What BPositive does

BPositive is a Singapore-headquartered, privately-held healthcare company that manufactures and distributes a diversified portfolio of medical supplies and consumer wellness products across five APAC markets: Singapore, Malaysia, Australia, Thailand, and Vietnam. Its core product line consists of wound care dressings (absorbent non-adherent, hydrocolloid, waterproof film, soft and flexible), bandages (conforming gauze, elastic crepe, heavy crepe), PPE (alcohol swabs, surgical masks, biodegradable nitrile gloves), ostomy supplies, and Minions-licensed character plasters, alongside an effervescent vitamin supplement range (Recharge and Immunity) priced at $18.50-$29.00 per pack.

The company sells through a multi-channel GTM stack: a direct-to-consumer e-commerce site, a Shopee Malaysia marketplace storefront, retail pharmacy chains (Guardian, Cold Storage, Boots, Tops Care, Lotus's, Caring Pharmacy), and an institutional channel serving hospitals (Singapore General Hospital, KK Women's and Children's, National Healthcare Group, Parkway Pantai) via a named distributor network (Team Medical, Apex Pharmacy Marketing, PinkPharm, Apex Pharma Marketing, T T Medical Management). The company is EN ISO 13485:2016 certified for medical device quality.

BPositive's commercial model is built on two cross-cutting differentiators. First, a licensing partnership with Illumination Studios underwrites a character-branded consumer SKU (Minions Boo Boo Plasters) that competes on the shelf with general merchandise rather than purely clinical supply. Second, every product is wrapped in a "buy1help1" social impact mechanic that routes a portion of proceeds to a customer-selected charity across 10+ mental health, education, and environmental partners, which functions as the company's central brand promise and is the primary axis of its marketing across social, podcast, and PR channels. Revenue mechanics are one-time unit sales with no disclosed subscription or recurring contract layer, and ownership and capitalization are private and undisclosed.

Name

BPositive

Legal name

bpositive Pty Ltd

Website

https://bpositivehealthcare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BPositive is a Singapore-based private healthcare company that sells wound care, ostomy supplies, PPE, Minions-licensed plasters, and effervescent vitamin supplements across Singapore, Malaysia, Australia, Thailand, and Vietnam via e-commerce, retail pharmacies, hospitals, and medical distributors, with a buy1help1 charitable donation built into every product.

Ownership category

akta.pro rank

Product category

Wound Care and Medical Supplies

NAICS

Medical Equipment and Supplies Manufacturing (33911), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Wound care supplies
• Medical dressings
• PPE products
• Effervescent vitamins
• Ostomy supplies

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Medical Products Sales: Revenue from selling medical supplies including wound care products, PPE, Minions branded plasters, and ostomy supplies through direct sales, distributors, and retail channels.
2. Effervescence Vitamin Supplements: Revenue from effervescent vitamin products including Recharge and Immunity supplements sold directly to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BPositive manufactures and distributes a portfolio of medical wound care products (hydrocolloid and absorbent dressings, bandages, waterproof film dressings), personal protective equipment (alcohol swabs, surgical masks, biodegradable nitrile gloves), ostomy supplies, and effervescent vitamin supplements (Recharge and Immunity). Products are sold through the company's e-commerce site, Shopee marketplace, retail pharmacy chains, medical distributors, and direct hospital supply across Singapore, Malaysia, Thailand, Vietnam, and Australia. Every purchase triggers a donation to a customer-selected charity through the buy1help1 initiative.

Product overview

BPositive is a healthcare company offering a diversified portfolio of medical supplies and wellness products. Their core medical product line includes wound care dressings (absorbent, hydrocolloid, waterproof film, and soft/flexible options), bandages (conforming gauze, elastic crepe, heavy crepe), and specialty items like Minions-themed Boo Boo Plasters. They also provide PPE including alcohol swabs, surgical masks, and biodegradable nitrile gloves. Their Effervescence vitamin supplement line includes Recharge (energy/mood support) and Immunity (immune/travel support) products. All offerings are unified by the company's buy1help1 social mission, where proceeds from every purchase support charitable causes in mental health, education, and environmental sustainability across Asia-Pacific markets.

Differentiator

Problem solved

Functional benefit

Brands

• buy1help1: Social impact initiative where for every product purchased, donations are made to charitable causes chosen by customers. Supports mental health, education, and environmental organizations across Australia, Malaysia, Singapore, Thailand, and globally.

Products and services

• BPositive Wound Care Dressing Range A comprehensive wound care dressing range covering absorbent, hydrocolloid, waterproof film, soft and flexible, and wound closure products for healthcare professionals and consumers across APAC markets.
• BPositive Bandage Range Bandage portfolio including conforming gauze, elastic crepe, and heavy crepe bandages for securing dressings, light support, and compression across multiple widths for healthcare and consumer use.
• Minions Boo Boo Plasters Minions-themed plasters for adults and children featuring licensed Illumination Studios character branding, available in pack sizes of 10, 20, and 40 pieces for protecting and covering small wounds.
• Alcohol Swabs 70% alcohol swabs individually packaged in aluminum foil wrappers to maintain cleanliness and effectiveness, available in boxes of 100 or 200, for skin preparation before injections, blood tests, and minor surgical procedures.
• Surgical Face Masks Level 2 and 3 single-use surgical face masks for healthcare environments that block blood or fluid splashes through multiple layers, with ear loops for secure positioning. Also available in an Australian-made 4-layer option.
• Biodegradable Nitrile Gloves Environmentally-friendly nitrile examination gloves that biodegrade in 2–5 years compared to 300+ years for typical nitrile gloves, available in sizes XS through XL for medical examinations, diagnostic procedures, and laboratory work.
• Recharge Effervescence Vitamin Supplement Effervescent vitamin supplement formulated to support energy, mood, concentration, and muscle performance, containing B vitamins, guarana extract, electrolytes, and ashwagandha, priced at $29.00 per pack.
• Immunity Effervescence Vitamin Supplement Effervescent supplement for immune support and travel, containing vitamins C, D, zinc, echinacea, and ginger extract to support respiratory health and reduce stress, priced at $18.50 per pack.
• BPositive Ostomy Supplies Ostomy care supplies offered as part of BPositive's medical product range for ostomy patients across APAC markets.

Quantifiable outcome

• 100% satisfaction guarantee policy for customer confidence
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• Illumination StudiosflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2024Licensing partnership with Illumination Studios (Universal City Studios) to produce Minions-themed Boo Boo Plasters for both adults and children, featuring popular Minions characters on wound care products.
• Kids Help Line (Australia)coreOthersMental health support charity partner in Australia through buy1help1 initiative. Free 24/7 phone and online counseling service for young people aged 5-25. Since 1991, they have responded to over 8 million contacts.
• MIASA (Mental Illness Awareness & Support Association, Malaysia)coreOthersMental health advocacy and peer support association in Malaysia supported through buy1help1 donations. Their all-encompassing approach helps individuals and caregivers build strength and independence.
• Care Corner (Singapore)coreOthersSingapore charity with 43 service points serving children, youth-at-risk, troubled families, and vulnerable seniors. BPositive supports their Youth Programs for mental health resilience.
• Childline Thailand Foundation (CTF)coreOthersChild protection hotline (1387) providing 24/7 free support for children under 18. Also operates The Hub Saidek in Bangkok for street children.
• The Smith Family (Australia)coreOthersAustralian charity focused on helping young Australians overcome educational inequality caused by poverty through skill development and education support programs.
• Teach For MalaysiacoreOthersOrganization working to provide quality education and tackle education inequality. Programs help students identify steps to succeed and build leaders in the education ecosystem.
• Children's Wishing Well (Singapore)coreOthersSingapore charity focused on breaking the poverty cycle by empowering disadvantaged children with educational support and life skills, bridging the gap for children falling below the poverty line.
• Education for Development Foundation (EDF, Thailand)coreOthersThai foundation providing educational opportunities for children in rural areas facing educational poverty, helping break the cycle of poverty through education access.
• One Tree PlantedcoreOthersGlobal reforestation organization that has coordinated over 93 million trees in 80+ countries. Donations help restore forests and create habitat for biodiversity.
• Team Medical (Australia)coreChannel Partner/ Reseller/ DistributorMedical distributor in Australia located at Unit 29, 276 New Line Road, Dural NSW 2158. Distributes BPositive medical products to healthcare facilities.
• Apex Pharmacy Marketing Sdn BhdcoreChannel Partner/ Reseller/ DistributorMedical distributor in Malaysia at No.2, Jalan SS13/5, 47500 Subang Jaya, Selangor. Distributes BPositive products in Malaysian market.
• T T Medical Management Sdn Bhd (LAR)coreChannel Partner/ Reseller/ DistributorLocal authorized representative in Malaysia for BPositive medical products. Located at A-3A-03, EkoCheras, No. 693, Batu 5, Jalan Cheras, 56000 Cheras, Kuala Lumpur.
• Apex Pharma Marketing Pte LtdcoreChannel Partner/ Reseller/ DistributorSingapore pharmaceutical distributor at 4 Loyang Way 1, Level 2, Singapore 508708. Tel: +65 67413803
• PinkPharm Inc Pte LtdcoreChannel Partner/ Reseller/ DistributorSingapore pharmacy and distributor at 102F Pasir Panjang Rd, #04-04, Singapore 118530. Online retail presence through pinkpharm.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bayer (Berocca): Berocca is the global benchmark for effervescent vitamin/mineral supplements. Direct comparable for BPositive's Recharge and Immunity effervescence SKUs.
• 3M Health Care: Broad medical supplies and PPE manufacturer with significant overlap in surgical tapes, dressings, masks, and skin closure products sold through hospital and pharmacy channels.
• Mölnlycke Health Care: Specialist in advanced wound care (Mepilex, Mepitel, Avance) and surgical solutions. Competes head-on in hydrocolloid and absorbent dressings sold to hospitals and pharmacies in APAC.
• Coloplast: Global leader in ostomy and wound & skin care. Direct overlap with BPositive's ostomy supplies and wound dressings; same hospital procurement customers.
• Smith & Nephew: Global medical devices company with a large Advanced Wound Management portfolio. Direct overlap with BPositive's wound dressings, hydrocolloid, and film dressings across hospital and retail channels.
• Swisse Wellness: APAC-focused vitamins and supplements brand with strong retail presence in Singapore, Malaysia, and Australia. Direct competitor to BPositive's effervescence supplements at pharmacy chains.
• ConvaTec: Major player in ostomy, advanced wound care, and continence care. Competes with BPositive across both ostomy and wound dressing categories in hospital channels.
• Paul Hartmann: European wound care and hygiene manufacturer with broad dressing, bandage, and PPE portfolios. Overlaps with BPositive's wound care, bandage, and PPE range.
• Beiersdorf: Owner of Elastoplast/Hansaplast/Cutimed, a dominant consumer wound care brand globally. Closest direct competitor in pharmacy-channel plasters, dressings, and bandages.

Regional players

• Hyphens Pharma: Singapore-based specialty pharmaceutical and consumer healthcare company with proprietary brands distributed across Southeast Asia. Comparable as a regionally-focused healthcare brand operating in the same markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bpositivehealthcare
• Facebookfacebook.com/bpositivehealthcare
• LinkedInlinkedin.com/company/bpositivehealthcare
• Instagraminstagram.com/bpositive
• TikToktiktok.com/@bpositivehealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPositive