Werbeagentur Cmp Gmbh

What Werbeagentur Cmp Gmbh does

Werbeagentur CMP GmbH is a full-service German advertising agency headquartered in Bretten (Alte Wilhelmstraße 2, 75015 Bretten), operating as a privately held Gesellschaft mit beschränkter Haftung under managing director Michael Kelhetter. The firm delivers an integrated creative offering spanning brand strategy, storytelling, campaign creation, photo and video production, and print and digital design, serving both B2B and B2C clients across diverse verticals that include fashion, furniture, workwear, machinery, jewelry, watches, and household goods.

The agency's production infrastructure combines in-house creative and design capabilities with an on-the-ground shoot network that extends beyond Germany to Los Angeles, supporting international campaign execution for German and overseas clients. Its disclosed technology footprint is limited to standard web analytics and digital media tools — Google Analytics, Google AdWords, YouTube, and Adobe Typekit — with no proprietary platform, AI/ML capability, or licensed data assets referenced.

The business model is that of a traditional professional services agency: revenue is generated through project-based, engagement-based, or retainer fees for creative services, sold via a direct, relationship-driven go-to-market motion. The firm is GDPR-compliant, maintains a multilingual (German/English) web presence and a public career page, and discloses no public funding, partnership, award, or patent activity.

Name

Werbeagentur Cmp Gmbh

Legal name

Werbeagentur CMP GmbH

Website

https://werbeagentur-cmp.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Werbeagentur CMP GmbH is a full-service German advertising agency headquartered in Bretten, delivering brand strategy, campaign creation, and photo/video production to B2B and B2C clients across fashion, furniture, machinery, jewelry, and other verticals, with production reach extending to Los Angeles.

Ownership category

akta.pro rank

Headquarters

HQ city

Bretten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Agency Services: Full-service advertising agency providing brand strategy, storytelling, campaign creation, photo/video production, and print/digital design services to B2B and B2C clients. Revenue is generated through professional services billed per project, engagement, or retainer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Werbeagentur CMP GmbH is a full-service advertising agency that delivers brand strategy, emotional storytelling, campaign motif creation, and complete print and digital advertising material production for B2B and B2C clients. The agency also operates national and international photo and video production capabilities, executing shoots on location or in studio for catalog, fashion, lifestyle, industrial, tabletop, and motion/video content. Services are organized into four integrated pillars: Define (strategy), Develop (ideas), Shoot (production), and Create (advertising materials).

Product overview

Werbeagentur CMP Gmbh is a full-service advertising agency offering a comprehensive portfolio of advertising and marketing services. The agency operates a platform-plus-services model, combining strategic brand development (brand strategy, storytelling, campaign motifs) with creative production (photography/shoots, concept development, graphic design) and advertising materials production (catalogs, brochures, print/digital advertising, trade fair design, web presence). Services are delivered through five integrated pillars: Define (strategy), Develop (ideas), Shoot (photography), Create (advertising materials), and Contact (client engagement).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning
• Storytelling & Campaign Motif Creation
• Creative Development
• Photography & Video Production
• Corporate Design
• Print Advertising Materials
• Trade Fair Stand Design
• Website & Web Presence Design

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Heimat Werbeagentur: Berlin-based independent creative agency known for integrated campaigns across brand, digital, and content. Comparable mid-sized German agency with similar independent ownership and full-service structure.
• Grabarz & Partner: Independent German creative agency headquartered in Hamburg offering advertising strategy, brand communication, and creative campaigns for B2B and B2C clients. Comparable mid-tier positioning with integrated service offerings.
• Thjnk: Hamburg-based independent creative agency with integrated brand strategy and campaign creation capabilities. Comparable independent positioning and similar service breadth for German and international clients.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, campaign development, and content production. Closely comparable mid-sized German agency structure with similar integrated creative services.
• Antoni Advertising Agency: Berlin-based independent German creative agency offering brand strategy, campaign creation, and production across B2B and B2C. Directly comparable as a mid-sized independent German full-service agency.

Broad incumbents

• Scholz & Friends: Major German full-service creative agency offering brand strategy, campaign creation, and production services to B2B and B2C clients. Significantly larger than Werbeagentur CMP, but operates with a comparable integrated model targeting German and international clients.
• Jung von Matt: Leading German independent creative agency network with offices across Germany and Europe. Offers full-service advertising from strategy through digital and content production, directly overlapping with Werbeagentur CMP's end-to-end value proposition but at significantly greater scale.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, offering integrated advertising, digital, and communication services. Comparable service breadth to Werbeagentur CMP (strategy, creative, production) but operating at a vastly larger scale.
• BBDO Germany: German branch of the global BBDO network offering creative campaigns, brand strategy, and content production. Overlapping service offering with Werbeagentur CMP but operating with global network infrastructure.
• DDB Germany: German arm of the global DDB advertising network providing creative, digital, and campaign services to enterprise clients. Comparable offering in brand strategy and campaign creation but with global network resources.

Market position

Competitive moat2 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/werbeagentur-cmp-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbeagentur Cmp Gmbh