What VOGGSMEDIA does

VOGGSMEDIA (legally VOGGS GmbH) is a family-owned, TikTok-first performance marketing agency founded in 2017 by Sebastian, Lisa, and Matthias Vogg and headquartered in Ichenhausen, Germany. The firm operates as a small, remote-first team of approximately 11 specialists delivering five integrated service modules: Paid Media & Performance (campaign management across Meta, TikTok, Google, YouTube, Pinterest, LinkedIn, Snapchat, Spotify, and Reddit); UGC & Creative Strategy; Statics & Produktion (with an in-house production studio in Stuttgart); Strategie & Sparring (account audits and senior-led weekly consulting); and Measurement & Attribution. Its primary customer base consists of D2C and e-commerce brands across the DACH region, with documented engagements in Food & Beverage, Health & Nutrition, Gaming/Consumer Electronics, Connected Car/Automotive, Fashion, Travel, Telecommunications, and Language Learning.

The agency's commercial model is built on custom, retainer-based engagements priced in relation to client monthly ad spend, with onboarding tiers spanning under €10K to over €150K of monthly media. It holds the designation of first official TikTok Marketing Partner Agency in the DACH region and offers a dedicated TikTok Shop service spanning shop setup, GMV Max campaign management, affiliate creator activation, and LIVE shopping across seven markets (Germany, UK, Netherlands, Spain, France, Italy, United States). Underlying technology includes the "VOGGS Data Hub" for cross-platform pixel and Conversion API integration plus a public Ads Library cataloguing 18,000+ creatives; the model is fundamentally services-led rather than platform-led, with AI exposure limited to platform-provided algorithmic bidding and light generative-AI use for content localization.

VOGGSMEDIA is bootstrapped with no disclosed external funding, institutional investors, or acquisition activity. The team has cumulatively managed over €300M in ad spend across 300+ clients and 500+ projects, with documented outcomes including up to 6.0x ROAS on TikTok Shop, 177,000+ orders across markets, and named engagements with HelloFresh, Magenta Telekom, Tom Tailor, Babbel, Westwing, Carly, Turtle Beach, BioTechUSA, and Vernasche die Welt. Customer acquisition is primarily via direct outreach, website inquiries, and TikTok platform partnerships, and the firm carries a 4.93/5 ProvenExpert rating across 103 verified reviews.

Name

VOGGSMEDIA

Legal name

VOGGS GmbH

Website

https://voggs.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VOGGSMEDIA is a family-owned, TikTok-first performance marketing agency based in Germany that serves D2C and e-commerce brands across the DACH region with retainer-based paid media, UGC creative production, and TikTok Shop management across seven European and US markets.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), UGC Sourcing & Community Creator Programs (BPAFAHAK), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

Keywords

• Performance marketing services
• TikTok marketing agency
• Paid social advertising
• UGC creative production
• Marketing attribution services

Headquarters

HQ city

Ichenhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Performance Marketing Retainer Services: Ongoing retainer-based performance marketing services covering strategy, creative production, paid media management, and measurement. Services provided across multiple platforms (Meta, TikTok, Google) with hands-on optimization and weekly performance calls.
2. TikTok Shop Management & GMV Max: TikTok Shop setup, affiliate management, and GMV Max campaign management. Revenue tied to client GMV performance through the TikTok Shop channel across 7 markets (DE, UK, NL, ES, FR, IT, US).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VOGGSMEDIA is a TikTok-first performance marketing agency that plans, produces, and manages paid advertising campaigns, UGC creative content, and measurement infrastructure for D2C and enterprise brands primarily in the DACH region. The agency operates an integrated five-lever system covering paid media management (Meta, TikTok, Google, YouTube, Pinterest, LinkedIn, Snapchat, Spotify, Reddit), UGC and creative strategy, in-house static and video production, strategic sparring, and cross-platform attribution. It additionally runs TikTok Shop setup, GMV Max campaigns, affiliate creator management, and LIVE shopping across 7 markets (DE, UK, NL, ES, FR, IT, US).

Product overview

VOGGSMEDIA is a family-run, TikTok-first performance marketing agency operating in the DACH region (Germany, Austria, Switzerland), founded in 2017 by Sebastian, Lisa-Marie, and Matthias Vogg. The company operates as a single integrated team offering five interconnected service modules — Paid Media & Performance (multi-channel campaign management), UGC & Creative Strategy (hypothesis-driven content creation with creator casting), Statics & Produktion (in-house studio-based static design and video production), Strategie & Sparring (account audits and weekly strategic consulting), and Measurement & Attribution (tracking infrastructure and honest cross-platform reporting). All five modules are delivered by the same team to maintain a continuous feedback loop between strategy, creative, production, media, and data. The agency holds official TikTok Marketing Partner certification and specializes in TikTok Shop operations across 7 markets, alongside broader performance marketing across Meta, Google, YouTube, Pinterest, LinkedIn, Snapchat, Spotify, and Reddit.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media & Performance Campaign management across TikTok, Meta, Google Ads, YouTube, Pinterest, LinkedIn, Snapchat, Spotify, and Reddit. Includes structured test roadmaps, iterative daily optimization, hands-on bid and audience management, and transparent weekly performance reporting with dedicated account leads for client brands.
• UGC & Creative Strategy Hypothesis-driven creative concepts, hook libraries, creator briefings, and creator casting for user-generated content. Includes own UGC shoot days producing 20+ video outputs per day, with editorial cut and delivery within 7 days.
• Statics & Produktion Static image design and production using a performance-first design methodology. Operates from an in-house studio in Stuttgart with set design, controlled lighting, and high-quality product stills, delivering 20+ final retouched assets and targeting 0.8-second feed stop-time for static visuals.
• Strategie & Sparring Account audits, funnel logic analysis at campaign level, weekly Sparring sessions with senior strategists, brandformance mapping, and cross-channel Brand/Performance mix analysis. Draws on experience from 300+ brands in the DACH market.
• Measurement & Attribution Tracking audits (browser, server-side, pixel), Conversion-API configuration and deduplication across Meta, TikTok, and Google, honest cross-platform reporting without platform bias, and team training with documentation handover. Powered by the proprietary VOGGS Data Hub connecting TikTok Pixel, Meta CAPI, Google Tag, and web/frontend data.
• TikTok Shop Agentur End-to-end TikTok Shop setup and management including shop configuration, product catalog, compliance, pixel installation, GMV Max campaign steering, mass affiliate creator authorization, and TikTok LIVE activation. Operates across 7 markets (DE, UK, NL, ES, FR, IT, US) with aggregated performance of 177,000+ orders, up to 6.0x ROAS (avg ~4.6x), and 7-figure GMV per market.
• Ads Library Public portfolio showcasing 18,000+ published creatives across TikTok, Instagram, and YouTube Shorts, organized by format (Static, UGC) and industry vertical (Lifestyle, Food & Beverage, Outdoor, Automotive, Crazy Content, Fashion, Finance, Fitness & Health, Technology).

Quantifiable outcome

• Up to 6.0x ROAS per market across 7 TikTok Shop markets
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TikTokcoreGTM or Marketing PartnerOfficial TikTok Marketing Partner in DACH region with multiple certifications including TikTok ShopPartner, TikTok Marketing Partners, TikTok Media Buying Professional, and TikTok Creative Exchange. Provides early access to new TikTok features and platform updates, beta access, and algorithm insights. TikTok Agency Partnerships Manager Marcin Zawisza provided testimonial praising VOGGSMEDIA's TikTok performance marketing expertise.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Polar Pixel: German TikTok- and UGC-led performance agency with comparable social-first creative production and paid social buying services for D2C brands.
• Hatched: UK-based performance marketing agency focused on paid social and TikTok Shop with integrated creative and media buying for growth-stage consumer brands.
• Kuble: DACH-based TikTok Shop partner agency operating across multiple European markets with a similar creator-affiliate and GMV Max focus, competing for the same TikTok-first D2C clients.
• Madfish: Performance marketing agency in the DACH region offering paid social, programmatic, and creative services with similar multi-channel campaign management capabilities.
• Sonance: TikTok Shop specialist agency offering affiliate management, GMV Max, and creator activation across European markets.
• Glow: Performance and creator marketing agency combining paid media with UGC production, targeting the same D2C and e-commerce brand segment.
• Clips & Clever: TikTok-specialist creative and performance agency in Germany serving D2C brands with UGC production and paid social buying on TikTok and Meta.

Others

• Upfluence: Influencer and UGC platform supporting creator sourcing, affiliate programs, and campaign analytics that complements performance agency offerings.
• CreatorIQ: Enterprise influencer marketing platform used by brands to run creator programs; adjacent rather than directly competing but enabling the same TikTok/UGC workflows.

Broad incumbents

• Divimove: European influencer and creator marketing network owned by RTL Group; broader incumbent offering creator, influencer, and video services across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOGGSMEDIA