TideBreakers
TideBreakers is a Canadian non-profit that investigates captive cetacean facilities worldwide through on-the-ground probes, drone documentation, coalition advocacy, and media campaigns, raising funds via donations and memberships.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What TideBreakers does
TideBreakers is a Canadian non-profit organization headquartered in Toronto, Ontario, dedicated to ending cetacean captivity and improving welfare outcomes for captive marine mammals worldwide. The organization operates through a campaign-based model targeting specific facilities, including Marineland Antibes (France), Hyatt Ziva Cancun (Mexico), Gulf World (Florida), Kshamenk (Argentina), Marineland Canada, and Mediterraneo Park Malta. Its core methodology combines on-the-ground investigation (FOIA and public records requests, whistleblower engagement, facility visits, drone aerial footage documentation), earned media exposure across outlets such as New York Times, VICE, and France 24, coalition-based advocacy with partner organizations (Paul Watson Foundation, Marine Connection, Dolphin Freedom, VEELEAF, Marea, EarthDay.org), and regulatory engagement including complaints to oversight bodies and outreach to lawmakers.\n\nThe organization was co-founded by Marketa Schusterova, a photographer and former Sea Shepherd volunteer, and Jana Richardson, who also owns ocean-focused brands Orca Legacy and SHARK HERITAGE. Operations are led by a small team that includes Communication Manager Karla Munguia, who drives Spanish-language content. TideBreakers generates revenue exclusively through donations and membership contributions processed via the Chilli App platform, with the founders explicitly stating that staff do not take compensation. Channels span Facebook, Instagram, YouTube, TikTok, X, Change.org/MoveOn petitions, Chilli App pre-written letter campaigns, and coordinated physical protests; its commercial footprint is therefore a donation-driven advocacy model rather than a product or service business.
TideBreakers firmographics
Firmographics- Name
- TideBreakers
- Legal name
- TideBreakers
- Website
- https://tidebreakers.org
- Company type
- Private
- Operating status
- Operating
- Short description
- TideBreakers is a Canadian non-profit that investigates captive cetacean facilities worldwide through on-the-ground probes, drone documentation, coalition advocacy, and media campaigns, raising funds via donations and memberships.
- Ownership category
- akta.pro rank
TideBreakers industry classification
Industry- Product category
- Animal Welfare Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
Keywords
Where TideBreakers is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
TideBreakers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels9 records
TideBreakers product offering
Product offeringCore offering
TideBreakers conducts investigations at captive marine mammal facilities worldwide, gathering evidence through FOIA requests, whistleblowers, and on-site visits including drone aerial footage documentation. The organization runs advocacy campaigns targeting facilities such as Marineland Antibes, Hyatt Ziva Cancun, Gulf World, Marineland Canada, Mediterraneo Park Malta, and Kshamenk, combining media exposure, regulatory complaints, and coalition pressure to drive facility closures, animal relocation, and legislative reform.
Product overview
TideBreakers is a Canadian non-profit advocacy organization dedicated to protecting marine mammals in captivity and advocating for their welfare. Rather than a software product company, it operates through campaign-based initiatives combining investigation services, media exposure, and policy advocacy. The organization runs specific rescue campaigns for captive marine mammals at multiple facilities worldwide, using investigation techniques (FOIA requests, evidence gathering, whistleblowers), social media campaigns, and regulatory/political engagement to drive change. Key campaigns target Marineland Antibes (Wikie and Keijo orcas), Hyatt Ziva Cancun (dolphin tank), Gulf World (Florida), Kshamenk (orcas), and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Mammal Rescue Campaigns Advocacy campaigns to rescue and relocate captive marine mammals at facilities including Marineland Antibes, Hyatt Ziva Cancun, Gulf World, Marineland Canada, Mediterraneo Park Malta, and Kshamenk, combining investigations, evidence gathering, media exposure, regulatory complaints, and legislative advocacy.
Companies that use TideBreakers
Customer profileSegments1 record
Ideal customer profiles1 record
TideBreakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TideBreakers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Orca LegacycoreOrca Legacy, owned by TideBreakers co-founder Jana Richardson, is an ocean-focused brand sharing TideBreakers' conservation mission. It is listed as a partner organization on TideBreakers' website, indicating close alignment in mission and brand-building collaboration.
- SHARK HERITAGEcoreSHARK HERITAGE, also owned by TideBreakers co-founder Jana Richardson, is a shark-focused conservation brand. Listed as a partner on TideBreakers' website, it represents a broader ocean conservation ecosystem collaboration.
- Chilli AppcoreChilli App powers TideBreakers' membership and donation infrastructure, hosting membership flows at app.chilli.club/memberships/TideBreakers/flow and enabling pre-written letter campaigns to authorities. It serves as the primary platform for supporter engagement and fundraising.
- Paul Watson FoundationminorCo-signed TideBreakers' open letter to Hyatt CEO Mark S. Hoplamazian demanding permanent closure of the Hyatt Ziva Cancun dolphin facilities. Represents a coalition partner in the Hyatt campaign.
- Marine ConnectionminorUK-based charity dedicated to protecting dolphins and whales worldwide. Co-signed TideBreakers' open letter to Hyatt Hotels as part of the coalition campaign against captive dolphin attractions.
- Dolphin FreedomminorCampaign organization against dolphin captivity. Co-signed TideBreakers' open letter to Hyatt Hotels as part of the coordinated coalition pressure campaign.
- VEELEAFminorAnimal rights advocacy organization. Co-signed TideBreakers' open letter to Hyatt Hotels as part of the coalition campaign.
- MareaminorMarine advocacy organization. Co-signed TideBreakers' open letter to Hyatt Hotels as part of the coalition campaign.
- EarthDay.orgminorTideBreakers partnered with EarthDay.org to engage actor William Shatner (Captain Kirk) in advocating for Wikie and Keijo, the orcas at Marineland Antibes, leveraging celebrity support to amplify the campaign.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
TideBreakers competitors and assessment
Company assessmentBroad incumbents
- International Fund for Animal Welfare (IFAW): Global nonprofit working on animal welfare and conservation across marine and terrestrial species. Comparable advocacy nonprofit, broader in scope than TideBreakers' cetacean focus.
- People for the Ethical Treatment of Animals (PETA): Largest animal-rights organization globally, with active marine-mammal captivity campaigns. Comparable advocacy model (media exposure, investigations, celebrity engagement) but operates across many animal-use industries.
- World Animal Protection: Large international animal-welfare nonprofit working across species and geographies. Broader incumbent covering marine mammals within a wider animal-protection portfolio, comparable in advocacy tactics but much larger in scale.
Others
- EarthDay.org: Environmental advocacy organization coordinating the Earth Day movement. Adjacent peer: TideBreakers partnered with EarthDay.org to engage William Shatner in the Marineland Antibes campaign, evidencing a thematically aligned ecosystem relationship.
Direct peers
- Dolphin Freedom: Campaign organization specifically focused on ending dolphin captivity. Direct peer; co-signed TideBreakers' open letter to Hyatt as part of the same coalition campaign.
- Paul Watson Foundation: Marine conservation organization founded by Sea Shepherd's co-founder focused on protecting marine ecosystems and species. Coalition partner of TideBreakers on the Hyatt open letter, evidencing directly overlapping mission and tactics.
- Marine Connection: UK-based charity dedicated to protecting dolphins and whales worldwide. Direct peer: a coalition partner of TideBreakers focused on cetacean welfare and captivity opposition.
- Sea Shepherd Conservation Society: Global marine conservation nonprofit conducting direct-action campaigns against whaling, captivity, and marine habitat destruction. Directly comparable given co-founder Marketa Schusterova's decade of volunteering there and shared marine-mammal advocacy focus.
- Whale and Dolphin Conservation: Leading international charity dedicated to the conservation and welfare of whales, dolphins, and porpoises. Closely comparable advocacy nonprofit targeting cetacean captivity and exploitation.
Emerging players
- Animal Welfare Institute: US-based nonprofit working to reduce animal suffering including through opposition to marine mammal captivity. Comparable in mission but with a broader animal-welfare remit and longer policy-advocacy history.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TideBreakers social profiles
Digital presenceTideBreakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
TideBreakers leadership team
Management profileNumber of profiles
Profiles3 records
TideBreakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TideBreakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TideBreakers
What does TideBreakers do?
TideBreakers conducts investigations at captive marine mammal facilities worldwide, gathering evidence through FOIA requests, whistleblowers, and on-site visits including drone aerial footage documentation. The organization runs advocacy campaigns targeting facilities such as Marineland Antibes, Hyatt Ziva Cancun, Gulf World, Marineland Canada, Mediterraneo Park Malta, and Kshamenk, combining media exposure, regulatory complaints, and coalition pressure to drive facility closures, animal relocation, and legislative reform.
Is TideBreakers a public or private company?
TideBreakers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TideBreakers founded?
TideBreakers was founded in -1.
Where is TideBreakers based?
TideBreakers is headquartered in Toronto, Canada, in the North America region.
Who are TideBreakers's main competitors?
Broad incumbents on record are International Fund for Animal Welfare (IFAW), People for the Ethical Treatment of Animals (PETA) and World Animal Protection. EarthDay.org is listed as an others. Direct peers are Dolphin Freedom, Paul Watson Foundation, Marine Connection, Sea Shepherd Conservation Society and Whale and Dolphin Conservation. Animal Welfare Institute is listed as an emerging player.
Does TideBreakers have an API?
No public API is recorded for TideBreakers.
What industry is TideBreakers in?
TideBreakers's product category is Animal Welfare Advocacy. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation. Its NAICS code is 813312 and its SIC code is 8600.