ATELIER DE TROUPE INC

What ATELIER DE TROUPE INC does

ATELIER DE TROUPE INC, operating as De Troupe, is a private design company founded in 2011 and headquartered in West New York, New Jersey. It designs and produces handcrafted lighting and furniture inspired by Modernism, Art Deco, and cinema, organized into four product lines: Lighting, Furniture, Classique (timeless classic designs), and Signature (distinctive design-forward pieces). The company operates with a small team of 1-10 employees and emphasizes artisanal craftsmanship and curated design collections.

The company's core technology is craft-based design and small-batch manufacturing rather than a software platform; its intellectual property resides in its design language and product portfolio. Distribution is achieved through a multi-channel model: a direct-to-consumer e-commerce storefront (detroupe.com), a trade program serving interior designers and architects, and a stockist network. Revenue is generated through hardware sales of furniture and lighting products across these channels, with no subscriptions, services, or licensing revenue disclosed.

De Troupe's primary customer segments are interior designers and architects (the priority trade audience) and high-end design-conscious residential consumers. The company invests in brand-building through Instagram (@de_troupe_), Pinterest (@atelierdetroupe), email newsletter, press coverage, and a downloadable catalogue. It has no disclosed funding rounds, no parent company, no named enterprise customers, and no publicly disclosed pricing or revenue figures. The company is currently operating, with recent activity including Milan Design Week 2026 trend coverage and the Camera Fissa exhibition project.

Name

ATELIER DE TROUPE INC

Legal name

ATELIER DE TROUPE INC

Website

https://atelierdetroupe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

De Troupe is a privately held design house that designs and produces handcrafted lighting and furniture inspired by Modernism, Art Deco, and cinema, serving interior designers, architects, and design-conscious consumers through trade, stockist, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Designer Lighting and Furniture

NAICS

Other Furniture Related Product Manufacturing (3379), Art Dealers (45992)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Handcrafted lighting fixtures
• Artisan furniture design
• Decorative lighting
• Designer furniture
• Modern lighting design

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture and Lighting Sales: Direct sales of manufactured furniture and lighting products through e-commerce and stockist network

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ATELIER DE TROUPE INC designs, manufactures, and sells handcrafted lighting fixtures and furniture pieces inspired by Modernism, Art Deco, and early cinema aesthetics. The company offers curated collections of chandeliers, sconces, lamps, pendants, and case goods such as benches, stools, desks, credenzas, vanities, consoles, and cabinets, sold through a direct e-commerce channel, a Trade Program for design professionals, and a network of authorized stockists worldwide.

Product overview

De Troupe is a furniture and lighting design company offering products across four main categories: Lighting (lamps and fixtures), Furniture (tables, chairs, and sculptural pieces), Classique (timeless classic designs), and Signature (distinctive design-forward pieces). The company also maintains Collections, Projects, and Atelier sections showcasing their work through exhibitions and collaborations. The portfolio appears to emphasize interior design aesthetics, with a recent focus on lacquered soft furnishings and sculptural furniture forms, as noted in Milan Design Week coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Classique: Product collection category
• Signature

Products and services

• Classique Collection
• Signature Collection
• Handcrafted Lighting Fixtures
• Handcrafted Furniture
• Trade Program
• In-Stock Furniture and Lighting

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Restoration Hardware (RH): Large multi-category luxury home furnishings retailer with showrooms, galleries, and an extensive designer furniture and lighting assortment. Comparable in aesthetic and customer base, but at much greater scale and breadth.
• B&B Italia: Established Italian luxury furniture manufacturer with a global dealer network and designer collaborations. Comparable in premium positioning and international trade distribution, though at greater scale.

Direct peers

• Arteriors: US-based designer and manufacturer of lighting, furniture, and accessories sold through trade programs and showrooms. Comparable scale, product mix, and distribution model to De Troupe.
• Flos: Italian designer lighting manufacturer with a curated, design-forward portfolio and global distribution. Comparable as a premium lighting specialist with trade and consumer channels.
• Holly Hunt: Luxury home brand known for designer furniture, lighting, and textiles sold primarily through a trade program to interior designers. Comparable in trade-channel-led model and high-end residential focus.
• Roll & Hill: Brooklyn-based designer lighting and furniture brand working with independent designers. Comparable as a US atelier lighting/furniture company with a curated, designer-driven catalogue.
• Jonathan Adler: Designer-driven home furnishings and lighting brand sold DTC and through stockists. Comparable in curated collections, decorative accessories, and direct-to-consumer trade program.
• Tom Dixon: London-based design studio producing sculptural lighting and furniture with strong gallery and exhibition presence. Highly comparable in aesthetic positioning and trade-show-driven brand building.
• Cassina: Italian luxury furniture manufacturer with deep designer collaborations and a global showroom network. Comparable in premium furniture positioning and designer-led collections.
• Apparatus: New York-based luxury lighting and furniture studio with a similarly cinematic, art-driven aesthetic and a trade + DTC distribution model. Directly comparable as a design-led atelier brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/de_troupe_
• Pinterestpinterest.com/atelierdetroupe
• LinkedInlinkedin.com/company/atelier-de-troupe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATELIER DE TROUPE INC