Brands
- MOBI Pay: One-click restaurant and hospitality payment solution enabling quick and easy payments with Visa, Mastercard, Amex, Apple Pay, Google Pay, and Stripe Link integration.
- MOBI Admin
- MOBI Analytics
- MOBI Marketplace Order Aggregation
- White Label Delivery
Products and services
- Digital Ordering
Quantifiable outcome
- Saves $240,000+ in aggregator fees with White Label Delivery
- +9 more outcomes
Companies that use MOBI
Customer profileNamed customers14 records
Segments12 records
Ideal customer profiles2 records
MOBI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature6 records
MOBI partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- HungryHungryflagshipMOBI merged with HungryHungry, an Australian hospitality technology company, in an all-scrip merger of equals. The merger combines their expertise and customer base to form a leading hospitality-focused technology firm operating across Australia, New Zealand, and North America. The combined entity aims to strengthen market position and enable global expansion.
- SquarecoreSquare POS integration partner allowing seamless synchronization of orders, menu data, and payment processing with MOBI's digital ordering platform
- StripecoreStripe payment processing integration including Stripe Link for faster checkout and 1-click payment options. MOBI Pay enables payment processing with fraud detection capabilities.
- OraclecoreOracle POS integration partner for seamless order management and payment processing
- ToastcoreToast POS system integration for restaurant operations and order management
- Uber EatscoreUber Eats integration for marketplace order aggregation, allowing orders from Uber Eats to be injected directly into POS
- DoordashcoreDoorDash integration for marketplace order aggregation
- LightspeedcoreLightspeed POS integration for seamless order and menu management
- NCR AlohacoreNCR Aloha POS integration for enterprise restaurant operations
- ComocoreComo loyalty integration for personalized loyalty programs, marketing automation, and omnichannel communication solutions
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MOBI competitors and assessment
Company assessmentDirect peers
- Olo: Public US-based restaurant digital ordering SaaS platform serving enterprise brands like Domino's, Shake Shack, and Chipotle. Direct competitor to MOBI in enterprise restaurant ordering, with deeper US footprint but similar product offering across digital ordering, delivery, and payments.
- ChowNow: Direct online ordering platform focused on helping restaurants avoid third-party aggregator commissions. Closely comparable to MOBI's value proposition around direct ordering and White Label Delivery, serving primarily SMB and mid-market restaurants in North America.
- Bbot: Restaurant ordering platform offering QR code table ordering, online ordering, and POS integrations. Comparable to MOBI's in-venue modules including Order at Table, Pay at Table, and Skip the Queue.
- HungerRush: Restaurant technology platform providing online ordering, delivery management, and POS for multi-unit operators. Comparable to MOBI's enterprise tier offerings, particularly for franchise operations in North America.
Broad incumbents
- Toast: Public restaurant POS platform with native online ordering, delivery, and kiosk capabilities. While Toast is a POS-first company, its expanding commerce suite directly overlaps with MOBI's offerings. Listed as an integration partner, creating a competitor/partner dynamic.
- Square for Restaurants: Block-owned POS and commerce platform with built-in online ordering and delivery integration. Overlaps with MOBI's SMB and mid-market offerings while providing broader business management tools.
- Lightspeed Restaurant: Cloud-based POS and commerce platform for restaurants with integrated online ordering. Listed as MOBI integration partner, but also competes in the same digital ordering space, especially for SMB and mid-market segments.
- PAR Technology (Punchh): Public restaurant technology company offering POS (Brink) plus loyalty (Punchh) and digital ordering. Comparable to MOBI's enterprise stack across ordering, loyalty, and marketing automation.
Emerging players
- Presto (E la Carte): Restaurant technology provider focused on self-ordering kiosks, tabletop ordering, and AI-driven analytics. Closely comparable to MOBI's kiosk and in-venue products, particularly with AI-driven upsell capabilities.
- MenuSifu: Restaurant tech platform providing online ordering, POS, and marketing tools primarily for SMB Chinese and Asian restaurants in North America. Adjacent competitor in the restaurant ordering space with similar SMB-targeting motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MOBI social profiles
Digital presenceMOBI compliance and trust
Trust signalCompliance1 record
MOBI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOBI leadership team
Management profileNumber of profiles
Profiles3 records
MOBI funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOBI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOBI
What does MOBI do?
MOBI provides a cloud-based, AI-driven digital ordering platform for restaurants and hospitality businesses, unifying in-venue ordering (kiosks, QR table ordering, pay-at-table, room service), out-of-venue ordering (delivery, pickup, marketplace aggregation, catering), loyalty and marketing automation, payment processing (MOBI Pay), and back-office menu and analytics management. The platform is sold as a tiered subscription to both small hospitality brands and large enterprise franchise and corporate-owned operations.
Is MOBI a public or private company?
MOBI is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOBI founded?
MOBI was founded in 2010. It employs 51 to 100 people.
Where is MOBI based?
MOBI is headquartered in Wellington, New Zealand, in the Oceania region.
How does MOBI make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are service Fee and payment Processing.
Who are MOBI's main competitors?
Direct peers on record are Olo, ChowNow, Bbot and HungerRush. Broad incumbents are Toast, Square for Restaurants, Lightspeed Restaurant and PAR Technology (Punchh). Emerging players are Presto (E la Carte) and MenuSifu.
Does MOBI have an API?
No public API is recorded for MOBI.
What industry is MOBI in?
MOBI's product category is Hospitality Technology Software (Restaurant Digital Ordering & Engagement Platform). Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators. Its NAICS code is 722513 and its SIC code is 5812.