Wishes Family Travel /Anna

What Wishes Family Travel /Anna does

Wishes Family Travel is a privately held U.S. travel agency that delivers concierge-style vacation planning and booking services, with a core focus on Disney destinations, Universal Orlando, cruise vacations, and land-based family and group travel. The firm is structured as a network of specialty-trained travel advisors — including Anna Trosper, Lindsey Brown, Maggie Ballantyne, and others — who market themselves through personal social media brands and serve clients primarily through a 'Request a Quote' inbound channel on wishesfamilytravel.com. The agency holds IATA and CLIA industry affiliations and is registered as a Seller of Travel in Florida (ST44291) and California (2115750), giving it supplier access and regulatory standing across major U.S. consumer markets.

The company generates revenue via standard travel agency commissions paid by cruise lines, resort brands, theme parks, and tour operators — including flagship relationships with Disney Cruise Line and Walt Disney World Resort, plus a broad portfolio covering Royal Caribbean, Carnival, Norwegian, Virgin Voyages, Holland America, Regent Seven Seas, Viking, AMAWaterways, Sandals, Beaches, Marriott, Hyatt Inclusive Collection, Adventures by Disney, Universal Parks & Resorts, Globus, and others. Pricing is not publicly disclosed; clients receive personalized quotes, and the service is positioned as complimentary planning supported by advisor expertise.

The technology footprint is deliberately lightweight: the website runs on Squarespace CMS, lead capture is handled via JotForm, and there is no proprietary software product, mobile app, API surface, or disclosed AI/ML capability. Growth levers are content-led (an active blog, YouTube channel, email newsletter, and advisor-driven social media) and ecosystem-led (Travel Leaders Network membership and supplier breadth), with an emerging vertical in Women 50+ group travel layered on top of the core family-and-Disney base.

Name

Wishes Family Travel /Anna

Legal name

Wishes Family Travel

Website

https://wishesfamilytravel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wishes Family Travel is a U.S. travel agency providing concierge-style vacation planning for families and groups across Disney, Universal, cruise, and land-based destinations through a network of specialty-trained travel advisors operating on a commission-based model.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

Family & Multigenerational Travel Agencies (THAKAFAD)

akta.pro secondary industries

Group, Family & Multi-Generational Travel Planning (HSACAKAK), Family, Honeymoon & Romance Travel Agencies (THAKABAE), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Family travel planning
• Disney vacation booking
• Cruise travel agency
• Concierge travel services
• Group travel packages

Headquarters

HQ city

Weatherford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: Wishes Family Travel generates revenue through commissions paid by travel suppliers (cruise lines, resorts, tour operators, theme parks) for bookings made on behalf of clients. As a CLIA and IATA affiliated agency, they earn standard travel industry commissions on vacation packages, cruises, hotels, and related travel services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wishes Family Travel is a concierge-style travel agency that plans and books vacations for families and individual travelers, with specialty-trained advisors handling Disney destinations, Universal Orlando, ocean and river cruises, all-inclusive resorts, and group travel. Services are delivered directly by human advisors who provide personalized itinerary creation, supplier booking, and trip support, with the agency earning revenue via supplier commissions on the resulting bookings.

Product overview

Wishes Family Travel is a travel advisory firm operating as a network of specialty-trained travel agents. The company offers a single unified service—personalized vacation planning and booking—across multiple travel categories including Disney destinations, Universal Studios, cruise lines, and land-based vacations. The core offering is concierge travel agent services, with agents providing personalized guidance based on their own travel experience. The company does not offer a software product but rather human-driven travel advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Planning and Booking Services Concierge-level vacation planning and booking service delivered by specialty-trained travel advisors, covering Disney destinations, Universal Orlando, ocean and river cruises, all-inclusive resorts, guided tours, and land-based vacations for families, cruise enthusiasts, and women 50+ group travelers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• Adventures by DisneycoreChannel Partner/ Reseller/ DistributorAdventure travel supplier specializing in guided family vacations to destinations worldwide.
• AMAWaterwayscoreChannel Partner/ Reseller/ DistributorRiver cruise operator offering European and worldwide river cruise vacations.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorMajor cruise line offering budget-friendly cruise vacations to Caribbean, Alaska, Mexico, and more.
• Disney Cruise LineflagshipChannel Partner/ Reseller/ DistributorDisney-themed cruise experience with ships visiting destinations including Alaska, Caribbean, Europe, and Disney private island.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorMajor cruise line known for Freestyle Cruising concept with ships worldwide.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorMajor cruise line offering ships with innovative features including private islands and extensive entertainment.
• Virgin VoyagescoreChannel Partner/ Reseller/ DistributorAdults-only cruise line offering boutique cruise experiences with a focus on wellness and dining.
• Viking River CruisescoreChannel Partner/ Reseller/ DistributorPremium river cruise operator specializing in European and worldwide river voyages.
• Walt Disney World ResortflagshipChannel Partner/ Reseller/ DistributorDisney's flagship theme park resort in Orlando, Florida, offering multiple parks, resorts, and entertainment.
• Universal Parks & Resorts VacationscoreChannel Partner/ Reseller/ DistributorUniversal Orlando Resort vacation packages including theme parks, resorts, and CityWalk entertainment.
• Sandals ResortscoreChannel Partner/ Reseller/ DistributorLuxury all-inclusive couples resorts in Caribbean destinations.
• Beaches Resorts & SpascoreChannel Partner/ Reseller/ DistributorFamily-friendly all-inclusive resorts with water parks and kids programs.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorGlobal hotel chain with resorts and properties worldwide.
• World of Hyatt Inclusive CollectioncoreChannel Partner/ Reseller/ DistributorHyatt's collection of all-inclusive resorts including Secrets, Dreams, and Zoetry properties.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorPremium cruise line specializing in Alaska cruises and global itineraries.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorLuxury cruise line offering all-inclusive voyages with included air, shore excursions, and beverages.
• Windstar CruisesminorChannel Partner/ Reseller/ DistributorBoutique cruise line with sailing yachts and Windstar-powered ships offering intimate cruise experiences.
• Riviera River CruisescoreChannel Partner/ Reseller/ DistributorEuropean river cruise operator offering cruises on Rhine, Danube, and other European waterways.
• GlobuscoreChannel Partner/ Reseller/ DistributorTraditional guided tour operator offering worldwide vacation packages.
• Travel Leaders NetworkcoreChannel Partner/ Reseller/ DistributorTravel agency network providing booking tools, supplier relationships, and marketing support.
• Rail EuropeminorChannel Partner/ Reseller/ DistributorEuropean rail ticket provider for train travel across Europe.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• KHM Travel Group: KHM Travel Group is a host travel agency that recruits and supports independent travel advisors. Relevant as an enabling peer: comparable advisor-network structure and supplier relationships, but its business is selling infrastructure to agents rather than serving end travelers directly.

Broad incumbents

• Avoya Travel: Avoya Travel is a large leisure travel agency network with independent advisors booking cruises, resorts, and guided vacations. Overlapping cruise and resort product mix, comparable host-agency structure, but significantly larger scale and broader supplier portfolio.
• Cruise Planners (American Express Travel Representative): Cruise Planners is a large home-based travel franchise network specializing in cruises, with strong presence in cruise-focused booking. Comparable on cruise expertise and advisor-led model, but materially larger and broader than Wishes Family Travel.
• Dream Vacations / CruiseOne: Dream Vacations is a travel franchise network operated by CruiseOne, focused on cruise and resort vacations through independent agents. Similar advisor-network model and family/resort focus, but at a much larger scale with franchised structure.

Direct peers

• Pixie Vacations: Pixie Vacations is a boutique travel agency specializing in Disney, Universal, and cruise vacations with concierge-level agent support. Directly comparable to Wishes Family Travel in target customer (families), product mix (Disney/Universal/cruises), and commission-based business model.
• MickeyTravels: MickeyTravels is an Authorized Disney Vacation Planner offering personalized Disney, Universal, and cruise planning. Same Authorized Disney Travel Agency structure, family-focused customer base, and advisor-led concierge service.
• Kingdom Konsultant Travel: Kingdom Konsultant is an Authorized Disney Travel Agency that provides concierge-level Disney and theme park vacation planning. Comparable boutique agency structure, family travel niche, and concierge service positioning.
• MEI Travel & Mouse Fan Travel: MEI Travel operates Mouse Fan Travel, a well-known Disney-focused travel agency with a large network of independent agents. Highly comparable in advisor-driven model, Disney/Universal/cruise specialization, and family vacation customer base.

Emerging players

• Trips & Ships Travel Co. Trips & Ships Travel Co. is a boutique travel agency specializing in cruise vacations across multiple cruise lines. Closely comparable on cruise-centric product mix and concierge-level service, with similar small-scale advisor-led structure.
• Sandals/Beaches Specialist Agencies (e.g., Unique Vacations): Sandals/Beaches specialists such as Unique Vacations focus exclusively on Sandals and Beaches all-inclusive Caribbean resorts. Comparable on resort specialization and family/couples Caribbean travel, though narrower product scope than Wishes Family Travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WishesFamilyTravel
• Facebookfacebook.com/wishesfamilytravel
• Instagraminstagram.com/wishesfamilytravel/?hl=en
• LinkedInlinkedin.com/company/wishes-family-travel-anna

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wishes Family Travel /Anna