just4safety-medical

What just4safety-medical does

Just4Safety B.V. is a Dutch private limited company founded in 2008 in Tiel, Netherlands, by Wilco van Wijk, an acute-care professional with 27 years of field experience. The company delivers first aid (EHBO), occupational emergency response (BHV), and CPR/AED training courses, alongside equipment maintenance, advisory services, and event medical support through a wholly-owned subsidiary, Just4Medical BV. Its course portfolio spans individual consumers, corporate clients, healthcare professionals, and foundations/associations, with offerings delivered at its Tiel training center, on customer premises, or in customized group formats.

The underlying technology stack is service-led rather than software-led: training is delivered through a combination of scenario-based practical instruction, hands-on methodology, and preparatory e-learning modules that pre-load participants before in-person sessions. Course content aligns with Dutch regulatory frameworks (Arbowet) and is certified through NIKTA, Oranje Kruis, and the Nederlandse Reanimatie Raad (NRR). Proprietary course formats such as BHV Compact (a 3.5-hour condensed certification) and accredited healthcare continuing education through Goed Zorgen are notable differentiators.

The revenue model combines per-seat individual course fees (€45–€275), negotiated B2B group training packages, equipment sales (AEDs, first aid kits), recurring maintenance and inspection contracts, and event medical staffing via Just4Medical BV. Go-to-market is hybrid direct-to-consumer and direct-to-business, relying on a self-serve booking website, local SEO, content marketing through a knowledge center, email newsletters, and direct phone/WhatsApp contact. The firm operates nationwide across the Netherlands with 24/7 customer availability, with a core team of approximately five named staff plus a network of field instructors drawn from ambulance, fire, police, and hospital backgrounds.

Name

just4safety-medical

Legal name

Just4Safety B.V.

Website

https://just4safety.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Just4Safety B.V., founded 2008 in Tiel, Netherlands, delivers EHBO, BHV, and CPR/AED training, equipment maintenance, and event medical support to individuals, companies, and healthcare professionals across the Netherlands via its own training center and on-site delivery.

Ownership category

akta.pro rank

Product category

First Aid and Occupational Safety Training

NAICS

All Other Business Support Services (561499), Business Support Services (5614)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAKAOAJ

Emergency Response, First Aid/CPR/AED & Incident Management Training

Business & Public Services/Security & Investigations Services/Training & Certification for Security Personnel

SECONDARYBPABANAG

Medical Emergency Response & On-site First Aid/Paramedics

Business & Public Services/Facilities Management & Building Services/Emergency Preparedness and Response Services

SECONDARYHLAFANAG

Event Medical Services & Standby Coverage

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

SECONDARYBPABANAD

Emergency Response Team (ERT) Staffing & Incident Management Support

Business & Public Services/Facilities Management & Building Services/Emergency Preparedness and Response Services

Keywords

• First aid training
• Emergency response training
• Workplace safety training
• CPR AED certification
• Occupational health safety

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Training Courses: One-time fees for individual participants attending EHBO, BHV, and reanimation courses at the training center or on location. Prices range from €45 to €275 depending on course type and duration.
2. Corporate Group Training: Customized group training packages for companies with 5+ employees, delivered on-site or at training center, with pricing negotiated based on group size and specific requirements.
3. Equipment Sales: Sales of AEDs, first aid/BHV materials, and first aid kits through their webshop. Includes free CPR training with AED purchases and professional maintenance services.
4. Maintenance & Inspection Services: Professional maintenance and inspection services for AEDs, fire extinguishers, and first aid kits to ensure compliance with regulations.
5. Event Medical Support: Medical staffing and support services for events and festivals through sister company Just4Medical BV, including ambulances, gators, motorcycles, and medical personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Just4Safety delivers certified first aid (EHBO), occupational emergency response (BHV), and CPR/AED training courses for private individuals, companies, and healthcare professionals, delivered at their Tiel training center or on-site at client locations. Beyond training, the company provides complementary advisory services such as risk inventory and evaluation (RI&E), BHV plan development, evacuation exercises and mapping, plus maintenance and inspection of AEDs and fire extinguishers, and sales of safety materials. Event medical support is offered via its subsidiary Just4Medical BV.

Product overview

Just4Safety is a Dutch first aid and occupational safety training company offering a comprehensive portfolio of courses and services. The core offerings include EHBO (First Aid), BHV (Occupational Emergency Response), and CPR/AED training courses for individuals, businesses, and healthcare professionals. Key training products include BHV Compact (a condensed 3.5-hour certification course), children's first aid courses, and instructor recertification programs. The company also provides advisory services including RI&E (Risk Inventory & Evaluation), BHV Plan development, evacuation exercises, and evacuation mapping. Additional services encompass equipment maintenance and inspections (AEDs, fire extinguishers, first aid kits), sales of safety materials, and medical event support. The portfolio spans training delivered at their Tiel facility, on-site at client locations, and in customized group formats, with certification options through NIKTA, Oranje Kruis, and the Dutch Resuscitation Council (NRR).

Differentiator

Problem solved

Functional benefit

Products and services

• EHBO Cursussen (First Aid Courses) First Aid (EHBO) training courses teaching participants how to respond to medical emergencies including first aid at accidents, CPR, AED usage, treating burns, bleeding, and other injuries, offered to private individuals, companies, and healthcare professionals.
• BHV Cursussen (Occupational Emergency Response Courses) Occupational emergency response (BHV) training covering fire fighting, evacuation, communication with emergency services, and first aid for workplace emergencies, required for Dutch companies to comply with the Arbowet.
• Reanimatie en AED Training (CPR and AED Courses) CPR and AED courses teaching participants how to recognize cardiac arrest and perform effective resuscitation, including AED operation, with Dutch Resuscitation Council (NRR) certification.
• Kinder EHBO (Children's First Aid)

Quantifiable outcome

• BHV Compact course completed in 3.5 hours instead of full work day
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fire & CarecoreStrategic or Co-development PartnerPartnership with Fire & Care for BLS and PBLS instructor recertification training. Fire & Care provides certified NRR (Dutch Resuscitation Council) Instructor-Trainers for the instructor recertification program. The collaboration delivers official NRR-recognized instructor training at Just4Safety facilities.
• Goed ZorgenminorOthersCollaboration with Goed Zorgen for specialized training offerings for healthcare professionals. Goed Zorgen provides continuing education and accreditation points for healthcare workers through Just4Safety's course offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G4S Nederland: Major international security firm with Dutch operations providing safety and first aid training alongside guarding services. Offers similar corporate BHV/EHBO courses as part of a wider security portfolio.
• Trigion: Dutch security and safety services company (Securitas group) offering BHV and first aid training alongside guarding and reception services. Directly comparable to Just4Safety's corporate training offerings.
• Falck Nederland: A large Dutch safety and event medical services provider offering first aid training, BHV courses, and event medical staffing. Comparable to both Just4Safety training and Just4Medical event medical operations at greater scale.

Direct peers

• NIBHV: Dutch Institute for BHV (Bedrijfshulpverlening) — the leading national BHV training and certification provider. Directly competes with Just4Safety in the same Dutch BHV training market.
• Rode Kruis (Dutch Red Cross): The Dutch Red Cross delivers first aid and emergency response training nationwide. Overlaps directly with Just4Safety's EHBO and reanimatie course offerings for both individuals and companies.
• Nedtrain: Dutch training provider focused on safety, emergency response, and operational courses for corporate and government clients. Overlaps with Just4Safety's BHV and EHBO training portfolio.
• Het Oranje Kruis: The Dutch first aid certification body and largest EHBO training organization in the Netherlands. Directly comparable to Just4Safety as both deliver Oranje Kruis-certified first aid courses to individuals and corporates.
• 112Groep: Dutch company offering first aid, BHV, and fire safety training across the Netherlands. Comparable as a direct competitor in EHBO/BHV course delivery to both individuals and businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/johnson-insurance-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about just4safety-medical