Venis SpA

What Venis SpA does

Venis SpA operates Venus' Secret Spa, a premium single-location day spa and wellness center in the Pinheiros neighborhood of São Paulo, Brazil, founded on March 31, 1998. Originally established as a beauty salon, the business was repositioned over its 28-year history into a focused premium wellness operation offering an extensive service catalogue: Day Spa packages for individuals and couples (R$1,638–R$4,338), standalone massage therapies (Shiatsu, hot stones, lymphatic drainage, foot reflexology, intuitive massage, Ayurvedic Abhyanga, signature Mix Van), facial treatments (skin cleansing rituals, hydration, lymphatic drainage, laser), body treatments (exfoliation, Banho de Lua, immersion Jacuzzi), holistic therapies (crystal therapy), and hand and foot spa services. It serves affluent individual consumers in São Paulo seeking exclusive, bilingual (Portuguese/English), personalized wellness experiences, with no subscription, advertising, or product revenue.

The company's technology footprint is deliberately minimal: it runs on a Wix.com-hosted e-commerce storefront with PCI-DSS-compliant payment processing, no proprietary platform, no mobile app, no API, and no disclosed AI or machine learning components. Go-to-market is direct-to-consumer and inbound-led, driven by TripAdvisor and Google reviews, seven social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, Pinterest), WhatsApp, email, and SEO-oriented blog content. There are no franchise, reseller, B2B, or wholesale channels; all revenue derives from per-session service fees and gift certificates (vale presente) sold through the single Pinheiros location and its online store. The business also differentiates on environmental sustainability via an eco-roof with rainwater harvesting, solar panels, LED lighting, and a rooftop zen space.

Venis SpA is privately held, founder-owned, and led by professional therapist Vanderleia Reis ("Van") with more than 25 years of aesthetics and wellness experience. The company is fully bootstrapped with no external funding, no subsidiaries, no M&A activity, and a headcount of 1–10 employees. Operational recognition includes TripAdvisor's Travellers' Choice award (top 10% of establishments globally) and a ranking of second among 403+ spas evaluated in São Paulo, supported by a 4.9-star average Google rating.

Name

Venis SpA

Legal name

Venus Secret Spa

Website

https://venussecretspa.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Venis SpA operates Venus' Secret Spa, a single-location premium day spa in Pinheiros, São Paulo offering massages, facials, body treatments, and bundled Day Spa packages to affluent individual consumers in Brazil.

Ownership category

akta.pro rank

Product category

Premium Day Spa Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

akta.pro primary industry

Day Spas (HSALAFAA)

Keywords

• Premium spa services
• Day spa experiences
• Massage therapy
• Facial treatments
• Wellness services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spa Services Revenue: Venus' Secret Spa generates revenue exclusively through the sale of spa and wellness services, including individual treatments (massages, facials, body treatments), Day Spa packages, couple experiences, and gift certificates (vale presente). All revenue is derived from direct service fees at its single Pinheiros location. There is no subscription, advertising, or product sales revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Venus' Secret Spa sells premium day spa experiences, massage therapies, facial treatments, body treatments, and hand/foot spa services at a single physical location in Pinheiros, São Paulo. Core offerings center on multi-hour Day Spa packages for individuals and couples that bundle multiple modalities (massage, facial, reflexology, exfoliation, hydration), complemented by standalone treatments such as Shiatsu, hot stone massage, lymphatic drainage, reflexology, intuitive massage, the signature Mix Van massage, and crystal therapy. Gift certificates (Vale-Presente) are sold as a flexible denomination channel for both individual services and full packages.

Product overview

Venus' Secret Spa is a premium spa and wellness center offering a comprehensive portfolio of services centered around day spa experiences, massage therapies, and facial and body treatments. The core product line includes multiple Day Spa packages (DAY SPA, DAY SPA MINI, DAY SPA FULL for one person; DAY SPA À DOIS, DAY SPA À DOIS MINI, DAY SPA À DOIS FULL for couples) that combine multiple treatments into half-day or full-day experiences. Supporting the Day Spa packages is a full range of individual massage therapies (including Shiatsu, hot stones, lymphatic drainage, reflexology, intuitive massage, and the signature MASSAGEM MIX VAN), facial treatments (skin cleansing rituals, hydration, lymphatic drainage), body treatments (exfoliation, Banho de Lua, hydration), and specialized hand and foot spa services. Gift certificates (VALE-PRESENTE) serve as an add-on product enabling flexible gifting. All services are delivered at a single premium location in Pinheiros, São Paulo, with a strong emphasis on personalized, exclusive, and sustainable wellness experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• DAY SPA - 1 PESSOA A full day spa experience for one person (R$1,758), including facial ritual, intuitive massage, foot reflexology, body exfoliation, and shower bath, lasting approximately 4 hours and 15 minutes. Designed for affluent individuals seeking premium, exclusive wellness experiences in São Paulo.
• DAY SPA MINI - 1 PESSOA A condensed day spa experience for one person (R$1,638), including facial massage, relaxing massage, hand spa, and foot spa, lasting approximately 3 hours and 30 minutes.
• DAY SPA À DOIS - FULL A comprehensive couples day spa package for two (R$4,338) including individual facial ritual, body exfoliation, body hydration, foot reflexology, manual massage of choice, Jacuzzi immersion bath, and snacks, lasting 6 hours.
• MASSAGEM INTUITIVA Intuitive massage (R$298) technique that works the body comprehensively, focusing on the most tense areas with deep, flowing movements, pressure, and stretching to induce deep relaxation.
• MASSAGEM REFLEXOLOGIA PODAL Foot reflexology massage (R$158-R$298) using specific pressure on reflex points connected to body organs and systems, promoting physical, emotional, and energetic balance.
• MASSAGEM SHIATSU Shiatsu massage (R$168-R$318), an Oriental therapy using finger pressure along meridians to promote the body's self-healing process, relieve muscle tension, and induce deep relaxation.
• MASSAGEM PEDRAS QUENTES Hot stone massage (R$598-R$798) technique that promotes deep relaxation from the first minutes, using heat to reduce anxiety, muscle tension, and improve circulation.
• MASSAGEM MIX VAN Signature Mix Van massage (R$598) - a signature massage technique developed by the spa's lead therapist Van combining multiple massage modalities.
• MASSAGEM RELAXANTE Relaxing massage (R$158) that relieves pain and stress symptoms, promotes physical, mental, and energetic balance, and improves blood and lymphatic circulation.
• MASSAGEM DRENAGEM LINFÁTICA CORPORAL Body lymphatic drainage massage (R$318) using gentle movements to eliminate excess metabolic waste and reduce swelling, improving circulation and promoting well-being.
• LIMPEZA DE PELE-RITUAL FACIAL Facial skin cleansing ritual (R$658) developed over years of experience, using gentle extractions with soft touch, aromatherapy, chromotherapy, and music therapy.
• LIMPEZA DE PELE-EXPRESS Expedited facial cleansing (R$458) focusing on extraction, including cleansing, exfoliation, ozone steam, and mask, completed in 60 minutes.
• TERAPIA COM CRISTAIS Crystal therapy session (R$488) using crystals and gemstones for relaxation, introspection, and reconnection with oneself - part of the holistic therapy offering.
• BANHO DE IMERSÃO - JACUZZI Jacuzzi immersion bath experience (R$568) providing deep relaxation and therapeutic water treatment.
• VALE-PRESENTE VENUS' Gift certificates for Venus' Secret Spa experiences, sold at flexible denomination based on chosen treatment or package, allowing recipients to choose their preferred service. Used heavily for Mother's Day, Valentine's Day, and other gifting occasions.

Quantifiable outcome

• 4.9/5 average star rating on Google from customer reviews
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Spa at Tivoli Mofarrej: Luxury hotel spa located in São Paulo offering massages, facials, and wellness rituals to affluent local and international clients — comparable target customer and premium pricing tier.
• La Belle Day Spa: São Paulo-based premium day spa offering massages, facials, and Day Spa packages with bilingual service — closely comparable on city, positioning, and product mix to Venus' Secret Spa.
• Kurotel - Centro Médico de Longevidade e Spa: Brazilian premium destination spa combining wellness, holistic therapies, and longevity services; comparable to Venus' Secret Spa on holistic, premium positioning even if destination-based.
• Mandara Spa: Brazilian spa brand offering day spa, massage, and body treatment packages in São Paulo and other cities; overlaps directly with Venus' Secret Spa's core service categories.

Regional players

• Spa Maria Bonita: Brazilian day spa brand offering massages, facials, and packages in other cities; comparable menu but different geographic catchment than Venus' Secret Spa.

Broad incumbents

• Caudalie Spa: Premium vinotherapy spa brand with Brazilian presence focused on facials and body treatments using proprietary product lines; comparable on premium positioning and skincare focus.
• Six Senses Spa: Global luxury hospitality spa brand focused on holistic wellness, longevity, and sustainability — comparable on premium, eco-conscious positioning at a much larger global scale.
• Spa L'Occitane: International beauty-brand-operated spa in Brazil delivering facials and body treatments; broader portfolio play that overlaps Venus' Secret Spa's facial/skin-care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xthreads.net/@venussecretspa
• YouTubeyoutube.com/channel/UC7teRmEy1Gk0QD1WqbIR30A
• Facebookweb.facebook.com/venussecretspa
• LinkedInlinkedin.com/company/venussecretspa
• Instagraminstagram.com/venussecretspa
• TikToktiktok.com/@venussecretspa
• Pinterestbr.pinterest.com/venussecretspasp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venis SpA