BirthWise Doula Services

What BirthWise Doula Services does

BirthWise Doula Services LLC is a private, founder-owned maternal health services company headquartered in Charlotte, North Carolina, that delivers comprehensive pregnancy, birth, and postpartum support to families primarily in the Charlotte metro area. The company is led by founder Toni Curtis, who has practiced as a birth worker for nearly 25 years and has attended over 400 births, alongside a small team of certified doulas and educators (Amber Mole, Amber Rose, Brittany James, Cassie Fortune) holding credentials across DONA International, Lamaze International, Spinning Babies, Postpartum Support International, and the Academy of Certified Birth Educators. BirthWise packages its offerings as tiered birth doula packages (TULIP at $2,000, Lilac at $2,500, Marigold at $3,500, and Rose at $4,500) plus specialized VBAC and Cesarean packages starting at $2,500, and a suite of standalone services spanning postpartum and bereavement doula support, lactation counseling, prenatal yoga, fertility and family planning support, nutrition advisory, placenta encapsulation, and a proprietary 'Dance With Your Baby' movement methodology. The core 'technology' is evidence-based physiological birth practice that blends traditional holistic techniques with modern medical best practices, supplemented by a ClientSecure.me client portal for scheduling, Eventbrite for class ticketing, and calendar integrations; there is no proprietary software or AI/ML capability.

Revenue is generated through one-time package fees and à la carte professional services, with the company accepting insurance invoicing and FSA/HSA payments for professional labor support. The go-to-market is direct-to-consumer, relying on organic search, social media presence across Facebook, Instagram, YouTube, and LinkedIn, client testimonials and referrals, and recurring community classes and events. Distribution is in-person in the Charlotte metro and surrounding North Carolina communities, with virtual consultations and education extending reach regionally. The company is independently owned with no disclosed external funding, parent company, or M&A activity, operating as a single-member LLC structure under founder Toni Curtis's leadership.

Name

BirthWise Doula Services

Legal name

BirthWise Doula Services LLC

Website

https://birthwisedoulas.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BirthWise Doula Services is a private, founder-owned maternal health services company in Charlotte, NC providing tiered birth, postpartum, VBAC, and cesarean doula packages, plus childbirth education, lactation, yoga, and bereavement support for expecting families in the Charlotte metro area.

Ownership category

akta.pro rank

Product category

Maternal and Doula Services

NAICS

Child Care Services (624410), Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Newborn/Infant Mother’s Helper Support (HSAAAGAB), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Birth doula services
• Postpartum support
• Childbirth education
• Prenatal yoga classes
• Lactation counseling

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Birth Support Packages: Comprehensive birth doula packages ranging from $2,000 to $4,500, providing prenatal visits, labor support, postpartum care, childbirth education classes, yoga sessions, lactation support, and placenta encapsulation services
2. Specialized Birth Packages: VBAC and Cesarean birth packages starting at $2,500, including specialized childbirth education and continuous doula support
3. Childbirth Education Classes: Individual and group classes including Lamaze-based childbirth education, Spinning Babies, prenatal yoga, breastfeeding, newborn care, and nutrition advisory, offered virtually and in-person
4. Insurance Reimbursement Support: Insurance-accepted invoicing for professional labor support and doula services; FSA/HSA payment acceptance with documentation for reimbursement

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BirthWise Doula Services provides certified birth, postpartum, fertility, and bereavement doula support to expecting mothers and families, delivered primarily in the Charlotte, NC metro area. Core offerings include tiered birth packages (TULIP, Lilac, Marigold, Rose, VBAC, Cesarean) that bundle prenatal visits, labor support, childbirth education, prenatal yoga, lactation counseling, nutrition advisory, and placenta encapsulation. Supplemental services include Lamaze-based childbirth education, prenatal yoga, lactation counseling, nutrition planning, and the proprietary Dance With Your Baby movement class.

Product overview

BirthWise Doula Services offers a comprehensive suite of maternal health support services centered around certified birth, postpartum, and fertility doulas. The core offering consists of tiered birth packages (TULIP, Lilac, Marigold, Rose) with escalating levels of support including prenatal visits, childbirth education, yoga sessions, lactation support, and placenta encapsulation. Specialized packages address VBAC and cesarean births. These birth packages are supplemented by standalone services including postpartum doula support, bereavement services, fertility and family planning support, and lactation counseling. Educational offerings include Lamaze-based childbirth education, prenatal nutrition advisory, prenatal yoga, and the company's proprietary Dance With Your Baby movement class.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Package (TULIP)

Quantifiable outcome

• Reduction in cesarean sections, shorter labor times, reduced epidural use, reduced need for Pitocin and forceps delivery (supported by research on doula-attended births)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• DONA InternationalcoreStrategic or Co-development PartnerWorld's first and leading doula certifying organization. BirthWise doulas are DONA-certified, and the company aligns with DONA's standards for doula education and training. Founder Toni Curtis serves as chairperson on the DONA International DEI subcommittee, Black Mother and Baby.
• Lamaze InternationalcoreStrategic or Co-development PartnerNon-profit organization and trusted global leader in evidence-based pregnancy, birth and early parenting education. BirthWise offers Lamaze-based childbirth education classes as part of their service packages.
• Spinning BabiescoreStrategic or Co-development PartnerUnique approach to birth created by midwife Gail Tully, focusing on physiological birth practices. BirthWise team members hold Spinning Babies certifications (SpBAP and SpBCPE) and offer Spinning Babies Parent Education Classes.
• The VBAC LinkcoreStrategic or Co-development PartnerOrganization dedicated to empowering parents and birth workers for better birth after cesarean experiences. BirthWise offers specialized VBAC packages including VBAC-specific childbirth education classes.
• Postpartum Support International (PSI)coreStrategic or Co-development PartnerGlobal organization promoting awareness, prevention and treatment of mental health issues related to childbearing. Founder Toni Curtis holds PSI certification in Perinatal Mood Disorders: Components of Care.
• Academy of Certified Birth Educators (ACBE)coreStrategic or Co-development PartnerOrganization dedicated to training and providing continuing education for birth doulas and certified childbirth educators. BirthWise aligns with ACBE standards for childbirth education.
• Evonna Christmon (Earthside with Evonna Birth Services)minorGTM or Marketing PartnerMentorship relationship with independent birth worker providing maternal health services. Featured in BirthWise mentorship spotlight program as part of community building efforts.
• Sienna ScottminorGTM or Marketing PartnerBirth doula mentored through BirthWise program, featured in mentorship spotlight interviews as part of professional development and community building initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Oula Health: Oula is a maternity care provider combining midwives, obstetricians, and birth doulas in a hybrid clinical model. Comparable to BirthWise because both offer continuous birth support grounded in midwifery/physiological birth principles and serve pregnant patients across the prenatal-to-postpartum journey, though Oula operates its own birth centers while BirthWise attends births at partner hospitals.
• Mahmee: Mahmee is a maternal health platform focused on improving outcomes for Black and Brown mothers, combining doulas, nurses, and care coordinators. Directly comparable to BirthWise on its mission-driven, culturally-competent maternal support focus and service mix (doulas, lactation, postpartum), though Mahmee operates as a digital platform rather than a single in-person practice.

Others

• Postpartum Support International: Postpartum Support International is the leading global organization promoting awareness and treatment of perinatal mental health conditions. Comparable to BirthWise as a training and certification partner: the founder holds PSI's Perinatal Mood Disorders certification, making PSI both an enabling body and a referral source for postpartum mental-health cases that complement BirthWise's postpartum doula services.
• National Doula Network: National Doula Network is a doula referral and credentialing organization that connects families with certified doulas nationally and offers insurance billing support. Comparable to BirthWise as an enabler/aggregator in the same doula services ecosystem, particularly on insurance reimbursement and credentialing infrastructure that BirthWise already uses directly with clients.
• DONA International: DONA International is the leading global doula certifying body. Comparable to BirthWise as a core industry partner and ecosystem anchor: BirthWise doulas are DONA-certified and the founder chairs a DONA DEI subcommittee, making DONA both a credentialing authority and a strategic ally for any BirthWise training or expansion plans.
• Lamaze International: Lamaze International is a global nonprofit and trusted leader in evidence-based childbirth education. Comparable to BirthWise as a content partner whose Lamaze-based curriculum BirthWise delivers in its childbirth education classes, making Lamaze both an educational source and a co-branded credibility anchor.

Direct peers

• Carriage House Birth: Carriage House Birth is a New York City–based birth and postpartum doula agency offering tiered package pricing, childbirth education, and lactation support. Comparable to BirthWise because both are premium-positioned independent doula agencies with tiered service packages, in-person labor support, and childbirth education classes serving an urban metro market.
• The VBAC Link: The VBAC Link is a community and education organization dedicated to vaginal birth after cesarean, with VBAC-specific childbirth classes and a doula directory. Comparable to BirthWise because both offer specialized VBAC packages and classes for families pursuing vaginal birth after cesarean; BirthWise lists The VBAC Link as a partner.

Broad incumbents

• Maven Clinic: Maven Clinic is a large virtual women's and family health platform offering pregnancy, postpartum, and lactation support via a network of providers. Comparable to BirthWise because both serve the maternal care journey with multidisciplinary providers, though Maven delivers virtually at national scale while BirthWise is a regional in-person practice.

Regional players

• Uzazi Village: Uzazi Village is a Kansas City–based nonprofit dedicated to eliminating Black maternal health disparities through doula support, childbirth education, and community programs. Comparable to BirthWise on its mission focus on Black maternal outcomes, holistic doula and education service mix, and founder-led advocacy for cultural competence in maternal care.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@birthwisedoulas
• Facebookfacebook.com/BirthWiseDoulas
• LinkedInlinkedin.com/company/BirthWiseDoulas
• Instagraminstagram.com/birthwisedoulas_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirthWise Doula Services