RCG Realty
RCG Realty is a privately held Auckland-based commercial and industrial real estate agency providing sales, leasing, property management, and development consultancy across New Zealand, with an in-house Development Tracker system and integration with RCG's architecture and economics teams.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RCG Realty does
RCG Realty Limited is a privately held New Zealand commercial and industrial real estate agency headquartered in Auckland at Level 3, 11-15 Great South Road, founded in 2017 and operating throughout New Zealand with primary focus on the Auckland market. The firm provides commercial and industrial property sales, leasing, management, and consultancy services, complemented by bulk and location studies, market appraisals, developmental consultancy, and developmental sales for clients ranging from commercial property investors and developers to owner-occupiers and property owners/landlords. Its core technology is a property database matching system that connects tenants and buyers to on-market, off-market, and not-yet-available inventory, supported by a proprietary Development Tracker System that provides intelligence on development opportunities across New Zealand.
The company's revenue model is built on three streams: transaction-based sales commissions on commercial and industrial property sales, leasing commissions on lease transactions for landlords and tenants, and recurring property management fees on portfolios, buildings, and leases with an estimated capital value in excess of NZD 300 million. RCG Realty is closely integrated with the broader RCG group, providing clients access to in-house economists, strategists, and award-winning architects — enabling bundled offerings that span feasibility, zoning, design, transaction, and ongoing management under a single relationship.
The agency operates with a lean team of 4–5 licensed agents led by Directors Marco Mannah and Desmond Wai, supported by brokers Corbin Maunsell and Richy Johnson. Marketing channels include the company website, LinkedIn, Facebook, Vimeo, third-party property listing platforms, and inter-agency referral relationships, while distribution is primarily direct-agent-led for enterprise and developer clients with a self-serve listing channel for mid-market inquiries. Notable enterprise engagements have included Z Energy (225-site rebrand), BNZ (retail banking experience design), Māori Television (East Tamaki head office), Farro (specialty food retail growth), Life Pharmacy/Green Cross Healthcare, Foodstuffs/Four Square (189-store North Island development pathway), and Pukeroa Oruawhata Group (Rotorua Central shopping centre, a 30-year relationship).
RCG Realty firmographics
Firmographics- Name
- RCG Realty
- Legal name
- RCG Realty Limited
- Website
- https://rcgrealty.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RCG Realty is a privately held Auckland-based commercial and industrial real estate agency providing sales, leasing, property management, and development consultancy across New Zealand, with an in-house Development Tracker system and integration with RCG's architecture and economics teams.
- Ownership category
- akta.pro rank
RCG Realty industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Commercial Real Estate Asset Management (BPAJAMAB), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
Keywords
Where RCG Realty is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
RCG Realty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sales Commission: RCG Realty earns commission on commercial and industrial property sales transactions. The company facilitates property transactions from small scale to large-scale multi-million-dollar land and development projects.
- Leasing Commission: Commission earned on commercial and industrial property lease transactions for both landlords and tenants.
- Property Management Fees: Portfolio and property management services for commercial and light industrial sites with estimated capital value in excess of $300m.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Transaction-based commission on property sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RCG Realty product offering
Product offeringCore offering
RCG Realty facilitates commercial and industrial property sales, leasing, and management across New Zealand, serving investors, developers, and owner-occupiers. The firm manages property portfolios exceeding NZD 300 million in capital value and complements its brokerage services with development consultancy, market appraisals, bulk and location studies, and developmental sales. Through integration with the RCG group's in-house architects, economists, and strategists, the firm delivers end-to-end property solutions from feasibility analysis through transaction and ongoing management.
Product overview
RCG Realty operates as a multi-faceted property services agency offering a unified platform of services centered on commercial and industrial real estate. The core offering combines property sales, leasing, and management with integrated design, planning, and development consultancy services. Through strategic relationships with RCG's architectural and economic teams, RCG Realty provides clients with access to in-house Development Tracker intelligence, market appraisals, bulk and location studies, and developmental sales capabilities. The agency manages portfolios exceeding $300m in capital value and serves clients across all property disciplines from small-scale transactions to large-scale land and development projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial & Industrial Property Sales Facilitates the sale of commercial, industrial, retail, and development properties across New Zealand, including on-market, off-market, and not-yet-available opportunities. Targets investors, developers, and owner-occupiers for transactions ranging from small-scale to large-scale multi-million-dollar land and development projects.
- Commercial & Industrial Property Leasing Assists property owners and tenants with leasing arrangements for warehouse, industrial, retail, and office space across New Zealand, utilizing market databases and comparable lease figures to evaluate and negotiate lease terms.
- Commercial & Industrial Property Management Manages property portfolios, buildings, and leases throughout New Zealand with an estimated capital value in excess of NZD 300 million, including financial administration, tenant management, operations, and facilities management.
- Property Developments & Developmental Consultancy Comprehensive development services including feasibility reports, demographic studies, zoning analysis, developmental sales, and go-to-market solutions for developers and investors across residential, commercial, and mixed-use developments.
Companies that use RCG Realty
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
RCG Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RCG Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RCG (Architecture and Development)coreRCG Realty is part of the RCG group offering integrated property, architectural, and development consultancy services. Through this relationship, RCG Realty provides clients access to industry leading in-house economists, strategists, multi-discipline property professionals, and award-winning architects. The partnership enables comprehensive property solutions from design and planning through to transaction and management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RCG Realty competitors and assessment
Company assessmentDirect peers
- Bayleys Real Estate: NZ-headquartered commercial and industrial real estate agency offering sales, leasing, and property management. Direct competitor with comparable Auckland focus and similar mid-market enterprise client base.
- NAI Harcourts (New Zealand): NZ-focused real estate group with commercial and industrial divisions offering brokerage and management services. Competes for the same investor and developer clients across New Zealand.
- Colliers International New Zealand: Major competitor in NZ commercial real estate brokerage, investment sales, and property management with similar Auckland presence. Both target commercial/industrial investors, developers, and occupiers across New Zealand.
Broad incumbents
- Savills New Zealand: Global real estate advisory with NZ presence, offering commercial brokerage and consultancy. Competes in the same commercial and industrial property segments as RCG Realty.
- CBRE New Zealand: Global commercial real estate services leader operating in NZ across brokerage, valuation, and property management. Larger incumbent with broader portfolio that competes for major commercial mandates.
- JLL New Zealand: Global real estate services firm with NZ operations spanning investment sales, leasing, and property management. Larger incumbent competing for enterprise-level commercial mandates.
- Cushman & Wakefield New Zealand: Global commercial real estate firm with NZ office providing investment sales, leasing, and advisory. Larger competitor for enterprise-level commercial mandates in New Zealand.
- Knight Frank New Zealand: International real estate consultancy with NZ office covering commercial sales, leasing, and valuation. Larger incumbent with similar commercial investor and developer clientele.
Regional players
- Property Brokers New Zealand: NZ real estate company with commercial/industrial division focused on provincial and regional markets. Adjacent competitor serving different regional centers rather than Auckland primary.
Others
- RCG (Architecture and Development): Parent-adjacent strategic partner providing integrated architecture, development consultancy, and economic advisory services that enable RCG Realty's differentiated full-service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RCG Realty social profiles
Digital presenceRCG Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
RCG Realty leadership team
Management profileNumber of profiles
Profiles4 records
RCG Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RCG Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RCG Realty
What does RCG Realty do?
RCG Realty facilitates commercial and industrial property sales, leasing, and management across New Zealand, serving investors, developers, and owner-occupiers. The firm manages property portfolios exceeding NZD 300 million in capital value and complements its brokerage services with development consultancy, market appraisals, bulk and location studies, and developmental sales. Through integration with the RCG group's in-house architects, economists, and strategists, the firm delivers end-to-end property solutions from feasibility analysis through transaction and ongoing management.
Is RCG Realty a public or private company?
RCG Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RCG Realty founded?
RCG Realty was founded in 2017. It employs 1 to 10 people.
Where is RCG Realty based?
RCG Realty is headquartered in Auckland, New Zealand, in the Oceania region.
How does RCG Realty make money?
Three revenue lines are on record. Sales Commission is the primary driver. The others are leasing Commission and property Management Fees.
Who are RCG Realty's main competitors?
Direct peers on record are Bayleys Real Estate, NAI Harcourts (New Zealand) and Colliers International New Zealand. Broad incumbents are Savills New Zealand, CBRE New Zealand, JLL New Zealand, Cushman & Wakefield New Zealand and Knight Frank New Zealand. Property Brokers New Zealand is listed as a regional player. RCG (Architecture and Development) is listed as an others.
Does RCG Realty have an API?
No public API is recorded for RCG Realty.
What industry is RCG Realty in?
RCG Realty's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.