good morning parents

What good morning parents does

Good Morning is a privately held B2B technology and design agency headquartered in Oslo, Norway, founded in 2009. The firm designs and builds custom websites, mobile and web applications, and digital services for Norwegian startups, mid-sized companies, and publicly listed enterprises, with reference clients including Renault, Zaptec, Fossefall, Osloskolen, Skift, HurryUp, and Alpine Norge. Its delivery model uses small, focused project teams (3-4 people) combining technology and design under one roof, and it standardizes on Craft CMS as its preferred content management platform, with frontend hosted on Vercel and backend/CMS on Fortrabbit. Service breadth spans digital strategy, UX/UI and visual identity design, e-commerce via Craft Commerce, digital annual and sustainability reports, web analytics, digital advertising (Meta, LinkedIn, Google), email marketing, and SEO. Since its founding the company states it has received more than 150 industry awards and recognitions.

The company's business model is primarily project-based professional services with custom-quoted engagements organized into three tiers (simpler websites, professional websites, and advanced solutions with complex integrations). Direct B2B sales led by the CEO (Eirik Fjellaksel) drives new business, supported by content marketing through an extensive Norwegian-language blog and the Good Morning Podcast. In early 2026 the firm launched Good Tracking, a subscription-based AI search visibility analytics tool that tracks brand mentions across ChatGPT, Google AI Overview, Perplexity, and Gemini, marking its first SaaS-style product outside of services. Alongside this, an "AI-tjenester" (AI services) practice has been formalized covering AI content, AI agents, AI websites, AI applications, and AI Search Optimization (AIO), positioning the agency in the emerging AI-search visibility category. Geographic footprint is anchored in Norway with demonstrated capability to deliver multi-market European projects (Renault 35-site rollout, Zaptec 12-language deployment).

Name

good morning parents

Legal name

Good Morning

Website

https://goodmorning.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Morning is an Oslo-based B2B technology and design agency, founded in 2009, that builds custom websites, apps, and digital experiences for Norwegian startups, mid-sized firms, and listed enterprises using Craft CMS, and has launched Good Tracking, an AI search visibility analytics tool.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital agency services
• Website development
• Digital design
• AI search optimization
• Digital marketing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Strategy Consulting: Strategic consulting services for ambitious companies looking to establish or improve their digital presence. This includes research, analysis, sitemap planning, and UX design.
2. Website and App Development: Custom website and application development services. Projects range from simple sites (few page types, basic design) to advanced solutions with complex functionality, integrations, and custom modules.
3. Digital Marketing Services: Ongoing digital marketing services including SEO optimization, AI search optimization, digital advertising (Meta, LinkedIn, Google), and email marketing.
4. Good Tracking Subscription: AI search visibility monitoring tool with subscription-based pricing for tracking brand mentions in AI search results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Good Morning is a Norwegian technology and design agency that builds custom websites, mobile and web applications, and digital experiences for ambitious companies, using Craft CMS as its preferred platform. It also delivers digital strategy, UX/UI and visual identity design, SEO and AI search optimization, digital advertising across Meta/LinkedIn/Google, and AI services. Its standalone proprietary product, Good Tracking, is a subscription-based AI search visibility monitoring tool.

Product overview

Good Morning is a technology and design agency in Oslo, Norway (established 2009) offering a comprehensive portfolio of digital services. Their core offering includes website and app development using Craft CMS as their preferred platform, digital design (UX/UI, visual identity, design systems), digital strategy, and digital marketing (Meta, LinkedIn, Google ads, email marketing, SEO). They have developed their own proprietary tool called Good Tracking - an AI search visibility analysis platform that tracks brand mentions across AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Overview. Additional services include e-commerce solutions via Craft Commerce, digital annual reports, digital sustainability reports, and AI optimization services. The company has received over 150 awards and recognitions for their work since founding.

Differentiator

Problem solved

Functional benefit

Brands

• Good Tracking: AI search visibility analysis tool for measuring visibility in AI search engines like ChatGPT and Google AI Overview.

Products and services

• Good Tracking Subscription-based AI search visibility analysis tool that monitors and reports on brand mentions and citations in AI search engines such as ChatGPT, Google AI Overview, Perplexity, and Gemini, used by marketing and SEO teams to benchmark AI visibility against competitors.
• Website Development Custom website development agency service covering site construction, landing pages, and web analytics integration for startups, mid-sized, and listed companies.
• App Development Mobile and web application development for iOS, Android, and cross-platform solutions, including UX, performance, and integrations.
• Digital Strategy Consultative digital strategy service covering insights, digital customer journey mapping, data and analytics, content, channel selection, digital advertising, and creative concept development for ambitious companies.
• Digital Marketing Ongoing digital marketing services including Meta ads, LinkedIn ads, Google ads, landing pages, email marketing, and tracking and optimization.
• SEO & AI Search Optimization (AIO) SEO and AI search optimization services covering SEO strategy, AIO (AI Search Optimization), SEO analysis, technical SEO, content optimization, and link building and authority development.
• Digital Design Digital design services covering UX/UI, visual identity, design systems, motion design/animation, and full digital experience design.
• AI Services AI-focused services including content optimization, AIO (AI search), AI content generation, AI analysis, AI agents, AI websites, and AI applications to help companies leverage AI opportunities.

Quantifiable outcome

• 5720 pages designed and implemented for a single multilingual project
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Craft CMScoreTechnology or IntegrationCraft CMS is Good Morning's preferred content management system for client projects. They describe it as flexible, fast, and perfect for custom solutions. The agency has been using Craft CMS since 2016 and recommend it for businesses wanting full freedom to create websites that work exactly as needed.
• VercelcoreTechnology or IntegrationFrontend hosting solution used by Good Morning for client projects. They implement frontend on Vercel while hosting backend and CMS on Fortrabbit for improved security and reduced vulnerability.
• FortrabbitcoreTechnology or IntegrationBackend and CMS hosting provider. Good Morning separates frontend (Vercel) from backend/CMS (Fortrabbit) for a more robust architecture with better security.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Kurppa Hosk: Stockholm-based brand and digital design agency. Comparable in brand experience, visual identity and digital design services, though primarily Swedish clientele.
• Iteam: Swedish digital consultancy specializing in custom web and app development with a Nordic boutique model. Comparable services and craft emphasis, but primarily Swedish market.
• Inuse: Swedish UX and digital design agency focused on user research, service design and digital product design. Comparable craft design offerings and boutique size, but primarily Swedish market.

Direct peers

• Bekk: Norwegian technology and design consultancy offering custom digital product development, UX/design and strategy. Closely comparable in service mix (strategy, design, development) and Norwegian boutique positioning, though typically larger in scale.
• Bouvet: Norwegian IT and digital consultancy delivering custom software, web platforms and design services across the Nordics. Comparable as a Scandinavian digital agency serving enterprise and public-sector clients with bespoke technology solutions.
• Ustwo: UK-headquartered digital product studio delivering custom apps, websites and design for enterprise clients. Comparable boutique digital-studio model combining design, technology and strategy under one roof.
• Netlight: Nordic technology and strategy consultancy with offices across the region. Comparable boutique-consulting model, similar target buyer profile (mid-market and enterprise), and overlapping digital strategy/design/dev capabilities.
• Appex: Norwegian technology consultancy providing custom software and digital product development. Comparable as a Norwegian boutique tech firm serving enterprise clients with bespoke digital builds.

Broad incumbents

• Accenture Norway: Global professional services firm with a Norwegian practice covering digital strategy, design and engineering. Competes for the same enterprise digital mandates at a much larger scale.
• Huge: Global digital agency offering strategy, design, marketing and technology services to enterprise clients. Overlaps with Good Morning's service portfolio but at significantly broader scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/goodMorningNo
• LinkedInlinkedin.com/company/goodmorningno
• Instagraminstagram.com/goodmorningoslo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about good morning parents